Friends & Family Capital

Friends & Family Capital is a venture capital firm based in Menlo Park, California, founded in 2019. It focuses on investing in technology startups that have the potential to transform large markets. The founding partners have a notable background, having played significant roles in scaling Palantir to a $20 billion valuation and backing over 20 unicorn startups. Friends & Family Capital aims to identify business models that can achieve long-term, defensible compounding growth and generate substantial cash flow. Its investment portfolio includes prominent companies such as Airtable, Anduril, Facebook, Figure, Flexport, Gusto, Mosaic, Palantir, Robinhood, SpaceX, and Verkada. As a Registered Investment Adviser, the firm is committed to supporting innovative entrepreneurs in building impactful businesses.

Colin Anderson

Founding Partner

Bianca Hursh

Associate

Chad Metzger

Associate

10 past transactions

Verkada

Series D in 2022
Verkada Inc. specializes in cloud-based physical security solutions, providing a comprehensive range of products designed to enhance safety and operational efficiency for various sectors, including healthcare, banking, education, retail, and government. Founded in 2016 and based in San Mateo, California, with an additional office in London, Verkada's offerings include video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms. These products are integrated into a unified cloud-based platform, known as Command, which allows users to manage and access security footage, monitor real-time conditions, and address potential risks across multiple locations. By focusing on simplicity and scalability, Verkada aims to empower organizations to respond effectively to security challenges and workplace inefficiencies.

Gusto

Series E in 2022
Gusto is a software-as-a-service (SaaS) company focused on Human Capital Management (HCM). It offers a comprehensive, cloud-based platform that provides a range of HR and payroll services designed for small businesses. Key features of Gusto’s platform include payroll processing, benefits administration, time and attendance tracking, and employee onboarding. Additionally, it supports the management of employee benefits such as health, dental, and vision insurance. By streamlining these essential functions, Gusto aims to simplify the complexities of human resource management, enabling businesses to effectively meet their employees' needs.

Adyton PBC

Venture Round in 2022
Adyton PBC is a company that designs and develops cloud-based software focused on reporting, data maintenance, and scheduling. Its primary offerings include AKADEMIA, a real-time reporting and analytics platform that manages training data, and Smart Schedule, which oversees training, qualifications, and daily operations. Additionally, the company provides the Adyton Operations Kit (AOK), a secure mobile software solution tailored for mission-critical work, allowing users to access data securely while on the move. Adyton PBC serves various sectors, including defense, heavy industries, law enforcement, and emergency response. Founded in 2018, the company is headquartered in Wilmington, Delaware.

Mosaic.tech

Series B in 2022
Mosaic.tech is a strategic finance platform that leverages big data and machine learning to offer predictive reporting capabilities. Founded in 2019 and headquartered in San Diego, California, the company provides startups with tools and insights typically available to large enterprises. Its software platform features one-click integrations, real-time analytics, dashboards, and data visualization tools that enable users to connect with data swiftly, automate financial forecasts, and report seamlessly. By delivering clear insights and straightforward recommendations, Mosaic enhances visibility into critical business dynamics, empowering clients to make informed decisions and effectively execute their plans.

Airtable

Series F in 2021
Airtable is a cloud-based software company that provides an online platform for creating and sharing relational databases. The platform is designed to democratize software creation, allowing users to build custom applications tailored to their needs without requiring coding expertise. Airtable facilitates the development of flexible checklists, the organization of collections or ideas, and the management of customer contacts. It also offers a diverse range of templates, covering areas such as home improvement and inventory management, which help users efficiently structure their projects and workflows.

Gusto

Series E in 2021
Gusto is a software-as-a-service (SaaS) company focused on Human Capital Management (HCM). It offers a comprehensive, cloud-based platform that provides a range of HR and payroll services designed for small businesses. Key features of Gusto’s platform include payroll processing, benefits administration, time and attendance tracking, and employee onboarding. Additionally, it supports the management of employee benefits such as health, dental, and vision insurance. By streamlining these essential functions, Gusto aims to simplify the complexities of human resource management, enabling businesses to effectively meet their employees' needs.

Mosaic.tech

Series A in 2021
Mosaic.tech is a strategic finance platform that leverages big data and machine learning to offer predictive reporting capabilities. Founded in 2019 and headquartered in San Diego, California, the company provides startups with tools and insights typically available to large enterprises. Its software platform features one-click integrations, real-time analytics, dashboards, and data visualization tools that enable users to connect with data swiftly, automate financial forecasts, and report seamlessly. By delivering clear insights and straightforward recommendations, Mosaic enhances visibility into critical business dynamics, empowering clients to make informed decisions and effectively execute their plans.

Verkada

Series C in 2020
Verkada Inc. specializes in cloud-based physical security solutions, providing a comprehensive range of products designed to enhance safety and operational efficiency for various sectors, including healthcare, banking, education, retail, and government. Founded in 2016 and based in San Mateo, California, with an additional office in London, Verkada's offerings include video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms. These products are integrated into a unified cloud-based platform, known as Command, which allows users to manage and access security footage, monitor real-time conditions, and address potential risks across multiple locations. By focusing on simplicity and scalability, Verkada aims to empower organizations to respond effectively to security challenges and workplace inefficiencies.

Flexport

Series D in 2019
Flexport, Inc. is a global freight forwarder and logistics platform that offers online customs brokerage and freight forwarding services. Founded in 2013 and based in San Francisco, the company provides a comprehensive online dashboard that allows businesses to understand, purchase, manage, and track essential services for global trade. Flexport's offerings include customs brokerage, which encompasses customs clearances, bonds, product classification, and government filings, as well as freight forwarding services such as ocean, air, and road transport. The company also delivers supply chain solutions, including cargo insurance, quality inspections, warehousing, fulfillment, product sourcing, and trade finance. By leveraging modern software, Flexport aims to enhance the user experience in global trade, ensuring timely and cost-effective delivery of goods to fulfillment centers.

Palantir Technologies

Series E in 2011
Palantir Technologies develops data fusion platforms tailored for public institutions, commercial enterprises, and non-profit organizations globally. Its primary offerings include Palantir Gotham, which integrates, manages, secures, and analyzes enterprise data, and Palantir Foundry, designed for commercial applications that enhance collaboration and data analysis. The company's software aids various sectors, including government, defense, finance, and healthcare, in navigating large and complex data sets to improve operational efficiency and decision-making. Palantir's solutions address a range of critical areas such as anti-fraud, crisis response, cyber security, and healthcare delivery. Founded in 2003 and headquartered in Palo Alto, California, the company maintains strategic partnerships to enhance its service offerings.
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