Lokesh Chugh

Co-Founder and Managing Partner

Bill Marcus

Partner

Vinay Shah

Managing Partner

Maxwell Wheeler

Investor / Limited Partner

3 past transactions

Katalys

Seed Round in 2023
Katalys is a partnership marketing technology platform that aims to optimize revenue generation within the performance marketing channel for both brands and publishers. Formed from the merger of RevOffers, which specializes in cookieless graph attribution technology, and 1o.io, known for its embedded commerce innovations, Katalys is positioned to transform the digital marketing landscape. The platform's key offering is its embedded commerce technology, enabling consumers to make transactions seamlessly during product discovery across various digital formats, including display advertisements, in-app environments, videos, blog posts, social media, and virtual or augmented reality settings. This innovative approach allows brands to maintain control over their first-party data while providing clients with effective affiliate monetization tools, all without the need to change existing business models.

Botanica Seattle

Series B in 2023
Botanica Seattle specializes in the production of natural and handmade cannabis edibles. Its products include mixed fruit chews, chocolate pattie, infused cannabis oil, and cannabis mint made from an alcohol-based extraction process with multiple stages of quality control to guarantee accurate and consistent dosing during final formulation, enabling people to enjoy the taste of handmade cannabis product. The company was founded in 2013 and is headquartered in Seattle, Washington.

Happy Cabbage Analytics

Venture Round in 2022
Happy Cabbage Analytics, Inc. is a company that specializes in providing a data analytics and insights platform tailored for the cannabis industry. Founded in 2019 and based in San Francisco, California, the company offers a platform called Polaris, which integrates analytics, pricing, and marketing to enhance customer engagement. By analyzing dispensary data, Happy Cabbage Analytics helps businesses gain insights into customer preferences and behaviors, enabling them to create customized marketing campaigns and improve operational efficiency. The platform also facilitates targeted messaging based on individual buying habits, allowing clients to refine their communications and loyalty marketing strategies effectively.
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