General Catalyst is a venture capital firm established in 2000, headquartered in Cambridge, Massachusetts, with additional offices in North America and Europe. The company specializes in early-stage and growth equity investments, focusing on technology-driven businesses. It invests across various sectors, including consumer internet, enterprise software, fintech, health assurance, and crypto. General Catalyst provides not only capital but also mentorship and resources to accelerate the growth of its portfolio companies. To date, it has managed eight venture capital funds, totaling approximately $3.75 billion in capital commitments.
Two South Park Street Suite 100 San Francisco, CA 94107
434 Broadway Sixth Floor New York, NY 10013
564 University Avenue Palo Alto, CA 94301
20 University Road Fourth Floor Cambridge, MA 02138
Adrian Abeijon
Investor
Mark Allen
CFO
Neeraj Arora
Managing Director, Investment Team
Juliet Bailin
Principal
Marc Bhargava
Managing Director
Chris Bischoff
Managing Director
Larry Bohn
Managing Director
Teresa Carlson
President, General Catalyst Institute
Kenneth Chenault
Chairman and Managing Director
Quentin Clark
Managing Director
Mark Crane
Partner
Christopher Davis
Partner
Kyle Doherty
Managing Director
Nick van Eck
Partner
Mina Hsiang
Associate
Nmachi Jidenma
Partner
Christopher Kauffman
Principal
Genevieve Kinney
Principal
Zak Kukoff
Principal
Paul Kwan
Managing Director
Viet Le
Partner
Roy Mabrey
Partner, Investment Team
Holly Maloney McConnell
Managing Director
Karanveer Mohan
Managing Director, Investment Team
Deep Nishar
Managing Director and Member of the Management Committee
Dipchand Nishar
Managing Director
Reva Nohria
Investor
Trevor Oelschig
Managing Director
Tyler Olkowski
Investor
Pranay Orugunta
Healthcare Investor
Mo Punjwani
Associate, Investments
Candace Richardson
Principal
Brian Ru
Principal
Pranav Singhvi
Managing Director
Bill Skarinka
Associate
Alex Tran
Managing Director, Investments
Catherine Tu
Partner, Investment Team
Elena Viboch
Partner
Andrea Wang
Principal, Early Stage Investment
Nathaniel Levy-Westhead
Partner, Investment Team
Past deals in Advertising
Converge
Venture Round in 2025
Converge is a one-click install CDP for ecommerce. We track all customer events such as Add To Carts and Purchases automagically and forward these events to analytics tools and advertising platforms.
Hive
Series D in 2021
Hive is a San Francisco-based company that specializes in cloud-based artificial intelligence solutions aimed at enhancing business processes through deep learning and computer vision. It offers a range of products, including Hive Media, an analytics platform for broadcasters and advertisers; Hive Security, which provides video analytics and visual intelligence software; Hive Auto, focusing on visual perception for autonomous vehicles; and Hive Retail, which delivers custom deep learning solutions for retail operations. With a significant portfolio of pre-trained AI models, Hive supports billions of API requests monthly and addresses critical business needs such as content moderation, brand protection, and ad targeting. The company has raised substantial capital from prominent investors and employs over 175 full-time staff, complemented by a global network of contributors for data labeling operations. Hive was incorporated in 2013 and has established itself as a leader in AI technology for diverse enterprise applications.
FastForward.ai
Seed Round in 2020
FastForward.ai is a company that develops a social media engagement and commerce platform designed to help enterprises connect with their customers within social media and messaging applications. Founded in Mountain View, California, in 2016, FastForward.ai offers a software-as-a-service platform that modernizes user experiences through digital marketing, commerce, and mobile payment solutions. Its patented technology facilitates one-click digital commerce, allowing customers to easily access personalized offers, make purchases, and review their transaction history. By leveraging popular messaging applications, the platform enhances customer engagement and enables businesses to drive brand awareness effectively in environments where consumers spend significant time online.
