Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Allison Beck

Head of Events and Foundation

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Brian Bustamante-Nicholson

Partner

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Android

Embrace

Venture Round in 2023
Embrace is a developer of a unified observability and error monitoring platform that enables engineers to effectively manage the complexities of mobile applications. The platform provides comprehensive insights by allowing users to access detailed behavioral and technical context, helping teams identify and prioritize issues instantly. Embrace empowers engineers to track user sessions, monitor activities, and analyze data related to app performance, including every view, tap, network request, and memory usage. By eliminating fragmented solutions and guesswork, Embrace enhances the ability of companies to resolve issues quickly and optimize mobile experiences, ultimately fostering the development of better and more impactful mobile applications.

Embrace

Series B in 2021
Embrace is a developer of a unified observability and error monitoring platform that enables engineers to effectively manage the complexities of mobile applications. The platform provides comprehensive insights by allowing users to access detailed behavioral and technical context, helping teams identify and prioritize issues instantly. Embrace empowers engineers to track user sessions, monitor activities, and analyze data related to app performance, including every view, tap, network request, and memory usage. By eliminating fragmented solutions and guesswork, Embrace enhances the ability of companies to resolve issues quickly and optimize mobile experiences, ultimately fostering the development of better and more impactful mobile applications.

Peanut App

Series A in 2020
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Embrace

Series A in 2019
Embrace is a developer of a unified observability and error monitoring platform that enables engineers to effectively manage the complexities of mobile applications. The platform provides comprehensive insights by allowing users to access detailed behavioral and technical context, helping teams identify and prioritize issues instantly. Embrace empowers engineers to track user sessions, monitor activities, and analyze data related to app performance, including every view, tap, network request, and memory usage. By eliminating fragmented solutions and guesswork, Embrace enhances the ability of companies to resolve issues quickly and optimize mobile experiences, ultimately fostering the development of better and more impactful mobile applications.

Peanut App

Series A in 2019
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Verse

Venture Round in 2019
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.

Chowbus

Seed Round in 2019
Chowbus, Inc. is a food ordering and delivery platform specializing in Asian cuisine, allowing users to conveniently order dishes from various restaurants through its online and mobile applications. The platform features a diverse menu that includes Chinese, Korean, Thai, and Japanese food, catering to a growing demand for authentic ethnic dining experiences. Founded in 2015 and headquartered in Chicago, Illinois, Chowbus not only facilitates food delivery but also offers additional services such as shuttle, pickup, and grocery options. By empowering local ethnic restaurants with technology and marketing tools, Chowbus aims to enhance their operational efficiency and increase sales, while providing customers with a streamlined, dish-centric ordering experience. The application is accessible on major platforms, including the App Store and Google Play.

Asana Rebel

Series B in 2018
Asana Rebel is a Berlin-based mobile fitness app that blends yoga with workout routines to improve health and wellbeing. The platform provides yoga-inspired workouts and curated collections designed by yoga and fitness experts, enabling users to create personalized daily plans aligned with specific fitness goals. Available in six languages (German, English, French, Portuguese, Spanish, Italian), the app has been featured by Apple and Google and is regarded as a leading health and fitness app. Founded in 2015, Asana Rebel focuses on accessible, at-home fitness that combines yoga principles with modern training methods.

Verse

Venture Round in 2018
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.

Chowbus

Pre Seed Round in 2018
Chowbus, Inc. is a food ordering and delivery platform specializing in Asian cuisine, allowing users to conveniently order dishes from various restaurants through its online and mobile applications. The platform features a diverse menu that includes Chinese, Korean, Thai, and Japanese food, catering to a growing demand for authentic ethnic dining experiences. Founded in 2015 and headquartered in Chicago, Illinois, Chowbus not only facilitates food delivery but also offers additional services such as shuttle, pickup, and grocery options. By empowering local ethnic restaurants with technology and marketing tools, Chowbus aims to enhance their operational efficiency and increase sales, while providing customers with a streamlined, dish-centric ordering experience. The application is accessible on major platforms, including the App Store and Google Play.

Peanut App

Seed Round in 2017
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Verse

Series B in 2017
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.

Layer

Series B in 2017
Layer, Inc. is a technology company based in San Francisco, California, specializing in the development of an open communications layer platform for the Internet. Founded in 2011, Layer enables developers to integrate rich messaging, voice, and video capabilities into their applications. The company's offerings include Atlas, a customizable UI kit designed for enhancing messaging features, as well as software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API that allows browser-based applications to incorporate chat and communication services, along with a Platform API that facilitates the automation, extension, and integration of these services with other applications. Through its innovative tools, Layer aims to enhance customer interaction for businesses by improving communication between companies and their clients.

Prynt

Series A in 2016
Prynt is a manufacturer of innovative smartphone camera cases that transform mobile devices into instant cameras. The case allows users to capture photos and print them instantly, without the need for ink, Wi-Fi, or Bluetooth. Compatible with both iOS and Android phones, Prynt's unique feature is its ability to embed short videos within the printed photos, which can be accessed through its accompanying app. This functionality offers a creative and engaging way for users to share their memories, combining tangible prints with digital storytelling.

Verse

Series A in 2016
Verse is a payments technology platform that simplifies storing, spending, and sharing money. Its mobile app enables easy, instant, and fee-free transactions, with optional privacy settings for financial activities. Available on Android and iOS, Verse completes transactions within two business days.

