Greycroft

Greycroft is a venture capital firm that concentrates on technology start-ups, with a focus on the internet and mobile markets. It operates from offices in New York and Los Angeles, and uses its media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, bring products to market, and grow successful businesses. Founded in 2006, Greycroft has invested in more than 200 companies across sectors such as consumer internet, financial technology, healthcare, and enterprise software, and manages over $1 billion in capital. The firm emphasizes early-stage investing and collaborates with entrepreneurs to support growth, while pursuing diversity initiatives including a diversity term sheet rider.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Art

Stability AI

Venture Round in 2024
Stability AI is an innovative startup focused on developing open-source AI tools for various media types such as images, videos, 3D objects, and audio. They specialize in creating generative models driven by collective intelligence, with applications tailored to both individual creators and enterprise-level clients.

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

Rarify

Series A in 2022
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Danvas

Seed Round in 2021
Danvas develops an Internet of Things–powered digital art platform and luxury display that enables artists and collectors to engage with digital art. It offers an integrated software platform for organizing, sharing, and purchasing digital art, a micro-LED display designed for showcasing works, and a custom rendering algorithm that optimizes various art forms, including generative art, for high-quality presentation. A mobile app lets users view and play their collections, while collaborations with leading galleries, auction houses, and digital artists expand exposure.

Rarify

Seed Round in 2021
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Yieldstreet

Series C in 2021
Yieldstreet is a management platform that provides retail investors access to income-generating investment products. Founded in 2015, It gives individuals access to alternative investments that have traditionally been off-limits to the average investor. With over $2.5 billion invested across multiple asset classes, Yieldstreet is changing the way people generate passive income by lowering and removing the barriers that historically kept these lucrative opportunities far out of reach. In 2013, founders Milind Mehere and Michael Weisz were frustrated that many investment strategies were typically reserved only for institutions and the ultra-wealthy. Typically, the average investor was left to choose between the stock market and bonds with falling yields - with few options in between. Asset-based investments had longer hold periods and a higher barrier of entry, keeping them well out of reach of accredited investors — even more so for unaccredited investors. As a result, they decided to leverage the growing fintech disruption to give more people access to these previously restricted alternative investments. Milind’s background in building companies combined with Michael’s decade-plus experience in investing and fund management formed the core of Yieldstreet. Passion for their investors and employees as well as a willing embrace of innovation, has been part of Yieldstreet’s identity from the beginning. Each decision to leverage a new technology, or investment strategy, or originate a new deal is made to put investors first. That drive has propelled Yieldstreet across all 50 states, crossing $100M invested in less than eight quarters, with the $1B milestone coming only three years later. In 2019, Yieldstreet’s membership had grown to 100,000, and a savings account for members was launched. Yieldstreet, since its launch in 2015, has not deviated from its goal to change investing for the better, nor has it slowed down. Yieldstreet was ranked number 46 on the Inc. 5000 list of the fastest-growing companies and has been recognized by Built In as one of the Best Places to Work. Yieldstreet today delivers wealth generation options and alternative investments for more than 330,000 investors and has returned more than $1.3 billion in principal/interest. Many alternative investment platforms only focus on one asset class, such as real estate or art. Yieldstreet’s offerings, accessed through cash or a low-fee IRA, cover a wide range of asset classes — art, real estate, legal, corporates, consumer, and commercial, via single investments or funds. Yieldstreet also offers its members short-term notes on offerings with a hold period between 3 and 6 months, which generally boast higher interest rates than money markets and CDs. Yieldstreet is headquartered in New York and has offices in Brazil, Greece, and Malta. Michael Weisz serves as President and Milind Mehere serves as CEO. Together, they manage a team of more than 140 employees, all working toward Yieldstreet’s one goal: to change the way people invest for the better.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

The RealReal

Series H in 2019
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series G in 2018
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Yieldstreet

