GrubMarket

GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Danny Hadar

Investor and Board Member

54 past transactions

Delta Fresh Produce

Acquisition in 2025
Delta Fresh Produce is a supplier and marketer of fresh produce.

Bay Cities Produce

Acquisition in 2025
Bay Cities Produce is a food service distributor specializing in the supply of fresh fruits and vegetables. It caters to both individual and commercial clients, including the food service and processing industries, offering a diverse range of produce and ensuring farm-fresh deliveries.

Sally Produce

Acquisition in 2025
Sally Produce provides a wide range of fresh fruits and vegetables, with a focus on Asian greens, pomelos, and melons acquired from local farmers.

Freshgogo

Acquisition in 2024
Freshgogo is a US-based online grocery and food delivery service, specializing in authentic Asian cuisine and gourmet foods. It offers a wide range of products, including fresh produce, meats, seafood, pre-cooked meals, at competitive prices, primarily serving the Eastern United States.

Good Eggs

Acquisition in 2024
Good Eggs, Inc. is an online grocery delivery service based in San Francisco, California, that specializes in providing fresh, locally sourced produce and meal kits to customers in the Bay Area. Founded in 2011, the company offers a diverse range of products, including fruits, vegetables, dairy, meat, seafood, snacks, beverages, bakery items, and pantry essentials. Good Eggs focuses on sustainable sourcing, partnering with local farms and food producers to ensure high-quality ingredients. In addition to grocery staples, the service includes meal kits designed for various occasions, as well as a selection of wine, beer, and spirits. Through its platform, Good Eggs aims to deliver thoughtfully sourced groceries directly to consumers' homes or offices, promoting a more responsible food system.

Best Oriental Produce

Acquisition in 2024
Best Oriental Produce offers a large assortment of oriental vegetables for wholesalers. They sell mango, coconut, lychee, rambutan, sweet tamarind, banana flower, basil, bitter melon, lemon grass, long beans, and papaya.

Butter

Acquisition in 2024
Butter is a software and e-commerce platform that aims to enhance the food wholesale supply chain for wholesalers and distributors. Founded in 2020 and based in California, Butter provides a comprehensive suite of products designed to streamline operations and improve cash flow. The platform offers a mobile application that replaces traditional pen-and-paper methods for order management, inventory monitoring, accounting, and customer relationship management. By digitizing these processes, Butter enables food distributors to efficiently manage their business operations, ensuring that customers remain informed at all times. The company's innovative approach helps clients to scale their food businesses effectively.

Global Produce

Acquisition in 2024
Global Produce, based in Cape Town, South Africa, is a fresh produce business specializing in the sourcing and distribution of a diverse range of fresh fruits. Their product portfolio includes table grapes, oranges, apples, blueberries, mandarins, cherries, and plums. The company supplies these products to a variety of clients, including supermarkets, restaurants, retailers, wholesalers, and online businesses.

Performance Produce

Acquisition in 2024
Performance Produce is a family-owned distributor based in Salisbury, North Carolina, specializing in produce and a variety of specialty food products. The company partners with farmers to ensure a diverse selection of fruits and vegetables, while also offering comprehensive logistics services. These services include inbound and outbound logistics, warehousing, cold storage, and both packing and repacking solutions. Performance Produce aims to meet the packing, transportation, and sales needs of its customers, providing a reliable supply chain for high-quality food products.

JC Cheyne

Acquisition in 2024
JC Cheyne is a respected fresh produce firm that is widely recognized as the "wholesale house of the finest onions and potatoes.

A&B Tropical

Acquisition in 2023
A&B Tropical is an importer and shipper of tropical fruits, roots & squash, peppers, and vegetables.

Fantuan

Series C in 2023
Fantuan is a global food delivery platform specializing in Asian cuisine. With over 10,000 partnered merchants and serving more than 800,000 users across 40 cities worldwide, Fantuan is the largest Asian food delivery service in North America. Its mobile application facilitates ordering meals, leaving reviews, and accessing grocery delivery services, while also offering advertising opportunities for restaurant vendors to promote their products.

