Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Retail

Addi

Venture Round in 2024
Addi is a technology company that provides consumer credit and point-of-sale financing solutions. Its application enables customers to apply for credit at the moment of purchase at partner retailers and to pay for purchases in interest-free installments, supporting affordable financing for shopping needs and expanding digital commerce.

Daki

Series D in 2023
Daki operates a mobile application that functions as a digital supermarket, offering daily essentials and facilitating home deliveries. Users can conveniently shop for groceries and other necessities through the platform.

JOKR

Series D in 2023
JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

Stakeholder Labs

Seed Round in 2023
Stakeholder Labs develops enterprise software that helps businesses measure and enhance retail investor engagement. Its key product, Roundtable, enables companies to verify shareholders, assess customer loyalty, and offer unique rewards.

Arey

Seed Round in 2022
Arey is a functional beauty brand with a proactive and science-driven approach, with a specific focus on grey hair. The System, which incorporates an inside-out and outside-in approach with a supplement + hair serum, and The Duo of shampoo + conditioner that work together to restore hair health, including reducing the likelihood of increased grey hair growth as well as thicker, fuller hair.

Reposite

Series A in 2022
Reposite is a comprehensive workspace platform tailored for the travel and event planning sectors. The company offers tools that facilitate relationship management, proposal tracking, and supplier discovery, aiming to enhance efficiency in the workflow. By streamlining these essential processes, Reposite enables clients to optimize their productivity and foster business growth. The platform is designed to support various stakeholders in the travel trade, making it an essential resource for professionals looking to simplify their operations and improve service delivery.

Crafty

Series A in 2022
Crafty, LLC is a Chicago-based company that specializes in providing snacks, beverages, and event programs tailored for workplaces. The company offers a diverse range of products, including beer, wine, spirits, coffee, tea, perishables, and pantry supplies. Crafty focuses on enhancing workplace experiences through its services, which include managing kitchen and pantry provisions, organizing events and happy hours, catering, and setting up in-office cafes. By partnering with global brands, Crafty aims to support in-office, remote, and hybrid teams, serving over 260 offices and catering to approximately 300,000 employees each month.

Fetch

Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Loyal Guru

Series A in 2022
Founded in Barcelona in 2015, Loyal Guru specializes in an end-to-end loyalty marketing platform primarily for the food retail sector. Utilizing artificial intelligence to analyze consumer behavior in real-time, the company launches hyper-segmented campaigns and promotions across online and offline touchpoints. Loyal Guru offers solutions for customer acquisition, supplier engagement, customer development, and category penetration.

Elevate Research

Series A in 2021
Elevate Research offers a platform that enables restaurants and retailers to survey customers who recently visited their establishments. This data-driven approach helps businesses boost revenue through smarter marketing strategies.

Addi

Series B in 2021
Addi is a technology company that provides consumer credit and point-of-sale financing solutions. Its application enables customers to apply for credit at the moment of purchase at partner retailers and to pay for purchases in interest-free installments, supporting affordable financing for shopping needs and expanding digital commerce.

JOKR

Series A in 2021
JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

fabric

Series B in 2021
Fabric is a headless commerce platform headquartered in Seattle, Washington, dedicated to enhancing digital commerce for merchants underserved by traditional platforms like Shopify, Oracle, or Salesforce. The company aims to simplify the challenges of replatforming by providing an open and modular design that enables businesses to launch quickly, often within a few months. By leveraging Fabric's tools, clients such as BuildDirect and GNC can maximize their existing technology investments and potentially increase their digital revenue by up to threefold. With a global presence and a commitment to democratizing access to top-tier commerce solutions, Fabric positions itself as a valuable partner for retailers looking to thrive in the evolving e-commerce landscape.

Tapcart

Series B in 2021
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Fetch

Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Mercato

Venture Round in 2021
Mercato is an online grocery marketplace that connects local specialty food shops with consumers, allowing customers to order fresh groceries online for delivery. The company's platform enables users to purchase items from a single store or combine products from multiple merchants in one order. Mercato operates primarily in Brooklyn and Manhattan, providing a convenient way for customers to access their preferred local groceries. Founded in 2015, the company is headquartered in San Diego, California.