Beep

Seed Round in 2016
Beep is a fully loaded chat app for the younger generation that allows you to add creativity and fun to your voice messages.

Dots

Series A in 2014
Dots is a mobile game studio based in New York City, known for creating engaging games such as Dots and Two Dots. The company develops mobile games that provide a cross-platform gaming experience, allowing users to play on both Android and iOS devices. With a focus on minimalist artwork and thoughtful design, Dots aims to deliver beautiful gameplay that invites players to explore visually stunning landscapes. The studio's philosophy emphasizes connectivity, encouraging users to experience a unique journey through its games.

Cord Project

Seed Round in 2014
Cord Project Inc., established in 2014 and based in Brooklyn, New York, specializes in voice messaging technology. The company has developed an audio messaging platform that enables users to communicate through voice commands, facilitating both one-on-one and group conversations. Cord's application is designed to be user-friendly and efficient, allowing for quick and seamless voice communication on mobile devices like smartphones and tablets. Since January 20, 2016, Cord Project Inc. has operated as a subsidiary of Spotify USA Inc.

rumr

Seed Round in 2013
Rumr is a messaging app that enables users to chat privately and anonymously with their friends. The company was founded in 2015 and is headquartered in Los Angeles, California.

Layer

Seed Round in 2013
Layer, Inc. is a technology company based in San Francisco, California, specializing in the development of an open communications layer platform for the Internet. Founded in 2011, Layer enables developers to integrate rich messaging, voice, and video capabilities into their applications. The company's offerings include Atlas, a customizable UI kit designed for enhancing messaging features, as well as software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API that allows browser-based applications to incorporate chat and communication services, along with a Platform API that facilitates the automation, extension, and integration of these services with other applications. Through its innovative tools, Layer aims to enhance customer interaction for businesses by improving communication between companies and their clients.

GameSalad

Series A in 2012
GameSalad Inc. is a mobile game development platform that enables users to design, publish, and distribute original games across various platforms including iOS, Android, and HTML5. Founded in 2007 and based in Austin, Texas, GameSalad provides a visual programming interface that simplifies game creation, making it accessible to both aspiring developers and educators. The platform has been utilized by over one million users and has supported the development of numerous successful games that have ranked in the top 100 of the App Store. Additionally, GameSalad serves as an educational tool, offering a curriculum aligned with programming fundamentals and computational thinking, thereby fostering skills in game design and digital media creation among students worldwide. Formerly known as Gendai Games, Inc., the company rebranded to GameSalad Inc. in 2010.

Pulse

Series A in 2011
Pulse is an elegant news reading application for iPhone, iPad and Android devices. It incorporates colorful panning story bars and fills them with content from your favorite sources. Pulse redefines news, giving you the opportunity to experience the news you desire from traditional sources, your favorite blogs and social networks all in one beautiful interface. Pulse is developed by Alphonso Labs.

GameSalad

Series A in 2011
GameSalad Inc. is a mobile game development platform that enables users to design, publish, and distribute original games across various platforms including iOS, Android, and HTML5. Founded in 2007 and based in Austin, Texas, GameSalad provides a visual programming interface that simplifies game creation, making it accessible to both aspiring developers and educators. The platform has been utilized by over one million users and has supported the development of numerous successful games that have ranked in the top 100 of the App Store. Additionally, GameSalad serves as an educational tool, offering a curriculum aligned with programming fundamentals and computational thinking, thereby fostering skills in game design and digital media creation among students worldwide. Formerly known as Gendai Games, Inc., the company rebranded to GameSalad Inc. in 2010.

Pulse

Seed Round in 2010
Pulse is an elegant news reading application for iPhone, iPad and Android devices. It incorporates colorful panning story bars and fills them with content from your favorite sources. Pulse redefines news, giving you the opportunity to experience the news you desire from traditional sources, your favorite blogs and social networks all in one beautiful interface. Pulse is developed by Alphonso Labs.

Vuze

Series C in 2007
Vuze is a BitTorrent client used to find, download, share, play, view, and read content on digital devices. Its portfolio of products includes Vuze Free, Vuze Plus, Vuze Torrent Downloader app for Android, Vuze Remote, and Vuze Web extension for Google Chrome Webstore. The Vuze BitTorrent Client is an end-to-end software application for various torrent needs. The Vuze torrent downloader for Windows or Mac enables users to find torrents online. Once the torrent is found the Vuze BitTorrent Client facilitates the download of torrents and automatically optimizes torrent download speeds. The built-in Vuze torrent download manager lets users view the status of each of their BitTorrent downloads. Vuze is operated from San Mateo, California.

Vuze

Series B in 2006
Vuze is a BitTorrent client used to find, download, share, play, view, and read content on digital devices. Its portfolio of products includes Vuze Free, Vuze Plus, Vuze Torrent Downloader app for Android, Vuze Remote, and Vuze Web extension for Google Chrome Webstore. The Vuze BitTorrent Client is an end-to-end software application for various torrent needs. The Vuze torrent downloader for Windows or Mac enables users to find torrents online. Once the torrent is found the Vuze BitTorrent Client facilitates the download of torrents and automatically optimizes torrent download speeds. The built-in Vuze torrent download manager lets users view the status of each of their BitTorrent downloads. Vuze is operated from San Mateo, California.
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