Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Cards

Cardless

Series A in 2020
Cardless offers a platform that enables businesses to create and manage integrated credit card experiences. The service handles application processing, customer support, and account management, providing a seamless experience for users. Its application allows customers to track purchases, make payments, and select rewards, while brands can reward loyalty with points that can be redeemed for experiences, merchandise, and exclusive offers, giving clients control over their financial accounts.

Extra

Seed Round in 2020
Extra is a Los Angeles-based company founded in 2018 that offers innovative debit card services designed to enhance the customer experience. Unlike traditional debit cards, Extra's unique offering allows users to earn reward points on every purchase made, regardless of where the transaction occurs. This approach transforms the typical perception of a debit card from a mere payment tool into a means of gaining additional value and benefits for its members. By focusing on maximizing the potential of debit card usage, Extra aims to provide its customers with enhanced financial rewards in their everyday transactions.

Cardless

Seed Round in 2019
Cardless offers a platform that enables businesses to create and manage integrated credit card experiences. The service handles application processing, customer support, and account management, providing a seamless experience for users. Its application allows customers to track purchases, make payments, and select rewards, while brands can reward loyalty with points that can be redeemed for experiences, merchandise, and exclusive offers, giving clients control over their financial accounts.

Karmic Labs

Series B in 2017
Karmic Labs, Inc. is a San Francisco-based company that specializes in smart payment cards and integrated payment solutions designed to streamline the funding distribution workflow for businesses. Founded in 2014, Karmic provides corporate cards and modern applications that facilitate effective expense management for both small and large financial institutions, as well as various expense management clients. The company focuses on delivering reliable platform solutions that combine ease of enrollment and real-time mobile experiences, enabling users to efficiently manage their expenses and save time and money. Karmic's commitment to innovation positions it as a leader in the convergence of payment cards and mobile software.

Karmic Labs

Series A in 2015
Karmic Labs, Inc. is a San Francisco-based company that specializes in smart payment cards and integrated payment solutions designed to streamline the funding distribution workflow for businesses. Founded in 2014, Karmic provides corporate cards and modern applications that facilitate effective expense management for both small and large financial institutions, as well as various expense management clients. The company focuses on delivering reliable platform solutions that combine ease of enrollment and real-time mobile experiences, enabling users to efficiently manage their expenses and save time and money. Karmic's commitment to innovation positions it as a leader in the convergence of payment cards and mobile software.

Playdek

Series A in 2013
Playdek is a developer and operator of an online platform for tabletop gaming, delivering digital versions of board games, card games, and miniature games. It powers a digital ecosystem through the Mber network, which integrates into each title to support online play, asynchronous play, matchmaking, data sharing, and online tournaments, fostering a broader online gaming community. The platform blends analog and digital gameplay to provide an online tabletop experience for gamers.

Playdek

Seed Round in 2012
Playdek is a developer and operator of an online platform for tabletop gaming, delivering digital versions of board games, card games, and miniature games. It powers a digital ecosystem through the Mber network, which integrates into each title to support online play, asynchronous play, matchmaking, data sharing, and online tournaments, fostering a broader online gaming community. The platform blends analog and digital gameplay to provide an online tabletop experience for gamers.
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