General Catalyst

Founded in 2000, General Catalyst is a venture capital firm specializing in early-stage and growth equity investments. It focuses on accelerating ideas, careers, and companies towards success by providing ongoing momentum and mentorship based on deep experience.

Adrian Abeijon

Investor

Mark Allen

CFO

Samuel Beyer

Investor

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Past deals in Digital Marketing

PvX Partners

Seed Round in 2025
PvX Partners is a technology company that provides a platform to help consumer app businesses scale. It offers PvX Capital, a financing service that delivers fast, flexible capital for marketing spends, without the risks or drawbacks of traditional equity or debt financing. Additionally, PvX Partners is developing an operating system for growth, a unified platform that integrates various tools to enhance return on ad spend (ROAS) and support consumer businesses' growth strategies.

Landbase

Seed Round in 2024
Landbase is a technology company that specializes in automating and optimizing sales and marketing processes for businesses. It operates a lead generation platform powered by advanced AI agents, which work in conjunction with human expertise to intelligently streamline the go-to-market strategy. This automation helps businesses enhance their lead conversion rates and ultimately drive increased revenue.

CityMall

Series C in 2022
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Heyday

Series C in 2021
Founded in 2015, Heyday operates a digital marketplace platform designed to accelerate consumer product brands. Headquartered in San Francisco with a presence in New York, the company specializes in data-driven strategies to drive revenue growth for partnered eCommerce businesses.

Octane AI

Venture Round in 2021
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.

CityMall

Series B in 2021
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Heyday

Series B in 2021
Founded in 2015, Heyday operates a digital marketplace platform designed to accelerate consumer product brands. Headquartered in San Francisco with a presence in New York, the company specializes in data-driven strategies to drive revenue growth for partnered eCommerce businesses.

Alyce

Series B in 2021
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

Heyday

Series A in 2020
Founded in 2015, Heyday operates a digital marketplace platform designed to accelerate consumer product brands. Headquartered in San Francisco with a presence in New York, the company specializes in data-driven strategies to drive revenue growth for partnered eCommerce businesses.

CityMall

Seed Round in 2020
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.

Instacart

Venture Round in 2020
Instacart operates a grocery delivery platform in the United States and Canada, partnering with local and national grocers to offer a broad catalog of items for home delivery. Customers can mix items from multiple stores in a single order, and orders are picked and delivered by shoppers who are typically independent contractors. The platform supports fast delivery, including options in as little as an hour. Instacart earns revenue from service fees based on order value and by selling advertising to consumer-packaged goods brands. The service catalogs about 500,000 items and attracts about 8 million monthly active users, supported by roughly 600,000 shoppers.

FastForward.ai

Seed Round in 2020
FastForward.ai is a company that develops a social media engagement and commerce platform designed to help enterprises connect with their customers within social media and messaging applications. Founded in Mountain View, California, in 2016, FastForward.ai offers a software-as-a-service platform that modernizes user experiences through digital marketing, commerce, and mobile payment solutions. Its patented technology facilitates one-click digital commerce, allowing customers to easily access personalized offers, make purchases, and review their transaction history. By leveraging popular messaging applications, the platform enhances customer engagement and enables businesses to drive brand awareness effectively in environments where consumers spend significant time online.

Alyce

Series A in 2019
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

Drift

Series C in 2018
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Alyce

Seed Round in 2017
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

Drift

Series B in 2017
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Beyond One

Convertible Note in 2017
Beyond One, an AR tech startup, is bringing people together by developing cutting edge Augmented Reality software for mobile devices and researching AR consumer content. Beyond One offers mobile AR content development and consulting services. We create mobile apps that advertise a brand’s product via interactive 3D product placement in Augmented Reality. Our advertisement strategy enables brands to reach highly targeted audiences through content relevancy and interactive gameplay, thus yielding higher customer conversions. We work with brands to create a marketing strategy, develop the AR app in house, and deploy it through the brand’s marketing networks. Beyond One created the Local Position Sync (LPS) system, which enables several people to see and interact with virtual objects in AR at the same time. Through LPS, Beyond One has conducted research on AR consumer content development to identify compelling use-cases for mobile AR.

M.Gemi

Series C in 2017
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Octane AI

Seed Round in 2016
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.

Index

Series B in 2016
Index Systems, Inc. is a retail software company that specializes in enhancing offline retail through secure payments and personalized marketing. Founded in 2012 in San Francisco by former Google Wallet leaders, the company offers a comprehensive platform that includes a semi-integrated payment solution, a fully hosted gateway, and point-of-sale (POS) integration. This platform enables retailers to create individual accounts for each shopper, unify customer profiles across various channels, and encourage opt-in for tailored marketing initiatives. Additionally, Index provides email marketing and campaign analytics services, allowing retailers to measure the effectiveness of their campaigns and improve engagement with their customers. As of 2018, Index operates as a subsidiary of Stripe, Inc., further solidifying its position in the retail technology landscape.

