Freeman Spogli

Freeman Spogli is a private equity firm focused on middle-market investments in the consumer and distribution sectors. Founded in 1983 and based in Los Angeles with an additional office in New York, the firm targets North American companies, particularly in the United States. It pursues equity investments typically ranging from the tens to low hundreds of millions, with portfolio company enterprise values generally between 100 million and 700 million and EBITDA typically between 10 million and 50 million. Freeman Spogli seeks active involvement on portfolio boards and may pursue add-on acquisitions or restructurings, including growth capital, leveraged recapitalizations, management buyouts, and corporate carve-outs. The sectors of focus include consumer products, consumer services, direct-to-consumer, e-commerce, multi-unit retail, restaurants, catalog retail, and distribution (wholesale and B2B distribution).

Kellie Barranco

Vice President

Brad Brutocao

Partner

Shaun Caesar

Principal

Shannon Foote

Principal

Tyler P. Foulks

Senior Associate

Bradford M. Freeman

Chairman Emeritus

Benjamin D. Geiger

Partner

Sara Gilson

Principal

Todd Halloran

Senior Advisor

Christian Johnson

Partner

Matthew Kim

Associate

Robert C. Lewis

Vice President

Dennis M. McCarthy

Vice President

Brendan Motz

Vice President

Shane P. Owens

Vice President

Eli D. Schifman

Senior Associate

Ronald P. Spogli

Partner and Chairman

Jess Yuan

Vice President

38 past transactions

V/O Med Spa

Acquisition in 2024
V/O Med Spa is a medical aesthetics clinic specializing in non-surgical cosmetic procedures for both men and women. They offer a comprehensive range of services including body contouring treatments like CoolSculpting and Emsculpt, facial rejuvenation therapies such as HydraFacials, microneedling, chemical peels, and injectables like Botox and Juvederm. Additionally, they provide hair regeneration treatments and other specialized services to help clients achieve their desired aesthetic goals.

NearU

Private Equity Round in 2022
NearU is a group of home service companies led by industry veterans. They acquire established HVAC, plumbing, and electrical businesses serving both residential and commercial markets. NearU retains acquired teams and provides resources to enhance customer, employee, and community experiences.

EverVet Partners

Private Equity Round in 2022
EverVet Partners is a holding company based in Philadelphia, Pennsylvania, focused on the acquisition and development of independent veterinary hospitals and clinics. Co-founded in 2020 by Joe Luceri and Len Podolsky, the company aims to enhance the capabilities of veterinary practices by providing veterinarians with opportunities for growth, development plans, and flexible resources. Through its efforts, EverVet Partners seeks to improve the quality of care offered to pets and their owners, fostering a supportive environment for both practitioners and their clients in the veterinary industry.

WhiteWater Express Car Wash

Acquisition in 2021
WhiteWater Express Car Wash operates a chain of exterior express car washes primarily in Northwest Houston, with plans for further expansion. The company focuses on delivering high-quality car cleaning services that include tri-color polish, wheel cleaning, rainfall rinse, rain repellant glass wax, gloss tire shine, flash drying, and vacuuming. Additionally, it offers a rain check guarantee, ensuring customer satisfaction and vehicle maintenance. WhiteWater Express is dedicated to providing a better and faster car wash experience at competitive prices, aiming to serve local communities effectively.

Brooklinen

Private Equity Round in 2021
Brooklinen Inc. is a manufacturer and distributor of luxury bedding and bath products, including sheets, towels, comforters, pillows, and loungewear. Founded in 2014 by Rich and Vicki Fulop, the company is headquartered in Brooklyn, New York. Brooklinen aims to provide high-quality products at accessible prices by eliminating middlemen and reducing costs associated with wholesaling and physical storefronts. Through its e-commerce platform, Brooklinen offers a curated collection of stylish, luxury-grade linens, allowing customers to enjoy beautiful home essentials without the excessive markup typically associated with luxury items. The company sells its products directly through its online store, as well as through retail partners.