Hive
Series C in 2020
Hive is a San Francisco-based company that specializes in cloud-based artificial intelligence solutions aimed at enhancing business processes through deep learning and computer vision. It offers a range of products, including Hive Media, an analytics platform for broadcasters and advertisers; Hive Security, which provides video analytics and visual intelligence software; Hive Auto, focusing on visual perception for autonomous vehicles; and Hive Retail, which delivers custom deep learning solutions for retail operations. With a significant portfolio of pre-trained AI models, Hive supports billions of API requests monthly and addresses critical business needs such as content moderation, brand protection, and ad targeting. The company has raised substantial capital from prominent investors and employs over 175 full-time staff, complemented by a global network of contributors for data labeling operations. Hive was incorporated in 2013 and has established itself as a leader in AI technology for diverse enterprise applications.
Audius
Series A in 2018
Audius, Inc. is a music streaming platform that leverages blockchain technology to create a decentralized community for artists, developers, and listeners. Incorporated in 2018 and based in San Francisco, the company enables musicians to share and monetize their work directly with fans, eliminating the need for intermediaries. Audius provides features such as audio file hosting, streaming capabilities, and a creator dashboard, allowing artists to manage their content and earnings efficiently. The platform ensures the secure and verifiable attribution of creative works through immutable, time-stamped records on the blockchain. By offering a transparent system for content distribution and royalty payments, Audius empowers creators to connect with their audiences and maintain control over their music.
Hive
Series B in 2018
Hive is a San Francisco-based company that specializes in cloud-based artificial intelligence solutions aimed at enhancing business processes through deep learning and computer vision. It offers a range of products, including Hive Media, an analytics platform for broadcasters and advertisers; Hive Security, which provides video analytics and visual intelligence software; Hive Auto, focusing on visual perception for autonomous vehicles; and Hive Retail, which delivers custom deep learning solutions for retail operations. With a significant portfolio of pre-trained AI models, Hive supports billions of API requests monthly and addresses critical business needs such as content moderation, brand protection, and ad targeting. The company has raised substantial capital from prominent investors and employs over 175 full-time staff, complemented by a global network of contributors for data labeling operations. Hive was incorporated in 2013 and has established itself as a leader in AI technology for diverse enterprise applications.
Beyond One
Convertible Note in 2017
Beyond One, an AR tech startup, is bringing people together by developing cutting edge Augmented Reality software for mobile devices and researching AR consumer content. Beyond One offers mobile AR content development and consulting services. We create mobile apps that advertise a brand’s product via interactive 3D product placement in Augmented Reality. Our advertisement strategy enables brands to reach highly targeted audiences through content relevancy and interactive gameplay, thus yielding higher customer conversions. We work with brands to create a marketing strategy, develop the AR app in house, and deploy it through the brand’s marketing networks. Beyond One created the Local Position Sync (LPS) system, which enables several people to see and interact with virtual objects in AR at the same time. Through LPS, Beyond One has conducted research on AR consumer content development to identify compelling use-cases for mobile AR.
Hive
Series A in 2016
Hive is a San Francisco-based company that specializes in cloud-based artificial intelligence solutions aimed at enhancing business processes through deep learning and computer vision. It offers a range of products, including Hive Media, an analytics platform for broadcasters and advertisers; Hive Security, which provides video analytics and visual intelligence software; Hive Auto, focusing on visual perception for autonomous vehicles; and Hive Retail, which delivers custom deep learning solutions for retail operations. With a significant portfolio of pre-trained AI models, Hive supports billions of API requests monthly and addresses critical business needs such as content moderation, brand protection, and ad targeting. The company has raised substantial capital from prominent investors and employs over 175 full-time staff, complemented by a global network of contributors for data labeling operations. Hive was incorporated in 2013 and has established itself as a leader in AI technology for diverse enterprise applications.
Hive
Seed Round in 2014
Hive is a San Francisco-based company that specializes in cloud-based artificial intelligence solutions aimed at enhancing business processes through deep learning and computer vision. It offers a range of products, including Hive Media, an analytics platform for broadcasters and advertisers; Hive Security, which provides video analytics and visual intelligence software; Hive Auto, focusing on visual perception for autonomous vehicles; and Hive Retail, which delivers custom deep learning solutions for retail operations. With a significant portfolio of pre-trained AI models, Hive supports billions of API requests monthly and addresses critical business needs such as content moderation, brand protection, and ad targeting. The company has raised substantial capital from prominent investors and employs over 175 full-time staff, complemented by a global network of contributors for data labeling operations. Hive was incorporated in 2013 and has established itself as a leader in AI technology for diverse enterprise applications.
