Freeman Spogli

Freeman Spogli is a private equity firm specializing in acquisitions of middle-market companies, growth capital, leveraged recapitalizations, management buyouts, corporate carve-outs, and equity investments. It primarily invests in the consumer sector with a focus on retail including catalog retail and retail services, restaurants, direct marketing, e-commerce, consumer products, and retail services and within the distribution sector, it focuses on wholesale distribution and business to business distribution. The firm prefers to invest in companies based in North America with a focus on the United States. It typically makes equity investments between $25 million and $150 million in companies with enterprise values between $100 million and $700 million and EBITDA between $10 million and $50 million. The firm seeks to take a seat on the board of directors of its portfolio companies. It may also invest in add-on acquisition opportunities. The company was founded in 1983 and is based in Los Angeles, California with an additional office in New York, New York.

Brad Brutocao

Partner

Bradford M. Freeman

Co-Founder

Christian B. Johnson

Partner

Ronald P. Spogli

CEO

16 past transactions

Brooklinen

Private Equity Round in 2021
Brooklinen is a manufacturer and supplier of sheets and pillows. They produce bedding products at a fair price by cutting out the middlemen, focuses on the quality, and eliminates costs such as wholesaling, physical storefronts, and designer licensing fees. Rich and Vicki Fulop established the retail business in 2014 and it is located in Brooklyn, New York.

Galco Industrial Electronics

Acquisition in 2020
Galco Industrial Electronics is a distributor of Industrial and Commercial Electrical and Electronic Control, Automation and Motion Products, Repair and Engineering Services.

Kamps

Acquisition in 2020
Provider of pallet management and packaging services based in Grand Rapids, Michigan. The company's products include wood pallets, heat-treated pallets, custom pallets, boxes and crates, and plastic pallets. It also provides services such as pallet management, pallet recycling, and pallet rental, thereby delivering innovative pallet solutions to customers.

Easy Ice

Acquisition in 2020
Easy Ice is the smartest way to get a commercial ice machine. We are the only national company that 100% guarantees you will never run out of ice! NO capital. NO long-term lease. Guaranteed performance or your ice is free. Ice has never been easier!

Five Star Food Service

Acquisition in 2019
Five Star Food Service is a leading provider of micro-markets, vending, office coffee, and food services in the United States, operating primarily in Tennessee, Alabama, and Georgia. Founded in 1993 and headquartered in Chattanooga, Tennessee, the company has grown significantly through acquisitions and new business ventures. It employs over 900 individuals who manage more than 500 vending routes, 36 dining facilities, and over 600 micro-markets. Five Star Food Service features a HAACP-certified culinary center that produces high-quality fresh food for its clients. The company offers a range of breakroom solutions, including micro-markets, vending machines, office coffee and tea services, catering, and filtered water options. With a commitment to integrity, quality, and customer satisfaction, Five Star Food Service strives to deliver effective food and beverage solutions tailored to the needs of its clients and their employees. The company maintains strong partnerships with national manufacturers to ensure the provision of familiar, high-quality products across all service categories.

CRH Healthcare

Acquisition in 2018
CRH Healthcare is a consumer- and quality- focused care leader that implements rigorous best practices.

Cafe Rio

Acquisition in 2017
Cafe Rio Mexican Grill offers an expansive variety of delicious made from scratch menu options. Enjoy fresh mexican food in a fast casual atmosphere.

Batteries Plus

Acquisition in 2016
Batteries Plus manufactures and distributes a range of batteries and bulbs to its clients. The company offers smartphone and tablet repair services to its clients. It manufactures and distributes retail and B2B batteries and lightbulbs. Batteries Plus was founded in 1988 and is based in Puerto Rico.

City Barbeque

Funding Round in 2016
City Barbeque is 100% devoted to the craft of barbeque and have been since we started in 1999. We refuse to cut corners or take any shortcuts. All of their meats are smoked on-site at each restaurant, hand rubbed with spices, and take upwards of 18 hours to become pure barbeque perfection. Their employees prepare their sides throughout the day from scratch in the restaurant and give it the same attention they would give to their own family. This is barbeque in its truest form, created by people who are dedicated to doing it right.

