GenBridge Capital

GenBridge Capital is a Beijing-based private equity firm focused on China's next-generation consumer brands and growth-stage opportunities. It provides capital alongside strategic guidance and operational support to help consumer-focused companies scale in China’s evolving digital economy amid consumption upgrade. The firm leverages data-driven sourcing and diligence and maintains sector focus to identify winners in fast-changing consumer, technology, and retail landscapes. It has established partnerships with major Chinese platforms and tech players, including JD.com and Tencent. GenBridge was founded by Robert Chang and Victor Zhang and manages growth-focused investments in consumer products and services and related sectors.

Bin Chang

Co-Founder and Managing Partner

Robert Chang

Founder and Managing Director

Xinzhao Zhang

Co-Founder and Partner

17 past transactions

Anhui YOFC Advanced Semiconductor

Series A in 2023
Anhui YOFC Advanced Semiconductor focuses on the R&D and manufacturing of silicon carbide (SiC) power semiconductor products. They provide high-quality services and can currently supply 650V to 3300V SiC SBD and SiC MOSFET-related products.

Xueji chaohuo

Series A in 2022
Xueji chaohuo is a chain brand that combines the creation, manufacturing, and distribution of nut-roasted seeds and nuts. It promotes bulk sales and recently fried goods more so. It has made a long-term investment in the supply chain, placing special emphasis on the choice of raw materials from the planting end and enhancing upstream and downstream processes with multi-channel processing technologies. Melon seeds, their primary product, are chosen from the Keketuo sea anemone planting base in the community, and hot chestnuts are pre-treated in the factory using a quick-cooling and fresh-keeping procedure.

M Stand

Series B in 2021
M Stand is a contemporary coffee chain founded in 2017 and based in Shanghai, China. The brand distinguishes itself by offering a unique blend of creative specialty coffees and aesthetically pleasing designs, ensuring that each location provides a distinct experience. M Stand aims to enhance consumers' lifestyles by combining innovative coffee products with a carefully curated atmosphere, where each store features its own individual design. The company focuses on creating a diverse and visually appealing environment that attracts customers, making it a popular choice among coffee enthusiasts.

Geppudo

Series A in 2021
Geppudo is a specialized croissant baking brand engaged in the development, manufacturing, and retailing of croissants. The company boasts a diverse product line with over 60 stock-keeping units (SKUs), catering to a wide range of customer preferences for delicious baked goods. Through its focus on quality and variety, Geppudo aims to enhance the culinary experience for consumers who appreciate freshly made croissants.

Shiyue Daotian

Series B in 2021
Shiyue Daotian is an agricultural enterprise specializing in the production and distribution of a wide range of pantry staples. Their product portfolio includes whole grains, meal replacement powder, rice, corn, beans, dried food products, and related by-products.

Snack Is Busy

Series A in 2021
Snack Is Busy is a snack food chain that focuses on retailing and distributing a wide variety of snack products. The company aims to establish a recognizable brand by opening stores within local communities, making its offerings easily accessible to consumers. By developing a robust supply chain and strong branding, Snack Is Busy effectively caters to diverse market segments, ensuring that customers receive quality snack options tailored to their preferences. The company's commitment to proximity and convenience positions it as a prominent player in the snack food industry.

Guoquan Shihui

Series D in 2021
Guoquan Shihui is a Chinese food supplier specializing in hot pot and barbecue ingredients. It operates both B2B and B2C models, offering a wide range of products including casual snacks, fresh food, and ready-to-eat meals through its offline stores and online platform.

Guoquan Shihui

Series C in 2020
Guoquan Shihui is a Chinese food supplier specializing in hot pot and barbecue ingredients. It operates both B2B and B2C models, offering a wide range of products including casual snacks, fresh food, and ready-to-eat meals through its offline stores and online platform.

Qdama

Series D in 2019
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

Liuyi Jiaoyu

Series B in 2019
Liuyi Jiaoyu is an online children's quality education company.

Aihuishou

Corporate Round in 2019
Aihuishou.com is a Chinese platform facilitating recycling and resale of second-hand electronic items like mobile phones and laptops. It operates on a bidding system, ensuring fair pricing for both sellers and buyers, and offers a one-stop disposal service for idle electronics.

Household

Series A in 2019
Household is a new retail brand that focuses on kitchen utensils and tableware. It aims to collect kitchen and restaurant objects from all over the world, and the products of Beijing Qunxingxing Kitchen Technology Co., Ltd.

Panda Selected

Series C in 2019
Panda Selected is a life service operator focused on the catering industry, established in 2016 and based in Beijing. The company provides shared kitchen services, helping restaurants reduce overhead expenses by offering integrated solutions that include commercial real estate, operation management, supply chain support, and brand promotion. This enables restaurants to set up kitchens dedicated to delivery orders while sharing facilities with other businesses, thereby improving their cost structures.

Panda Selected

Series B in 2018
Panda Selected is a life service operator focused on the catering industry, established in 2016 and based in Beijing. The company provides shared kitchen services, helping restaurants reduce overhead expenses by offering integrated solutions that include commercial real estate, operation management, supply chain support, and brand promotion. This enables restaurants to set up kitchens dedicated to delivery orders while sharing facilities with other businesses, thereby improving their cost structures.

Qdama

Series C in 2018
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

Qdama

Series B in 2017
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

JD Logistics

Funding Round in 2017
JD Logistics is a technology-driven supply chain solution and logistics service provider in China. It offers a full spectrum of services, including warehousing, distribution, and specialized items handling, serving various industries such as fast-moving consumer goods, apparel, home appliances, and automotive.
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