Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Teddy Citrin

Principal and Board Partner

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in API

Salsa

Series A in 2025
Salsa is focused on developing a payroll API that integrates seamlessly into various software platforms, addressing the requirements of a modern workforce. The company's solution is designed to accommodate diverse payroll use cases while minimizing the complexity of frontend code. By enabling businesses to embed payroll workflows effortlessly, Salsa allows them to create customized payroll solutions tailored to their customers' needs. This approach ensures that employees receive timely payments and that compliance requirements are effectively managed.

Hippocratic AI

Series A in 2024
Hippocratic AI focuses on developing safety-oriented large language models specifically designed for non-diagnostic, patient-facing applications in healthcare. Unlike conventional models that are often trained on diverse internet data, which may include unreliable information, Hippocratic AI emphasizes the acquisition of evidence-based healthcare content through lawful channels. The company aims to enhance healthcare accessibility and outcomes by creating a platform that facilitates safe artificial health general intelligence. This innovation seeks to empower patients to manage their health more effectively from home, thereby improving overall health outcomes with minimal inconvenience.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Mesh

Seed Round in 2024
Mesh Digital Services Inc. is a Seattle-based company that specializes in developing an on-demand B2B platform for verifying professional licenses and certifications. Founded in 2019, Mesh's platform serves various sectors, including esthetics, home services, healthcare, and childcare, by ensuring the legitimacy of service providers and marketplaces. The platform offers verification solutions that facilitate applications for insurance, staffing, background checks, KYC and ID verification, and transportation. Mesh aims to streamline the onboarding process for small and medium-sized businesses (SMBs) and sole proprietorships by providing real-time verification, significantly reducing friction, risk, and instances of non-compliance. Its innovative API for Professional License Verification enhances business onboarding conversion rates by 10-50%, allowing companies to maintain ongoing compliance more efficiently.

Salsa

Seed Round in 2023
Salsa is focused on developing a payroll API that integrates seamlessly into various software platforms, addressing the requirements of a modern workforce. The company's solution is designed to accommodate diverse payroll use cases while minimizing the complexity of frontend code. By enabling businesses to embed payroll workflows effortlessly, Salsa allows them to create customized payroll solutions tailored to their customers' needs. This approach ensures that employees receive timely payments and that compliance requirements are effectively managed.

Frankieone

Series A in 2022
FrankieOne operates a comprehensive onboarding and fraud-prevention platform that integrates over 350 third-party identity verification and fraud prevention data sources across 46 countries into a single API. The platform focuses on providing fintech companies with streamlined access to identity verification, electronic KYC, anti-money laundering, and fraud monitoring services. By allowing businesses to activate specific geographies and services as needed, FrankieOne enhances operational agility and scalability. This unified solution supports banks, fintech, and other regulated entities in managing their regulatory compliance effectively, enabling them to make informed decisions and efficiently onboard customers.

Credit Key

Venture Round in 2022
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Quiltt

Seed Round in 2022
Quiltt provides a low-code, embeddable fintech infrastructure platform that simplifies access to account aggregation and transaction enrichment services. By consolidating resources from various vendors and APIs, Quiltt organizes and enriches financial data to offer a comprehensive view of users' financial needs and goals. This approach allows financial innovators to efficiently monitor expenses and manage their finances without the burden of developing in-house consumer fintech infrastructure. The company's mission is to facilitate fintech innovation by eliminating technical and commercial barriers, enabling developers to focus on building value-added solutions.

Flexpa

Seed Round in 2022
Flexpa is a healthcare technology company founded in 2021 and based in San Francisco, California. It specializes in developing a platform that allows digital health applications to connect with patient access APIs and integrate claims histories. By digitizing data collected from various healthcare providers, Flexpa creates analytics dashboards that enable healthcare professionals to track individual and group patient outcomes. This integration of diagnostic tests and lab reports helps providers make informed decisions regarding treatment plans and pharmaceutical options, ultimately aiming to enhance healthcare outcomes.