Integrated Supply Network

Acquisition in 2016
Integrated Supply Network was founded in 1984 and is the nation's largest independent automotive tool & equipment specialist serving wholesalers and distributors throughout North America and the United Kingdom. ISN is built on an extraordinary team of people who are dedicated to product and distribution excellence to grow our customers’ business. Delivering breadth of product in 24 hours or less; making the unexpected…expected.

Green Garden Products

Acquisition in 2015
Green Garden Products is a provider of seed and seed starting products to the North American consumer lawn and garden industry. The company’s 3,500+ SKUs are available at leading retailers throughout the U.S. and Canada.

El Pollo Loco

Private Equity Round in 2007
In 2017, the very first American El Pollo Loco opened on Alvarado Street in Los Angeles where El Pollo Loco quickly became a local favorite. With authentically prepared flame-grilled, citrus-marinated chicken, freshly prepared ingredients and a welcoming atmosphere customers knew they had a unique dining experience unlike any other in their neighborhood. As word spread, so did our popularity and locations -- establishing El Pollo Loco as a true local brand throughout California. While a lot has changed over the past few decades, El Pollo Loco’s commitment to fresh, authentically prepared food has not. And we’re just getting started because with each day that passes, we grow more and more passionate about our food. Some say it’s crazy. We say it’s Crazy You Can Taste.

Smile Brands

Acquisition in 2005
Bright Now!(R) Dental Inc. and its wholly owned subsidiaries, Monarch Dental Corp., Castle Dental Centers, and Newport Dental Plan, provide business support services to approximately 300 dental offices in 19 states nationwide. Affiliated and staff dentists provide general, cosmetic, and specialty care to more than 2 million patients each year. Bright Now's mission is to manage the time-consuming business functions of running dental practices, in order to free dentists to devote virtually all of their time to caring for patients by delivering quality dental care, superior service, and exceptional value. Bright Now offers dentists and their patients numerous benefits and advantages over traditional dental care models. Bright Now assumes responsibility for business support services such as finance, sales and marketing, information technology, human resources, purchasing, and real estate development, while dentists retain responsibility for all clinical matters. Patients benefit from quality, full-service dental care, including general dentistry, cosmetic dentistry, and specialty services such as orthodontics. Extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans make quality dental care available to a wide range of patients.

WebVision

Series C in 2000
Webvisions provided shared hosting, dedicated server and co-location services to small and midsized businesses throughout Asia.

Miadora

Series C in 2000
Miadora operates an online business to consumer marketplace for the purchase of luxury jewelry and other accessories. Its products include handbags, earrings, watches, and rings. The company provides jewelry in collections such as bridal, diamond, pearl, gemstone, and signature. Miadora was founded by Julie Schwartz in 1999 and is headquartered in San Mateo, California.

Sportsline

Post in 1999
SportsLine.com, Inc. provides multimedia sports news, information, and merchandise on the Internet. It distributes news, scores, player and team statistics, photos, and audio and video clips; produces and offers fantasy league products, contests, and other games; and produces and distributes interactive programming, such as editorials and analyses. The company operates cbs.sportsline.com, nfl.com, pgatour.com, ncaasports.com, and mvp.com Web sites. It also offers its content to wireless users of digital cellular phones, Web enabled cellular phones, and personal digital assistant devices. The company has strategic relationships with Broadcasting, Inc.; Westwood One; the National Football League; the National Collegiate Athletic Association; the PGA TOUR; Amazon.com; and GSI Commerce, Inc. The company was formerly known as SportsLine USA, Inc. and changed its name to Sportsline.com Inc. in November 1999. SportsLine.com was founded in 1994 and is based in Fort Lauderdale, Florida. As of December 10, 2004, Sportsline.com Inc. operates as a subsidiary of CBS Corporation.
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