Anycart

Seed Round in 2020
Anycart is a meal discovery and grocery shopping platform that simplifies the cooking process for users by integrating meal planning with grocery shopping. The application allows users to search for meals they wish to prepare, provides relevant recipes, and adds the necessary ingredients to their preferred grocery delivery service. It further enhances the cooking experience by offering step-by-step video instructions for each recipe. Founded in 2019 during the Amazon Alexa Accelerator and now based in Palo Alto, California, Anycart aims to make meal planning accessible and affordable, helping users efficiently utilize their grocery purchases by suggesting additional recipes that can use leftover ingredients.

Avigilon Alta

Series C in 2020
Avigilon Alta specializes in advanced security solutions, particularly in access control systems designed for modern workplaces. The company offers a seamless mobile access control solution that allows users to enter authorized areas by simply waving their smartphones, leveraging patented technology for high reliability and efficiency. Avigilon Alta provides a comprehensive cloud-based platform that includes features such as entry schedule management, multi-site oversight, and integration with third-party applications, ensuring a secure and user-friendly experience. Their innovative solutions also encompass emergency response capabilities, allowing for the remote locking or unlocking of doors and zones during critical situations. Serving a diverse range of industries, including commercial real estate, education, and retail, Avigilon Alta aims to enhance security while simplifying access management for enterprises.

Tapcart

Series A in 2020
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Loyal Guru

Venture Round in 2020
Founded in Barcelona in 2015, Loyal Guru specializes in an end-to-end loyalty marketing platform primarily for the food retail sector. Utilizing artificial intelligence to analyze consumer behavior in real-time, the company launches hyper-segmented campaigns and promotions across online and offline touchpoints. Loyal Guru offers solutions for customer acquisition, supplier engagement, customer development, and category penetration.

Nok Recommerce

Seed Round in 2019
Nok offers a sustainable solution for brands to provide consumers with in-home product tryouts, featuring a delivery service within two hours and no upfront costs. Users can easily purchase or return products through their Nok accounts, facilitating a seamless experience. The service is environmentally friendly and offers partner brands several advantages, such as the ability to attract consumers to try their products before competitors, gather insights into customer perceptions, and optimize marketing strategies with valuable data. Additionally, Nok operates a circular system focused on reverse logistics and multi-channel resale, allowing brands to manage returns effectively and convert them into new revenue streams while maintaining supply chain integrity. This multifaceted approach enhances customer interaction and reduces traditional purchasing barriers, ultimately driving sales and fostering brand loyalty.

11 Honore

Series A in 2019
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Reposite

Seed Round in 2019
Reposite is a comprehensive workspace platform tailored for the travel and event planning sectors. The company offers tools that facilitate relationship management, proposal tracking, and supplier discovery, aiming to enhance efficiency in the workflow. By streamlining these essential processes, Reposite enables clients to optimize their productivity and foster business growth. The platform is designed to support various stakeholders in the travel trade, making it an essential resource for professionals looking to simplify their operations and improve service delivery.

Fetch

Venture Round in 2019
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Tapcart

Seed Round in 2019
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Mercato

Seed Round in 2019
Mercato is an online grocery marketplace that connects local specialty food shops with consumers, allowing customers to order fresh groceries online for delivery. The company's platform enables users to purchase items from a single store or combine products from multiple merchants in one order. Mercato operates primarily in Brooklyn and Manhattan, providing a convenient way for customers to access their preferred local groceries. Founded in 2015, the company is headquartered in San Diego, California.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Fetch

Series A in 2018
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Custora

Series B in 2018
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

ANINE BING

Series A in 2018
Founded in 2012, ANINE BING designs and manufactures a range of women's apparel and accessories. Its products include bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. The company sells its items through retail stores and online platforms, with locations in Los Angeles, New York, Paris, London, Barcelona, Madrid, and Berlin.

Hubble Contacts

Venture Round in 2018
Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

11 Honore

Series A in 2018
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Tapcart

Seed Round in 2017
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Resonate

Series C in 2017
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Billie

Seed Round in 2017
Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.

