Greycroft

Greycroft is a venture capital firm that concentrates on technology start-ups, with a focus on the internet and mobile markets. It operates from offices in New York and Los Angeles, and uses its media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, bring products to market, and grow successful businesses. Founded in 2006, Greycroft has invested in more than 200 companies across sectors such as consumer internet, financial technology, healthcare, and enterprise software, and manages over $1 billion in capital. The firm emphasizes early-stage investing and collaborates with entrepreneurs to support growth, while pursuing diversity initiatives including a diversity term sheet rider.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Messaging

Rocket.Chat

Series A in 2023
Rocket.Chat Holdings, Ltd., established in 2015, specializes in developing and operating an open-source web chat platform. The company offers a comprehensive suite of features, including video conferencing, helpdesk chat, file sharing, and screen sharing, along with API and native mobile applications. Rocket.Chat also provides white labeling, integrations, and hosting services. With over 500,000 servers installed and 12 million users worldwide, the platform facilitates internal and external communication within a secure environment. Users can run Rocket.Chat on-premises or on the cloud, tailoring the platform with features like individual and group communication, video conferencing, and integration with various external communications platforms. The company's long-term vision is to replace email with a real-time, federated communications platform and foster a marketplace for app-building and services.

Lenna.ai

Series B in 2021
Lenna.ai is an AI company that specializes in providing Chatbot and Omni-channel Platform for individual and enterprise business purpose. Established in 2017, Lenna.ai has been trusted by major corporation in various industries in Indonesia

Rocket.Chat

Series A in 2021
Rocket.Chat Holdings, Ltd., established in 2015, specializes in developing and operating an open-source web chat platform. The company offers a comprehensive suite of features, including video conferencing, helpdesk chat, file sharing, and screen sharing, along with API and native mobile applications. Rocket.Chat also provides white labeling, integrations, and hosting services. With over 500,000 servers installed and 12 million users worldwide, the platform facilitates internal and external communication within a secure environment. Users can run Rocket.Chat on-premises or on the cloud, tailoring the platform with features like individual and group communication, video conferencing, and integration with various external communications platforms. The company's long-term vision is to replace email with a real-time, federated communications platform and foster a marketplace for app-building and services.

Gorgias

Series B in 2020
Founded in 2015, Gorgias is a leading customer service platform designed specifically for e-commerce businesses. It offers cutting-edge automation and AI capabilities to deliver personalized support across multiple channels, including email, voice, SMS, live chat, and social media. With over 250 employees across eight global offices, Gorgias serves more than 12,000 merchants worldwide, including prominent brands like Steve Madden and Glossier.

Eden Health

Series B in 2020
Founded in 2015, Eden Health is a New York-based company that designs and develops a text-based messaging platform for employers and employees. This platform offers services such as private doctor's office, 24/7 telemedicine, and insurance navigation, aiming to elevate employee health and wellbeing by simplifying the complex healthcare landscape.

Peanut App

Series A in 2020
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Peanut App

Series A in 2019
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Eden Health

Series A in 2019
Founded in 2015, Eden Health is a New York-based company that designs and develops a text-based messaging platform for employers and employees. This platform offers services such as private doctor's office, 24/7 telemedicine, and insurance navigation, aiming to elevate employee health and wellbeing by simplifying the complex healthcare landscape.

Eden Health

Seed Round in 2018
Founded in 2015, Eden Health is a New York-based company that designs and develops a text-based messaging platform for employers and employees. This platform offers services such as private doctor's office, 24/7 telemedicine, and insurance navigation, aiming to elevate employee health and wellbeing by simplifying the complex healthcare landscape.

Workast

Seed Round in 2018
Workast, Inc. is a task management platform founded in 2017 and headquartered in Santa Monica, California. The company provides an online solution designed to help teams organize their daily tasks, manage projects, and enhance productivity through conversational experiences. Workast enables teams to collaborate more effectively, track progress, and measure productivity with smart reporting features. The platform allows users to automate tasks and gain quick overviews of projects and outstanding work, facilitating efficient communication and project advancement within the workplace.