Visible Measures
Series F in 2014
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
Shareaholic
Series A in 2014
Shareaholic, Inc. is a Boston-based company that offers a content amplification platform designed to enhance audience engagement and loyalty for marketers, publishers, and website owners. Founded in 2008, the platform enables users to personalize content discovery and sharing, thereby increasing page views, user engagement, and time spent on their sites. Shareaholic's software leverages big data to provide actionable insights into content performance and user interactions, allowing businesses to effectively promote their content across various social media channels. With over 300,000 websites utilizing its services, Shareaholic aims to assist clients in driving traffic, conversions, and overall online success through tailored experiences and calls to action.
Flite
Venture Round in 2014
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.
Toro
Seed Round in 2013
Toro is built by Red Hot Labs in San Francisco, California, the team behind Farmville and Castleville for Facebook. Founded in March of 2012, Toro/ Red Hot Labs is a group of former app developers and product managers now focused on arming app developers of today with the tools they always wished they had. Toro's mission is to bring best-in-class mobile marketing to everyone. We accomplish this by guiding app companies through the process of setting up and optimizing marketing campaigns. All of our marketing plans run on the Facebook advertising platform.
THIS TECHNOLOGY
Series A in 2012
THIS TECHNOLOGY, Inc. specializes in dynamic ad insertion and alternate content delivery solutions designed for multichannel video programming distributors (MVPDs) and programming networks. Its innovative platforms facilitate the seamless integration of video operations and advertising systems, enabling real-time communication regarding content and advertising availability. This technology streamlines the delivery of both local and national content and advertisements across various platforms, including video on demand (VOD), network DVR, IPTV, TV Everywhere, and mobile devices. Based in Denver, with additional offices in New York City and Beijing, the company serves prominent clients such as Comcast, Verizon, NBCUniversal, and ABC, positioning itself as a key player in the evolving landscape of video advertising.
Visible Measures
Series E in 2012
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
Jumptap
Venture Round in 2012
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
OmniVirt
Seed Round in 2012
OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.
Shareaholic
Series A in 2012
Shareaholic, Inc. is a Boston-based company that offers a content amplification platform designed to enhance audience engagement and loyalty for marketers, publishers, and website owners. Founded in 2008, the platform enables users to personalize content discovery and sharing, thereby increasing page views, user engagement, and time spent on their sites. Shareaholic's software leverages big data to provide actionable insights into content performance and user interactions, allowing businesses to effectively promote their content across various social media channels. With over 300,000 websites utilizing its services, Shareaholic aims to assist clients in driving traffic, conversions, and overall online success through tailored experiences and calls to action.
Brit +
Seed Round in 2012
Brit + Co is a digital media company founded in 2011 by Brit Morin, catering to women with a creative spirit. It inspires, educates, and entertains its audience through engaging content, reaching over 125 million users online and across various platforms. The company produces over 100 pieces of content daily, including videos that have garnered tens of millions of views. Brit + Co extends its reach beyond digital platforms, offering offline experiences and a free app to further engage its community.
Plyfe
Seed Round in 2012
Plyfe, Inc., founded in 2011 and based in New York City, operates an automated marketing platform designed to enhance audience engagement through interactive content. The platform allows brands, agencies, and publishers to create and publish engaging marketing experiences across various digital touchpoints, including mobile, desktop, social media, and email. Users can select from a range of interactive cards and can upload their own images, GIFs, or videos for their campaigns. Plyfe’s offerings include gamified elements such as sweepstakes and social challenges, providing consumers with opportunities to earn rewards for their online activities. In March 2018, Plyfe was acquired by Tatango, Inc., further expanding its capabilities in audience engagement and marketing.
