Fuel Ventures

Fuel Ventures is a London-based venture capital firm that backs early-stage technology companies, with a focus on marketplaces, platforms, software as a service (SaaS), and fintech initiatives. The firm adopts a hands-on approach, providing mentorship, operational experience, and access to a broad network to help entrepreneurs scale and achieve international growth. It supports companies across seed and growth stages, aiming to build repeatable business models and accelerate product development, go-to-market execution, and customer acquisition in online and mobile markets.

Kesli Agolli

Associate

Nikita Baranov

Associate

Alex Breeden

Analyst

James Cooper

Associate

Joanna Graiver

Associate

Past deals in Digital Marketing

Lunio

Venture Round in 2024
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

StudioSpace

Seed Round in 2024
StudioSpace operates an on-demand agency outsourcing platform that connects brands with independent agencies across creative, marketing, digital, and innovation services. The platform offers access to a network through a single umbrella contract, enabling maximum choice while reducing procurement complexity and onboarding delays, and it operates with no ongoing subscription fees.

Odore

Seed Round in 2023
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

Hotel Manager

Seed Round in 2023
Hotel Manager is a developer of hotel management software that focuses on enhancing guest engagement and operational efficiency for hotels. The company provides a comprehensive solution that integrates seamlessly into the hotel environment, utilizing a powerful cloud-based console for management teams. This ecosystem allows hotels to streamline their operations, manage revenue channels, and offer self-service capabilities to guests, ultimately driving digital sales. By leveraging advanced technology, Hotel Manager aims to improve the overall guest experience while simplifying hotel management processes.

Twirl

Pre Seed Round in 2022
Twirl is a platform facilitating user-generated content (UGC) for eCommerce brands and consumer companies. It connects these businesses with vetted creators across the UK, US, and Europe to produce authentic video content.

Hotel Manager

Seed Round in 2022
Hotel Manager is a developer of hotel management software that focuses on enhancing guest engagement and operational efficiency for hotels. The company provides a comprehensive solution that integrates seamlessly into the hotel environment, utilizing a powerful cloud-based console for management teams. This ecosystem allows hotels to streamline their operations, manage revenue channels, and offer self-service capabilities to guests, ultimately driving digital sales. By leveraging advanced technology, Hotel Manager aims to improve the overall guest experience while simplifying hotel management processes.

StudioSpace

Seed Round in 2022
StudioSpace operates an on-demand agency outsourcing platform that connects brands with independent agencies across creative, marketing, digital, and innovation services. The platform offers access to a network through a single umbrella contract, enabling maximum choice while reducing procurement complexity and onboarding delays, and it operates with no ongoing subscription fees.

Distributed

Venture Round in 2022
Founded in 2017, Distributed is a London-based software development company that specializes in providing on-demand Elastic Teams. These are globally distributed teams of highly skilled software engineers, managed through the Distributed platform. This enables clients to build and maintain software faster, more efficiently, cost-effectively, and with enhanced visibility.

Peckwater Brands

Series A in 2022
Peckwater Brands offers delivery franchise solutions for existing kitchen operators. It provides fully-serviced food concepts, including branding, platform listings, suppliers, recipes, packaging, staff training, and technology.

Hyperaktiv.ai

Pre Seed Round in 2022
Data Analysis: Hyperaktiv sifts through your data to extract meaningful insights. Smart Segmentation: We categorize your users based on your Ideal Customer Profile, engagement, and customer lifecycle. Personalized Recommendations: Receive actionable, data-driven suggestions for targeted marketing campaigns. Growth Acceleration: Armed with these insights, easily activate new users, convert free users to paid, and boost customer retention.

Peckwater Brands

Seed Round in 2021
Peckwater Brands offers delivery franchise solutions for existing kitchen operators. It provides fully-serviced food concepts, including branding, platform listings, suppliers, recipes, packaging, staff training, and technology.

Distributed

Series A in 2021
Founded in 2017, Distributed is a London-based software development company that specializes in providing on-demand Elastic Teams. These are globally distributed teams of highly skilled software engineers, managed through the Distributed platform. This enables clients to build and maintain software faster, more efficiently, cost-effectively, and with enhanced visibility.

ContentCal

Series A in 2021
ContentCal allows users to collaborate, share, plan and publish content to drive engagement on social media. Features include tracking performance, creating reports, and getting insight into what works on various channels.

