Greycroft

Greycroft is a venture capital firm that concentrates on technology start-ups, with a focus on the internet and mobile markets. It operates from offices in New York and Los Angeles, and uses its media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, bring products to market, and grow successful businesses. Founded in 2006, Greycroft has invested in more than 200 companies across sectors such as consumer internet, financial technology, healthcare, and enterprise software, and manages over $1 billion in capital. The firm emphasizes early-stage investing and collaborates with entrepreneurs to support growth, while pursuing diversity initiatives including a diversity term sheet rider.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Wealth Management

Amplify Life Insurance

Series B in 2024
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Amplify Life Insurance

Venture Round in 2022
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Acorns

Series F in 2022
Acorns is a financial technology company founded in 2012 and based in Irvine, California. The company offers a mobile application that enables individuals to automate micro-investments by rounding up their everyday purchases and investing the spare change into a diversified portfolio of exchange-traded funds. Acorns employs a proprietary financial engine to facilitate these micro-investments, allowing users to invest small amounts of money effortlessly. In addition to its investment services, Acorns provides debit card, personal checking, investment, and retirement account options, making it easier for users to manage their finances and grow their savings over time.

Bamboo

Series A in 2022
Bamboo is a digital investment platform based in Lagos, Nigeria, that allows users to buy, hold, or sell stocks listed on the United States and Nigerian stock markets. The platform offers real-time access to stock trading through a mobile application and web interface, making it convenient for users to manage their investments from various devices. By focusing on user-friendly technology, Bamboo aims to simplify the investment process for individuals looking to participate in global financial markets.

Amplify Life Insurance

Series A in 2022
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

UPTIQ

Seed Round in 2022
UPTIQ is a fintech company that connects wealth advisors with a wide range of financial services products. Its platform leverages data analytics and AI to match clients' financing needs, helping advisors safeguard their assets under management (AUM), enhance clients' wealth, and generate additional income.

Public

Series D in 2021
Public Holdings, Inc. is a financial technology company that offers a social investing platform, allowing users to engage in fractional trading of stocks and exchange-traded funds (ETFs). Founded in 2018 and headquartered in New York, the platform enables individuals to invest with any amount of money while fostering a community where users can connect with friends, follow trading professionals, and share investment strategies. Public provides commission-free brokerage services, making the stock market accessible to a wider audience. The company's emphasis on social interaction and community learning distinguishes it from traditional trading platforms, as users can explore interest-based themes and gain insights from experts and peers. Public Holdings, Inc. also maintains a presence in Copenhagen, Denmark.

Capitalize

Series A in 2021
Capitalize Money, Inc. is a fintech company based in New York that focuses on retirement savings solutions. Founded in 2019, it offers a digital platform that simplifies the process of managing retirement accounts, including the transfer of 401(k) assets into individual retirement accounts (IRAs). The company aims to assist users in finding and transferring old retirement accounts while facilitating the opening of new ones. By leveraging proprietary technology, Capitalize seeks to minimize barriers in the retirement savings system, enabling individuals to make informed financial decisions and maximize their retirement savings. Capitalize is backed by prominent venture capital firms from New York, the Bay Area, and Los Angeles.

Public

Series C in 2020
Public Holdings, Inc. is a financial technology company that offers a social investing platform, allowing users to engage in fractional trading of stocks and exchange-traded funds (ETFs). Founded in 2018 and headquartered in New York, the platform enables individuals to invest with any amount of money while fostering a community where users can connect with friends, follow trading professionals, and share investment strategies. Public provides commission-free brokerage services, making the stock market accessible to a wider audience. The company's emphasis on social interaction and community learning distinguishes it from traditional trading platforms, as users can explore interest-based themes and gain insights from experts and peers. Public Holdings, Inc. also maintains a presence in Copenhagen, Denmark.