Convoz

Seed Round in 2018
Convoz is a social video application that facilitates public collaborative conversations through video. It provides a platform for users to engage in face-to-face interactions with both celebrities and peers who share similar interests. The app enables users to upload 15-second video clips, often directed at specific celebrities, and allows them to view and respond to others' messages. This asynchronous video format fosters a space for users to express their opinions and engage in discussions about current events, enhancing the way individuals connect and communicate through video representation.

Peanut App

Seed Round in 2017
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Amplero

Series B in 2017
Amplero is a provider of an artificial intelligence-driven market optimization platform that enhances customer engagement through personalized messaging. By utilizing machine learning and multi-armed bandit experimentation, the company automatically identifies valuable audience micro-segments and tailors compelling messages for each segment. Its platform continuously tests numerous permutations to optimize customer interactions, thereby maximizing customer lifetime value and loyalty. This is particularly beneficial for business-to-consumer marketers in the financial services sector, who face significant challenges due to organizational silos, tech-related complexities, and the sensitive nature of building customer relationships in a regulated industry. Amplero's focus on delivering personalized experiences enables companies to meet the evolving expectations of consumers who seek tailored interactions that connect with their preferences.

Pepo

Convertible Note in 2017
Pepo, Inc. is a mobile application company based in Palo Alto, California, founded in 2016. The app connects users with others who share similar passions, allowing them to follow engaging stories, share personal experiences, ask questions, and exchange advice and recommendations. Pepo facilitates the creation and joining of live messaging community channels on a wide range of topics, including travel, food, fitness, technology, and more. Users can tag their profiles to highlight their interests and expertise, enabling the platform to match them with like-minded individuals. By providing a space for enthusiasts to interact and share their stories, Pepo fosters meaningful connections among its users.

Layer

Series B in 2017
Layer, Inc. is a technology company based in San Francisco, California, specializing in the development of an open communications layer platform for the Internet. Founded in 2011, Layer enables developers to integrate rich messaging, voice, and video capabilities into their applications. The company's offerings include Atlas, a customizable UI kit designed for enhancing messaging features, as well as software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API that allows browser-based applications to incorporate chat and communication services, along with a Platform API that facilitates the automation, extension, and integration of these services with other applications. Through its innovative tools, Layer aims to enhance customer interaction for businesses by improving communication between companies and their clients.

Community

Convertible Note in 2017
Community is a messaging and engagement platform that enables two-way, direct communication between influencers, brands, public figures, creators, artists, and their audiences at scale. The platform connects businesses and organizations with consumers through a secure channel, including a unique 10-digit phone number, and aims to facilitate authentic interactions while addressing data privacy concerns and reducing the toxicity often associated with traditional social media.

Iris Nova

Convertible Note in 2017
Iris Nova is a New York-based company specializing in beverage production and distribution. Founded in 2015, Iris Nova initially gained traction with its DIRTY LEMON brand, which pioneered text-messaging based direct-to-consumer sales. The company's business model revolves around conversational commerce, enabling customers to place orders and interact via SMS. This approach allows for personalized experiences and on-demand deliveries nationwide. Iris Nova also provides a comprehensive infrastructure for customer service, email marketing, fulfillment, and delivery, supporting various consumer packaged goods brands. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has expanded its platform to offer an end-to-end solution for beverage brands focusing on direct-to-home distribution, including same-day deliveries in major markets.

Pepo

Seed Round in 2016
Pepo, Inc. is a mobile application company based in Palo Alto, California, founded in 2016. The app connects users with others who share similar passions, allowing them to follow engaging stories, share personal experiences, ask questions, and exchange advice and recommendations. Pepo facilitates the creation and joining of live messaging community channels on a wide range of topics, including travel, food, fitness, technology, and more. Users can tag their profiles to highlight their interests and expertise, enabling the platform to match them with like-minded individuals. By providing a space for enthusiasts to interact and share their stories, Pepo fosters meaningful connections among its users.