M.Gemi

Series B in 2015
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Cricket's Circle

Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

M.Gemi

Series A in 2015
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Drift

Series A in 2015
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Shareaholic

Series A in 2014
Founded in 2008, Shareaholic provides a content amplification platform that helps marketers, publishers, and site owners increase engagement by personalizing how relevant content is discovered, consumed, shared, and promoted. Its platform serves over 300,000 websites worldwide.

Chloe + Isabel

Series C in 2014
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Flite

Venture Round in 2014
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

L2

Venture Round in 2014
L2, Inc., founded in 2010, is a business intelligence service based in New York that specializes in benchmarking the digital competence of consumer brands. The company provides subscription-based research services, including the Digital IQ Index, which evaluates brands' digital strengths and weaknesses across various dimensions such as website performance, e-commerce, digital marketing, social media, and mobile platforms. L2's research covers multiple industry verticals globally, assisting executives in developing strategic plans for their brands. The company operates as a subsidiary of Gartner, Inc., and tracks over 5,000 global brands, working with some of the largest and most iconic enterprises across prestige and consumer sectors.

Toro

Seed Round in 2013
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.

Swoop

Venture Round in 2012
Swoop.com, Inc. specializes in artificial intelligence and machine learning solutions tailored for the biotech and pharmaceutical sectors. The company offers a range of services, including patient finding, market segmentation, KOL mapping, and digital messaging, aimed at helping clients understand and engage their target populations effectively. By leveraging a tokenized data pool of de-identified patients and employing advanced data analytics, Swoop enables pharmaceutical companies to optimize their marketing strategies and improve patient outcomes. Founded in 2011 and based in Cambridge, Massachusetts, Swoop operates as a subsidiary of W2O Group, focusing on delivering insights that facilitate precision healthcare marketing and enhance patient education regarding treatments and disease management.

THIS TECHNOLOGY

Series A in 2012
THIS TECHNOLOGY, Inc. specializes in dynamic ad insertion and alternate content delivery solutions designed for multichannel video programming distributors (MVPDs) and programming networks. Its innovative platforms facilitate the seamless integration of video operations and advertising systems, enabling real-time communication regarding content and advertising availability. This technology streamlines the delivery of both local and national content and advertisements across various platforms, including video on demand (VOD), network DVR, IPTV, TV Everywhere, and mobile devices. Based in Denver, with additional offices in New York City and Beijing, the company serves prominent clients such as Comcast, Verizon, NBCUniversal, and ABC, positioning itself as a key player in the evolving landscape of video advertising.

Swirl Networks

Series A in 2012
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

Jumptap

Venture Round in 2012
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

OmniVirt

Seed Round in 2012
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.

Shareaholic

Series A in 2012
Founded in 2008, Shareaholic provides a content amplification platform that helps marketers, publishers, and site owners increase engagement by personalizing how relevant content is discovered, consumed, shared, and promoted. Its platform serves over 300,000 websites worldwide.

Brit +

Seed Round in 2012
Brit + Co is a media company serving a large online audience of women with a creative spirit. It operates a digital platform and related experiences that combine editorial content, tutorials, and shopping, connecting users with makers, designers, chefs, and inventors to foster creativity. The company offers do-it-yourself project kits and a curated line of products, with content distributed via its app, website, and social channels to inspire, educate, and entertain a digitally connected community.

Locu

Series A in 2012
Locu is a platform that assists local businesses in managing and publishing their listings and offerings online. By allowing businesses to input essential information such as street address, phone number, hours of operation, and service menus, Locu ensures that they are easily discoverable by over 200 million potential customers. The platform simplifies the process of updating business information, enabling users to make changes in one central location. These updates are then disseminated in real-time to various partner sites, including Yelp, Foursquare, OpenTable, YP, TripAdvisor, and Facebook. This streamlined approach helps businesses maintain accurate and consistent online presence without the need to individually manage multiple listings across different platforms.

Plyfe

Seed Round in 2012
Plyfe, Inc. is a marketing technology company based in New York City, founded in 2011. The company specializes in providing an automated marketing platform that transforms content into interactive experiences through the use of engaging mechanics such as games and rewards. Plyfe's platform enables brands, agencies, and publishers to create personalized campaigns that engage audiences across various digital touchpoints, including mobile web, social media, and email. Users can participate in campaigns by selecting interactive cards from Plyfe's catalog, uploading multimedia content, and accessing audience data to enhance their marketing efforts. By allowing consumers to engage in activities such as answering trivia questions or watching videos for the chance to win prizes, Plyfe aims to make online and mobile interactions more social and rewarding. In 2018, Plyfe was acquired by Tatango, Inc.

