General Catalyst

Founded in 2000, General Catalyst is a venture capital firm specializing in early-stage and growth equity investments. It focuses on accelerating ideas, careers, and companies towards success by providing ongoing momentum and mentorship based on deep experience.

Adrian Abeijon

Investor

Mark Allen

CFO

Samuel Beyer

Investor

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Past deals in Dietary Supplements

Fay

Series B in 2025
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Better Health

Series A in 2024
Better Health is a digital platform facilitating peer-to-peer support and supplies management for individuals with chronic conditions such as ostomy, wounds, diabetes, retention, and incontinence. Trusted by major healthcare payers and providers, it improves patient outcomes and reduces care costs through education, engagement, and adherence.

Fay

Series A in 2024
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Fay

Seed Round in 2023
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Better Health

Series A in 2021
Better Health is a digital platform facilitating peer-to-peer support and supplies management for individuals with chronic conditions such as ostomy, wounds, diabetes, retention, and incontinence. Trusted by major healthcare payers and providers, it improves patient outcomes and reduces care costs through education, engagement, and adherence.

Beauty Pie

Series B in 2021
Beauty Pie is an online retailer offering luxury beauty products at factory-cost prices. It operates on a membership model, providing access to premium skincare, makeup, haircare, body care, fragrance, and supplements.

Beauty Pie

Series A in 2020
Beauty Pie is an online retailer offering luxury beauty products at factory-cost prices. It operates on a membership model, providing access to premium skincare, makeup, haircare, body care, fragrance, and supplements.

Elysium

Series C in 2019
Elysium Health, Inc., established in 2014 and headquartered in New York, specializes in the development and sale of health supplements. The company focuses on two primary areas: cellular health and optimization, and long-term brain health. It offers a proprietary formulation of natural compounds, designed to support overall well-being at the cellular level, which is sold directly to consumers via its online platform. Additionally, Elysium provides a biological age testing solution.

Elysium

Series B in 2016
Elysium Health, Inc., established in 2014 and headquartered in New York, specializes in the development and sale of health supplements. The company focuses on two primary areas: cellular health and optimization, and long-term brain health. It offers a proprietary formulation of natural compounds, designed to support overall well-being at the cellular level, which is sold directly to consumers via its online platform. Additionally, Elysium provides a biological age testing solution.

The Honest Company

Series C in 2014
The Honest Company, Inc. is a consumer products firm based in Santa Monica, California, established in 2011. It specializes in designing and manufacturing a diverse range of eco-friendly and affordable products aimed at families and homes. The company's offerings include bundles for babies, bath and body care, cleaning supplies, and health and wellness products. Prominent items in their portfolio consist of eco-friendly diapers and wipes, skincare products, household cleaners, and organic nutritional supplements. The Honest Company operates through both retail and digital channels, ensuring broad accessibility for consumers. Its revenue is primarily driven by the sale of diapers and wipes, emphasizing the brand's commitment to convenience and sustainability.

The Honest Company

Series B in 2013
The Honest Company, Inc. is a consumer products firm based in Santa Monica, California, established in 2011. It specializes in designing and manufacturing a diverse range of eco-friendly and affordable products aimed at families and homes. The company's offerings include bundles for babies, bath and body care, cleaning supplies, and health and wellness products. Prominent items in their portfolio consist of eco-friendly diapers and wipes, skincare products, household cleaners, and organic nutritional supplements. The Honest Company operates through both retail and digital channels, ensuring broad accessibility for consumers. Its revenue is primarily driven by the sale of diapers and wipes, emphasizing the brand's commitment to convenience and sustainability.

The Honest Company

Series A in 2012
The Honest Company, Inc. is a consumer products firm based in Santa Monica, California, established in 2011. It specializes in designing and manufacturing a diverse range of eco-friendly and affordable products aimed at families and homes. The company's offerings include bundles for babies, bath and body care, cleaning supplies, and health and wellness products. Prominent items in their portfolio consist of eco-friendly diapers and wipes, skincare products, household cleaners, and organic nutritional supplements. The Honest Company operates through both retail and digital channels, ensuring broad accessibility for consumers. Its revenue is primarily driven by the sale of diapers and wipes, emphasizing the brand's commitment to convenience and sustainability.

The Honest Company

Seed Round in 2011
The Honest Company, Inc. is a consumer products firm based in Santa Monica, California, established in 2011. It specializes in designing and manufacturing a diverse range of eco-friendly and affordable products aimed at families and homes. The company's offerings include bundles for babies, bath and body care, cleaning supplies, and health and wellness products. Prominent items in their portfolio consist of eco-friendly diapers and wipes, skincare products, household cleaners, and organic nutritional supplements. The Honest Company operates through both retail and digital channels, ensuring broad accessibility for consumers. Its revenue is primarily driven by the sale of diapers and wipes, emphasizing the brand's commitment to convenience and sustainability.
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