Poncho

Seed Round in 2016
Poncho Inc. is a New York-based company that specializes in providing personalized weather forecasts through its application, emails, and text messages across the continental United States. Founded in 2014, Poncho has developed a popular chatbot on Facebook Messenger and ranks among the leading weather apps in the App Store. The company not only delivers weather updates but also offers travel reports, enhancing the user experience with engaging content. As of May 2018, Poncho operates as a subsidiary of Dirty Lemon Beverages, LLC, leveraging advanced bot technologies to reach its audience on various messaging and hardware platforms.

Beep

Seed Round in 2016
Beep is a fully loaded chat app for the younger generation that allows you to add creativity and fun to your voice messages.

Kaleo Software

Series A in 2015
Kaleo Software is a California-based company that specializes in creating an online platform designed to facilitate the exchange of knowledge within organizations. Established in 2011 and based in El Segundo, Kaleo Software enables users to connect with colleagues and subject matter experts to extract, contribute, and share information efficiently. The platform captures and tags data to build a dynamic knowledge base, allowing users to find answers to essential business questions through input from co-workers and topic experts. It integrates with popular business applications like SharePoint, ServiceNow, and Slack to deliver relevant information precisely when and where employees need it. Kaleo Software also provides powerful analytics to identify trending topics and locate experts within the organization.

CareSync

Series B in 2015
CareSync is a leading provider of software and services focused on chronic disease management. The company integrates technology with 24/7 nursing services to enhance care coordination among patients, families, caregivers, and healthcare providers. CareSync offers turnkey Chronic Care Management services and a software-only solution that enables healthcare practices of all sizes to comply with billing requirements for chronic care services. Its certified technology facilitates meeting Meaningful Use standards for data exchange, messaging, and timely access to health information. By centralizing health records from multiple providers in a secure location and employing medical records retrieval specialists, CareSync ensures that caregivers and providers can quickly access and share relevant patient information. This comprehensive approach empowers patients by providing them with access to their health information, actionable goals, and care plans, ultimately leading to more productive medical appointments and improved health outcomes.

Dasher

Seed Round in 2015
Dasher is a messaging platform founded in 2013 and headquartered in the United States. The company's application focuses on enhancing communication among users by offering a variety of features, including live location sharing, map sharing, GIFs, and photos. It also enables users to conduct polls within their groups and delete messages after sending them. Additionally, Dasher integrates peer-to-peer payments through a partnership with Venmo, allowing seamless financial transactions among users. The platform is designed to keep individuals connected with friends and family while providing an array of interactive tools to enrich their social experience.

Cord Project

Seed Round in 2014
Cord Project Inc., established in 2014 and based in Brooklyn, New York, specializes in voice messaging technology. The company has developed an audio messaging platform that enables users to communicate through voice commands, facilitating both one-on-one and group conversations. Cord's application is designed to be user-friendly and efficient, allowing for quick and seamless voice communication on mobile devices like smartphones and tablets. Since January 20, 2016, Cord Project Inc. has operated as a subsidiary of Spotify USA Inc.

tuul

Seed Round in 2014
Tuul, Inc. is a company based in Santa Cruz, California, that specializes in providing Software as a Service (SaaS) solutions focused on workflow communication between businesses and consumers. Founded in March 2014 by Toby Corey and Wayne Tsuchitani, Tuul offers a mobile automation platform that facilitates seamless communication among customers, team members, and partners. This platform includes features that allow businesses to chat with stakeholders, set appointments, sign documents, and manage various operational processes, thereby enhancing efficiency and effectiveness in business interactions.

QuizUp

Series B in 2013
QuizUp is a mobile game developer known for its trivia game that enhances user interaction through features such as one-to-one messaging, discussion boards, and region-specific leaderboards. The game allows players to compete against one another while also engaging in discussions and sharing knowledge across various topics. It organizes leaderboards by city, state, and country, fostering a competitive spirit among users. Through these interactive elements, QuizUp aims to create a dynamic and engaging platform for trivia enthusiasts.

