Jordan Odinsky

Partner

David Stark

General Partner

32 past transactions

Fondue

Seed Round in 2022
At Fondue we've built CashBack to be a better discount: larger AOV, more profitable on first purchase, greater engagement, and higher LTV. It can’t be leaked to discount aggregation sites…and did we mention that shoppers love it?

TermScout

Seed Round in 2022
We reduce friction in the contracting process by providing contract transparency, which powers trust and builds healthy relationships between buyers and their vendors. Who is TermScout? A team of lawyers, engineers, and business people who believe that knowledge is power. We’re scouts who read terms and other contracts, providing truthful, simple, and objective reports and summaries to help you make educated decisions about what companies you want to do business with. What Does TermScout Deliver? We reduce friction in the contracting process by providing contract data transparency, which powers trust and builds healthy relationships between buyers and their vendors. We provide buyers with a summary of a vendor's contract and how that vendor's contract terms compare to that vendor's major competitors. By providing this information at the beginning of a contract review, buyers can more quickly move contracts through their review processes while at the same time realizing significant cost savings. We provide vendors with two data products: 1) an Industry Report that provides an analysis of the contracts of that vendor's top competitors and 2) a Contract TermSheet that provides a summary of that vendor's customer contract terms. The Industry Report is used by legal teams to review their company's customer contracts in relation to their major competitors - provision by provision. The Contract TermSheet is part of our Sales Accelerator Program used by sales teams to close deals more quickly by providing our data to their customers to save time in their customer's contract review process.

Flyp

Series A in 2022
Flyp raised a $15 Million to put an end to the problem of landfill waste by using AI to resell it through millions of online sellers. But, why? Because the government won’t fix it, and big corporations won’t fix it, and $1 donations at checkout won’t fix it. So we chose to arm the people to fix it. We’re doing it by empowering millions of everyday people, stay at home moms, college students, and small entrepreneurs, to fix it. We are providing them with the technology and capital needed to save more than $200 Billion worth of used goods from being thrown into landfills every year and flipping this waste into profit. Turning it into cash, creating jobs, and flourishing an economy of people-owned sustainable businesses. The technology we’re building at Flyp: Flyp developed two core products aimed at empowering an army of stay at home resellers to effectively resell and monetize millions of items that would have ended up in landfill otherwise: 1) AI driven platform to monetize used clothes: Flyp developed the first and only platform that allows individual consumers and businesses to offload their pre owned items to online resellers who will sell it for them on marketplace like eBay, Poshmark, Facebook and others for a commission. Think of Thredup or TheRealReal, but instead of a centralized company doing the selling, it’s done by a network of thousands of small, stay-at-home online resellers. The key to this platform is Flyp’s AI-enabled matching technology which uses Pro Seller’s historical sales data to algorithmically match inventory with the Pro Seller who is the best fit to resell it. This unprecedented matchmaking has already succeeded in moving over 160 metric tons worth millions of dollars that would have ended in landfills, and is growing quickly at a 400% annual growth rate. 2) Automation platform to give small sellers the power of big retailers: In order to process millions of items successfully, Flyp had to invest in empowering the network of individual resellers by bringing to them the workflow automation capabilities that had only been available to big e-commerce players at exorbitant prices. This is why Flyp developed a fully free automation suite that saves resellers 90% of the time they used to put into inventory management and sales management across channels. This suite of tools has succeeded in becoming the new operating system for resellers, so much so that 85% of its users are daily active users making thousands of sales a day on auto-pilot. The impact of Flyp: Flyp’s impact is not a virtue signaling side effect, Flyp’s impact is fully visible and tangible in every transaction that occurs on the platform: 1) Environmental impact: With the fashion industry’s landfill waste contributing to more than 10% of global carbon emissions, being able to save millions of items from ending up in landfills and recirculating them in the market is Flyp’s core business model and impact lever at the same time. 2) Social and economic impact: While most are used to environmentally friendly alternatives being more costly than the polluting ones, Flyp has actually always held the belief that “sustainability can pay back in cash”. And on our mission to save the environment, we are creating and supporting hundreds of thousands of jobs for small stay-at-home entrepreneurs around the country, enabling them to generate millions of dollars in income and allowing them to sustain themselves and their families and creating a massive amount of new jobs in sustainability. We are also providing millions of shoppers with affordable items at a massive discount from retail, and allowing them to participate in the circular economy and reducing their own carbon footprint all while making very tangible economic savings. Flyp’s vision for the future and why it matters: At Flyp, we believe that one of the biggest hidden problems we face as a consumerist society is the immense waste generated from our purchases. This enormous waste is not only catastrophic to the environment, but it also represents a completely wasted economic value that is robbing consumers and businesses alike from recuperating sizable portions of the cost of the goods they had already paid for, simply due to a failure in logistics. The future we’re already creating at Flyp is one where all this massive waste, is turned into prosperous jobs for hundreds of thousands of small stay-at-home entrepreneurs, who in the process of reselling what would otherwise have gone to landfills, will create a massive circular economic cycle benefiting consumers, businesses and the environment.

