Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Child Care

Brave Care

Series B in 2021
Brave Care operates pediatric primary and urgent care clinics in Oregon and Texas, offering both emergency and non‑emergency services. The clinics provide treatment for common childhood conditions such as allergies, asthma, ear pain, fever, minor fractures, and urinary tract infections, as well as on‑site laboratory and X‑ray services. A team of pediatric doctors and medical professionals delivers care in a child‑friendly environment designed to reduce the stress and cost associated with emergency medicine. The company also offers a website and mobile app that give parents nationwide access to pediatric advice and support. Founded in 2019 and headquartered in Portland, Oregon, Brave Care focuses on improving access to quality pediatric care.

Brave Care

Series A in 2021
Brave Care operates pediatric primary and urgent care clinics in Oregon and Texas, offering both emergency and non‑emergency services. The clinics provide treatment for common childhood conditions such as allergies, asthma, ear pain, fever, minor fractures, and urinary tract infections, as well as on‑site laboratory and X‑ray services. A team of pediatric doctors and medical professionals delivers care in a child‑friendly environment designed to reduce the stress and cost associated with emergency medicine. The company also offers a website and mobile app that give parents nationwide access to pediatric advice and support. Founded in 2019 and headquartered in Portland, Oregon, Brave Care focuses on improving access to quality pediatric care.

Ok Play

Series A in 2020
Ok Play is a company based in Los Angeles, California, co-founded in 2019 by JJ, Chris, Colleen, Ken, and Travis. It focuses on enhancing family bonding and communication through a mobile application designed for children. The app serves as a learning tool that encourages kids to create their own personalized story adventures, fostering essential qualities such as empathy, kindness, and creativity. By offering themed programs developed by artists, educators, and scientists, Ok Play empowers children to take the lead in their storytelling, while also engaging them in weekly creative challenges. The platform aims to facilitate conversations and connections between parents and children, making everyday interactions more meaningful.

HopSkipDrive

Venture Round in 2020
HopSkipDrive, Inc. is a transportation service provider that specializes in ridesharing for children aged five and older. Founded in 2014 and headquartered in Los Angeles, California, the company offers a platform that allows parents to pre-schedule rides for their children with vetted drivers, ensuring safe and reliable transportation to schools and activities. HopSkipDrive serves a diverse clientele, including families, schools, and government agencies, and has established contracts with over 400 school districts. The company operates in 21 major markets across 12 states, having successfully transported 2 million riders to more than 16,000 schools while covering over 20 million miles. Its focus on child safety and dependable service distinguishes it in the transportation sector.

Brave Care

Seed Round in 2019
Brave Care operates pediatric primary and urgent care clinics in Oregon and Texas, offering both emergency and non‑emergency services. The clinics provide treatment for common childhood conditions such as allergies, asthma, ear pain, fever, minor fractures, and urinary tract infections, as well as on‑site laboratory and X‑ray services. A team of pediatric doctors and medical professionals delivers care in a child‑friendly environment designed to reduce the stress and cost associated with emergency medicine. The company also offers a website and mobile app that give parents nationwide access to pediatric advice and support. Founded in 2019 and headquartered in Portland, Oregon, Brave Care focuses on improving access to quality pediatric care.

Happiest Baby

Series B in 2018
Happiest Baby, Inc. is a technology company focused on developing science-based products and services aimed at enhancing the health, safety, and emotional well-being of children. Founded in 2010 by Dr. Harvey Karp and Nina Montée-Karp, the company is headquartered in Los Angeles, California. Its flagship product, SNOO, is the world’s first smart sleeper, utilizing advanced robotic technology to implement Dr. Karp's 5 S's method for soothing infants. SNOO has received multiple international awards, including recognition from the National Sleep Foundation, and is part of the Smithsonian Institution's collection as a notable design innovation. Happiest Baby also offers a range of baby-related products, such as swaddles and educational materials, and provides resources for parents to address various childcare challenges. The company's mission is to support parents in raising healthy and happy children, with ongoing studies at leading medical centers exploring the benefits of its products in reducing postpartum depression and promoting safe sleep practices.

HopSkipDrive

Series A in 2016
HopSkipDrive, Inc. is a transportation service provider that specializes in ridesharing for children aged five and older. Founded in 2014 and headquartered in Los Angeles, California, the company offers a platform that allows parents to pre-schedule rides for their children with vetted drivers, ensuring safe and reliable transportation to schools and activities. HopSkipDrive serves a diverse clientele, including families, schools, and government agencies, and has established contracts with over 400 school districts. The company operates in 21 major markets across 12 states, having successfully transported 2 million riders to more than 16,000 schools while covering over 20 million miles. Its focus on child safety and dependable service distinguishes it in the transportation sector.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, its platforms include TheCuteKid.com, which provides resources for entering the entertainment industry alongside prizes and casting opportunities; ParentSociety.com, which explores various aspects of parenthood from pregnancy through the teenage years; CanvasPeople.com, which transforms personal photos into art; and DealsforMommy, a service that delivers attractive deals and free samples to mothers. The company's sites foster social interaction and community engagement, offering interactive content that allows parents to shop, share experiences, and find entertainment.
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