G Squared

G Squared, founded in 2011 and headquartered in California with additional offices in Zurich, Greenwich, and Chicago, is a venture capital investment firm that focuses on early-stage technology companies in sectors such as consumer internet, fintech, insurtech, mobility 2.0, and SaaS. The firm recognizes the trend of venture-backed companies remaining private for longer periods, creating a need for both primary capital for growth and transitional capital for liquidity. G Squared adopts a unique approach compared to traditional venture capital firms, partnering with entrepreneurs who challenge the status quo and aim for superior returns. The firm has invested in a range of notable companies, including 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, as well as emerging disruptors like Asana, Blend, and Impossible Foods.

Rodrigo Alvarez

Principal

Ward Davis

Principal

Oscar Gastelum

Managing Partner

Richard Harris

Partner

Spencer McLeod

Partner

Tyson Morgan

Partner

Eric Richardson

Principal

Past deals in Series G

Toss

Series G in 2020
Toss is a South Korea-based mobile financial service platform operated by fintech start-up Viva Republica Co Ltd. Since its launching in February of 2015, Toss garnered over 13 million app downloads and processed over USD$10 billion in P2P payments. Adding to its success in P2P payments, Viva Republica Co Ltd. has launched over 10 financials services to become a consumer mobile financial services platform. Toss partners with incumbent financial institutions and other fintech players to provide users with services that cover all facets of their financial lives, including payments, loans, investments, credit score management, spending analysis, and insurance products.

Uber

Series G in 2017
Uber Technologies, Inc. is a technology company that operates a mobile application connecting consumers with independent drivers for ridesharing services, as well as facilitating food delivery through its Eats segment. Founded in 2009 and headquartered in San Francisco, Uber has expanded its operations to over 600 cities worldwide, serving customers across North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. The company has diversified its offerings into five segments: Rides, Eats, Freight, Other Bets, and Advanced Technologies Group. The Rides segment enables users to request rides from a variety of vehicle types, while the Eats segment allows for restaurant discovery and food delivery. The Freight segment connects carriers with shippers for logistics services. Uber is also focused on developing autonomous vehicle technology through its Advanced Technologies Group. By leveraging its platform, Uber aims to enhance urban mobility and deliver innovative transportation solutions globally.

Spotify

Series G in 2015
Spotify is a leading music streaming service headquartered in Stockholm, Sweden, and operates on a global scale with 602 million monthly active users as of 2023. Founded in 2006, Spotify offers an extensive catalog of music and podcasts, allowing users to access content on various devices, including computers, mobile phones, and tablets. The platform features both a premium subscription model, which provides ad-free streaming, and an ad-supported service, generating revenue from ads. In 2023, 86% of Spotify's revenue came from premium subscriptions, while 14% was derived from advertising. Users can discover music collections, create and share playlists, and receive personalized recommendations. Spotify's infrastructure supports integration with social media platforms, enabling artists to promote their music and engage with fans effectively. The company operates various subsidiaries, including Spotify India Private Limited, enhancing its presence in international markets.

Pinterest

Series G in 2015
Pinterest, Inc. operates as a visual discovery engine, enabling users to find inspiration across a range of interests, including recipes, home décor, travel, and creative projects. Launched in 2009 and headquartered in San Francisco, California, the platform allows users to save and organize images on personalized boards, facilitating the discovery of ideas tailored to individual tastes. Users can follow others and re-post or "pin" items, fostering a community of creativity and sharing. With over 150 million monthly users, Pinterest serves as a popular tool for visual bookmarking and inspiration, employing more than 1,000 people to enhance user experience and engagement.
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