SellX

Seed Round in 2022
SellX is a sales platform that gives businesses on-demand access to and collaboration with top sales talent. It includes integrated sales and marketing tools for tracking performance, automating workflows, and managing payments. Companies can acquire customers by launching customizable campaigns to a network of top-performing sales reps in order to generate and qualify leads through SellX.

Accrue Savings

Series A in 2022
At Accrue Savings, we believe that rewards, points and incentives shouldn’t only come from shopping with credit. We help smart brands incentivize shoppers with cash rewards when they save up for their favorite purchases.

Accrue Savings

Seed Round in 2021
At Accrue Savings, we believe that rewards, points and incentives shouldn’t only come from shopping with credit. We help smart brands incentivize shoppers with cash rewards when they save up for their favorite purchases.

BrightHire

Series B in 2021
BrightHire develops a performance optimization technology for recruiting teams. Its platform unlocks hidden value from every candidate conversation to help your team fill roles faster, improve recruiter success, and capture candidate intelligence.

PrettyDamnQuick

Seed Round in 2021
PrettyDamnQuick turns eCommerce into a predictable profit engine by segmenting customers and conducting A/B testing to unlock each customer’s optimal checkout experience. PDQ’s Delivery Workspace then ensures every order arrives on time at the lowest available shipping rate. The platform powers over 25 million checkouts each month for 250+ fast-growing brands like UnderOutfit, Levain Bakery, Jones Road Beauty, Jeni’s, Tushy, EasyPlant, and many more.

Disco

Seed Round in 2021
Disco develops an AI-driven partnership platform that makes recommendations to consumers across brands. It operates as a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs.

BrightHire

Series A in 2021
BrightHire develops a performance optimization technology for recruiting teams. Its platform unlocks hidden value from every candidate conversation to help your team fill roles faster, improve recruiter success, and capture candidate intelligence.

TULU

Seed Round in 2021
TULU is the Usage Economy platform that elevates products and services brands to win today’s needs-driven consumers. We provide building tenants with on-demand access to hundreds of brand-name appliances, grocery staples, and micro-mobility and entertainment devices, in residential buildings, student housing, and offices. TULU’s IoT-based smart rental units are customized to provide the most necessary and useful items, while leveraging data to analyze behavioral patterns, optimize usage, refine inventory, and create a personalized experience for our users. We are a global company with operations in 15 cities across the US and Europe, working with the largest landlords in the world, such as Greystar Real Estate Partners, Brookfield Asset Management, Invesco, RXR Realty and CA Ventures, and top brand manufacturers such as Bosch, Hoover, Kärcher and Unagi.

Dandelion Energy

Series B in 2021
Dandelion Energy, Inc., founded in 2017 and headquartered in Palo Alto, California, specializes in affordable geothermal heating and cooling solutions for residential properties. The company's innovative home geothermal system replaces traditional air conditioning and heating equipment with a heat pump and underground pipes that efficiently transfer thermal energy between the earth and the home. This proprietary installation process allows homeowners to transition from conventional heating fuels to renewable geothermal energy, providing an environmentally friendly and cost-effective alternative for temperature regulation and hot water production.