Highlight

Series A in 2013
Highlight is a mobile application designed to facilitate social connections among users in their vicinity. The app notifies users when they are in close proximity to others who share mutual friends or interests on Facebook, allowing for potential interactions. Users receive push notifications when they come within a few blocks of these individuals, enabling them to message each other. The app's homescreen features a reverse chronological list of people the user has encountered, enhancing the experience of discovering and engaging with nearby acquaintances. Highlight aims to foster a sense of community and connection in urban environments by leveraging social media networks.

rumr

Seed Round in 2013
Rumr is a messaging app that enables users to chat privately and anonymously with their friends. The company was founded in 2015 and is headquartered in Los Angeles, California.

Layer

Seed Round in 2013
Layer, Inc. is a technology company based in San Francisco, California, specializing in the development of an open communications layer platform for the Internet. Founded in 2011, Layer enables developers to integrate rich messaging, voice, and video capabilities into their applications. The company's offerings include Atlas, a customizable UI kit designed for enhancing messaging features, as well as software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API that allows browser-based applications to incorporate chat and communication services, along with a Platform API that facilitates the automation, extension, and integration of these services with other applications. Through its innovative tools, Layer aims to enhance customer interaction for businesses by improving communication between companies and their clients.

Kaleo Software

Seed Round in 2013
Kaleo Software is a California-based company that specializes in creating an online platform designed to facilitate the exchange of knowledge within organizations. Established in 2011 and based in El Segundo, Kaleo Software enables users to connect with colleagues and subject matter experts to extract, contribute, and share information efficiently. The platform captures and tags data to build a dynamic knowledge base, allowing users to find answers to essential business questions through input from co-workers and topic experts. It integrates with popular business applications like SharePoint, ServiceNow, and Slack to deliver relevant information precisely when and where employees need it. Kaleo Software also provides powerful analytics to identify trending topics and locate experts within the organization.

QuizUp

Series A in 2013
QuizUp is a mobile game developer known for its trivia game that enhances user interaction through features such as one-to-one messaging, discussion boards, and region-specific leaderboards. The game allows players to compete against one another while also engaging in discussions and sharing knowledge across various topics. It organizes leaderboards by city, state, and country, fostering a competitive spirit among users. Through these interactive elements, QuizUp aims to create a dynamic and engaging platform for trivia enthusiasts.

Fortumo

Series A in 2013
Fortumo is a digital enabling platform that provides mobile operator billing to web and mobile services, including games and applications. Established in 2007, the company facilitates connections between service providers and over 350 mobile operators across regions such as Asia, Europe, Latin America, the Middle East, and Africa. Fortumo's platform is designed to manage the entire customer lifecycle for mobile users, offering solutions in bundling, carrier billing, and messaging. This comprehensive approach allows service providers to effectively acquire, monetize, and retain users while enabling them to bill customers seamlessly across diverse markets. Fortumo's platform is utilized by a wide array of prominent digital merchants, enhancing their operational capabilities and revenue potential. The company has operational offices located in San Francisco, Beijing, Delhi, Singapore, Estonia, and Hanoi.

Doppelganger

Series D in 2007
Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.

OnePIN

Series B in 2007
OnePIN, Inc. is a technology company based in Westborough, Massachusetts, specializing in user engagement solutions for mobile operators. Founded in 1998, the company provides a suite of services designed to enhance revenue and customer retention by transforming traditional mobile phonebooks into dynamic social address books. Its offerings include CallerXchange, which facilitates person-to-person contact exchanges, and MsgXpress, enabling personalized messaging after missed calls. OnePIN also features SIMplicity Cloud services that drive data usage and reduce churn, as well as BoosterX for seamless top-ups of voice and data plans. Other services include AdXecutive, SurveyXpert, and social networking enhancements through SocialLinX. The company serves a diverse clientele, including mobile operators, educational institutions, and corporations, with a commitment to improving user engagement and optimizing network analytics.
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