Katalys is a partnership marketing technology platform that aims to optimize revenue generation within the performance marketing channel for both brands and publishers. Formed from the merger of RevOffers, which specializes in cookieless graph attribution technology, and 1o.io, known for its embedded commerce innovations, Katalys is positioned to transform the digital marketing landscape. The platform's key offering is its embedded commerce technology, enabling consumers to make transactions seamlessly during product discovery across various digital formats, including display advertisements, in-app environments, videos, blog posts, social media, and virtual or augmented reality settings. This innovative approach allows brands to maintain control over their first-party data while providing clients with effective affiliate monetization tools, all without the need to change existing business models.
Botanica Seattle
Series B in 2023
Botanica Seattle specializes in the production of natural and handmade cannabis edibles. Its products include mixed fruit chews, chocolate pattie, infused cannabis oil, and cannabis mint made from an alcohol-based extraction process with multiple stages of quality control to guarantee accurate and consistent dosing during final formulation, enabling people to enjoy the taste of handmade cannabis product. The company was founded in 2013 and is headquartered in Seattle, Washington.
Happy Cabbage Analytics
Venture Round in 2022
Happy Cabbage Analytics, Inc. is a data analytics and insights company dedicated to the cannabis industry. Founded in 2019 and based in San Francisco, California, it offers an integrated platform known as Polaris, which combines analytics, pricing, and marketing functionalities. The platform enables businesses to analyze dispensary data in order to gain insights into customer preferences and behaviors. This capability allows clients to create tailored marketing campaigns and enhance customer communications, fostering loyalty and improving operational efficiency. Happy Cabbage Analytics positions itself as a bridge between data and actionable strategies, empowering clients to promote their products effectively in a competitive market.
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