Greycroft

Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

MutualMarkets is a co-marketing platform that facilitates partnerships between brands and content owners, such as TV shows, movies, and gaming titles. The platform leverages artificial intelligence to streamline the traditionally cumbersome process of forming brand alliances, which often involved extensive negotiations and manual coordination. By enabling brands to quickly create and deploy co-marketing ads, MutualMarkets enhances advertising effectiveness, resulting in significantly higher engagement and sales compared to standard advertising approaches. The integration of AI and workflow software within its marketplace allows for a more efficient and modern means of launching collaborative marketing campaigns, ultimately unlocking the potential of co-marketing partnerships.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Overtime is a sports network aimed at the next generation of sports fans, based in New York City. The company is known for producing original, digital-first content that spans platforms such as YouTube, Snapchat, Instagram, and TikTok, focusing on short-form, highly engaging media. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, designed to connect athletes with fans globally. The company’s business model leverages various revenue streams, including sponsorships, brand partnerships, e-commerce, licensing, and media rights. With a community of over 90 million fans and followers, Overtime is positioned as a significant player in the evolving landscape of sports entertainment.

Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

MNTN Performance TV is a connected TV advertising platform that specializes in delivering measurable results for marketers through its advanced suite of targeting, measurement, and automated optimization technologies. The company develops a cloud-based advertising platform designed to enhance measurable conversions, revenue, and site visits for clients. It offers an integrated cross-device advertising system that encompasses social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables marketers and advertisers to maintain complete control and transparency over their campaigns, ensuring that their television advertising initiatives not only meet their goals but also create a lasting business impact.

Overtime is a sports network aimed at the next generation of sports fans, based in New York City. The company is known for producing original, digital-first content that spans platforms such as YouTube, Snapchat, Instagram, and TikTok, focusing on short-form, highly engaging media. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, designed to connect athletes with fans globally. The company’s business model leverages various revenue streams, including sponsorships, brand partnerships, e-commerce, licensing, and media rights. With a community of over 90 million fans and followers, Overtime is positioned as a significant player in the evolving landscape of sports entertainment.

Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

SourcePoint Inc. is a technology company that specializes in developing a content compensation platform aimed at assisting publishers in monetizing their digital content while ensuring consumer privacy. Founded in 2015 and headquartered in New York, with additional offices in Seattle and London, SourcePoint addresses the challenges of quantifying monetization through its platform, which enhances options for consumers to support their favorite content. The company provides enterprise-grade privacy automation to help publishers and advertisers navigate complex compliance issues related to data usage. By facilitating privacy law-compliant consent from consumers, SourcePoint enables digital publishers to effectively engage with users who employ ad blockers, explore various compensation methods, and ultimately generate revenue. With a robust presence supporting over 30 billion consumer interactions monthly, SourcePoint is recognized as a trusted partner for influential brands seeking practical solutions for privacy and monetization challenges.

OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.

Data Plus Math Corporation, based in Newton, Massachusetts, specializes in video advertising software that connects advertising exposures to real-world outcomes. Established in 2016 and now a subsidiary of LiveRamp, the company offers a video analytics platform designed to enhance the effectiveness of advertising campaigns. Utilizing advanced data science and automated machine learning techniques, the platform delivers timely, clear, and actionable campaign analytics. This enables clients to drive product sales by providing unique insights and measurable outcomes, thereby maximizing the overall success of their advertising efforts.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By integrating its content recommendation module, ZergNet promotes clients' content across a network of major publishing partners, including well-known media companies. This approach not only enhances visibility but also allows for targeted return traffic to specific areas such as video and sponsored sections. Through its services, ZergNet helps digital publishers monetize their content and expand their audience by delivering curated and relevant recommendations. As a result, larger partners benefit from a substantial influx of unique visitors daily, contributing to increased sales revenue.

Netsertive is an online marketing platform focused on empowering local businesses through advanced digital advertising solutions. Founded in 2009, the company utilizes its proprietary data intelligence engine and industry expertise to enhance campaign performance across various sectors, including automotive, major appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital marketing campaigns efficiently, driving leads and sales at the local level. Additionally, the company provides support for co-op marketing approval and reimbursement, further streamlining the marketing process for its customers. With a track record of rapid growth, Netsertive has gained recognition in the industry, including being named the 2014 Software Company of the Year by the North Carolina Technology Association and ranking 9th in the Triangle Business Journal’s Fast 50.

Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

SourcePoint Inc. is a technology company that specializes in developing a content compensation platform aimed at assisting publishers in monetizing their digital content while ensuring consumer privacy. Founded in 2015 and headquartered in New York, with additional offices in Seattle and London, SourcePoint addresses the challenges of quantifying monetization through its platform, which enhances options for consumers to support their favorite content. The company provides enterprise-grade privacy automation to help publishers and advertisers navigate complex compliance issues related to data usage. By facilitating privacy law-compliant consent from consumers, SourcePoint enables digital publishers to effectively engage with users who employ ad blockers, explore various compensation methods, and ultimately generate revenue. With a robust presence supporting over 30 billion consumer interactions monthly, SourcePoint is recognized as a trusted partner for influential brands seeking practical solutions for privacy and monetization challenges.

MNTN Performance TV is a connected TV advertising platform that specializes in delivering measurable results for marketers through its advanced suite of targeting, measurement, and automated optimization technologies. The company develops a cloud-based advertising platform designed to enhance measurable conversions, revenue, and site visits for clients. It offers an integrated cross-device advertising system that encompasses social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables marketers and advertisers to maintain complete control and transparency over their campaigns, ensuring that their television advertising initiatives not only meet their goals but also create a lasting business impact.

Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Skimlinks is a leading commerce content monetization platform that enables publishers to diversify their revenue streams, reducing reliance on traditional advertising. By utilizing Skimlinks' technology, publishers automatically earn a share of sales generated from monetized product links embedded in their commerce-related content. This system allows readers to click on these links, leading to purchases that generate revenue for the publishers. Skimlinks provides access to over 60 affiliate networks, facilitating commission earnings from approximately 27,000 merchants worldwide. In 2017, the platform's annual e-commerce transactions exceeded $1 billion. The company counts many prominent clients among its users, including some of the top publishers in the US and UK, such as Conde Nast, Hearst, and Buzzfeed. Skimlinks continuously develops innovative solutions to enhance click-through rates and earnings per click for its users.

Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By integrating its content recommendation module, ZergNet promotes clients' content across a network of major publishing partners, including well-known media companies. This approach not only enhances visibility but also allows for targeted return traffic to specific areas such as video and sponsored sections. Through its services, ZergNet helps digital publishers monetize their content and expand their audience by delivering curated and relevant recommendations. As a result, larger partners benefit from a substantial influx of unique visitors daily, contributing to increased sales revenue.

JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

Netsertive is an online marketing platform focused on empowering local businesses through advanced digital advertising solutions. Founded in 2009, the company utilizes its proprietary data intelligence engine and industry expertise to enhance campaign performance across various sectors, including automotive, major appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital marketing campaigns efficiently, driving leads and sales at the local level. Additionally, the company provides support for co-op marketing approval and reimbursement, further streamlining the marketing process for its customers. With a track record of rapid growth, Netsertive has gained recognition in the industry, including being named the 2014 Software Company of the Year by the North Carolina Technology Association and ranking 9th in the Triangle Business Journal’s Fast 50.

Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

REDEF is a company that curates information streams tailored for various industry communities, integrating elements of pop culture. Its platform focuses on a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through newsletters and community engagement, REDEF promotes a deeper understanding of these subjects by allowing users to customize their preferred content mixes and share them with others. The aim is to create an interactive environment where curated insights foster connections among professionals and enthusiasts alike.

Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

Skimlinks is a leading commerce content monetization platform that enables publishers to diversify their revenue streams, reducing reliance on traditional advertising. By utilizing Skimlinks' technology, publishers automatically earn a share of sales generated from monetized product links embedded in their commerce-related content. This system allows readers to click on these links, leading to purchases that generate revenue for the publishers. Skimlinks provides access to over 60 affiliate networks, facilitating commission earnings from approximately 27,000 merchants worldwide. In 2017, the platform's annual e-commerce transactions exceeded $1 billion. The company counts many prominent clients among its users, including some of the top publishers in the US and UK, such as Conde Nast, Hearst, and Buzzfeed. Skimlinks continuously develops innovative solutions to enhance click-through rates and earnings per click for its users.

Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Group Nine Media, Inc. is a digital media holding company founded in 2016 and headquartered in New York City. It focuses on creating content across several key areas, including food, drink, entertainment, news, and science. The company operates four primary brands: The Dodo, which specializes in animal-related content; NowThis, a video news publisher tailored for social media; Thrillist, which covers lifestyle topics including food, drink, travel, and entertainment; and Seeker, a platform dedicated to science and exploration. Group Nine Media engages a young audience, particularly millennials, through its video-centric, socially-driven approach, generating nearly 4 billion video views each month and providing services such as data insights, creative strategy development, and branded content.

JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

MNTN Performance TV is a connected TV advertising platform that specializes in delivering measurable results for marketers through its advanced suite of targeting, measurement, and automated optimization technologies. The company develops a cloud-based advertising platform designed to enhance measurable conversions, revenue, and site visits for clients. It offers an integrated cross-device advertising system that encompasses social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables marketers and advertisers to maintain complete control and transparency over their campaigns, ensuring that their television advertising initiatives not only meet their goals but also create a lasting business impact.

Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Media Armor specializes in mobile advertising analytics, facilitating interactions between consumers and brands. The company offers tools that enable multi-channel marketers to deliver relevant display advertising across various devices, including desktops, tablets, and smartphones. By creating detailed profiles of consumer actions, Media Armor helps marketers understand and predict consumer behavior, enhancing the effectiveness of their advertising strategies. Their approach includes tracking activities back to all points of sale, such as in-store and catalog purchases, allowing for a comprehensive view of return on advertising spend. This integration of digital and offline marketing efforts provides measurable outcomes and improves decision-making for advertisers.

MNTN Performance TV is a connected TV advertising platform that specializes in delivering measurable results for marketers through its advanced suite of targeting, measurement, and automated optimization technologies. The company develops a cloud-based advertising platform designed to enhance measurable conversions, revenue, and site visits for clients. It offers an integrated cross-device advertising system that encompasses social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables marketers and advertisers to maintain complete control and transparency over their campaigns, ensuring that their television advertising initiatives not only meet their goals but also create a lasting business impact.

Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Netsertive is an online marketing platform focused on empowering local businesses through advanced digital advertising solutions. Founded in 2009, the company utilizes its proprietary data intelligence engine and industry expertise to enhance campaign performance across various sectors, including automotive, major appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital marketing campaigns efficiently, driving leads and sales at the local level. Additionally, the company provides support for co-op marketing approval and reimbursement, further streamlining the marketing process for its customers. With a track record of rapid growth, Netsertive has gained recognition in the industry, including being named the 2014 Software Company of the Year by the North Carolina Technology Association and ranking 9th in the Triangle Business Journal’s Fast 50.

Oggifinogi, Inc. specializes in advertising technology and video platforms, offering innovative player technology and comprehensive campaign analysis. The company focuses on delivering interactive advertisements through advanced rich media technology, enabling clients to enhance their advertising strategies and engage effectively with their audiences. Acquired by Collective in February 2011, Oggifinogi continues to develop solutions that optimize advertising performance and deliver measurable results for its clients.

Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Extreme Reach specializes in content production and creative asset management within the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses challenges related to content proliferation and audience fragmentation, providing services such as creative asset management, talent and rights management, and payment solutions. Its flagship product, AdBridge™, streamlines the complex workflows necessary for modern advertising, integrating various processes to enhance campaign execution. With over 200,000 users and managing nearly four million creative assets, Extreme Reach supports leading brands, studios, agencies, and performers by simplifying operational tasks. Additionally, the company is recognized as a leader in commercial talent and rights management and plays a significant role in payroll services for the industry, processing approximately $2 billion annually. By continually innovating its platform, Extreme Reach enables clients to adapt and thrive in an evolving marketplace.

Tynt is a company that provides hosted solutions for online publishers and content creators, enabling them to enhance user engagement through a unique technology. By allowing users to automatically insert a page URL when they copy content, Tynt helps over 600,000 publishers improve their search engine optimization, increase site traffic, and gain valuable content insights. This innovative approach not only boosts brand attribution but also revolutionizes the measurement of user engagement, benefiting both publishers and advertisers. Tynt's core product, Tracer, tracks user actions and ensures that links to original content are included when text or images are pasted, thereby enhancing the overall value of web content. Tynt operates as part of 33Across.

PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Panvidea, Inc. specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. The company provides a comprehensive solution that enables professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package media for digital networks. Its services include cloud-based video encoding, metadata management, and content transformation, ensuring that media is tailored to different audiences and delivered as digital products to multiple platforms or devices. Additionally, Panvidea offers services for physical media digitization, import, and technical consulting. Founded in 2007 and headquartered in New York, Panvidea focuses on enhancing and automating digital media workflows, including content localization and globalization.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Extreme Reach specializes in content production and creative asset management within the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses challenges related to content proliferation and audience fragmentation, providing services such as creative asset management, talent and rights management, and payment solutions. Its flagship product, AdBridge™, streamlines the complex workflows necessary for modern advertising, integrating various processes to enhance campaign execution. With over 200,000 users and managing nearly four million creative assets, Extreme Reach supports leading brands, studios, agencies, and performers by simplifying operational tasks. Additionally, the company is recognized as a leader in commercial talent and rights management and plays a significant role in payroll services for the industry, processing approximately $2 billion annually. By continually innovating its platform, Extreme Reach enables clients to adapt and thrive in an evolving marketplace.

