Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Media

Lemonada

Series A in 2022
Lemonada Media is a podcast network focused on sharing authentic narratives that reflect the diverse facets of the human experience. Through its platform, the company produces first-person stories that resonate with listeners, fostering an engaged community. By presenting relatable content, Lemonada enables individuals to gain insights into various life experiences, promoting understanding and personal growth. The network aims to create a space where listeners not only feel connected to the stories shared but also find comfort and lessons applicable to their own lives.

MutualMarkets

Seed Round in 2021
MutualMarkets facilitates collaborative marketing between brands and content owners like TV shows and movies. Its AI-driven platform streamlines the process of forming partnerships and deploying co-marketing ads, which typically outperform standard creatives by up to ten times.

Inspo Network

Seed Round in 2019
Inspo Network, Inc. is a media company based in Seattle, Washington, that focuses on creating premium lifestyle content through a video application designed to connect original content creators with brands. Established in 2017, the company specializes in short-form video experiences across various expert categories, including beauty, fashion, fitness, food, home, and lifestyle. Inspo's platform allows creators to produce high-quality, television-style shows that resonate with over 120 million viewers, while also facilitating seamless product integration for brands within this content. By leveraging a crowdsourced production model, Inspo enables users to easily discover and engage with curated experiences, effectively transforming the lifestyle market for both creators and consumers.

Glow

Seed Round in 2019
Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

Axios Media

Series B in 2017
Axios is a digital media company offering concise, reliable news and analysis across politics, technology, business, health, climate, sports, global affairs, and science. It prioritizes efficient storytelling and has a reputation for launching journalists to prominent roles at other outlets.

Raze

Series A in 2017
Raze is a Beverly Hills-based mobile entertainment platform and premium production company that specializes in creating Latin-centered television and web series. Founded in 2016, Raze produces a variety of short and long-form programming tailored for bi-cultural Latino audiences, addressing their diverse lifestyles and cultural narratives. The company focuses on delivering original content that highlights Latin American news, lifestyle, and beauty, making it accessible through its own channels as well as third-party traditional and digital media outlets. As of July 2020, Raze operates as a subsidiary of Turner Latin America, Inc., further enhancing its reach and impact within the Latino community.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation, based in Newton, Massachusetts, specializes in developing video advertising software that connects advertising exposures to tangible real-world outcomes. Founded in 2016, the company operates as a subsidiary of LiveRamp, Inc. Its platform utilizes advanced data science and automated machine learning techniques to provide comprehensive media measurement data and analytics. By delivering timely and actionable campaign insights, Data Plus Math helps clients maximize the effectiveness of their advertising campaigns and drive product sales, offering unique measures and intelligence that enhance decision-making in the advertising space.

Axios Media

Series A in 2016
Axios is a digital media company offering concise, reliable news and analysis across politics, technology, business, health, climate, sports, global affairs, and science. It prioritizes efficient storytelling and has a reputation for launching journalists to prominent roles at other outlets.

All Def

Series B in 2016
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and related art forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content across various media, including its own properties, social channels, television, movies, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

Theta EdgeCloud

Seed Round in 2016
Theta EdgeCloud is the leading decentralized cloud for AI, media and entertainment. The platform empowers AI teams with unrivaled GPU price-to-performance as the first hybrid cloud-edge computing architecture. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and traditional Silicon Valley VCs including DCM and Sierra Ventures.

JW Player

Series D in 2016
JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

JW Player

Series C in 2014
JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

All Def

Series A in 2014
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and related art forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content across various media, including its own properties, social channels, television, movies, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

Wochit

Series B in 2014
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.

Redef

Seed Round in 2014
Redef is a company that operates a live media feed platform designed to deliver curated information streams tailored for various industry communities, alongside elements of pop culture. Its focus encompasses a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through its platform, Redef provides newsletters and creates remixes, fostering communities around these verticals. The company aims to enable users to personalize their content experience by allowing them to select and share their favorite topics and insights, thereby facilitating a deeper understanding of the subjects they are passionate about.

Savoteur

Series B in 2014
Savoteur is a global digital media company founded in 2010 and based in New York. It operates a single publication focused on celebrating the unique aspects of cities worldwide. Through its international team of editors and contributors, Savoteur provides insider perspectives on relevant people, places, and activities across over 30 major cities globally. Its content covers eight lifestyle categories and is delivered via daily email alerts, serving as both an informative guide for young, affluent professionals and a marketing channel for featured advertisers and venues.