US Med-Equip

Acquisition in 2020
US Med-Equip, Inc. is a Houston-based company that specializes in the rental, sale, maintenance, and management of movable medical equipment for hospitals across the United States. Founded in 1995, the company offers a wide range of equipment, including anesthesia machines, beds, defibrillators, EKG machines, and respiratory devices, as well as furnishings like bassinets and recliners. US Med-Equip is recognized for its commitment to customer service, providing 24/7 support and personalized attention. The company is ISO 9001:2015 certified and employs advanced technology for equipment tracking and management, including an online platform called mySMARTS Portal and the STAR Trax Asset Management solution. In addition to rental and sales, US Med-Equip offers services such as biomedical repair, equipment buyouts, and preventative maintenance alerts, ensuring that healthcare providers can effectively manage their medical equipment and enhance patient care.

Galco Industrial Electronics

Acquisition in 2020
Galco Industrial Electronics, Inc. is a distributor based in Madison Heights, Michigan, specializing in industrial and commercial electrical and electronic control products. Founded in 1975, the company offers a wide array of products, including electromechanical products, enclosures, circuit protection devices, motor drives, networking solutions, and various industrial control systems. Additionally, Galco provides safety equipment, testing and measuring tools, and repair services to enhance customer operations. The company serves a diverse range of industries, including automotive, transportation, steel processing, and wastewater treatment, catering to commercial and industrial businesses, contractors, government agencies, and institutions. With its extensive product offerings and engineering services, Galco ensures immediate availability and integration solutions for its clients.

Kamps Pallets

Acquisition in 2020
Kamps Pallets provides full-service pallet and packaging solutions across the United States.

Easy Ice

Acquisition in 2020
Easy Ice LLC is a provider of commercial ice machines, focusing on leasing and renting to various sectors, including restaurants, hotels, hospitals, and retail businesses. Established in 2018 and headquartered in Marquette, Michigan, the company offers a range of products such as ice machines, bins, dispensers, and stands. Easy Ice distinguishes itself by offering comprehensive subscription services that include installation, cleaning, preventive maintenance, and repairs, as well as backup ice solutions. This allows customers to manage their ice needs efficiently without the burden of capital investment or long-term leases. The company’s commitment to performance ensures that clients will never run out of ice, enabling them to concentrate on their core operations while maintaining a reliable ice supply.

Five Star Food Service

Acquisition in 2019
Five Star Food Service, founded in 1993 and headquartered in Chattanooga, Tennessee, is one of the largest full‑line providers of workplace food and beverage solutions in the United States. The company operates more than 500 vending routes, 36 dining facilities, and over 600 micro‑markets, serving a workforce of more than 900 employees. Its HAACP‑certified culinary center produces fresh food, coffee, and tea for corporate pantries, filtered‑water systems, and bottled‑water deliveries. In addition to vending and micro‑markets, Five Star offers full‑service dining, catering, senior‑meal programs, sustainable product lines, and coffee roasting. The firm supplies employers, commercial, institutional, and educational sites across Tennessee, Alabama, and Georgia, emphasizing integrity, quality, and customer focus in all services.

Propelled Brands

Venture Round in 2019
Propelled Brands is the corporate umbrella under which service industry franchise brands operate and grow.

CRH Healthcare

Acquisition in 2018
CRH Healthcare operates a network of urgent care centers across Georgia, Florida, and Maryland, delivering walk-in care for injuries, illnesses, minor emergencies, and family health services. The company acquires and runs clinics branded as Urgent Medcare, Peachtree Immediate Care, and Patients First, providing access to convenient, reliable medical care staffed by board-certified physicians in emergency, family, and internal medicine. Founded in 1989 and based in Atlanta, Georgia, CRH Healthcare emphasizes consumer- and quality-focused care and seeks to deliver a consistent, high-quality patient experience through rigorous best practices.

