Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Alison Engel

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Co-Founder and Partner

Bryan Subijano

Principal

Mark Terbeek

Partner at Greycroft

Marcie Vu

General Partner

Ellie Wheeler

Partner

Past deals in Cosmetics

Mother Science

Seed Round in 2024
Mother Science is an innovative biotech beauty brand focused on developing advanced skincare treatments. The company creates a range of products aimed at improving the overall appearance of the skin, including non-medicated skincare preparations, sunscreen, hair care, and body care products. By leveraging cutting-edge technology and scientific research, Mother Science aims to provide users with effective solutions for achieving clear and glowing skin.

Arey

Seed Round in 2022
Arey is a functional beauty brand with a proactive and science-driven approach, with a specific focus on grey hair. The System, which incorporates an inside-out and outside-in approach with a supplement + hair serum, and The Duo of shampoo + conditioner that work together to restore hair health, including reducing the likelihood of increased grey hair growth as well as thicker, fuller hair.

Amicole

Pre Seed Round in 2022
Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items.

Violette

Seed Round in 2021
Violette is a skincare and cosmetics company that offers a range of products including makeup, hair care, and skincare. Its products are vegan, cruelty-free, and environmentally conscious, aiming to empower users to express their individuality while embracing natural beauty.

SISU Aesthetic Clinic

Series A in 2020
SISU Aesthetic Clinic operates a network of doctor-led, patient-centric medical clinics focused on delivering non-invasive aesthetic treatments. The clinic specializes in a range of personalized beauty services, including anti-wrinkle injections, lip fillers, facials, excessive sweat care, silhouette soft restoration, dermal fillers, and profile treatments. By prioritizing an empathetic approach to care, SISU aims to enhance patients' skin health and overall well-being, enabling them to lead quality lives.

Lumasol

Seed Round in 2019
Lumasol is a skincare company that manufactures and retails sunscreen products designed to protect the skin from harmful rays. The company offers an FDA-approved recyclable sunscreen mist that can be applied before or after makeup, blending anti-aging treatment formulas with sun protection. Its packaging incorporates technology that alerts users to UV exposure, prompting application and re-application of SPF in a user-friendly way.

ANINE BING

Series A in 2018
Founded in 2012, ANINE BING designs and manufactures a range of women's apparel and accessories. Its products include bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. The company sells its items through retail stores and online platforms, with locations in Los Angeles, New York, Paris, London, Barcelona, Madrid, and Berlin.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.
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