Flyp

Pre Seed Round in 2020
Flyp raised a $15 Million to put an end to the problem of landfill waste by using AI to resell it through millions of online sellers. But, why? Because the government won’t fix it, and big corporations won’t fix it, and $1 donations at checkout won’t fix it. So we chose to arm the people to fix it. We’re doing it by empowering millions of everyday people, stay at home moms, college students, and small entrepreneurs, to fix it. We are providing them with the technology and capital needed to save more than $200 Billion worth of used goods from being thrown into landfills every year and flipping this waste into profit. Turning it into cash, creating jobs, and flourishing an economy of people-owned sustainable businesses. The technology we’re building at Flyp: Flyp developed two core products aimed at empowering an army of stay at home resellers to effectively resell and monetize millions of items that would have ended up in landfill otherwise: 1) AI driven platform to monetize used clothes: Flyp developed the first and only platform that allows individual consumers and businesses to offload their pre owned items to online resellers who will sell it for them on marketplace like eBay, Poshmark, Facebook and others for a commission. Think of Thredup or TheRealReal, but instead of a centralized company doing the selling, it’s done by a network of thousands of small, stay-at-home online resellers. The key to this platform is Flyp’s AI-enabled matching technology which uses Pro Seller’s historical sales data to algorithmically match inventory with the Pro Seller who is the best fit to resell it. This unprecedented matchmaking has already succeeded in moving over 160 metric tons worth millions of dollars that would have ended in landfills, and is growing quickly at a 400% annual growth rate. 2) Automation platform to give small sellers the power of big retailers: In order to process millions of items successfully, Flyp had to invest in empowering the network of individual resellers by bringing to them the workflow automation capabilities that had only been available to big e-commerce players at exorbitant prices. This is why Flyp developed a fully free automation suite that saves resellers 90% of the time they used to put into inventory management and sales management across channels. This suite of tools has succeeded in becoming the new operating system for resellers, so much so that 85% of its users are daily active users making thousands of sales a day on auto-pilot. The impact of Flyp: Flyp’s impact is not a virtue signaling side effect, Flyp’s impact is fully visible and tangible in every transaction that occurs on the platform: 1) Environmental impact: With the fashion industry’s landfill waste contributing to more than 10% of global carbon emissions, being able to save millions of items from ending up in landfills and recirculating them in the market is Flyp’s core business model and impact lever at the same time. 2) Social and economic impact: While most are used to environmentally friendly alternatives being more costly than the polluting ones, Flyp has actually always held the belief that “sustainability can pay back in cash”. And on our mission to save the environment, we are creating and supporting hundreds of thousands of jobs for small stay-at-home entrepreneurs around the country, enabling them to generate millions of dollars in income and allowing them to sustain themselves and their families and creating a massive amount of new jobs in sustainability. We are also providing millions of shoppers with affordable items at a massive discount from retail, and allowing them to participate in the circular economy and reducing their own carbon footprint all while making very tangible economic savings. Flyp’s vision for the future and why it matters: At Flyp, we believe that one of the biggest hidden problems we face as a consumerist society is the immense waste generated from our purchases. This enormous waste is not only catastrophic to the environment, but it also represents a completely wasted economic value that is robbing consumers and businesses alike from recuperating sizable portions of the cost of the goods they had already paid for, simply due to a failure in logistics. The future we’re already creating at Flyp is one where all this massive waste, is turned into prosperous jobs for hundreds of thousands of small stay-at-home entrepreneurs, who in the process of reselling what would otherwise have gone to landfills, will create a massive circular economic cycle benefiting consumers, businesses and the environment.

Wellory

Seed Round in 2020
Wellory is on a mission is to make healthy eating accessible and affordable.We create one-to-one relationships through a live messaging platform and build data-rich profiles of each consumer's health and behavior trends through increasingly personalized contact over time. With certified knowledge and a new approach to accountability, healthy eating is just a message away-- your very own nutrition expert in your pocket.

BigBrain

Seed Round in 2020
BigBrain is launching its BigBrain trivia game where you can win real-money prizes.

Dandelion Energy

Series A in 2020
Dandelion Energy, Inc., founded in 2017 and headquartered in Palo Alto, California, specializes in affordable geothermal heating and cooling solutions for residential properties. The company's innovative home geothermal system replaces traditional air conditioning and heating equipment with a heat pump and underground pipes that efficiently transfer thermal energy between the earth and the home. This proprietary installation process allows homeowners to transition from conventional heating fuels to renewable geothermal energy, providing an environmentally friendly and cost-effective alternative for temperature regulation and hot water production.

Fast

Seed Round in 2019
Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. Headquartered in San Francisco, Fast is a privately held company funded by Stripe, Index Ventures, Susa Ventures, Global Founders Capital, and Brian Sugar – who also serves on the board.

BuildOps

Seed Round in 2019
BuildOps enables subcontractors to run their entire business on one software solution that manages their invoicing & billing, scheduling, estimates, proposals, payments, workflows, custom forms, financial reporting, and more. Our industry leading cloud-based solution allows you to improve your operations and efficiency, driving profitability through best-in-class technology. BuildOps has been uniquely designed and built by a team of subcontractors & world-class engineers. www.buildops.com

Jones

Seed Round in 2019
Jones is a software company that helps real estate and construction companies to remove insurance risk across every property, project, and application. We believe that real estate and construction managers in the built world can make smarter, faster decisions about risk transfer. To realize this vision, we provide our clients with software, data, and insights to unlock the intelligence for better decision making. We call it “Risk Intelligence”.

