Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Teddy Citrin

Principal and Board Partner

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Streaming

Whatnot

Series E in 2025
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.

Frame AI (acquired by HubSpot)

Series B in 2022
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.

Databento

Series A in 2021
Databento offers a streamlined platform for accessing financial market data, founded by professionals with backgrounds in trading and engineering from leading quantitative hedge funds. The company provides a self-service model that allows users to access live exchange feeds and vast amounts of historical data efficiently. Clients can choose between a pay-as-you-go system or flat-rate pricing, providing flexibility based on their needs. By hosting servers in colocation facilities at various trading venues, Databento ensures low-latency and high-fidelity data capture directly from the source. Its platform also automates data licensing and reduces onboarding time, making it easier for businesses and financial institutions to obtain reliable, institutional-grade data while minimizing storage costs.

Frame AI (acquired by HubSpot)

Series A in 2020
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.

Recurly

Series C in 2019
Recurly, Inc. is a provider of enterprise-class subscription management and billing solutions aimed at optimizing revenue growth for businesses across various industries, including digital media, streaming, publishing, SaaS, consumer goods, and professional services. Founded in 2009 and headquartered in San Francisco, California, with additional offices in Boulder, Colorado, and New Orleans, Louisiana, Recurly simplifies the complexities of subscription billing and revenue optimization. Its platform facilitates recurring billing automation, offering features such as customizable hosted billing pages, account management services, and actionable insights to enhance decision-making. By reducing subscriber churn and improving operational efficiency, Recurly enables businesses to quickly integrate payment solutions and focus on growth. The company is also a Level 1 PCI compliant service provider, which minimizes costs associated with PCI compliance for its clients.

LiveLike

Series B in 2018
LiveLike Inc. is a New York-based company that focuses on enhancing fan engagement through its interactive live streaming platform. Established in 2015, it provides broadcasters with tools to create customized, interactive experiences for viewers, particularly in the realm of sports. The platform enables users to watch live sports, access replays, and view sports statistics, while also incorporating features such as watch parties and gamification. These capabilities allow media companies and sports organizations to boost audience engagement, increase viewer retention, and unlock valuable first-party data, ultimately attracting younger audiences and improving monetization opportunities. Additionally, LiveLike has an office in Gurugram, India, further extending its reach in the global market.

Frame AI (acquired by HubSpot)

Seed Round in 2016
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.

Whip Media

Series B in 2014
Whip Media is a prominent provider of enterprise cloud software aimed at revolutionizing the content licensing landscape in the entertainment industry. The company specializes in transforming operations related to rights and royalties management, utilizing advanced artificial intelligence and automation to enhance streaming analytics and supply chain processes. Whip Media's platform offers proprietary data and predictive insights, enabling media companies to effectively distribute, control, and monetize their television and movie content. By driving informed streaming strategies and accelerating insights, Whip Media supports entertainment organizations in making profitable content decisions at scale, thereby facilitating revenue growth and direct-to-consumer initiatives.

Recurly

Series B in 2014
Recurly, Inc. is a provider of enterprise-class subscription management and billing solutions aimed at optimizing revenue growth for businesses across various industries, including digital media, streaming, publishing, SaaS, consumer goods, and professional services. Founded in 2009 and headquartered in San Francisco, California, with additional offices in Boulder, Colorado, and New Orleans, Louisiana, Recurly simplifies the complexities of subscription billing and revenue optimization. Its platform facilitates recurring billing automation, offering features such as customizable hosted billing pages, account management services, and actionable insights to enhance decision-making. By reducing subscriber churn and improving operational efficiency, Recurly enables businesses to quickly integrate payment solutions and focus on growth. The company is also a Level 1 PCI compliant service provider, which minimizes costs associated with PCI compliance for its clients.
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