GenBridge Capital

GenBridge Capital, established in 2016 and headquartered in Beijing, is a private equity firm specializing in growth and expansion investments. It focuses on China's next-generation consumer companies, leveraging its local market expertise and understanding of the country's evolving consumption trends. The firm's diverse team, led by founders Robert Chang and Victor Zhang, employs a disciplined sector focus and proprietary data-driven sourcing methods to identify and capitalize on growth opportunities. GenBridge has successfully partnered with industry leaders like JD and Tencent, and its notable investments include JD Logistics, Qdama, and Aihuishou.

Robert Chang

Founder and Managing Director

Chang Bin

Co-Founder and Managing Partner

Xinzhao Zhang

Co-Founder and Partner

17 past transactions

Anhui YOFC Advanced Semiconductor

Series A in 2023
Anhui YOFC Advanced Semiconductor focuses on the R&D and manufacturing of silicon carbide (SiC) power semiconductor products. They provide high-quality services and can currently supply 650V to 3300V SiC SBD and SiC MOSFET-related products.

Xueji chaohuo

Series A in 2022
Xueji chaohuo is a chain brand that combines the creation, manufacturing, and distribution of nut-roasted seeds and nuts. It promotes bulk sales and recently fried goods more so. It has made a long-term investment in the supply chain, placing special emphasis on the choice of raw materials from the planting end and enhancing upstream and downstream processes with multi-channel processing technologies. Melon seeds, their primary product, are chosen from the Keketuo sea anemone planting base in the community, and hot chestnuts are pre-treated in the factory using a quick-cooling and fresh-keeping procedure.

M Stand

Series B in 2021
M Stand is a contemporary coffee chain founded in 2017 and based in Shanghai, China. The brand distinguishes itself by offering a unique blend of creative specialty coffees and aesthetically pleasing designs, ensuring that each location provides a distinct experience. M Stand aims to enhance consumers' lifestyles by combining innovative coffee products with a carefully curated atmosphere, where each store features its own individual design. The company focuses on creating a diverse and visually appealing environment that attracts customers, making it a popular choice among coffee enthusiasts.

Geppudo

Series A in 2021
GEPPUDO is a brand that specializes in the development, manufacturing, and retailing of croissants. With a diverse product line that includes over 60 stock-keeping units (SKUs), the company aims to provide customers with a variety of delicious baked goods. GEPPUDO focuses on delivering high-quality croissants, catering to consumer preferences for tasty and convenient baking options.

Shiyue Daotian

Series B in 2021
Shiyue Daotian is a Chinese agricultural enterprise that specializes in the production and distribution of staple food products. The company offers an extensive range of pre-packaged items, including rice, whole grains, beans, and dried foods. Its operations encompass a comprehensive industrial chain that integrates breeding, planting, processing, warehousing, and sales services. Shiyue Daotian is known for its strong brand presence across various distribution channels, ensuring its products reach a wide consumer base. The company's product segments include packaged rice, whole grain mixes, and dried food items such as mushrooms and lotus seeds, alongside by-products like bran and husk.

Snack Is Busy

Series A in 2021
Snack Is Busy is a snack food chain that focuses on retailing and distributing a wide variety of snack products. The company aims to establish a recognizable brand by opening stores within local communities, making its offerings easily accessible to consumers. By developing a robust supply chain and strong branding, Snack Is Busy effectively caters to diverse market segments, ensuring that customers receive quality snack options tailored to their preferences. The company's commitment to proximity and convenience positions it as a prominent player in the snack food industry.

Guoquan Shihui

Series D in 2021
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.

Guoquan Shihui

Series C in 2020
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.

Qdama

Series D in 2019
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

Liuyi Jiaoyu

Series B in 2019
Liuyi Jiaoyu is an online children's quality education company.

Aihuishou

Corporate Round in 2019
Aihuishou is a bidding-based consumer-to-business platform in China focused on the recycling and resale of second-hand electronic products, including mobile phones and laptops. The platform offers a wide range of recyclable mobile categories, covering popular brands such as Apple, Samsung, and Motorola. By utilizing a bidding system, Aihuishou ensures that users receive competitive prices for their second-hand electronics, thereby preventing undervaluation. The company provides a comprehensive service for individuals and businesses looking to dispose of idle electronic items responsibly. In addition to facilitating transactions, Aihuishou contributes to environmental sustainability by promoting the recycling of electronic waste in China.

Household

Series A in 2019
Household is a new retail brand that focuses on kitchen utensils and tableware. It aims to collect kitchen and restaurant objects from all over the world, and the products of Beijing Qunxingxing Kitchen Technology Co., Ltd.

Panda Selected

Series C in 2019
Panda Selected, affiliated with Beijing Lianchuang Juxing Technology Co., Ltd., is a catering-oriented life service operator based in Beijing. Established in 2016, the company offers a shared kitchen service platform designed to assist restaurants in minimizing their overhead costs. Its integrated services include commercial real estate, operation management, supply chain support, and brand promotion tailored for catering enterprises. By providing facilities that allow restaurants to cater exclusively to delivery customers and share resources with other businesses, Panda Selected enhances the cost efficiencies of the restaurant industry.

Panda Selected

Series B in 2018
Panda Selected, affiliated with Beijing Lianchuang Juxing Technology Co., Ltd., is a catering-oriented life service operator based in Beijing. Established in 2016, the company offers a shared kitchen service platform designed to assist restaurants in minimizing their overhead costs. Its integrated services include commercial real estate, operation management, supply chain support, and brand promotion tailored for catering enterprises. By providing facilities that allow restaurants to cater exclusively to delivery customers and share resources with other businesses, Panda Selected enhances the cost efficiencies of the restaurant industry.

Qdama

Series C in 2018
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

Qdama

Series B in 2017
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

JD.com

Funding Round in 2017
JD.com, Inc., based in Beijing, is a leading e-commerce company in China, operating through its subsidiaries. It offers a wide array of products, from electronics and apparel to food and healthcare items, through its website and mobile apps. JD.com is notable for its extensive logistics network, JD Logistics, which provides efficient and reliable delivery services. The company also operates JD Health, a prominent online healthcare platform offering pharmaceuticals, medical supplies, and online consultations. JD.com's unique selling proposition lies in its self-operated logistics network, ensuring speedy and reliable delivery, and its commitment to providing authentic products. As of 2022, JD.com's gross merchandise volume (GMV) was comparable to Pinduoduo's, but still lower than Alibaba's.
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