Klasha

Seed Round in 2022
Klasha is a global technology company established in 2021 by Jess Anuna, focused on facilitating seamless financial transactions to and from emerging markets. The company offers a platform and APIs that enable businesses to collect and send payments, as well as hold various currencies, including exotic and hard currencies. Klasha's infrastructure supports enterprise-level clients in managing their cross-border payments efficiently. By allowing international merchants to accept payments from Africa using local payment methods, Klasha enhances the ease of online transactions for customers, enabling them to transact conveniently from their homes. With the capability to handle over 120 currencies, Klasha aims to save merchants both time and money in their payment processes.

SailPlan

Series A in 2022
SailPlan is a developer of a data infrastructure platform specifically designed for the marine industry. The company focuses on simplifying the collection, processing, and analysis of data for ships, yachts, and other marine applications. By offering customized solutions, SailPlan enables users to monitor water traffic and acquire real-time high-resolution data through APIs and other integrations. This functionality assists in enhancing operational efficiency, improving safety, and increasing profitability for maritime operations. Additionally, the platform helps users save fuel, reduce emissions, and anticipate engine maintenance needs, thereby promoting sustainability within the industry.

Databento

Series A in 2021
Databento offers a streamlined platform for accessing financial market data, founded by professionals with backgrounds in trading and engineering from leading quantitative hedge funds. The company provides a self-service model that allows users to access live exchange feeds and vast amounts of historical data efficiently. Clients can choose between a pay-as-you-go system or flat-rate pricing, providing flexibility based on their needs. By hosting servers in colocation facilities at various trading venues, Databento ensures low-latency and high-fidelity data capture directly from the source. Its platform also automates data licensing and reduces onboarding time, making it easier for businesses and financial institutions to obtain reliable, institutional-grade data while minimizing storage costs.

Frankieone

Series A in 2021
FrankieOne operates a comprehensive onboarding and fraud-prevention platform that integrates over 350 third-party identity verification and fraud prevention data sources across 46 countries into a single API. The platform focuses on providing fintech companies with streamlined access to identity verification, electronic KYC, anti-money laundering, and fraud monitoring services. By allowing businesses to activate specific geographies and services as needed, FrankieOne enhances operational agility and scalability. This unified solution supports banks, fintech, and other regulated entities in managing their regulatory compliance effectively, enabling them to make informed decisions and efficiently onboard customers.

Klasha

Seed Round in 2021
Klasha is a global technology company established in 2021 by Jess Anuna, focused on facilitating seamless financial transactions to and from emerging markets. The company offers a platform and APIs that enable businesses to collect and send payments, as well as hold various currencies, including exotic and hard currencies. Klasha's infrastructure supports enterprise-level clients in managing their cross-border payments efficiently. By allowing international merchants to accept payments from Africa using local payment methods, Klasha enhances the ease of online transactions for customers, enabling them to transact conveniently from their homes. With the capability to handle over 120 currencies, Klasha aims to save merchants both time and money in their payment processes.

Mapped

Seed Round in 2021
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

Boost

Series B in 2021
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Speechki

Pre Seed Round in 2021
Speechki is a text-to-speech platform that enables users to convert written content into audio efficiently. Designed for a diverse audience, it offers over 500 AI-generated voices in 77 languages, allowing for a wide range of audio options. The platform features a user-friendly interface that facilitates the transformation of text into engaging audio content, which can be shared via download links, audio players, or embeddable code. Additionally, Speechki includes a ChatGPT Plugin, recognized as the only approved text-to-audio solution in the ChatGPT store, making it easy to convert ChatGPT-generated text into audio. The cloud-based system also supports audiobook production with natural-sounding synthetic narration, catering to publishers, content creators, and educators by enhancing content accessibility and engagement.

Flutterwave

Series C in 2021
Flutterwave Inc. is a financial technology company that offers comprehensive payment solutions for businesses globally. Founded in 2014 and headquartered in San Francisco, California, Flutterwave provides a range of services, including Flutterwave Checkout for processing payments via web and mobile, and a Flutterwave API for creating and managing virtual cards. The platform also includes tools for invoicing, allowing businesses to create professional invoices and track payments, as well as payment links for easy collection from customers. Serving various industries such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify payment infrastructure by connecting merchants with local and international card schemes and bank accounts, ensuring secure and efficient payment processing.