Vidible

Series A in 2014
Vidible is a video management and exchange platform for buyers and sellers of digital media to manage, distribute, and monetize video content across desktop, mobile, and TV. The platform delivers transparency and control, offering tools to optimize video programming and monetize video assets through multi-platform programmatic buying and selling. It serves publishers, advertisers, and agencies seeking to maximize the value of their brands online by streamlining content management and monetization workflows. Vidible has been integrated into ONE by AOL, aligning its capabilities with AOL Platforms to reach consumers through premium experiences and performance-driven campaigns.

Wochit

Series A in 2013
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.

Maker Studios

Series C in 2012
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

JW Player

Series B in 2012
JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

AwesomenessTV

Series A in 2012
AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

Savoteur

Series A in 2012
Savoteur is a global digital media company founded in 2010 and based in New York. It operates a single publication focused on celebrating the unique aspects of cities worldwide. Through its international team of editors and contributors, Savoteur provides insider perspectives on relevant people, places, and activities across over 30 major cities globally. Its content covers eight lifestyle categories and is delivered via daily email alerts, serving as both an informative guide for young, affluent professionals and a marketing channel for featured advertisers and venues.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, its platforms include TheCuteKid.com, which provides resources for entering the entertainment industry alongside prizes and casting opportunities; ParentSociety.com, which explores various aspects of parenthood from pregnancy through the teenage years; CanvasPeople.com, which transforms personal photos into art; and DealsforMommy, a service that delivers attractive deals and free samples to mothers. The company's sites foster social interaction and community engagement, offering interactive content that allows parents to shop, share experiences, and find entertainment.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

PrecisionDemand

Series C in 2011
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Maker Studios

Series B in 2011
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

Maker Studios

Series A in 2010
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

Extreme Reach

Series B in 2010
Extreme Reach streamlines content production and creative asset management for media, entertainment, and advertising industries. Its platform, AdBridge™, integrates workflows for complex media landscapes, serving over 200,000 users annually.

PrecisionDemand

Series B in 2010
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Panvidea

Series A in 2010
Panvidea, Inc. is a company that specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. Founded in 2007 and headquartered in New York, it provides a comprehensive suite of services that includes video encoding, processing, and cloud-based solutions for content owners, broadcasters, publishers, and advertising agencies. Panvidea's technology facilitates the ingestion, editing, branding, transcoding, and packaging of professional media content, enhancing digital media workflows. The company also offers physical media digitization, technical consulting services, and focuses on content personalization, localization, and globalization. By managing metadata and transforming media for diverse audiences, Panvidea supports the delivery of digital products to multiple platforms and devices.

Extreme Reach

Series A in 2009
Extreme Reach streamlines content production and creative asset management for media, entertainment, and advertising industries. Its platform, AdBridge™, integrates workflows for complex media landscapes, serving over 200,000 users annually.

Panvidea

Series A in 2008
Panvidea, Inc. is a company that specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. Founded in 2007 and headquartered in New York, it provides a comprehensive suite of services that includes video encoding, processing, and cloud-based solutions for content owners, broadcasters, publishers, and advertising agencies. Panvidea's technology facilitates the ingestion, editing, branding, transcoding, and packaging of professional media content, enhancing digital media workflows. The company also offers physical media digitization, technical consulting services, and focuses on content personalization, localization, and globalization. By managing metadata and transforming media for diverse audiences, Panvidea supports the delivery of digital products to multiple platforms and devices.

Sportgenic

Series B in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).

Sportgenic

Series A in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).

DigiSynd

Seed Round in 2008
DigiSynd is a company that specializes in outsourced packaging, syndication, and marketing solutions for digital studios and content creators. By leveraging traditional storytelling techniques and insights from conventional media, DigiSynd effectively enhances the online value of content within digital communities and interactive platforms. The company offers a range of services including online entertainment marketing, production, and syndication, helping clients navigate the complexities of the digital landscape. Founded by Oliver Luckett and Rob Maigret, who previously collaborated at Revver, DigiSynd aims to maximize content reach and engagement through innovative marketing strategies tailored for the online environment.

HuffPost

Series B in 2007
HuffPost is an online news provider and blog that covers politics, entertainment, style, world news, technology, and comedy, operating as a large online media network of contributors. The platform offers localized and international information on socio-economic, cultural, political, lifestyle, and entertainment topics, supported by photos and videos. Launched in 2005 and based in New York, HuffPost has grown into a widely read digital outlet and became the first commercially run United States digital media enterprise to win a Pulitzer Prize in 2012.

HuffPost

Series A in 2006
HuffPost is an online news provider and blog that covers politics, entertainment, style, world news, technology, and comedy, operating as a large online media network of contributors. The platform offers localized and international information on socio-economic, cultural, political, lifestyle, and entertainment topics, supported by photos and videos. Launched in 2005 and based in New York, HuffPost has grown into a widely read digital outlet and became the first commercially run United States digital media enterprise to win a Pulitzer Prize in 2012.
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