Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Allison Beck

Head of Events and Foundation

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Brian Bustamante-Nicholson

Partner

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Art

Stability AI

Venture Round in 2024
Stability AI is an innovative startup focused on developing open-source AI tools for various media types such as images, videos, 3D objects, and audio. They specialize in creating generative models driven by collective intelligence, with applications tailored to both individual creators and enterprise-level clients.

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

Rarify

Series A in 2022
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Danvas

Seed Round in 2021
Danvas develops an Internet of Things–powered digital art platform and luxury display that enables artists and collectors to engage with digital art. It offers an integrated software platform for organizing, sharing, and purchasing digital art, a micro-LED display designed for showcasing works, and a custom rendering algorithm that optimizes various art forms, including generative art, for high-quality presentation. A mobile app lets users view and play their collections, while collaborations with leading galleries, auction houses, and digital artists expand exposure.

Rarify

Seed Round in 2021
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

The RealReal

Series H in 2019
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series G in 2018
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

The RealReal

Series E in 2016
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Blitsy

Series B in 2016
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Blitsy

Series A in 2015
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

The RealReal

Series D in 2015
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Everything But The House

Series A in 2014
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

The RealReal

Series C in 2014
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series B in 2013
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Saatchi Art

Series B in 2013
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it emerged from the Saatchi Gallery's commitment to showcasing contemporary artists and making art accessible to a broader audience. Since its launch, Saatchi Art has offered a diverse collection of original paintings, drawings, sculptures, and photography at various price points. The platform provides artists globally with a curated space to display and sell their work, fostering a vibrant community that celebrates artistic expression. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and focus.

The RealReal

Series A in 2012
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.
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