MoneySmart.sg provides a platform that allows consumers to compare loans, insurance products, and credit cards. The company’s platform offers comparison of loans products, such as home, home equity, commercial property, personal, renovation, education, and car loans, as well as home loan refinancing; insurance products, including travel, car, home, personal, health, life, and mortgage insurance; and credit cards, which include cash back, air miles, rewards, shopping, grocery, petrol, dining, entertainment, and student credit cards. Its platform also provides tips, tricks, news, reviews, and commentary on various money related things. The company was founded in 2009 and is based in Singapore.