PA China Farm

Acquisition in 2023
PA China Farm is a Philadelphia-based business that operates a food farm, focusing on providing fresh and healthy fruits and vegetables to the local community. It specializes in wholesale and seasonal produce, offering a variety of products including tofu and yogurt, and maintains an Asian produce market. The company also provides trailer staging areas and ample passenger parking for customer convenience.

London Fruit

Acquisition in 2023
London Fruit is a distributor of fruits and vegetables, focusing primarily on importing and supplying avocados, mangos, and limes to wholesalers and retailers in the United States. In addition to these core products, the company also offers a range of other fruits, including lemons, pineapples, and peppers, as well as organic and tropical varieties sourced from Mexico. London Fruit provides various services such as packaging, storage, consolidation, and private labeling, ensuring that their clients receive high-quality products tailored to their needs.

Custom Produce Sales

Acquisition in 2023
Custom Produce Sales is a producer of high-quality food products designed for the food service industry. The company specializes in a diverse range of fresh produce, including citrus, grapes, melons, tree fruit, vegetables, and berries. In addition to its extensive product offerings, Custom Produce Sales provides custom packaging solutions and facilitates the consolidation and transportation of goods, enhancing convenience for its clients. The company's commitment to quality and service is underscored by its focus on building strong relationships with its key stakeholders, including employees, growers, and suppliers. This approach aims to establish Custom Produce Sales as a leader in the produce market.

Fresh Software Solutions

Acquisition in 2022
Fresh Software Solutions specializes in developing enterprise software tailored for distributors, repackers, wholesalers, and food service suppliers. The company offers a fully-integrated cloud-based ERP system designed to streamline key business functions in a single platform. Its core features include traceability and lot tracking, repacking and processing, and comprehensive sales order management. The software also facilitates shipping and routing, accounts receivable and payable, detailed reporting, and electronic data interchange (EDI) to enhance warehouse management and eCommerce capabilities, ensuring that clients can efficiently manage online ordering at all times. By staying updated with the latest technological trends, Fresh Software Solutions aims to provide effective software solutions that meet the evolving needs of its customers.

Rainfield Marketing Group

Acquisition in 2022
Rainfield Marketing Group focus is on providing dark green, properly sized, fresh green onions shipped with plenty of ice in the “SAKURA” label.

JC Produce

Acquisition in 2022
JC Produce is a reputable distributor of fresh fruits and vegetables located in Vernon, California. The company specializes in sourcing high-quality produce from around the world, including unique items such as ginger, litchi fruit, lychee, yu choi, garlic, and dragon fruit. By prioritizing quality and a diverse selection, JC Produce serves a wide range of customers in the fresh produce market.

Granite State Software

Acquisition in 2022
Granite State Software focuses on the design and development of customized enterprise software tailored specifically for produce wholesalers. The company creates advanced food supply chain solutions that help clients operate their businesses more efficiently. In addition to software development, Granite State Software offers training programs to ensure that users are equipped to utilize the technology effectively, enhancing overall productivity in the produce wholesale industry.

Frantoni

Acquisition in 2022
Frantoni is a provider of software products.

IOT Pay

Acquisition in 2022
IOT Pay, operating under Eway Pay Technology Inc., is a provider of payment solutions that facilitate transactions between Chinese digital payment platforms, such as WeChat Pay and Alipay, and local businesses in North America. The company specializes in converting transactions made in Chinese Yuan (RMB) to U.S. dollars, ensuring that merchants receive the equivalent amount in their local currency, typically within one to three business days. IOT Pay offers a comprehensive range of services, including online and offline omnichannel payment systems, website payment solutions, and support for point-of-sale (POS) systems. By enabling merchants to accept payments both in-store and online from a global customer base, IOT Pay enhances the payment experience for businesses looking to cater to Chinese consumers.