Credit Key

Series A in 2020
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Atom Finance

Series A in 2020
Atom Finance, Inc. is an online investment research platform that caters to individual investors by providing access to institutional-quality data, documents, news, and events related to companies. Founded in 2018 and headquartered in Brooklyn, New York, Atom Finance offers a user-friendly app and global enterprise software solutions, including APIs and embeddable user interfaces. The platform is tailored to accommodate investors at various skill levels, from novices to experts, and features unique insights, dynamic tools, and distinctive visualizations. This allows users to engage effectively with the investment process, facilitating informed decision-making from research through to trade execution.

WayScript

Seed Round in 2020
Wayscript, Inc. is a software company that provides a scripting platform designed for software developers. Founded in 2018 and based in Brooklyn, New York, Wayscript enables users to build and run applications in the cloud, automate tasks, and create internal tools using any programming language. The platform features a web-based, drag-and-drop scripting environment that allows developers to write code and visualize workflows in real-time. It supports more than 40 integrations with services such as Slack, Zendesk, and Twitter, facilitating the development of custom business solutions. Additionally, Wayscript offers a community marketplace for analyzing data, building web forms, and creating bots, making it a versatile tool for enhancing productivity and streamlining processes.

Mapped

Seed Round in 2020
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

Boost

Series A in 2020
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Flutterwave

Series B in 2020
Flutterwave Inc. is a financial technology company that offers comprehensive payment solutions for businesses globally. Founded in 2014 and headquartered in San Francisco, California, Flutterwave provides a range of services, including Flutterwave Checkout for processing payments via web and mobile, and a Flutterwave API for creating and managing virtual cards. The platform also includes tools for invoicing, allowing businesses to create professional invoices and track payments, as well as payment links for easy collection from customers. Serving various industries such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify payment infrastructure by connecting merchants with local and international card schemes and bank accounts, ensuring secure and efficient payment processing.

Snackable AI

Seed Round in 2019
Snackable AI is a company based in Estonia that specializes in developing audio content formats, including podcasts, using artificial intelligence. The company offers a content discovery engine designed for an audio-first environment, allowing users to effortlessly share significant moments from audio and video content through AI-generated chapters and highlights. Snackable AI provides its services through a web-based portal and an application programming interface (API), targeting content owners and distributors who seek to enhance their audio libraries.

Deposit Solutions

Private Equity Round in 2018
Deposit Solutions GmbH, founded in 2011 and based in Hamburg, Germany, specializes in developing an open banking platform that connects banks and depositors across Europe. The company's innovative platform allows banks to offer third-party deposit products to their customers through existing accounts. This enables depositors to access competitive deposit offers without needing to open new accounts at different banks. By facilitating this connection, Deposit Solutions helps banks attract deposits from new markets and client groups, allowing them to enhance their funding options without the need to establish and manage their own retail infrastructure.

Credit Key

Seed Round in 2018
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Deposit Solutions

Series C in 2017
Deposit Solutions GmbH, founded in 2011 and based in Hamburg, Germany, specializes in developing an open banking platform that connects banks and depositors across Europe. The company's innovative platform allows banks to offer third-party deposit products to their customers through existing accounts. This enables depositors to access competitive deposit offers without needing to open new accounts at different banks. By facilitating this connection, Deposit Solutions helps banks attract deposits from new markets and client groups, allowing them to enhance their funding options without the need to establish and manage their own retail infrastructure.

Boost

Seed Round in 2017
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Clearcover

Series A in 2017
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

Flutterwave

Series A in 2017
Flutterwave Inc. is a financial technology company that offers comprehensive payment solutions for businesses globally. Founded in 2014 and headquartered in San Francisco, California, Flutterwave provides a range of services, including Flutterwave Checkout for processing payments via web and mobile, and a Flutterwave API for creating and managing virtual cards. The platform also includes tools for invoicing, allowing businesses to create professional invoices and track payments, as well as payment links for easy collection from customers. Serving various industries such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify payment infrastructure by connecting merchants with local and international card schemes and bank accounts, ensuring secure and efficient payment processing.