TRAY

Seed Round in 2017
TRAY is a comprehensive point of sale system designed for the enterprise, focusing on self-service ordering primarily in the hospitality sector, including hotels, restaurants, and entertainment venues. As demand for self-service solutions grows, TRAY stands out as an enterprise-class system that provides both a complete turnkey solution and a platform that can integrate with existing legacy systems. Its design prioritizes self-service, leveraging a modern, cloud-based backend and cost-effective Android terminals. With scalable and PCI Level-1 compliant architecture, TRAY's solution ensures flexibility, security, and affordability. The company has successfully partnered with major global brands, enhancing customer experience and reducing operational costs through its innovative ordering and payment facilities.

11 Honore

Seed Round in 2017
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Hubble Contacts

Series A in 2017
Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

NuOrder

Series B in 2017
NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

Shipt

Series B in 2017
Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Dropoff

Series B in 2017
Founded in 2013, Dropoff specializes in same-day courier services across various industries in the United States. It offers reliable delivery solutions for businesses, serving sectors such as retail, healthcare, food and grocery, business services, and commercial and industrial. With a focus on convenience, reliability, and customer service, Dropoff operates in major metropolitan areas, providing flexible delivery options and real-time tracking.

Hubble Contacts

Series A in 2017
Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Cotopaxi

Series B in 2017
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Fresh Nation

Convertible Note in 2017
Fresh Nation is an enterprise-level B2B wholesale marketplace and management platform for the retail grocery industry, designed to operationalize local and specialty food assortments for national retailers and distributors. Its proprietary Virtual Supply Chain platform streamlines collaboration with thousands of small vendors, reducing time and costs. The solution includes a vendor- and product-rich CRM, an interactive supplier portal, an order management suite, integrated accounting and invoicing tools, and flexible EDI and API integrations. Together, these features position Fresh Nation as a standard platform for enterprise specialty food management in the grocery sector.

Iris Nova

Convertible Note in 2017
Iris Nova is a New York-based company specializing in beverage production and distribution. Founded in 2015, Iris Nova initially gained traction with its DIRTY LEMON brand, which pioneered text-messaging based direct-to-consumer sales. The company's business model revolves around conversational commerce, enabling customers to place orders and interact via SMS. This approach allows for personalized experiences and on-demand deliveries nationwide. Iris Nova also provides a comprehensive infrastructure for customer service, email marketing, fulfillment, and delivery, supporting various consumer packaged goods brands. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has expanded its platform to offer an end-to-end solution for beverage brands focusing on direct-to-home distribution, including same-day deliveries in major markets.

Hollar

Series B in 2016
Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Hubble Contacts

Seed Round in 2016
Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Shipt

Series A in 2016
Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Thrive Market

Series B in 2016
Founded in 2014, Thrive Market is an online membership-based marketplace dedicated to making healthy living accessible and affordable. It offers over 5,000 organic and non-GMO products across various categories such as food, health, home, and beauty. The company operates on a social mission, matching every paid membership with a free one for someone in need.

Blitsy

Series B in 2016
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

BaubleBar

Series C in 2016
BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

Shoes of Prey

Series B in 2015
Founded in 2009, Shoes of Prey is a global retailer specializing in customizable women's shoes. Customers can design their perfect footwear online or in-store, with options including ballet flats, stilettos, sandals, oxfords, and wedges. The company offers worldwide delivery and has stores across the United States and Australia.

Dropoff

Series A in 2015
Founded in 2013, Dropoff specializes in same-day courier services across various industries in the United States. It offers reliable delivery solutions for businesses, serving sectors such as retail, healthcare, food and grocery, business services, and commercial and industrial. With a focus on convenience, reliability, and customer service, Dropoff operates in major metropolitan areas, providing flexible delivery options and real-time tracking.

Blitsy

Series A in 2015
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

Custora

Series A in 2015
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

NuOrder

Venture Round in 2015
NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

Boxed

Series B in 2015
Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

BaubleBar

Series B in 2014
BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

MakersKit

Seed Round in 2014
MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

Boxed

Series A in 2014
Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

Fisoc

Venture Round in 2014
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

Cuyana

Venture Round in 2014
Cuyana, Inc. is a San Francisco-based fashion brand that focuses on manufacturing and retailing high-quality clothing, bodysuits, bags, small leather goods, and accessories. Founded in 2011, the company promotes the philosophy of "fewer, better things," offering timeless pieces designed with a modern aesthetic and crafted from premium materials to ensure durability. Cuyana operates an online platform for direct-to-consumer sales, allowing it to provide luxury-quality products at attainable prices. In addition to its online presence, Cuyana has physical showrooms in locations such as Palo Alto, New York City, Pacific Palisades, and Venice. Through its unique approach, Cuyana aims to bridge the gap between luxury and affordability in the fashion industry.