Quality Fruit & Vegetable

Acquisition in 2022
Quality Fruit & Vegetable, established in 1986 and based in El Paso, Texas, is a distributor specializing in fresh fruits and vegetables. The company has built a strong reputation throughout West Texas, New Mexico, and northern Mexico for its commitment to providing the highest quality merchandise. To ensure the safety and reliability of its products, Quality Fruit & Vegetable employs independent third-party inspections and advanced traceability systems. This focus on quality and safety allows the company to deliver fresh produce consistently to its customers.

QBIX Analytics

Acquisition in 2022
QBIX Analytics is an IT firm focused on enhancing business outcomes by optimizing the use of data. The company offers a range of services that include data cleansing and enrichment, data pipeline development and storage, financial modeling and analysis, automated reporting, alerting, visualization, and data integration. Through these services, QBIX Analytics enables organizations to unlock the value in their data, ultimately improving decision-making and overall company performance. By providing comprehensive business intelligence and analytics solutions, the firm helps clients achieve greater sales and operational efficiencies.

Vega Produce

Acquisition in 2022
Vega Produce is a Medley, Florida-based food distribution and wholesale business that operates from a 50,000 square foot warehouse. The company specializes in a diverse product catalog of over 200 specialty and exotic items sourced from various regions including Central and South America, Europe, Asia, and Africa. Key offerings include snow peas, sugar snap peas, gourmet Asian vegetables, dragon fruits, papaya, and ginger. Vega Produce emphasizes sustainability and food safety through initiatives such as micro-perforated and leak-free seal packaging to enhance product shelf life. The company holds several food safety certifications, including Non-GMO, NOP, Global Gap, and PrimusGFS. Following its acquisition, it will remain under the management of its experienced leadership team, ensuring continuity in its mission and operations.

Salix Fruits

Acquisition in 2022
Salix Fruits is a global provider of fresh fruit, headquartered in Philadelphia, Pennsylvania. The company operates in various countries, including Argentina, Chile, Brazil, South Africa, New Zealand, Spain, and India. Salix Fruits offers a diverse range of products, including processed foods and fresh fruits such as apples, lemons, oranges, tangerines, pears, and grapes. By focusing on quality, Salix Fruits ensures that customers receive high-quality fruits and services to meet their needs.

WaudWare

Acquisition in 2022
WaudWare Incorporated, founded in 1989, specializes in software development tailored for the fresh produce industry. The company produces inventory management solutions that facilitate various functions including produce traceability, buying and selling, inventory control, and accounting. Its flagship products, PICS and WebPICS, are designed to help businesses such as fruit and vegetable sellers, packers, distributors, and suppliers efficiently manage their operations. These software systems enable users to track inventories, monitor sales, communicate sales data, record order details, manage invoices, and report harvesting schedules. By streamlining these processes, WaudWare assists clients in effectively managing surplus stock of perishable goods.

Regatta Tropicals

Acquisition in 2022
Regatta Tropicals is a prominent wholesaler and distributor in the fresh produce industry, specializing in a variety of fruits including persimmons, figs, pomegranates, peaches, kiwis, cherries, apples, and grapes. The company serves chain stores, food service companies, and wholesalers, providing not just fresh fruits but also additional services such as fruit packing, marketing, and cold storage. Regatta Tropicals has established a strong reputation for quality within the fresh produce market.

WeBox

Series A in 2022
WeBox operates as a cloud kitchen focused on delivering authentic regional Asian cuisine while prioritizing health and quality. The company streamlines its cooking processes by utilizing advanced technology, including NSF-certified cooking robots, to enhance efficiency and maintain consistency in food preparation. WeBox emphasizes the use of high-quality ingredients, such as organic milk and eggs, Berkshire pork, and fresh live seafood, ensuring that its offerings are both healthy and flavorful. In addition to online food delivery, WeBox provides catering services, catering to a diverse range of customer preferences and promoting a savory dining experience.

