Greycroft

Greycroft is a venture capital firm that concentrates on technology start-ups, with a focus on the internet and mobile markets. It operates from offices in New York and Los Angeles, and uses its media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, bring products to market, and grow successful businesses. Founded in 2006, Greycroft has invested in more than 200 companies across sectors such as consumer internet, financial technology, healthcare, and enterprise software, and manages over $1 billion in capital. The firm emphasizes early-stage investing and collaborates with entrepreneurs to support growth, while pursuing diversity initiatives including a diversity term sheet rider.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in North Carolina

Validic

Venture Round in 2022
Validic, Inc. is a technology company specializing in a cloud-based platform that collects and manages mobile health data from various internet-enabled applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare organizations with over 400 clinical and consumer devices, allowing for the integration of patient-recorded data into clinical workflows. Its primary offerings include Validic Solution, which links digital health data to healthcare providers; Validic Connect, which facilitates access to a broader range of clinical and consumer applications; and Validic Mobile, designed for data collection from health apps and in-home devices. The company serves a diverse clientele, including wellness companies, healthcare providers, pharmaceuticals, and health plans, with the goal of enhancing the quality of human life through actionable health data.

Pryon

Funding Round in 2021
Pryon is an artificial intelligence company specializing in enterprise knowledge management. Founded by Igor Jablokov in 2017, the company develops a natural language processing platform that transforms unstructured data into productive experiences, increasing efficiency with high accuracy and speed.

Pryon

Series A in 2019
Pryon is an artificial intelligence company specializing in enterprise knowledge management. Founded by Igor Jablokov in 2017, the company develops a natural language processing platform that transforms unstructured data into productive experiences, increasing efficiency with high accuracy and speed.

Pryon

Seed Round in 2018
Pryon is an artificial intelligence company specializing in enterprise knowledge management. Founded by Igor Jablokov in 2017, the company develops a natural language processing platform that transforms unstructured data into productive experiences, increasing efficiency with high accuracy and speed.

MapAnything

Series C in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

MapAnything

Series B in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

MapAnything

Series A in 2015
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

Netsertive

Series C in 2015
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Netsertive

Series B in 2014
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Validic

Series A in 2014
Validic, Inc. is a technology company specializing in a cloud-based platform that collects and manages mobile health data from various internet-enabled applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare organizations with over 400 clinical and consumer devices, allowing for the integration of patient-recorded data into clinical workflows. Its primary offerings include Validic Solution, which links digital health data to healthcare providers; Validic Connect, which facilitates access to a broader range of clinical and consumer applications; and Validic Mobile, designed for data collection from health apps and in-home devices. The company serves a diverse clientele, including wellness companies, healthcare providers, pharmaceuticals, and health plans, with the goal of enhancing the quality of human life through actionable health data.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, its platforms include TheCuteKid.com, which provides resources for entering the entertainment industry alongside prizes and casting opportunities; ParentSociety.com, which explores various aspects of parenthood from pregnancy through the teenage years; CanvasPeople.com, which transforms personal photos into art; and DealsforMommy, a service that delivers attractive deals and free samples to mothers. The company's sites foster social interaction and community engagement, offering interactive content that allows parents to shop, share experiences, and find entertainment.

Netsertive

Series A in 2010
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.
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