Buenavista Equity Partners

GED is an independent private equity group founded in 1996, operating primarily in the Iberian Peninsula and South-Eastern Europe. The firm manages over €300 million across multiple private equity vehicles, focusing on buyouts and expansion deals that enhance portfolio value through a buy and build strategy. GED targets medium-sized companies in Romania, Bulgaria, Spain, and Portugal, aiming to establish them as regional market leaders. The firm also engages in opportunistic real estate investments through its GED Opportunity fund, which concentrates on value-added opportunities in South Eastern Europe. GED has a strong track record in these regions, supported by its offices in key cities such as Madrid, Seville, Bucharest, Sofia, and Oporto. Its investment focus spans various sectors, including healthcare technology, energy, transport, and communication.

Rafael Lopez Armenta

Partner

Jorge Juliani Aznar

Partner

Javier Gonzalez

Operating Partner

Joaquim Hierro

Managing Partner

Nuria Oses Mugica

Partner

Victoriano Lopez-Pinto Fernandez de Navarrete

Managing Partner

Past deals in Portugal

Pleez

Venture Round in 2024
Pleez, headquartered in Lisbon, Portugal, was founded in 2020 and specializes in restaurant management software that streamlines order processing through digital solutions. The company offers unique competitor data and machine learning-backed recommendations to help restaurants enhance their delivery offerings, including pricing, promotions, and menu composition. Additionally, Pleez provides AI-powered features such as the creation of delivery menu pictures and dish descriptions. By automating delivery channels, Pleez allows restaurants to focus on food preparation while efficiently managing their operations. The platform improves coordination among kitchen and service teams, ultimately enhancing the overall customer experience.
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