Planet Fitness

Post in 2017
Planet Fitness, founded in 1992 in Dover, New Hampshire, is a leading franchisor and operator of fitness centers with over 1,000 locations across the United States, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic. The company aims to enhance people's lives by providing a high-quality fitness experience in a welcoming and non-intimidating environment, which it brands as the Judgement Free Zone®. Planet Fitness operates through three main segments: franchising, corporate-owned stores, and equipment sales. The franchising segment encompasses its operations in various countries, while the corporate-owned stores segment focuses on its directly operated locations in the U.S. and Canada. Additionally, the equipment segment involves selling fitness equipment to franchisee-owned stores. A significant portion of the company's revenue is derived from its corporate-owned stores, and more than 90% of its locations are independently owned and operated.

Cafe Rio

Acquisition in 2017
Cafe Rio, Inc., established in 1997 and headquartered in Salt Lake City, Utah, operates a chain of fast-casual Mexican restaurants across the United States. The company specializes in made-from-scratch dishes, offering a diverse menu that includes appetizers, salads, burritos, nachos, desserts, enchiladas, tacos, quesadillas, soups, and beverages. Cafe Rio also provides catering services for events. As of 2021, it operates as a subsidiary of Cafe Rio Holding, Inc., offering customers a wide range of customizable, fresh, and affordable Mexican cuisine in a casual dining environment.

Batteries Plus

Acquisition in 2016
Batteries Plus manufactures and distributes a range of batteries and bulbs to its clients. The company offers smartphone and tablet repair services to its clients. It manufactures and distributes retail and B2B batteries and lightbulbs. Batteries Plus was founded in 1988 and is based in Puerto Rico.

City Barbeque

Funding Round in 2016
Founded in 1999, City Barbeque is a restaurant chain specializing in authentic, slow-smoked barbeque. With locations across Ohio, Indiana, Kentucky, and North Carolina, the company offers dine-in services, catering for events, and sells merchandise online.

Integrated Supply Network

Acquisition in 2016
Integrated Supply Network, founded in 1984, is the largest independent automotive tool and equipment specialist in North America and the United Kingdom. The company serves wholesalers and distributors in the automotive industry by providing a wide range of products, including sockets, wrenches, pliers, vehicle lifts, diagnostic systems, and air compressors. By focusing on product and distribution excellence, Integrated Supply Network enables mechanics and garage owners to access professional-grade tools and equipment swiftly, typically within 24 hours. Its dedicated team ensures that clients receive the necessary resources to grow their businesses and meet their operational needs effectively.

Regent Holding

Private Equity Round in 2015
Regent is a global designer and wholesaler of home décor, home fragrance, and accent products offered through multiple channels.

Green Garden Products

Acquisition in 2015
Green Garden Products specializes in providing seed and seed starting products for the North American consumer lawn and garden market. The company features over 3,500 stock keeping units (SKUs) available at major retailers across the United States and Canada. Their product range includes perennial seeds, designer collection seeds, medicinal herbs for home herbal remedies, international culinary collections, ornamental grasses, and perennial garden kits. Additionally, they offer shaker top cans and various related gardening products, catering to home gardeners and outdoor hobbyists.

Arhaus

Private Equity Round in 2014
Arhaus is a lifestyle brand and omnichannel retailer of premium home furnishings. The company designs and sources products directly from manufacturers and artisans worldwide, offering an exclusive assortment of heirloom-quality, sustainably sourced pieces built to last. Its offerings include living and dining furniture, bedroom, home office, outdoor furniture, lighting, textiles, decor, bedding, rugs and drapery, sold through its stores and online. Founded in 1986, Arhaus is based in Hudson, Ohio, with store locations across the United States.

MicroStar Logistics

Acquisition in 2013
MicroStar Logistics specializes in the beer industry, focusing on keg management and manufacturing. The company operates a vast network of nearly 5 million kegs across the United States, catering to craft brewers of various sizes. MicroStar provides a range of services, including keg manufacturing, repair and maintenance, and both used keg sales and leasing options. Its Keg Management division utilizes two distinct keg pools—KegCraft for midsize brewers and MicroStar-branded kegs for larger brewers—offering efficient and flexible solutions that help clients optimize their operations. Additionally, the company extends its services to brewery diagnostics and logistics, making it a comprehensive partner for breweries seeking cost-effective keg management solutions.