Shareaholic
Seed Round in 2011
Shareaholic, Inc. is a Boston-based company that offers a content amplification platform designed to enhance audience engagement and loyalty for marketers, publishers, and website owners. Founded in 2008, the platform enables users to personalize content discovery and sharing, thereby increasing page views, user engagement, and time spent on their sites. Shareaholic's software leverages big data to provide actionable insights into content performance and user interactions, allowing businesses to effectively promote their content across various social media channels. With over 300,000 websites utilizing its services, Shareaholic aims to assist clients in driving traffic, conversions, and overall online success through tailored experiences and calls to action.
Visible Measures
Series D in 2011
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
Tremor Video
Venture Round in 2011
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.
Telaria
Venture Round in 2011
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.
Ostrovok.ru
Venture Round in 2011
Ostrovok.ru, founded in 2011 and based in Moscow, operates as a leading online hotel booking platform in Russian-speaking countries. The website offers users access to over 1,000,000 accommodation options, including hotels, hostels, and apartments, sourced directly from providers and through prominent third-party suppliers. This extensive inventory allows Ostrovok.ru to maintain excellent availability and competitive pricing, along with a transparent pricing policy. The company also emphasizes customer feedback by showcasing a growing number of unique reviews. To enhance user experience, Ostrovok.ru manages its own customer service center, employing over 200 staff members available around the clock. Additionally, it has established partnerships with airlines such as Aeroflot and Pobeda, as well as financial institutions like VTB and Alfa Bank, further solidifying its presence in the market.
Jumptap
Venture Round in 2011
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
Flite
Series C in 2011
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.
ScanScout
Series B in 2009
ScanScout is a leading online video advertising network that collaborates with major advertisers and publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout generates significant revenue streams, enabling them to effectively monetize their video content while maintaining a user-friendly experience. For advertisers, the platform offers capabilities to target, optimize, and deliver ad messages tailored to specific content and audiences, thereby increasing user engagement. As one of the largest online video networks, ScanScout serves hundreds of millions of ad impressions monthly and is headquartered in Boston, with additional offices in New York and Los Angeles.
FanSnap
Series B in 2009
FanSnap is an online ticket comparison-shopping platform that enables users to find and compare over 19 million tickets for more than 70,000 events, including sports, theater, and concerts. By aggregating ticket listings from over 50 trusted marketplaces and brokers, FanSnap helps consumers identify the best ticket values available. The platform utilizes advanced search capabilities and strategic partnerships with major ticket providers, allowing users to access detailed search results and make informed purchasing decisions. Additionally, FanSnap operates co-branded ticket comparison services for prominent platforms such as Bing and Time Warner's RoadRunner.com. Owned by Nextag, which specializes in online product comparison, FanSnap benefits from robust technology and extensive market reach.
ScanScout
Series B in 2009
ScanScout is a leading online video advertising network that collaborates with major advertisers and publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout generates significant revenue streams, enabling them to effectively monetize their video content while maintaining a user-friendly experience. For advertisers, the platform offers capabilities to target, optimize, and deliver ad messages tailored to specific content and audiences, thereby increasing user engagement. As one of the largest online video networks, ScanScout serves hundreds of millions of ad impressions monthly and is headquartered in Boston, with additional offices in New York and Los Angeles.
Visible Measures
Series C in 2009
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
FanSnap
Series A in 2009
FanSnap is an online ticket comparison-shopping platform that enables users to find and compare over 19 million tickets for more than 70,000 events, including sports, theater, and concerts. By aggregating ticket listings from over 50 trusted marketplaces and brokers, FanSnap helps consumers identify the best ticket values available. The platform utilizes advanced search capabilities and strategic partnerships with major ticket providers, allowing users to access detailed search results and make informed purchasing decisions. Additionally, FanSnap operates co-branded ticket comparison services for prominent platforms such as Bing and Time Warner's RoadRunner.com. Owned by Nextag, which specializes in online product comparison, FanSnap benefits from robust technology and extensive market reach.
FanSnap
Series A in 2008
FanSnap is an online ticket comparison-shopping platform that enables users to find and compare over 19 million tickets for more than 70,000 events, including sports, theater, and concerts. By aggregating ticket listings from over 50 trusted marketplaces and brokers, FanSnap helps consumers identify the best ticket values available. The platform utilizes advanced search capabilities and strategic partnerships with major ticket providers, allowing users to access detailed search results and make informed purchasing decisions. Additionally, FanSnap operates co-branded ticket comparison services for prominent platforms such as Bing and Time Warner's RoadRunner.com. Owned by Nextag, which specializes in online product comparison, FanSnap benefits from robust technology and extensive market reach.
