Greycroft
Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.
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Past deals in Barcelona
Loyal Guru
Series A in 2022
Founded in Barcelona in 2015, Loyal Guru specializes in an end-to-end loyalty marketing platform primarily for the food retail sector. Utilizing artificial intelligence to analyze consumer behavior in real-time, the company launches hyper-segmented campaigns and promotions across online and offline touchpoints. Loyal Guru offers solutions for customer acquisition, supplier engagement, customer development, and category penetration.
Loyal Guru
Venture Round in 2020
Founded in Barcelona in 2015, Loyal Guru specializes in an end-to-end loyalty marketing platform primarily for the food retail sector. Utilizing artificial intelligence to analyze consumer behavior in real-time, the company launches hyper-segmented campaigns and promotions across online and offline touchpoints. Loyal Guru offers solutions for customer acquisition, supplier engagement, customer development, and category penetration.
Verse
Venture Round in 2019
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.
Verse
Venture Round in 2018
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.
Verse
Series B in 2017
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.
Verse
Series A in 2016
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.
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