ShapeShift Gaming

Seed Round in 2019
ShapeShift Gaming Ltd. develops Jumper.tv, a streaming content aggregator and viewership platform. Its platform captures, tracks, and analyzes live video game streams from various streaming platforms. The company was founded in 2018 and is based in Tel Aviv, Israel.

EliseAI

Seed Round in 2019
EliseAI is an AI company developing a conversational platform for business automation. The platform tracks and instantly responds to new inquiries, schedules viewings, and consistently follows up with each and every prospect to make sure no lead is lost. Its virtual leasing assistant for rental housing helps real estate management companies of all sizes provide exceptional customer service, maximize revenue, and enable apartment managers to reduce property management costs.

Neighborhood Goods

Seed Round in 2019
Neighborhood Goods is a department store that features the landscape of the world’s brands, products, and concepts. More than that, Neighborhood Goods is a community, bringing thoughtful people together to shop, eat, and learn in our vibrant physical spaces, through their immersive editorial content, and more. Founded in 2017, Neighborhood Goods is headquartered in Dallas, Texas.

Dandelion Energy

Series A in 2019
Dandelion Energy, Inc., founded in 2017 and headquartered in Palo Alto, California, specializes in affordable geothermal heating and cooling solutions for residential properties. The company's innovative home geothermal system replaces traditional air conditioning and heating equipment with a heat pump and underground pipes that efficiently transfer thermal energy between the earth and the home. This proprietary installation process allows homeowners to transition from conventional heating fuels to renewable geothermal energy, providing an environmentally friendly and cost-effective alternative for temperature regulation and hot water production.

Dandelion

Series A in 2019
Dandelion's vision is to enable frictionless discovery of content and commerce. In a world where its easy for anyone to be a seller, it should be easy for anyone to be a marketer too. Dandelion provides the platform to storefronts, marketplaces, and their participants to make that happen.

Beyond

Seed Round in 2019
We developed the most advanced micromobility service – through a first-of-its-kind subscription model that transforms the convenience, accessibility, and environmental impact of transportation.

Upfort

Seed Round in 2018
Upfort is a cyber security and insurance platform that offers comprehensive protection to SMEs against evolving cyber threats. It allows organizations to fully address their cyber security needs–from risk management tools to insurance policies–through one easy-to-use platform. Its software provides phishing simulation, public Wi-Fi protection, inbox protection, password management, and cyber liability insurance.

Pact Insurance

Seed Round in 2018
Pact is instant and affordable car insurance. Pact is a smarter way to cover traditional and modern mobility. By unifying consumer behavior with the power of flexible coverage technology, Pact creates insurance that fits consumers'​ lives, saving time, money, and energy.

Neighborhood Goods

Seed Round in 2018
Neighborhood Goods is a department store that features the landscape of the world’s brands, products, and concepts. More than that, Neighborhood Goods is a community, bringing thoughtful people together to shop, eat, and learn in our vibrant physical spaces, through their immersive editorial content, and more. Founded in 2017, Neighborhood Goods is headquartered in Dallas, Texas.

Jones

Seed Round in 2018
Jones is a software company that helps real estate and construction companies to remove insurance risk across every property, project, and application. We believe that real estate and construction managers in the built world can make smarter, faster decisions about risk transfer. To realize this vision, we provide our clients with software, data, and insights to unlock the intelligence for better decision making. We call it “Risk Intelligence”.

Dandelion Energy

Seed Round in 2018
Dandelion Energy, Inc., founded in 2017 and headquartered in Palo Alto, California, specializes in affordable geothermal heating and cooling solutions for residential properties. The company's innovative home geothermal system replaces traditional air conditioning and heating equipment with a heat pump and underground pipes that efficiently transfer thermal energy between the earth and the home. This proprietary installation process allows homeowners to transition from conventional heating fuels to renewable geothermal energy, providing an environmentally friendly and cost-effective alternative for temperature regulation and hot water production.

Frank Financial Aid

Series A in 2017
Frank’s online platform streamlines and simplifies the Free Application for Federal Student Aid (FAFSA®) application process. Its mission is to help students reach their greatest potential by getting the most value from their education. Frank aims to assist each student and help them get their maximum financial aid.

Jones

Pre Seed Round in 2017
Jones is a software company that helps real estate and construction companies to remove insurance risk across every property, project, and application. We believe that real estate and construction managers in the built world can make smarter, faster decisions about risk transfer. To realize this vision, we provide our clients with software, data, and insights to unlock the intelligence for better decision making. We call it “Risk Intelligence”.
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