Jumptap
Series D in 2008
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
ScanScout
Series A in 2008
ScanScout is a leading online video advertising network that collaborates with major advertisers and publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout generates significant revenue streams, enabling them to effectively monetize their video content while maintaining a user-friendly experience. For advertisers, the platform offers capabilities to target, optimize, and deliver ad messages tailored to specific content and audiences, thereby increasing user engagement. As one of the largest online video networks, ScanScout serves hundreds of millions of ad impressions monthly and is headquartered in Boston, with additional offices in New York and Los Angeles.
Visible Measures
Series B in 2008
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
EveryZing
Series B in 2007
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value. Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.
ScanScout
Series A in 2007
ScanScout is a leading online video advertising network that collaborates with major advertisers and publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout generates significant revenue streams, enabling them to effectively monetize their video content while maintaining a user-friendly experience. For advertisers, the platform offers capabilities to target, optimize, and deliver ad messages tailored to specific content and audiences, thereby increasing user engagement. As one of the largest online video networks, ScanScout serves hundreds of millions of ad impressions monthly and is headquartered in Boston, with additional offices in New York and Los Angeles.
Visible Measures
Series A in 2007
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
Jumptap
Series C in 2006
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
ChoiceStream
Series B in 2006
ChoiceStream is a digital advertising service that specializes in programmatic advertising, focusing on cross-device branding and direct response campaigns for brand and agency clients. The company manages all phases of advertising campaigns, from pre-launch planning to completion, ensuring efficiency and effectiveness in reaching target audiences. By utilizing proprietary, poll-based data tailored to individual campaigns, ChoiceStream creates custom, targetable audiences and optimizes campaign results in real time. The company employs advanced machine-learning algorithms alongside a dedicated team of industry experts, which contributes to an impressive client retention rate of 83%, significantly higher than the industry average. This blend of innovative technology and personalized service enables clients to achieve their advertising goals effectively.
Jumptap
Series B in 2005
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
Jumptap
Series A in 2005
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
ChoiceStream
Series A in 2005
ChoiceStream is a digital advertising service that specializes in programmatic advertising, focusing on cross-device branding and direct response campaigns for brand and agency clients. The company manages all phases of advertising campaigns, from pre-launch planning to completion, ensuring efficiency and effectiveness in reaching target audiences. By utilizing proprietary, poll-based data tailored to individual campaigns, ChoiceStream creates custom, targetable audiences and optimizes campaign results in real time. The company employs advanced machine-learning algorithms alongside a dedicated team of industry experts, which contributes to an impressive client retention rate of 83%, significantly higher than the industry average. This blend of innovative technology and personalized service enables clients to achieve their advertising goals effectively.
Maven Networks
Series B in 2004
Maven Networks is an online video platform provider with end-to-end video syndication, content management and advertising solution. Maven helps media companies create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform(TM) is used by organizations such as CanWest, CBS Sports, CBC, CNET, Gannett, The Financial Times, Fox Business Network, Fox News, Hearst, MediaNews Group, Ogilvy, Scripps Networks, Sony BMG, Sony Pictures Television, and TV Guide.
Maven Networks
Series A in 2003
Maven Networks is an online video platform provider with end-to-end video syndication, content management and advertising solution. Maven helps media companies create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform(TM) is used by organizations such as CanWest, CBS Sports, CBC, CNET, Gannett, The Financial Times, Fox Business Network, Fox News, Hearst, MediaNews Group, Ogilvy, Scripps Networks, Sony BMG, Sony Pictures Television, and TV Guide.
AudioAudit
Series A in 2003
AudioAudit is a business solutions provider focused on the Advertising and Broadcast industries. The company offers patented digital technology that enhances broadcast advertising verification. Its innovative products aim to establish new standards of accountability and communication, enabling businesses to execute advertising campaigns more efficiently and effectively. Through its technology, AudioAudit seeks to streamline the broadcasting process, ensuring that advertisements are delivered accurately and measured reliably.
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