Ground Up Ventures

Pillar Security specializes in AI security, offering a unified platform that helps businesses safely and swiftly deploy AI applications. Their solution proactively identifies and mitigates risks throughout the AI lifecycle, providing features like AI fingerprinting, asset inventory, tailored adversarial testing, and adaptive guardrails. This enables enterprises and AI development teams to accelerate deployment while minimizing security and compliance risks.

The Jones Agency, Inc. is a liability insurance underwriting company that specializes in serving general construction and property management contractors. Founded in 2016 and based in New York, it provides insurance solutions tailored for various professions, including contractors, electricians, HVAC technicians, and landscapers. In addition to its underwriting services, Jones offers a software platform designed to streamline liability management for real estate companies, addressing the complexities of insurance compliance. This innovative approach aims to simplify the traditionally cumbersome process of managing insurance certificates for owners, managers, and developers within the commercial real estate sector. Through its services, Jones seeks to enhance efficiency and effectiveness in insurance management for its clients.

Founded in 2022, Panjaya specializes in generative-AI dubbing technology for video localization. Its platform replicates original content in multiple languages while preserving speakers' natural voice and lip movements, enabling businesses to engage global audiences accurately.

OurRitual operates an online therapy platform that helps couples strengthen and grow their relationships by delivering personalized guidance from experienced clinicians. The platform provides therapy sessions along with supplementary digital materials such as quizzes, video lessons, and journaling prompts, enabling couples to communicate more effectively, resolve conflicts, and build lasting bonds.

ZeroMark specializes in developing advanced technology for the defense industry, focusing on enhancing safety and precision in the use of kinetic and non-lethal weapons.

Draftboard is an online platform that enables companies to publicly post new-hire referral bonuses.

Refine Intelligence offers an AI-powered platform for financial institutions to curb financial crime costs and streamline compliance. The system analyzes anti-money laundering alerts from transaction monitoring tools and flags legitimate activity to reduce investigation time, while supporting protection against check fraud, scams, and money mules. It also enables proactive customer outreach across multiple channels to resolve alerts more quickly, enhance due diligence processes, and maintain regulatory standards. By automating prioritization and engagement, the platform helps banks improve productivity, resolve cases faster, and strengthen customer relationships while mitigating operational risk and regulatory exposure.

OurRitual operates an online therapy platform that helps couples strengthen and grow their relationships by delivering personalized guidance from experienced clinicians. The platform provides therapy sessions along with supplementary digital materials such as quizzes, video lessons, and journaling prompts, enabling couples to communicate more effectively, resolve conflicts, and build lasting bonds.

Fondue operates a mobile application that transforms refunds into a growth channel for its business clients in the e-commerce and retail sectors. The platform processes refunds instead of discount codes, empowering consumers to select incentives they value most, thereby facilitating customer re-engagement and reconversion for businesses.

Demoleap is an AI-powered platform designed to assist sales teams in conducting more effective product demonstrations. Founded in Israel with additional offices in Delaware and Ireland, the company's technology focuses on enhancing live demos by automating tracking and logging of demo activities. This allows sales representatives to concentrate on delivering value rather than managing the technical aspects of the demonstration. Demoleap is backed by several prominent investors, including 25madison, Ground Up Ventures, former Cisco CMO Blair Christie, Atrium Co-Founder Peter Kazanjy, Aforza CEO Dominic Dinard, Fourand CEO Chaim Lever, and David Magerman, managing partner and CTO at Differential Ventures.

TermScout is a sales intelligence company that specializes in providing actionable tenant information for business-to-business sales professionals. Founded in 2013 and based in Louisville, Colorado, TermScout offers a range of products, including CRE Scout for commercial real estate brokers, Retail Scout for retailers to monitor competitor lease expirations, and Move Scout for service providers to track corporate relocations. The company aims to enhance contract transparency, thereby facilitating trust and fostering healthy relationships between buyers and vendors. TermScout delivers summaries of vendor contracts, enabling buyers to compare terms against competitors, which helps streamline the contract review process and achieve significant cost savings. Additionally, TermScout provides vendors with data products such as Industry Reports and Contract TermSheets, which assist legal teams and sales departments in improving contract negotiations and closing deals more efficiently. The company's focus spans commercial real estate, communications, and enterprise technology sectors.