First Watch Restaurant Group

Acquisition in 2011
First Watch Restaurant Group Inc is a daytime dining establishment that focuses on made-to-order breakfast, brunch, and lunch. The company prides itself on using fresh ingredients, preparing its menu items from scratch each morning. It emphasizes quality by avoiding heat lamps and deep fryers, ensuring that every dish delivers the freshest taste. First Watch generates revenue primarily through restaurant sales and franchise operations, reflecting its commitment to providing a superior dining experience centered around wholesome, quality meals.

Boot Barn Holdings

Acquisition in 2011
Boot Barn Holdings, Inc. is a lifestyle retail chain based in Irvine, California, specializing in western and work-related footwear, apparel, and accessories for men, women, and children. Established in 1978, the company has grown from a family-run storefront to operate approximately 260 stores across 35 states. Its product offerings include a diverse range of items such as boots, shirts, jackets, hats, belts, rugged footwear, and flame-resistant clothing. In addition to its brick-and-mortar locations, Boot Barn also sells its products through various e-commerce platforms, including bootbarn.com, sheplers.com, and countryoutfitter.com. The company focuses on delivering a unique shopping experience that reflects the western lifestyle.

Floor & Decor

Acquisition in 2010
Floor & Decor Holdings, Inc., established in 2000 and headquartered in Atlanta, Georgia, is a multi-channel specialty retailer focusing on hard surface flooring and related accessories. The company operates 120 warehouse-format stores across 30 U.S. states, offering a broad selection of tile, wood, laminate, vinyl, and natural stone flooring products, along with decorative and installation accessories. Floor & Decor caters to professional installers, commercial businesses, and do-it-yourself customers, providing everyday low prices and a wide in-stock selection to meet immediate needs. The company also sells products through its website, FloorandDecor.com.

BECO Holding Company

Acquisition in 2010
BHC offers a wide range of value-added distribution and critical fire and life safety management services enabled by proprietary technology tools.

Paradies

Private Equity Round in 2010
Paradies operates a chain of over 550 retail and dining locations in airports and hotels across the United States and Canada, serving more than half a billion customers annually. Established in 1960 and based in Atlanta, Georgia, the company features unique, original brands tailored to individual airports alongside well-known national brands. Paradies emphasizes diversity, with a company-wide Disadvantaged Business Enterprise participation rate of 24 percent. Recognized as the leading airport concessionaire, it has been named "Best Airport Retailer" for 20 consecutive years by Airport Revenue News, along with accolades for customer service and news and gift operations. Paradies has also received honors such as "Family Business of the Year" from Georgia Trend Magazine and recognition as an A+ Employer by the Atlanta Business Chronicle. The company prides itself on a culture that treats team members, customers, and partners as family, consistently striving to exceed expectations in all areas of its operations.

El Pollo Loco Holdings

Private Equity Round in 2007
El Pollo Loco, Inc. is a prominent quick-service restaurant company headquartered in Costa Mesa, California. Founded in 1975, it specializes in the development, franchising, licensing, and operation of restaurants primarily in the United States. As of early 2019, El Pollo Loco operated around 480 locations, both company-owned and franchised, across states such as Arizona, California, Nevada, Texas, Utah, and Louisiana. The chain is renowned for its flame-grilled, citrus-marinated chicken, complemented by fresh ingredients and a welcoming dining atmosphere, making it a local favorite in many communities. The company emphasizes its commitment to quality and authenticity, ensuring that its menu reflects fresh, prepared food. In its operations, El Pollo Loco effectively manages commodity price risks, particularly in poultry, which constitutes a significant portion of its food costs, by utilizing multiple suppliers and varying supply contracts.

Savers Value Village

Acquisition in 2006
Savers, along with its subsidiaries, operates a chain of retail thrift stores that primarily offer used merchandise in the United States, Canada, and Australia. It offers apparel for men, women, and kids; shoes, sandals, boots, and tennis shoes; bed and bath products; books; housewares; furniture; authentic vintage finds; collectibles; costumes, accessories, and makeup and home decor products; and much more. Savers, Inc. was formerly known as TVI, Inc. and changed its name to Savers, Inc. in 2000. The company was founded in 1954 and is headquartered in Bellevue, Washington. Savers, Inc. operates as a subsidiary of Evergreen AcqCo 1 LP.