Series A in 2018
Yieldstreet is a management platform that provides retail investors access to income-generating investment products. Founded in 2015, It gives individuals access to alternative investments that have traditionally been off-limits to the average investor. With over $2.5 billion invested across multiple asset classes, Yieldstreet is changing the way people generate passive income by lowering and removing the barriers that historically kept these lucrative opportunities far out of reach. In 2013, founders Milind Mehere and Michael Weisz were frustrated that many investment strategies were typically reserved only for institutions and the ultra-wealthy. Typically, the average investor was left to choose between the stock market and bonds with falling yields - with few options in between. Asset-based investments had longer hold periods and a higher barrier of entry, keeping them well out of reach of accredited investors — even more so for unaccredited investors. As a result, they decided to leverage the growing fintech disruption to give more people access to these previously restricted alternative investments. Milind’s background in building companies combined with Michael’s decade-plus experience in investing and fund management formed the core of Yieldstreet. Passion for their investors and employees as well as a willing embrace of innovation, has been part of Yieldstreet’s identity from the beginning. Each decision to leverage a new technology, or investment strategy, or originate a new deal is made to put investors first. That drive has propelled Yieldstreet across all 50 states, crossing $100M invested in less than eight quarters, with the $1B milestone coming only three years later. In 2019, Yieldstreet’s membership had grown to 100,000, and a savings account for members was launched. Yieldstreet, since its launch in 2015, has not deviated from its goal to change investing for the better, nor has it slowed down. Yieldstreet was ranked number 46 on the Inc. 5000 list of the fastest-growing companies and has been recognized by Built In as one of the Best Places to Work. Yieldstreet today delivers wealth generation options and alternative investments for more than 330,000 investors and has returned more than $1.3 billion in principal/interest. Many alternative investment platforms only focus on one asset class, such as real estate or art. Yieldstreet’s offerings, accessed through cash or a low-fee IRA, cover a wide range of asset classes — art, real estate, legal, corporates, consumer, and commercial, via single investments or funds. Yieldstreet also offers its members short-term notes on offerings with a hold period between 3 and 6 months, which generally boast higher interest rates than money markets and CDs. Yieldstreet is headquartered in New York and has offices in Brazil, Greece, and Malta. Michael Weisz serves as President and Milind Mehere serves as CEO. Together, they manage a team of more than 140 employees, all working toward Yieldstreet’s one goal: to change the way people invest for the better.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

The RealReal

Series E in 2016
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Blitsy

Series B in 2016
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Blitsy

Series A in 2015
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

The RealReal

Series D in 2015
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Dots

Series A in 2014
Dots is a mobile game studio based in New York City, known for creating engaging games such as Dots and Two Dots. The company develops mobile games that provide a cross-platform gaming experience, allowing users to play on both Android and iOS devices. With a focus on minimalist artwork and thoughtful design, Dots aims to deliver beautiful gameplay that invites players to explore visually stunning landscapes. The studio's philosophy emphasizes connectivity, encouraging users to experience a unique journey through its games.

Everything But The House

Series A in 2014
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Seedling

Venture Round in 2014
Seedling is a Los Angeles-based manufacturer that specializes in creating art and craft activity kits for children aged 2 to 12. The company focuses on blending modern technologies with traditional materials to facilitate a unique play experience that allows kids to transition smoothly between digital and physical realms. Their product offerings include DIY toys, games, party supplies, and costume materials, aimed at fostering creativity and educational development through hands-on activities. By introducing a new category of products known as reimagined play, Seedling seeks to inspire imaginative and interactive experiences for children.

MakersKit

Seed Round in 2014
MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

The RealReal

Series C in 2014
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Seedling

Venture Round in 2013
Seedling is a Los Angeles-based manufacturer that specializes in creating art and craft activity kits for children aged 2 to 12. The company focuses on blending modern technologies with traditional materials to facilitate a unique play experience that allows kids to transition smoothly between digital and physical realms. Their product offerings include DIY toys, games, party supplies, and costume materials, aimed at fostering creativity and educational development through hands-on activities. By introducing a new category of products known as reimagined play, Seedling seeks to inspire imaginative and interactive experiences for children.

Seedling

Seed Round in 2013
Seedling is a Los Angeles-based manufacturer that specializes in creating art and craft activity kits for children aged 2 to 12. The company focuses on blending modern technologies with traditional materials to facilitate a unique play experience that allows kids to transition smoothly between digital and physical realms. Their product offerings include DIY toys, games, party supplies, and costume materials, aimed at fostering creativity and educational development through hands-on activities. By introducing a new category of products known as reimagined play, Seedling seeks to inspire imaginative and interactive experiences for children.

The RealReal

Series B in 2013
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Saatchi Art

Series B in 2013
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it emerged from the Saatchi Gallery's commitment to showcasing contemporary artists and making art accessible to a broader audience. Since its launch, Saatchi Art has offered a diverse collection of original paintings, drawings, sculptures, and photography at various price points. The platform provides artists globally with a curated space to display and sell their work, fostering a vibrant community that celebrates artistic expression. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and focus.

The RealReal

Series A in 2012
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.
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