Friends & Family Capital is a venture capital firm based in Menlo Park, California, founded in 2019. It focuses on investing in technology startups that have the potential to transform large markets. The founding partners have a notable background, having played significant roles in scaling Palantir to a $20 billion valuation and backing over 20 unicorn startups. Friends & Family Capital aims to identify business models that can achieve long-term, defensible compounding growth and generate substantial cash flow. Its investment portfolio includes prominent companies such as Airtable, Anduril, Facebook, Figure, Flexport, Gusto, Mosaic, Palantir, Robinhood, SpaceX, and Verkada. As a Registered Investment Adviser, the firm is committed to supporting innovative entrepreneurs in building impactful businesses.
Arena accelerates testing, debugging, and optimization for the world’s most advanced hardware. Atlas is an AI hardware engineer grounded in applied physics with an understanding of the real-world environment.
Cargado
Series A in 2025
Cargado is a startup focused on cross-border logistics, dedicated to addressing complex challenges in the logistics sector. The company has developed a platform that aims to streamline and simplify the entire cross-border shipping process for its clients. By facilitating connections and integrating various components of logistics, Cargado enhances efficiency and effectiveness in international trade.
Ditto
Series B in 2025
Ditto Technologies, Inc., established in 2011 and headquartered in Oakland, California, specializes in two distinct yet complementary business areas. Primarily, it offers an innovative eyewear recommendation and virtual try-on technology platform for retailers, brands, and eye care professionals worldwide. This platform uses advanced facial mapping and machine learning algorithms to provide personalized, precise, and vividly realistic recommendations based on each customer's unique facial features and style preferences. Additionally, Ditto develops resilient edge device connectivity solutions, including an edge-native, mobile database that enables real-time data synchronization between devices through peer-to-peer and mesh networking, even in challenging network conditions. This technology caters to various industries, enhancing operational efficiency and reliability by reducing reliance on cloud-based services.
Peregrine
Series C in 2025
Peregrine Technologies, Inc. develops software aimed at enhancing the efficiency and effectiveness of public safety agencies. Founded in 2017 and based in Oakland, California, the company creates a platform that integrates and secures disparate data, allowing public safety teams to search, analyze, and collaborate in real-time. This software supports various initiatives, including intelligence-led policing, real-time crime data analysis, and community-oriented policing. By providing robust privacy and security controls, Peregrine enables government institutions to navigate complex data workflows while fostering public-private partnerships and building trust within communities. Its technology empowers public safety leaders to make informed, data-driven decisions and operate with increased transparency.
Hidden Level
Series C in 2025
Hidden Level specializes in advanced technologies for passive radar and drone detection, focusing on RF spectrum signal analysis. The company offers a comprehensive Airspace Monitoring Service (AMS) that employs networks of passive sensors to detect and track various aerial vehicles, including drones, across extensive geographical areas. This service is tailored for critical sectors such as infrastructure, defense, and public safety, ensuring compliance with privacy regulations. In addition to drone detection, Hidden Level provides custom-built sensor technology, classical systems engineering, data modeling and analysis, field testing, printed circuit board design, and full product life cycle management. Their solutions aim to enhance safety and productivity in low-altitude air traffic monitoring for aerospace component manufacturers.
BRM
Seed Round in 2024
BRM is a developer of an AI-powered vendor management and procurement platform.
BRM
Series A in 2024
BRM is a developer of an AI-powered vendor management and procurement platform.
Sage
Series B in 2024
Sage is an advanced operational management system tailored for senior living communities. It offers a comprehensive platform that enhances data collection and analysis, ultimately improving caregiver operations and resident care outcomes. By streamlining communication and task management, Sage enables care teams to provide informed and collaborative support. The system alerts caregivers when assistance is required, facilitating quick coordination and increasing overall productivity in healthcare agencies. Its primary focus is to enhance the quality of life for older adults and support the caregivers dedicated to their care.
Cake AI
Seed Round in 2024
Bundled managed open source AI infrastructure
Numeric
Series A in 2024
Companies rely on Numeric to ensure their financial data is accurate, automate the month-end close, and generate real-time insights. Rated 4.9 / 5 on G2
Swarm Aero
Seed Round in 2024
Swarm Aero is a manufacturer of unmanned aerial vehicles (UAVs) designed to enhance national defense capabilities. The company focuses on enabling small teams to operate thousands of uncrewed vehicles, particularly in communications-limited and contested environments. By leveraging advanced technology, Swarm Aero aims to provide innovative solutions that improve operational efficiency and effectiveness in complex scenarios.
Altana Technologies
Series C in 2024
Altana Technologies operates a global supply chain platform that transforms public and non-public data into an intelligent map of the global supply chain. The platform, known as Altana Atlas, connects enterprises, governments, and logistics providers, facilitating collaboration and trust within business networks. It offers trade data management services by integrating internal and external data to provide clean data sets and a real-time view of transactions, ownership, movements, and risks across the global trade network. By leveraging machine learning, Altana enables organizations in both the public and private sectors to enhance the safety, efficiency, and profitability of trade, while promoting a more resilient, secure, inclusive, and sustainable approach to globalization.