Flyp is a platform that uses artificial intelligence and workflow automation to monetize used goods by organizing a decentralized network of online resellers who sell items for consumers and businesses on marketplaces such as eBay, Poshmark, and Facebook. The system pairs inventory with the most suitable resellers using historical sales data, enabling individuals such as stay-at-home parents, students, and small entrepreneurs to turn discarded items into cash. Flyp provides a free automation suite that handles inventory and multi-channel sales, dramatically reducing manual effort and enabling thousands of daily transactions. The approach aims to reduce landfill waste from the fashion and consumer goods industry while creating income and jobs, supporting a circular economy and broader environmental and economic benefits.

SellX is a sales platform that provides businesses with on-demand access to top sales talent and collaborative tools. The platform integrates sales and marketing features, allowing companies to track performance, automate workflows, and manage payments effectively. SellX enables clients to launch customizable marketing campaigns directed at a network of high-performing sales representatives, facilitating lead generation and qualification. Its offerings include AI-matching for targeted customer segments, diverse campaign types, and personalized outreach sequences, all supported by real-time analytics to enhance sales strategies.

Dayslice develops a business management platform that automates key administrative tasks such as appointment booking, payment processing, testimonial collection, and provides insights. This enables businesses to improve customer engagement, streamline operations, and enhance service delivery.

Accrue Savings is a financial technology company that offers an online savings platform designed to assist customers in planning for future purchases. The platform enables users to create merchant-embedded online savings accounts, allowing them to save money specifically for desired items while earning cash rewards in the process. By providing a straightforward way to manage savings and track expenses, Accrue Savings aims to incentivize consumers to save rather than rely solely on credit for their purchases. The company's approach emphasizes the importance of financial planning and responsible spending, giving consumers the tools they need to achieve their purchasing goals.

Accrue Savings is a financial technology company that offers an online savings platform designed to assist customers in planning for future purchases. The platform enables users to create merchant-embedded online savings accounts, allowing them to save money specifically for desired items while earning cash rewards in the process. By providing a straightforward way to manage savings and track expenses, Accrue Savings aims to incentivize consumers to save rather than rely solely on credit for their purchases. The company's approach emphasizes the importance of financial planning and responsible spending, giving consumers the tools they need to achieve their purchasing goals.

BrightHire offers a performance optimization platform for recruiting teams. Its technology analyzes candidate conversations to enhance hiring efficiency, improve recruiter success, and capture valuable candidate insights.

PrettyDamnQuick optimizes eCommerce checkout processes by segmenting customers and conducting A/B testing to enhance each user's shopping experience. Its Delivery Workspace ensures timely order delivery at the lowest shipping rates, serving over 250 fast-growing brands.

Disco offers an AI-driven partnership platform that connects brands to learn about customers, broaden product distribution, and lower customer acquisition costs; its widget shows customers the next relevant item after the first purchase, helps merchants attract clicks, and supports nurturing and retargeting to generate sales when customers are ready to buy.

BrightHire offers a performance optimization platform for recruiting teams. Its technology analyzes candidate conversations to enhance hiring efficiency, improve recruiter success, and capture valuable candidate insights.

Tulu is an on-demand rentals platform that provides household and lifestyle products through its application and IoT-enabled smart rental units installed in buildings. Based in Tel Aviv, Israel, it offers residents, students, and offices access to brand-name appliances, grocery staples, micro-mobility and entertainment devices on demand, with the aim of optimizing space usage and reducing waste. The platform analyzes usage data to improve inventory management and personalize the user experience. Tulu operates in cities across the United States and Europe, working with large landlords and real estate partners, and collaborates with manufacturers such as Bosch, Hoover, Kärcher and Unagi to deliver a broad range of items.

Dandelion Energy, Inc. is a Palo Alto, California-based company founded in 2017 that specializes in affordable geothermal heating and cooling solutions. The company replaces traditional air conditioning and heating systems with an innovative home geothermal system that utilizes a powerful heat pump and underground pipes to transfer heat between the earth and the residence. This system is designed to harness thermal energy from below the earth's surface to regulate indoor temperatures and provide hot water, allowing homeowners to transition from conventional heating fuels to a more sustainable geothermal alternative. Dandelion Energy is committed to making renewable heating and cooling accessible and cost-effective for homeowners.