Panvidea, Inc. specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. The company provides a comprehensive solution that enables professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package media for digital networks. Its services include cloud-based video encoding, metadata management, and content transformation, ensuring that media is tailored to different audiences and delivered as digital products to multiple platforms or devices. Additionally, Panvidea offers services for physical media digitization, import, and technical consulting. Founded in 2007 and headquartered in New York, Panvidea focuses on enhancing and automating digital media workflows, including content localization and globalization.

Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

WideOrbit Inc. is a prominent provider of advertising management technology, catering to broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a comprehensive suite of solutions designed to streamline operations and enhance revenue across various media channels. Its flagship products include WO Traffic, which manages advertisement sales and operations; WO Programmatic TV for local TV stations; and WO Analytics, which provides insights into pricing and sales performance. Additionally, WideOrbit offers tools for digital audio monetization, programmatic sales, and content management, serving over 6,000 clients, including major networks such as ABC/Disney and NBC Universal. The company also provides implementation and consulting services, establishing itself as the system of record for substantial annual advertising expenditures. With additional offices in London and Paris, WideOrbit continues to innovate in the advertising technology space.

Sportgenic, previously known as Active Athlete, Inc., is an online media and technology company that caters to the interests of sports enthusiasts. The company operates a network of specialized websites, including training resources, competition platforms, social networks, and content hubs tailored for sports fans. By leveraging proprietary technology and deep expertise in the sports domain, Sportgenic effectively connects marketers with engaged consumers, enhancing ad targeting and improving return on investment for advertising campaigns. Through its software-driven media planning tools, Sportgenic enables advertisers to efficiently plan, execute, and manage integrated marketing campaigns across multiple media types, ultimately fostering a strong connection between brands and their target audiences within the sports community.

Sportgenic, previously known as Active Athlete, Inc., is an online media and technology company that caters to the interests of sports enthusiasts. The company operates a network of specialized websites, including training resources, competition platforms, social networks, and content hubs tailored for sports fans. By leveraging proprietary technology and deep expertise in the sports domain, Sportgenic effectively connects marketers with engaged consumers, enhancing ad targeting and improving return on investment for advertising campaigns. Through its software-driven media planning tools, Sportgenic enables advertisers to efficiently plan, execute, and manage integrated marketing campaigns across multiple media types, ultimately fostering a strong connection between brands and their target audiences within the sports community.

Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.

WideOrbit Inc. is a prominent provider of advertising management technology, catering to broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a comprehensive suite of solutions designed to streamline operations and enhance revenue across various media channels. Its flagship products include WO Traffic, which manages advertisement sales and operations; WO Programmatic TV for local TV stations; and WO Analytics, which provides insights into pricing and sales performance. Additionally, WideOrbit offers tools for digital audio monetization, programmatic sales, and content management, serving over 6,000 clients, including major networks such as ABC/Disney and NBC Universal. The company also provides implementation and consulting services, establishing itself as the system of record for substantial annual advertising expenditures. With additional offices in London and Paris, WideOrbit continues to innovate in the advertising technology space.

Takkle is an online platform dedicated to high school athletics, offering athletes the tools to create profiles, share videos and photos, and track statistics. The platform enables students to connect with team coaches and college sports recruiters, facilitating opportunities for advancement in their athletic careers. With a monthly audience of nearly one million athletes, Takkle serves both male and female users and has attracted a diverse range of advertisers, including notable brands such as Procter & Gamble, Gatorade, and Spalding. The platform also allows users to invite friends, teammates, coaches, and family to join and engage with their athletic journey.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Takkle is an online platform dedicated to high school athletics, offering athletes the tools to create profiles, share videos and photos, and track statistics. The platform enables students to connect with team coaches and college sports recruiters, facilitating opportunities for advancement in their athletic careers. With a monthly audience of nearly one million athletes, Takkle serves both male and female users and has attracted a diverse range of advertisers, including notable brands such as Procter & Gamble, Gatorade, and Spalding. The platform also allows users to invite friends, teammates, coaches, and family to join and engage with their athletic journey.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.