Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.
Stability AI is a startup specializing in artificial intelligence-driven visual art. It designs and develops open AI tools, focusing on creating open models for various media types such as images, videos, 3D, and audio. The company fosters a global community of experts and partners, promoting collaboration in AI tool development.
Mighty Jaxx
Series A in 2022
Mighty Jaxx is an award-winning integrated future culture platform specializing in the design and production of digital and phygital collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas, to create unique art figures and collectibles. Mighty Jaxx ships millions of these products to over 80 countries each year, providing collectors with a diverse and exciting range of toys and designs. Through its innovative approach, the company has established itself as a leader in the collectibles market, merging art and commerce in a way that resonates with modern consumers.
Rarify
Series A in 2022
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.
Danvas
Seed Round in 2021
Danvas is a developer of a digital art platform that leverages Internet of Things technology to enhance the visibility of digital artists. The platform facilitates collaborations with leading galleries, auction houses, and fellow artists, thereby broadening the audience for digital art. Danvas provides a digital art management system and features a patent-pending micro-LED display designed for optimal aesthetics. Additionally, the company utilizes a custom algorithm that ensures high-quality rendering for various forms of art and video, including generative works. To further support collectors and artists, Danvas offers a mobile app that allows users to easily showcase and interact with their art collections on personal devices.
Rarify
Seed Round in 2021
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.
Mighty Jaxx
Seed Round in 2020
Mighty Jaxx is an award-winning integrated future culture platform specializing in the design and production of digital and phygital collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas, to create unique art figures and collectibles. Mighty Jaxx ships millions of these products to over 80 countries each year, providing collectors with a diverse and exciting range of toys and designs. Through its innovative approach, the company has established itself as a leader in the collectibles market, merging art and commerce in a way that resonates with modern consumers.
The RealReal
Series H in 2019
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
The RealReal
Series G in 2018
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
Everything But The House
Series C in 2016
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.
The RealReal
Series E in 2016
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
Blitsy
Series B in 2016
Blitsy, Inc. is an online retailer specializing in arts and crafts, founded in 2011 and based in Chicago, Illinois. The company offers a comprehensive platform where creative individuals can shop for craft supplies and tools, as well as access instructional videos for various DIY projects. Blitsy focuses on providing a curated shopping experience through limited-time sale events, enhancing the value and inspiration for its customers. As of November 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC, further solidifying its presence in the arts and crafts market.
Everything But The House
Series B in 2015
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.
Blitsy
Series A in 2015
Blitsy, Inc. is an online retailer specializing in arts and crafts, founded in 2011 and based in Chicago, Illinois. The company offers a comprehensive platform where creative individuals can shop for craft supplies and tools, as well as access instructional videos for various DIY projects. Blitsy focuses on providing a curated shopping experience through limited-time sale events, enhancing the value and inspiration for its customers. As of November 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC, further solidifying its presence in the arts and crafts market.
The RealReal
Series D in 2015
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
Everything But The House
Series A in 2014
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.
Seedling
Venture Round in 2014
Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Itsr products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play.
MakersKit
Seed Round in 2014
MakersKit, Inc. specializes in developing do-it-yourself (DIY) project kits that inspire creativity and enable individuals to engage in various hands-on activities. The company offers a diverse range of kits, including apothecary moss terrariums, cocktails, shave kits, dinosaur terrariums, and more. Each kit is designed to provide all necessary supplies along with online how-to video tutorials, facilitating an enjoyable crafting experience. MakersKit sells its products through both physical retail stores and online platforms, and has formed a strategic partnership with Birchbox to enhance its market presence. Founded in 2013 and based in San Francisco, California, MakersKit aims to deliver creativity directly to consumers, making DIY accessible and engaging for all.
The RealReal
Series C in 2014
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
Seedling
Venture Round in 2013
Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Itsr products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play.
Seedling
Seed Round in 2013
Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Itsr products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play.
The RealReal
Series B in 2013
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
Saatchi Art
Series B in 2013
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it continues the legacy of the Saatchi Gallery by promoting contemporary artists and making art accessible to a broad audience. The platform features a diverse selection of original paintings, drawings, sculptures, and photography at various price points, allowing artists from around the globe to showcase and sell their work in a carefully curated environment. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and offerings.
The RealReal
Series A in 2012
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
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