Layer

Series B in 2017
Layer, Inc. is a technology company based in San Francisco, California, specializing in the development of an open communications layer platform for the Internet. Founded in 2011, Layer enables developers to integrate rich messaging, voice, and video capabilities into their applications. The company's offerings include Atlas, a customizable UI kit designed for enhancing messaging features, as well as software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API that allows browser-based applications to incorporate chat and communication services, along with a Platform API that facilitates the automation, extension, and integration of these services with other applications. Through its innovative tools, Layer aims to enhance customer interaction for businesses by improving communication between companies and their clients.

Button

Series B in 2017
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

Deposit Solutions

Series B in 2016
Deposit Solutions GmbH, founded in 2011 and based in Hamburg, Germany, specializes in developing an open banking platform that connects banks and depositors across Europe. The company's innovative platform allows banks to offer third-party deposit products to their customers through existing accounts. This enables depositors to access competitive deposit offers without needing to open new accounts at different banks. By facilitating this connection, Deposit Solutions helps banks attract deposits from new markets and client groups, allowing them to enhance their funding options without the need to establish and manage their own retail infrastructure.

Button

Series A in 2015
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

Yeahka

Venture Round in 2015
Yeahka Limited is a technology platform based in Shenzhen, China, specializing in payment and business services for merchants and consumers. Founded in 2011, the company offers a comprehensive suite of payment solutions, including app-based payment services that enable merchants to accept mobile payments and traditional payment services that facilitate non-cash transactions through card payments. Yeahka also provides technology-driven business services, such as merchant software-as-a-service products to enhance operational efficiency, marketing services through a payment-based advertising platform, and fintech solutions to address financial needs. The company's mobile payment product, Leshua Business Version, caters particularly to small businesses, offering them convenient payment options. With a team comprised of experienced professionals from leading internet and communications firms in China, Yeahka has made significant advancements in key payment technologies, including QR code and NFC payment systems.

Knozen

Seed Round in 2013
Knozen, Inc. is a New York-based company founded in 2013 that develops a personality platform for the Internet. The company has created a mobile application that allows users to discover and share insights about their personalities and those of their friends through interactive and engaging social games. This platform fosters a positive and supportive environment for users to express what makes each individual unique. Knozen aims to establish a comprehensive personality API that enhances human understanding and empowerment, positioning itself as an innovative provider of tools for personal insight and interpersonal connection. Additionally, the application includes features that enable coworkers to rate each other's personalities anonymously, further enriching the user experience.

Layer

Seed Round in 2013
Layer, Inc. is a technology company based in San Francisco, California, specializing in the development of an open communications layer platform for the Internet. Founded in 2011, Layer enables developers to integrate rich messaging, voice, and video capabilities into their applications. The company's offerings include Atlas, a customizable UI kit designed for enhancing messaging features, as well as software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API that allows browser-based applications to incorporate chat and communication services, along with a Platform API that facilitates the automation, extension, and integration of these services with other applications. Through its innovative tools, Layer aims to enhance customer interaction for businesses by improving communication between companies and their clients.

Braintree

Series B in 2012
Braintree's payment platform provides all the tools online and mobile businesses need to accept payments. Providing the global commerce tools people need to build and grow businesses, Braintree’s global platform powers payments for thousands of online and mobile commerce innovators including Airbnb, Uber, GitHub, Facebook and Pinterest. Merchants in more than 40 countries across North America, Europe, Asia, and Australia can accept, split, and enable payments in more than 130 currencies. Braintree’s SDK powers PayPal, including PayPal One Touch™, Venmo, Apple Pay, Android Pay, credit/debit cards, and Bitcoin across any device. Braintree was acquired by PayPal in 2013.
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