Nomi

Series A in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Fisoc

Series D in 2013
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

NuOrder

Series A in 2013
NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

Combatant Gentlemen

Seed Round in 2013
Combatant Gentlemen, Inc., founded in 2012 and based in Irvine, California, is an innovative e-commerce brand specializing in menswear. The company offers a range of premium yet affordable essentials, including suits, shirts, outerwear, denim, accessories, and footwear. Combatant Gentlemen distinguishes itself by designing its clothing in-house and owning its manufacturing processes, which includes growing its own cotton and raising its own sheep. This vertical integration allows the company to eliminate traditional markups associated with middlemen, enabling it to provide high-quality products at competitive prices. Recognized for its unique business model, Combatant Gentlemen has garnered attention from prominent industry figures and has been acknowledged as one of America’s Most Promising Companies.

Merchantry

Series B in 2013
Merchantry is a technology company that enables the creation and operation of online marketplaces. It offers cloud-based infrastructure and a merchant network designed to support retailers and media organizations in expanding their eCommerce capabilities. By providing automation and integration services, Merchantry facilitates real-time exchange of product and order information, helping merchants streamline their operations and avoid common integration challenges. The company also delivers multichannel solutions that cater to various e-commerce scenarios, allowing merchants to transform their businesses into robust online commerce platforms. Through these services, Merchantry empowers its clients to enhance their marketplace offerings and optimize their overall eCommerce performance.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Fisoc

Series C in 2012
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

NuOrder

Seed Round in 2012
NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

NiftyThrifty

Venture Round in 2012
NiftyThrifty is an online thrift shop that specializes in vintage and pre-owned clothing. The platform serves as a destination for consumers looking to purchase used garments at attractive prices. NiftyThrifty curates collections of pre-owned and vintage items, making them accessible to its members on a daily basis. The company's e-commerce model not only facilitates the buying of second-hand clothing but also enables users to sell their items, fostering a sustainable shopping experience within the clothing industry.

BaubleBar

Series A in 2012
BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

Fisoc

Venture Round in 2012
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

HipSwap

Venture Round in 2012
HipSwap, Inc. is a mobile and web marketplace that facilitates the discovery of a wide array of products available in neighborhoods across the United States. The platform offers a diverse selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, musical instruments, and sports equipment, among other items. Users can shop for over 4 million fashion items from more than 50 marketplaces with a single search. HipSwap also empowers individuals, merchants, stylists, artists, and designers to sell their products to friends, customers, and neighbors. Transactions can be completed using PayPal or credit cards, enhancing convenience for buyers. Founded by Rob Kramer, the company is headquartered in Santa Monica, California.

Resonate

Series B in 2012
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

TrunkClub

Series A in 2011
Trunk Club is a personalized clothing service based in Chicago that offers designer clothing for men, aiming to simplify the shopping experience. Customers provide information about their style, fit, and size preferences, after which the company sends a curated selection of apparel tailored to those specifications. Clients can try on the clothing at home, keeping only what they like while returning the rest using a pre-paid shipping label. The service is free of charge, with no hidden fees, and all shipping costs are covered by the company. Founded by Brian Spaly, who previously established the men's online retailer Bonobos, Trunk Club has gained recognition through features in major media outlets, including NBC's Today Show and the New York Times.

Merchantry

Series A in 2010
Merchantry is a technology company that enables the creation and operation of online marketplaces. It offers cloud-based infrastructure and a merchant network designed to support retailers and media organizations in expanding their eCommerce capabilities. By providing automation and integration services, Merchantry facilitates real-time exchange of product and order information, helping merchants streamline their operations and avoid common integration challenges. The company also delivers multichannel solutions that cater to various e-commerce scenarios, allowing merchants to transform their businesses into robust online commerce platforms. Through these services, Merchantry empowers its clients to enhance their marketplace offerings and optimize their overall eCommerce performance.

Resonate

Series A in 2010
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
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