Lunio

Seed Round in 2021
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

Direct.me

Seed Round in 2020
Direct.me is an online platform that helps influencers and businesses promote their online activity by providing a link-in-bio solution and a unified digital profile. The service acts as an interactive digital business card, consolidating users' online presence into a single website where followers can access content, analytics, and contact options. It aims to maximize audience engagement by simplifying access to profiles and content and enabling connections that can generate income for influencers, small business owners, agencies, and charities. The core service is offered for free, with optional premium features such as analytics and customization. The company originated in 2019 and is based in London, United Kingdom.

StrategyBox

Seed Round in 2020
StrategyBox is a company that specializes in providing marketing data services tailored for sectors such as retail, technology, and financial services. It develops a customer journey mapping software designed to optimize marketing expenditures while enhancing sales outcomes. Utilizing artificial intelligence, the company's software analyzes and transforms collected data into actionable insights. This platform connects with various marketing tools, programs, and agencies, enabling businesses to implement effective marketing strategies that drive performance and revenue growth. Through its innovative solutions, StrategyBox assists organizations in identifying profitable marketing campaigns and refining their overall strategies.

ContentCal

Seed Round in 2020
ContentCal allows users to collaborate, share, plan and publish content to drive engagement on social media. Features include tracking performance, creating reports, and getting insight into what works on various channels.

Distributed

Seed Round in 2020
Founded in 2017, Distributed is a London-based software development company that specializes in providing on-demand Elastic Teams. These are globally distributed teams of highly skilled software engineers, managed through the Distributed platform. This enables clients to build and maintain software faster, more efficiently, cost-effectively, and with enhanced visibility.

ResponseiQ

Seed Round in 2019
ResponseiQ is a provider of a response optimization and sales acceleration platform that enhances the conversion of website visitors into sales calls. The company employs advanced algorithms to track visitor behavior, identifying optimal moments to initiate callbacks within 27 seconds. This approach reduces communication barriers and encourages visitors to submit their phone numbers, resulting in an average increase of 25% in calls to sales teams. By capturing phone numbers and quickly connecting available agents with web visitors, ResponseiQ enables businesses to gain valuable insights and analytics on their online traffic, ultimately driving higher sales call volumes from existing web visitors.

Distributed

Seed Round in 2019
Founded in 2017, Distributed is a London-based software development company that specializes in providing on-demand Elastic Teams. These are globally distributed teams of highly skilled software engineers, managed through the Distributed platform. This enables clients to build and maintain software faster, more efficiently, cost-effectively, and with enhanced visibility.

ResponseiQ

Seed Round in 2018
ResponseiQ is a provider of a response optimization and sales acceleration platform that enhances the conversion of website visitors into sales calls. The company employs advanced algorithms to track visitor behavior, identifying optimal moments to initiate callbacks within 27 seconds. This approach reduces communication barriers and encourages visitors to submit their phone numbers, resulting in an average increase of 25% in calls to sales teams. By capturing phone numbers and quickly connecting available agents with web visitors, ResponseiQ enables businesses to gain valuable insights and analytics on their online traffic, ultimately driving higher sales call volumes from existing web visitors.

Suggestv

Seed Round in 2017
Suggestv is a software-as-a-service company specializing in video and machine learning technology. It provides a video discovery platform designed to assist media companies in monetizing and enhancing their brand-building efforts in the digital space. The platform's advanced video recommendation technology enables publishers to seamlessly integrate videos into written content, optimizing playlists for better monetization of video assets. This capability allows advertisers to effectively optimize their visual content, improving the efficiency of their digital marketing strategies. By facilitating the connection between video content and written media, Suggestv supports both publishers and advertisers in maximizing their digital presence and revenue potential.

ResponseiQ

Seed Round in 2016
ResponseiQ is a provider of a response optimization and sales acceleration platform that enhances the conversion of website visitors into sales calls. The company employs advanced algorithms to track visitor behavior, identifying optimal moments to initiate callbacks within 27 seconds. This approach reduces communication barriers and encourages visitors to submit their phone numbers, resulting in an average increase of 25% in calls to sales teams. By capturing phone numbers and quickly connecting available agents with web visitors, ResponseiQ enables businesses to gain valuable insights and analytics on their online traffic, ultimately driving higher sales call volumes from existing web visitors.
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