Capitalize

Seed Round in 2020
Capitalize Money, Inc. is a fintech company based in New York that focuses on retirement savings solutions. Founded in 2019, it offers a digital platform that simplifies the process of managing retirement accounts, including the transfer of 401(k) assets into individual retirement accounts (IRAs). The company aims to assist users in finding and transferring old retirement accounts while facilitating the opening of new ones. By leveraging proprietary technology, Capitalize seeks to minimize barriers in the retirement savings system, enabling individuals to make informed financial decisions and maximize their retirement savings. Capitalize is backed by prominent venture capital firms from New York, the Bay Area, and Los Angeles.

Public

Series B in 2020
Public Holdings, Inc. is a financial technology company that offers a social investing platform, allowing users to engage in fractional trading of stocks and exchange-traded funds (ETFs). Founded in 2018 and headquartered in New York, the platform enables individuals to invest with any amount of money while fostering a community where users can connect with friends, follow trading professionals, and share investment strategies. Public provides commission-free brokerage services, making the stock market accessible to a wider audience. The company's emphasis on social interaction and community learning distinguishes it from traditional trading platforms, as users can explore interest-based themes and gain insights from experts and peers. Public Holdings, Inc. also maintains a presence in Copenhagen, Denmark.

Public

Series A in 2019
Public Holdings, Inc. is a financial technology company that offers a social investing platform, allowing users to engage in fractional trading of stocks and exchange-traded funds (ETFs). Founded in 2018 and headquartered in New York, the platform enables individuals to invest with any amount of money while fostering a community where users can connect with friends, follow trading professionals, and share investment strategies. Public provides commission-free brokerage services, making the stock market accessible to a wider audience. The company's emphasis on social interaction and community learning distinguishes it from traditional trading platforms, as users can explore interest-based themes and gain insights from experts and peers. Public Holdings, Inc. also maintains a presence in Copenhagen, Denmark.

Public

Seed Round in 2018
Public Holdings, Inc. is a financial technology company that offers a social investing platform, allowing users to engage in fractional trading of stocks and exchange-traded funds (ETFs). Founded in 2018 and headquartered in New York, the platform enables individuals to invest with any amount of money while fostering a community where users can connect with friends, follow trading professionals, and share investment strategies. Public provides commission-free brokerage services, making the stock market accessible to a wider audience. The company's emphasis on social interaction and community learning distinguishes it from traditional trading platforms, as users can explore interest-based themes and gain insights from experts and peers. Public Holdings, Inc. also maintains a presence in Copenhagen, Denmark.

Acorns

Series D in 2017
Acorns is a financial technology company founded in 2012 and based in Irvine, California. The company offers a mobile application that enables individuals to automate micro-investments by rounding up their everyday purchases and investing the spare change into a diversified portfolio of exchange-traded funds. Acorns employs a proprietary financial engine to facilitate these micro-investments, allowing users to invest small amounts of money effortlessly. In addition to its investment services, Acorns provides debit card, personal checking, investment, and retirement account options, making it easier for users to manage their finances and grow their savings over time.

Acorns

Series D in 2016
Acorns is a financial technology company founded in 2012 and based in Irvine, California. The company offers a mobile application that enables individuals to automate micro-investments by rounding up their everyday purchases and investing the spare change into a diversified portfolio of exchange-traded funds. Acorns employs a proprietary financial engine to facilitate these micro-investments, allowing users to invest small amounts of money effortlessly. In addition to its investment services, Acorns provides debit card, personal checking, investment, and retirement account options, making it easier for users to manage their finances and grow their savings over time.

Acorns

Series C in 2015
Acorns is a financial technology company founded in 2012 and based in Irvine, California. The company offers a mobile application that enables individuals to automate micro-investments by rounding up their everyday purchases and investing the spare change into a diversified portfolio of exchange-traded funds. Acorns employs a proprietary financial engine to facilitate these micro-investments, allowing users to invest small amounts of money effortlessly. In addition to its investment services, Acorns provides debit card, personal checking, investment, and retirement account options, making it easier for users to manage their finances and grow their savings over time.
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