Flyp is a platform that uses artificial intelligence and workflow automation to monetize used goods by organizing a decentralized network of online resellers who sell items for consumers and businesses on marketplaces such as eBay, Poshmark, and Facebook. The system pairs inventory with the most suitable resellers using historical sales data, enabling individuals such as stay-at-home parents, students, and small entrepreneurs to turn discarded items into cash. Flyp provides a free automation suite that handles inventory and multi-channel sales, dramatically reducing manual effort and enabling thousands of daily transactions. The approach aims to reduce landfill waste from the fashion and consumer goods industry while creating income and jobs, supporting a circular economy and broader environmental and economic benefits.

Wellory Inc. is a nutrition and wellness technology company based in Brooklyn, New York, established in 2018. The company has developed a mobile application that facilitates personalized nutrition plans and health goals, connecting users with certified nutritionists, dietitians, and health coaches. The platform offers features such as personalized meal planning, photo-based meal logging, and daily communication with coaches. Wellory aims to make healthy eating both accessible and affordable, fostering one-on-one relationships through a live messaging platform. By creating detailed profiles based on consumers' health and behavior trends, Wellory provides tailored support and accountability, empowering users to cultivate sustainable eating habits. The company also offers subscription services to enhance user experience and engagement.

BigBrain Games develops interactive games that host live, multiplayer quizzes with real-money prizes. Users can participate in topical trivia while learning and winning cash.

Dandelion Energy, Inc. is a Palo Alto, California-based company founded in 2017 that specializes in affordable geothermal heating and cooling solutions. The company replaces traditional air conditioning and heating systems with an innovative home geothermal system that utilizes a powerful heat pump and underground pipes to transfer heat between the earth and the residence. This system is designed to harness thermal energy from below the earth's surface to regulate indoor temperatures and provide hot water, allowing homeowners to transition from conventional heating fuels to a more sustainable geothermal alternative. Dandelion Energy is committed to making renewable heating and cooling accessible and cost-effective for homeowners.

Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. Headquartered in San Francisco, Fast is a privately held company funded by Stripe, Index Ventures, Susa Ventures, Global Founders Capital, and Brian Sugar – who also serves on the board.

Founded in 2018, BuildOps provides a comprehensive software solution tailored for commercial HVAC, plumbing, and electrical contractors. Its platform streamlines operations by offering features such as dispatching, scheduling, customer management, mobile invoicing, estimates, proposals, payments, workflows, custom forms, and financial reporting.

The Jones Agency, Inc. is a liability insurance underwriting company that specializes in serving general construction and property management contractors. Founded in 2016 and based in New York, it provides insurance solutions tailored for various professions, including contractors, electricians, HVAC technicians, and landscapers. In addition to its underwriting services, Jones offers a software platform designed to streamline liability management for real estate companies, addressing the complexities of insurance compliance. This innovative approach aims to simplify the traditionally cumbersome process of managing insurance certificates for owners, managers, and developers within the commercial real estate sector. Through its services, Jones seeks to enhance efficiency and effectiveness in insurance management for its clients.

ShapeShift Gaming, founded in 2018 and based in Tel Aviv, Israel, develops Jumper.tv, a streaming content aggregator and viewership platform designed to enhance the gaming and eSports viewing experience. The company's platform captures, tracks, and analyzes live video game streams from various sources, utilizing proprietary computer vision and machine learning algorithms to make viewing more interactive. Composed of passionate gamers, ShapeShift Gaming aims to provide all users with an engaging and unique viewing experience.

EliseAI develops a conversational AI platform that automates communications and workflows in housing and healthcare operations. The platform provides multi-channel support (voice, text, email, and chat) and automates activities such as responding to leads, answering prospective tenant questions, scheduling tours, and following up on paperwork. It serves property managers in rental housing to enhance service quality and reduce property management costs, and supports healthcare providers to improve operational efficiency. By streamlining routine interactions, EliseAI aims to increase responsiveness and productivity across lease and care processes.

Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Dandelion Energy, Inc. is a Palo Alto, California-based company founded in 2017 that specializes in affordable geothermal heating and cooling solutions. The company replaces traditional air conditioning and heating systems with an innovative home geothermal system that utilizes a powerful heat pump and underground pipes to transfer heat between the earth and the residence. This system is designed to harness thermal energy from below the earth's surface to regulate indoor temperatures and provide hot water, allowing homeowners to transition from conventional heating fuels to a more sustainable geothermal alternative. Dandelion Energy is committed to making renewable heating and cooling accessible and cost-effective for homeowners.