Numeric
Seed Round in 2024
Companies rely on Numeric to ensure their financial data is accurate, automate the month-end close, and generate real-time insights. Rated 4.9 / 5 on G2
Peregrine
Series B in 2024
Peregrine Technologies, Inc. develops software aimed at enhancing the efficiency and effectiveness of public safety agencies. Founded in 2017 and based in Oakland, California, the company creates a platform that integrates and secures disparate data, allowing public safety teams to search, analyze, and collaborate in real-time. This software supports various initiatives, including intelligence-led policing, real-time crime data analysis, and community-oriented policing. By providing robust privacy and security controls, Peregrine enables government institutions to navigate complex data workflows while fostering public-private partnerships and building trust within communities. Its technology empowers public safety leaders to make informed, data-driven decisions and operate with increased transparency.
Mosaic
Series C in 2023
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and intuitive data visualization, enabling users to automate financial forecasts, report instantly, and collaborate effectively. This empowers clients to make informed decisions, time their strategies accurately, and drive business growth.
Verkada
Series D in 2022
Verkada Inc. specializes in cloud-based physical security solutions, providing a comprehensive range of products designed to enhance safety and operational efficiency for various sectors, including healthcare, banking, education, retail, and government. Founded in 2016 and based in San Mateo, California, with an additional office in London, Verkada's offerings include video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms. These products are integrated into a unified cloud-based platform, known as Command, which allows users to manage and access security footage, monitor real-time conditions, and address potential risks across multiple locations. By focusing on simplicity and scalability, Verkada aims to empower organizations to respond effectively to security challenges and workplace inefficiencies.
Gusto
Series E in 2022
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.
Adyton PBC
Venture Round in 2022
Adyton PBC is a company that designs and develops cloud-based software focused on reporting, data maintenance, and scheduling. Its primary offerings include AKADEMIA, a real-time reporting and analytics platform that manages training data, and Smart Schedule, which oversees training, qualifications, and daily operations. Additionally, the company provides the Adyton Operations Kit (AOK), a secure mobile software solution tailored for mission-critical work, allowing users to access data securely while on the move. Adyton PBC serves various sectors, including defense, heavy industries, law enforcement, and emergency response. Founded in 2018, the company is headquartered in Wilmington, Delaware.
Pasteur Labs
Pre Seed Round in 2022
Pasteur Labs is a public-benefit corporation focused on developing AI-native simulation technologies across the software and hardware spectrum. The company aims to innovate the scientific method for the machine age by creating a platform known as Simulation Intelligence (SI). This platform is designed to facilitate collaboration between human and machine teams, enabling them to achieve significant breakthroughs in both physical and life sciences. Pasteur Labs works on various stages of technology readiness, progressing from theoretical foundations to reliable and scalable systems, thereby contributing to advancements that have the potential to lead to Nobel-caliber discoveries.
Mosaic
Series B in 2022
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and intuitive data visualization, enabling users to automate financial forecasts, report instantly, and collaborate effectively. This empowers clients to make informed decisions, time their strategies accurately, and drive business growth.
Airtable
Series F in 2021
Airtable is a cloud-based software company that provides an intuitive online platform for creating and sharing relational databases. The company enables users to build custom applications tailored to their needs, facilitating tasks such as creating flexible checklists, organizing collections or ideas, and managing customer contacts. With a diverse range of templates available, from home improvement projects to inventory management, Airtable caters to various use cases without requiring users to have prior coding experience. The platform is designed to democratize software creation, empowering individuals and business teams alike to develop the tools that best suit their requirements.
Gusto
Series E in 2021
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.
Mosaic
Series A in 2021
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and intuitive data visualization, enabling users to automate financial forecasts, report instantly, and collaborate effectively. This empowers clients to make informed decisions, time their strategies accurately, and drive business growth.
Verkada
Series C in 2020
Verkada Inc. specializes in cloud-based physical security solutions, providing a comprehensive range of products designed to enhance safety and operational efficiency for various sectors, including healthcare, banking, education, retail, and government. Founded in 2016 and based in San Mateo, California, with an additional office in London, Verkada's offerings include video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms. These products are integrated into a unified cloud-based platform, known as Command, which allows users to manage and access security footage, monitor real-time conditions, and address potential risks across multiple locations. By focusing on simplicity and scalability, Verkada aims to empower organizations to respond effectively to security challenges and workplace inefficiencies.
Flexport
Series D in 2019
Flexport, established in 2013, is a San Francisco-based company specializing in global freight forwarding and customs brokerage services. It offers an online platform that simplifies and streamlines international trade for businesses. Flexport's services include customs clearance, freight transportation by ocean, air, and road, along with value-added services such as cargo insurance, warehousing, and trade finance. The company's user-friendly dashboard enables clients to understand, purchase, manage, and track these services in real-time, optimizing their supply chain and logistics operations.
Palantir Technologies
Series E in 2011
Palantir Technologies, established in 2003, specializes in developing data integration and analysis platforms. The company offers two primary products: Palantir Gotham, designed for enterprises to manage, secure, and analyze data, and Palantir Metropolis, focused on quantitative data analysis. Palantir serves a wide range of sectors, including government, defense, finance, healthcare, and others, helping them make sense of large, complex data sets. The company is headquartered in Palo Alto, California.
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