General Catalyst

Founded in 2000, General Catalyst is a venture capital firm specializing in early-stage and growth equity investments. It focuses on accelerating ideas, careers, and companies towards success by providing ongoing momentum and mentorship based on deep experience.

Adrian Abeijon

Investor

Mark Allen

CFO

Samuel Beyer

Investor

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Past deals in Apparel

Blidz

Seed Round in 2022
Blidz is an AI-powered shopping platform offering a wide range of multi-category products, including daily goods, fashion, and gadgets. It uses artificial intelligence and gamification to tailor offers and present innovative flash deals, creating a gamified bargain-hunting experience that enhances online shopping.

Rebag

Series E in 2021
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

OneShop

Seed Round in 2021
People use OneShop to turn their treasure-hunting hobby into a full-time business through our app that simplifies listing and selling across marketplaces.

Rebag

Series D in 2020
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

Rockets of Awesome

Series C in 2019
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Rebag

Series C in 2019
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

CoEdition

Seed Round in 2018
CoEdition, Inc. is an online retailer based in New York that specializes in women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. Founded in 2017, the company aims to create an inclusive fashion marketplace by offering over 100 brands and thousands of styles, including dresses, swimwear, footwear, lingerie, and accessories. CoEdition provides a centralized platform where women can discover contemporary sportswear and various fashion items at affordable prices, fostering a community that encourages personal style expression. The company, which was previously known as Frigg, Inc., emphasizes accessibility and diversity in women's fashion.

Outdoor Voices

Series C in 2018
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Outdoor Voices

Venture Round in 2017
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Rebag

Series B in 2017
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

M.Gemi

Series C in 2017
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Rockets of Awesome

Series A in 2017
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Outdoor Voices

Series B in 2016
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Rebag

Series A in 2016
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

M.Gemi

Series B in 2015
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Outdoor Voices

Series A in 2015
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Rebag

Seed Round in 2015
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

Warby Parker

Series D in 2015
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.

Outdoor Voices

Seed Round in 2015
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

M.Gemi

Series A in 2015
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Warby Parker

Series C in 2013
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.

Vastrm

Seed Round in 2013
Vastrm, Inc., founded in 2010 and based in Burlingame, California, specializes in made-to-order sportswear for men. The company offers a range of customizable apparel, including hoodies, track jackets, mock neck pullovers, tailored polos, shirts, T-shirts, and other lightweight layering pieces. Vastrm caters to corporate clients and individual customers through its online store, providing products in various fabrics, colors, detailing, and sizes. The company also offers a home try-on program for clients and private-label services for retailers. Vastrm's platform allows customers to design their own apparel by selecting different trims and styles, ensuring a perfect fit for unique body types.

StyleSaint

Series A in 2013
StyleSaint, Inc. is a fashion media and technology company based in Los Angeles, California, that specializes in designing, manufacturing, and selling women's clothing. Established in 2011, StyleSaint offers a diverse range of apparel, including tops, lingerie, dresses, bottoms, and wedding clothing, with an emphasis on silk and lace essentials. The company adopts a direct-to-consumer model, which allows it to sell high-quality fashion items at affordable prices by eliminating traditional retail markups. Each piece is designed in-house and manufactured locally, prioritizing sustainability and ethical practices in its production processes. By focusing on timeless collections and reducing the carbon footprint of manufacturing, StyleSaint aims to revolutionize the fashion industry while promoting quality over quantity and producing garments meant to last.

Warby Parker

Series B in 2013
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.

StyleSaint

Seed Round in 2012
StyleSaint, Inc. is a fashion media and technology company based in Los Angeles, California, that specializes in designing, manufacturing, and selling women's clothing. Established in 2011, StyleSaint offers a diverse range of apparel, including tops, lingerie, dresses, bottoms, and wedding clothing, with an emphasis on silk and lace essentials. The company adopts a direct-to-consumer model, which allows it to sell high-quality fashion items at affordable prices by eliminating traditional retail markups. Each piece is designed in-house and manufactured locally, prioritizing sustainability and ethical practices in its production processes. By focusing on timeless collections and reducing the carbon footprint of manufacturing, StyleSaint aims to revolutionize the fashion industry while promoting quality over quantity and producing garments meant to last.

The Fancy

Series A in 2010
Fancy is a curated online retailer that offers a platform for consumers to discover innovative fashion, accessories, art, and gadgets from emerging brands and artists worldwide. The platform facilitates the collection and sharing of favorite items, allowing users to earn credit for sharing, purchasing, and gifting curated products. By focusing on unique and creative offerings, Fancy enables users to access carefully selected content for purchase, enhancing their shopping experience.

smartbargains.com

Venture Round in 2006
SmartBargains, Inc. is an e-commerce platform that specializes in providing a wide range of products for consumers seeking value. Founded in 1999 and headquartered in Boston, Massachusetts, the company offers an extensive selection of apparel for women, men, boys, and babies, including dresses, jackets, and accessories. In addition to clothing, SmartBargains features a variety of home goods such as bedding, bath products, and furniture, as well as jewelry, watches, and footwear. The platform also includes categories for eyewear, handbags, and various accessories. By focusing on a diverse array of merchandise, SmartBargains aims to serve smart shoppers looking for quality products at competitive prices. As of 2008, SmartBargains operates as a subsidiary of Rue La La, Inc.

smartbargains.com

Private Equity Round in 2005
SmartBargains, Inc. is an e-commerce platform that specializes in providing a wide range of products for consumers seeking value. Founded in 1999 and headquartered in Boston, Massachusetts, the company offers an extensive selection of apparel for women, men, boys, and babies, including dresses, jackets, and accessories. In addition to clothing, SmartBargains features a variety of home goods such as bedding, bath products, and furniture, as well as jewelry, watches, and footwear. The platform also includes categories for eyewear, handbags, and various accessories. By focusing on a diverse array of merchandise, SmartBargains aims to serve smart shoppers looking for quality products at competitive prices. As of 2008, SmartBargains operates as a subsidiary of Rue La La, Inc.
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