Grace Beauty

Grace Beauty Capital is a venture capital firm based in Edison, New Jersey, founded in 2009. The firm specializes in investing in consumer products and services, particularly within the beauty and retail sectors. It focuses on early-stage digital brands and technology startups, offering support through deep industry knowledge, operational expertise, and extensive networks. In addition to its investment activities, Grace Beauty also operates a distribution and trade marketing firm that aims to accelerate the growth of beauty brands by enhancing their market reach. The company provides essential services such as marketing, advertising, and retail strategy development to help beauty product manufacturers effectively promote their offerings and connect with consumers. Through these efforts, Grace Beauty Capital seeks to transform the product strategies of its partners and elevate their profiles in the competitive beauty market.

Frank Fazzinga III

Co-CEO and President

Frank A. Fazzinga

Managing Partner

Past deals in Beauty

Birchbox

Series C in 2016
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

PinRose

Seed Round in 2015
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Glamsquad

Series B in 2015
GLAMSQUAD, Inc., operating as GLAM Group, is a New York-based company that provides on-demand beauty services. Founded in 2013, it offers hair, makeup, and nail services in various cities including New York City, Los Angeles, Miami, Washington D.C., Boston, and the San Francisco Bay Area. GLAMSQUAD employs trained and vetted beauty professionals who deliver personalized services in clients' homes, at events, or in offices. The company utilizes a mobile app and website to facilitate easy booking, allowing clients to select services, dates, and locations. In addition to its service offerings, GLAMSQUAD has expanded into retail with a line of hair and makeup products, developed in response to customer feedback. The integration of technology helps match professionals with clients, ensuring a tailored experience.

Glamsquad

Series B in 2015
GLAMSQUAD, Inc., operating as GLAM Group, is a New York-based company that provides on-demand beauty services. Founded in 2013, it offers hair, makeup, and nail services in various cities including New York City, Los Angeles, Miami, Washington D.C., Boston, and the San Francisco Bay Area. GLAMSQUAD employs trained and vetted beauty professionals who deliver personalized services in clients' homes, at events, or in offices. The company utilizes a mobile app and website to facilitate easy booking, allowing clients to select services, dates, and locations. In addition to its service offerings, GLAMSQUAD has expanded into retail with a line of hair and makeup products, developed in response to customer feedback. The integration of technology helps match professionals with clients, ensuring a tailored experience.

PinRose

Seed Round in 2014
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

PinRose

Venture Round in 2013
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Birchbox

Series A in 2011
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Birchbox

Seed Round in 2010
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.
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