Chloe + Isabel

Series A in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Shareaholic

Seed Round in 2011
Founded in 2008, Shareaholic provides a content amplification platform that helps marketers, publishers, and site owners increase engagement by personalizing how relevant content is discovered, consumed, shared, and promoted. Its platform serves over 300,000 websites worldwide.

Jumptap

Venture Round in 2011
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Flite

Series C in 2011
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

Vitrue

Series C in 2011
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Friendbuy

Seed Round in 2010
Friendbuy, Inc. is a Santa Monica-based company that provides an online platform designed to facilitate customer referral programs for e-commerce businesses. Established in 2009, the company offers a software-as-a-service (SaaS) solution that enables retailers to create and manage referral marketing campaigns, allowing customers to share their favorite products with friends and receive rewards for their referrals. Friendbuy's platform features real-time analytics and customizable templates, empowering brands to optimize their marketing efforts and enhance customer loyalty. The company serves a diverse clientele that includes both innovative startups and established Fortune 100 companies, helping them to scale customer acquisition and increase brand awareness effectively.

ScanScout

Series B in 2009
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

ScanScout

Series B in 2009
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

Jumptap

Series D in 2008
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

GameLogic

Series C in 2008
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.

ScanScout

Series A in 2008
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

Vitrue

Series B in 2007
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

GameLogic

Series B in 2007
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.

EveryZing

Series B in 2007
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value. Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

ScanScout

Series A in 2007
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

Vitrue

Series A in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Jumptap

Series C in 2006
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

ChoiceStream

Series B in 2006
ChoiceStream is a programmatic advertising partner that specializes in managing cross-device branding and direct response campaigns for brand and agency clients. The company oversees all phases of a campaign, from pre-launch planning to completion, ensuring efficiency and effectiveness in reaching target audiences. By utilizing proprietary, poll-based data tailored to each client's needs, ChoiceStream creates custom, targetable audiences and optimizes campaign results in real-time. The firm employs advanced machine-learning algorithms and a team of industry experts to provide unique audience insights throughout each campaign. This combination of innovative technology and personalized service contributes to an impressive client retention rate, significantly surpassing the industry average.

Vitrue

Seed Round in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

GameLogic

Series B in 2006
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.

BzzAgent

Series B in 2006
BzzAgent, Inc. is a social marketing services company that specializes in influencer marketing, leveraging a network of consumers to participate in word-of-mouth campaigns for various products and services. Founded in 2001 and based in Boston, Massachusetts, BzzAgent connects brands with consumers who share their authentic experiences and opinions through social media platforms like Facebook, Twitter, and blogs. The company operates primarily in the United States, Canada, and the United Kingdom, and it focuses on creating measurable marketing programs that build trust and influence purchasing decisions. BzzAgent is recognized as one of the pioneering companies in the influencer marketing sector, with over 15 years of experience collaborating with some of the world's largest brands. The company also encourages consumers to rate and review a wide range of products and services, contributing to its clients' business growth. BzzAgent has been operating as a subsidiary of PowerReviews, Inc. since July 2018.

Jumptap

Series B in 2005
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Jumptap

Series A in 2005
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

ChoiceStream

Series A in 2005
ChoiceStream is a programmatic advertising partner that specializes in managing cross-device branding and direct response campaigns for brand and agency clients. The company oversees all phases of a campaign, from pre-launch planning to completion, ensuring efficiency and effectiveness in reaching target audiences. By utilizing proprietary, poll-based data tailored to each client's needs, ChoiceStream creates custom, targetable audiences and optimizes campaign results in real-time. The firm employs advanced machine-learning algorithms and a team of industry experts to provide unique audience insights throughout each campaign. This combination of innovative technology and personalized service contributes to an impressive client retention rate, significantly surpassing the industry average.

AudioAudit

Series A in 2003
AudioAudit is a business solutions provider specializing in the Advertising and Broadcast industries. The company offers patented digital technology designed for broadcast advertising, which enhances accountability and communication within these sectors. By delivering innovative broadcast verification technology, AudioAudit enables businesses to manage and execute advertising campaigns more effectively, ensuring a seamless broadcasting experience.

GameLogic

Series A in 2003
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.

GameLogic

Series A in 2002
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.

Edu.com

Series B in 2000
Edu.com is a web-based platform designed to assist students in discovering colleges and universities. The platform serves as a comprehensive resource for prospective students, facilitating their search for higher education institutions that align with their academic and career goals. Additionally, Edu.com offers marketing services aimed at the higher education sector, enabling corporations, particularly Fortune 500 companies, to cultivate lasting connections with college students. By integrating these services, Edu.com not only enhances the educational decision-making process for students but also creates a bridge between educational institutions and businesses seeking to engage with the student demographic.
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