Dandelion is a developer and provider of a marketing platform designed to facilitate the seamless discovery of content and commerce. The company enables sellers and service providers to utilize existing content, such as product catalogs and marketplace listings, to create effective advertisements. These ads can be deployed across social media channels, thereby enhancing marketing efforts. Dandelion's vision is to empower individuals and businesses to easily engage in marketing activities, fostering an environment where anyone can participate as a marketer in addition to being a seller.

Beyond is a company based in New York, founded in 2015, that specializes in the manufacturing and rental of electric scooters through a subscription model. This innovative approach aims to enhance convenience, accessibility, safety, and environmental sustainability in transportation. By offering advanced micromobility vehicles, Beyond seeks to empower individuals to travel freely and encourages exploration of their surroundings.

Upfort is a cybersecurity and insurance platform dedicated to providing comprehensive protection for small and medium-sized enterprises (SMEs) against evolving cyber threats. The company offers an integrated solution that encompasses various essential services, including phishing simulation, public Wi-Fi protection, inbox protection, password management, and cyber liability insurance. By consolidating these critical tools into a single, user-friendly platform, Upfort enables organizations to effectively manage their cyber security needs and safeguard their business activities from modern cyber risks.

Pact Insurance Services LLC is a San Francisco-based company founded in 2016 that specializes in providing car insurance brokerage services through an online platform. The company focuses on delivering instant and affordable car insurance solutions that cater to both traditional and modern mobility needs. Pact offers a mobile application that allows users to manage their insurance conveniently from their phones, emphasizing personalized plans that include both liability and non-liability coverages. By integrating consumer behavior with flexible coverage technology, Pact aims to create tailored insurance solutions that save customers time, money, and effort.

Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

The Jones Agency, Inc. is a liability insurance underwriting company that specializes in serving general construction and property management contractors. Founded in 2016 and based in New York, it provides insurance solutions tailored for various professions, including contractors, electricians, HVAC technicians, and landscapers. In addition to its underwriting services, Jones offers a software platform designed to streamline liability management for real estate companies, addressing the complexities of insurance compliance. This innovative approach aims to simplify the traditionally cumbersome process of managing insurance certificates for owners, managers, and developers within the commercial real estate sector. Through its services, Jones seeks to enhance efficiency and effectiveness in insurance management for its clients.

Dandelion Energy, Inc. is a Palo Alto, California-based company founded in 2017 that specializes in affordable geothermal heating and cooling solutions. The company replaces traditional air conditioning and heating systems with an innovative home geothermal system that utilizes a powerful heat pump and underground pipes to transfer heat between the earth and the residence. This system is designed to harness thermal energy from below the earth's surface to regulate indoor temperatures and provide hot water, allowing homeowners to transition from conventional heating fuels to a more sustainable geothermal alternative. Dandelion Energy is committed to making renewable heating and cooling accessible and cost-effective for homeowners.

Frank’s online platform streamlines and simplifies the Free Application for Federal Student Aid (FAFSA®) application process. Its mission is to help students reach their greatest potential by getting the most value from their education. Frank aims to assist each student and help them get their maximum financial aid.

The Jones Agency, Inc. is a liability insurance underwriting company that specializes in serving general construction and property management contractors. Founded in 2016 and based in New York, it provides insurance solutions tailored for various professions, including contractors, electricians, HVAC technicians, and landscapers. In addition to its underwriting services, Jones offers a software platform designed to streamline liability management for real estate companies, addressing the complexities of insurance compliance. This innovative approach aims to simplify the traditionally cumbersome process of managing insurance certificates for owners, managers, and developers within the commercial real estate sector. Through its services, Jones seeks to enhance efficiency and effectiveness in insurance management for its clients.

Portless is a logistics company based in Exeter, Pennsylvania. It specializes in streamlining e-commerce supply chains by directly fulfilling orders from China and shipping them to customers worldwide. Portless offers seamless integration with major e-commerce platforms and customizable packaging and shipping services, providing businesses with a hassle-free, global logistics solution.