Greystar

Greystar, founded in 1993 and headquartered in Charleston, South Carolina, is a prominent real estate firm specializing in multifamily properties. The company integrates management, development, and investment services across various regions, including North America, Latin America, Europe, Asia, and Australia. Greystar is recognized for its commitment to hiring top professionals in the multifamily sector, which has contributed to its significant growth and reputation in the industry. The firm manages multiple real estate value-added funds, such as those focused on the European and Asia-Pacific markets, emphasizing its global reach and investment expertise. In addition to investment management, Greystar provides services that support residents, property owners, and investors, including property management, home development, and construction.

Rebeca Cervantes

Finance Director

6 past transactions

Bilt Rewards

Venture Round in 2022
Bilt Rewards offers a rewards program that allows renters to earn points on rent and create a path towards homeownership. With an alliance of the U.S.' largest real estate owners, Bilt Rewards will enable renters in more than two million units across the country to earn points just by paying rent. Launched in June 2021, Bilt Rewards boasts one of the highest value rewards programs on the market today, including one-to-one point transfers for travel across over 100 major airlines and hotel partners; fitness classes at the country’s top boutique studios; limited-edition and exclusive collections of art and home decorations through the Bilt Collection, and the ability to use points for rent credits or towards a future down payment. Bilt has also partnered with Mastercard and Wells Fargo to create the Bilt Mastercard - the first and only credit card that can be used to pay rent with no fees. In October 2022, Bilt announced a valuation of $1.5 billion following a $150 million growth round to advance its loyalty program and credit card for renters.

Alfred

Series C in 2020
Alfred Club, Inc. is a technology-driven company that provides a resident experience and building management platform designed for apartment buildings. Founded in 2013 and based in New York, Alfred offers the Hello Alfred program, which allows residents to outsource everyday tasks such as package receiving and dog walking to dedicated home managers. These home managers are W-2 employees, ensuring they receive benefits and training, which enhances service quality and fosters local community support. The platform integrates various services, enabling residents to request assistance with grocery delivery, home cleaning, and access to exclusive events and virtual classes, all through a single, intuitive interface. Alfred has been recognized as a leader in transforming the real estate industry and has gained media attention for its innovative approach to enhancing the residential living experience.

Education Realty Trust

Acquisition in 2018
Education Realty Trust, Inc. is a prominent player in the collegiate housing sector, specializing in the development, acquisition, ownership, and management of high-quality housing communities situated near university campuses. Founded in 1964, it has established itself as one of the largest entities in this niche market. The Trust operates as a self-managed and self-advised real estate investment trust (REIT), focusing on creating properties that enhance its portfolio and provide long-term value. As of late 2012, it owned 43 collegiate housing communities across 22 states, offering approximately 25,000 beds. In addition to its owned properties, the Trust provided management services for numerous other collegiate communities, showcasing its extensive reach in the sector. In 2018, Education Realty Trust became a subsidiary of Greystar Investment Group, further consolidating its position within the collegiate housing market.

Alfred

Series B in 2018
Alfred Club, Inc. is a technology-driven company that provides a resident experience and building management platform designed for apartment buildings. Founded in 2013 and based in New York, Alfred offers the Hello Alfred program, which allows residents to outsource everyday tasks such as package receiving and dog walking to dedicated home managers. These home managers are W-2 employees, ensuring they receive benefits and training, which enhances service quality and fosters local community support. The platform integrates various services, enabling residents to request assistance with grocery delivery, home cleaning, and access to exclusive events and virtual classes, all through a single, intuitive interface. Alfred has been recognized as a leader in transforming the real estate industry and has gained media attention for its innovative approach to enhancing the residential living experience.

Resa

Acquisition in 2017
RESA is the private and fully vertically integrated student accommodation platform in Spain, with c. 11,200 beds under management, split into 43 projects located in more than 20 cities across the country. RESA offers accommodation solutions tailored to the needs of each university campus, i.e. full-year accommodation for undergraduate students, monthly accommodation for international mobility students and even residences designed specifically for professors, researchers, masters and postgraduates.

Monogram Residential Trust

Acquisition in 2017
Monogram Residential Trust is a fully integrated, self-managed real estate investment trust that specializes in the investment, development, and operation of high-quality multifamily communities. The company focuses on properties located in select markets across the United States, emphasizing locations that provide desirable lifestyle amenities. Monogram invests in both stabilized operating properties and those in various phases of development, aiming to meet the needs of residents in densely populated urban areas. Through its commitment to quality and strategic market selection, Monogram enhances the living experience for its customers while pursuing growth opportunities in the multifamily sector.
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