Greycroft

Mother Science is an innovative biotech beauty brand focused on developing advanced skincare treatments. The company creates a range of products aimed at improving the overall appearance of the skin, including non-medicated skincare preparations, sunscreen, hair care, and body care products. By leveraging cutting-edge technology and scientific research, Mother Science aims to provide users with effective solutions for achieving clear and glowing skin.

Arey is a functional beauty brand with a proactive and science-driven approach, with a specific focus on grey hair. The System, which incorporates an inside-out and outside-in approach with a supplement + hair serum, and The Duo of shampoo + conditioner that work together to restore hair health, including reducing the likelihood of increased grey hair growth as well as thicker, fuller hair.

Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items.

Violette is a skincare and cosmetics company that offers a range of products including makeup, hair care, and skincare. Its products are vegan, cruelty-free, and environmentally conscious, aiming to empower users to express their individuality while embracing natural beauty.

Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

SISU Aesthetic Clinic operates a network of doctor-led, patient-centric medical clinics focused on delivering non-invasive aesthetic treatments. The clinic specializes in a range of personalized beauty services, including anti-wrinkle injections, lip fillers, facials, excessive sweat care, silhouette soft restoration, dermal fillers, and profile treatments. By prioritizing an empathetic approach to care, SISU aims to enhance patients' skin health and overall well-being, enabling them to lead quality lives.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Versed is a cosmetic company that offers a clean skincare brand sold through retail and direct-to-consumer channels. Founded in 2018 and based in West Hollywood, California, the brand focuses on affordable, safe skincare for women, delivering products such as serums, toners, and cleansers with clear ingredient choices and without fussy packaging, toxins, or unnecessary markups. Versed aims to provide accessible clean beauty through both traditional retailers and online platforms.

Lumasol is a skincare company that manufactures and retails sunscreen products designed to protect the skin from harmful rays. The company offers an FDA-approved recyclable sunscreen mist that can be applied before or after makeup, blending anti-aging treatment formulas with sun protection. Its packaging incorporates technology that alerts users to UV exposure, prompting application and re-application of SPF in a user-friendly way.

Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.