Smile Brands

Acquisition in 2005
Smile Brands provides dental support services to affiliated dental practices, managing the non-clinical functions of the network to enable dentists to focus on patient care. Through long-term agreements with dental groups, it handles administrative, marketing, financial management, information technology, human resources, purchasing, and real estate development for its network, which includes Bright Now Dental and related centers. The company serves hundreds of dental offices across multiple states and supports millions of patients each year by delivering cost efficiencies, extended hours, and standardized services that enhance access to general, cosmetic, and specialty dental care.

hhgregg

Acquisition in 2005
hhgregg is a specialty retailer of home appliances, televisions and consumer electronics, home entertainment furniture, mattresses and related services. It operates 229 stores across multiple states and differentiates itself with a consultative, educational purchase experience delivered by extensively trained sales staff, and offers next-day delivery on many products.

MicroWarehouse

Acquisition in 2002
MicroWarehouse is an online retailer and direct marketer specializing in computer products and accessories. The company offers a comprehensive range of items, including personal computers, laptops, software, and various peripherals and networking products. Primarily serving commercial clients, MicroWarehouse employs diverse marketing strategies, including catalog distribution and telemarketing, to reach its customer base effectively.

WebVision

Series C in 2000
Webvisions provided shared hosting, dedicated server and co-location services to small and midsized businesses throughout Asia.

Miadora

Series C in 2000
Miadora operates an online business to consumer marketplace for the purchase of luxury jewelry and other accessories. Its products include handbags, earrings, watches, and rings. The company provides jewelry in collections such as bridal, diamond, pearl, gemstone, and signature. Miadora was founded by Julie Schwartz in 1999 and is headquartered in San Mateo, California.

Sportsline

Post in 1999
SportsLine.com, Inc. is a provider of multimedia sports news, information, and merchandise, primarily operating through various websites such as cbs.sportsline.com and nfl.com. Founded in 1994 and based in Fort Lauderdale, Florida, the company offers a wide range of services, including real-time news, scores, statistics, and multimedia content like photos and videos. It also produces fantasy league products and contests, catering to sports enthusiasts. In addition to its online presence, SportsLine delivers content to users on digital cellular phones and other portable devices. The company has established strategic partnerships with major organizations, including the NFL and the PGA TOUR, enhancing its content offerings. SportsLine.com was previously known as SportsLine USA, Inc. before rebranding in 1999 and is now a subsidiary of CBS Corporation.

Medical Arts Press

Acquisition in 1999
Medical Arts Press is a prominent direct marketer specializing in printed office products and practice-related supplies tailored for healthcare practices. The company provides a diverse range of essential items, including appointment technology, office supplies, furniture, and both practice and medical supplies. By focusing on the specific needs of healthcare providers, Medical Arts Press aims to enhance operational efficiency and support the administrative functions of medical practices. Its extensive product offerings cater to the unique requirements of the healthcare sector, establishing the company as a valuable resource for practitioners in delivering quality patient care.

Orchard Supply Hardware Stores

Acquisition in 1989
Orchard Supply Hardware is a retail chain in the United States that specializes in hardware products. Established in 1931 in the Santa Clara Valley by a group of farmers seeking to alleviate economic challenges, the company initially focused on cooperative purchasing for farm supplies. Today, Orchard Supply offers a diverse range of products, including gardening supplies, housewares, and essential hardware items, such as orchard ladders, picking pails, sprays, and fertilizers. The company is committed to providing customers with quality hardware products at affordable prices, catering to both individual consumers and the agricultural community.

Kroll

Acquisition in 1989
Founded in 1972, Kroll is a global risk management company offering services such as investigations, cybersecurity, due diligence, compliance, security risk management, and data management. Serving diverse industries worldwide, Kroll empowers clients to make informed decisions about people, assets, operations, and security.
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