Daylight Foods

Acquisition in 2022
Daylight Foods is a distributor specializing in the supply of fresh food products to grocers and restaurants. The company focuses on sustainably sourced produce and offers a wide range of items, including organic and non-organic food, fresh cuts, dairy, specialty products, and dry goods. Daylight Foods also employs on-site microbial contamination testing to ensure the safety and quality of its offerings, providing wholesale delivery services that cater to the needs of its clients in the food industry.

Nova Libra

Acquisition in 2022
Nova Libra is an enterprise software-as-a-service (SaaS) provider that focuses on eCommerce and supply chain solutions for businesses of all sizes across various industries. The company has successfully completed numerous projects, offering products that include enterprise eCommerce, product information management, and employee and vendor portals. Nova Libra specializes in custom application development, artificial intelligence, machine learning, cloud computing, and large-scale database management, primarily utilizing Microsoft and Oracle technologies. Its CORAL platform features a comprehensive API for point of sale (POS) integration, providing a turnkey solution for clients. This flexible approach has allowed Nova Libra to build and sustain long-term relationships with many of its large-scale customers for over a decade.

Terra Exports

Acquisition in 2022
Terra Exports, founded in 2012, is a global distributor of fresh fruits and vegetables. The company focuses on importing and marketing a diverse range of produce directly from farms, ensuring the highest quality products for its customers. In addition to its distribution services, Terra Exports provides strategic market intelligence, helping its partners make informed decisions in a competitive marketplace. By prioritizing freshness and customer service, the company aims to support various markets worldwide.

Oakport Transportation Services

Acquisition in 2021
Oakport Transportation is a trucking and logistics service provider located in Oakland, California. The company specializes in the storage and shipment of produce throughout California, offering a range of services that include load and volume delivery, refrigerated storage for perishable goods, cross-docking, and load consolidation. By focusing on timely deliveries and operational efficiencies, Oakport Transportation aims to help clients manage their transportation costs effectively.

Funtech Software

Acquisition in 2021
Funtech Software, founded in 2017 by Sam Qi, specializes in designing and developing eCommerce solutions for grocery stores and supermarkets. The company focuses on creating and supporting eCommerce storefronts across various platforms, including desktop and mobile websites and mobile applications. In addition to its frontend solutions, Funtech provides a comprehensive backend software system that manages essential functions such as inventory, orders, pricing, logistics, and packaging for online orders. Its customer base includes physical grocery stores and online grocery companies located in Vancouver, Eastern Canada, and parts of the United States. The business is set to continue under its current leadership following an acquisition.

S-G-S Produce

Acquisition in 2021
SGS has provided fresh grown products to communities nationwide and globally.

Farmigo

Acquisition in 2021
Farmigo, Inc. operates as an online marketplace that connects consumers with local farmers and food producers to provide fresh food options. Established in 2009 and based in Palo Alto, California, Farmigo enables group buying of fresh produce, meats, dairy, baked goods, and snacks. The platform not only curates a weekly selection of these items but also offers software and services tailored for managing community-supported agriculture (CSA) initiatives and food hubs. By facilitating direct access to local food sources, Farmigo creates a scalable alternative to traditional supermarkets, fostering stronger connections between consumers and the agricultural community.

Bartolotta

Acquisition in 2021
Bartolotta provides a variety of high-quality fresh produce to satisfy the growing demand in the New England, Mid-Atlantic, and Eastern Canada regions.

Atlantic Fresh Trading

Acquisition in 2021
Founded in 2002 by Jeffery and Jamy Rosenstein, Atlantic Fresh Trading specializes in the distribution of a wide range of high-quality fresh produce across the United States. The company offers over 800 items, including domestic and exotic fruits and vegetables, catering to the retail, wholesale, and foodservice sectors. With a focus on meeting the growing demand for fresh produce, Atlantic Fresh opened a second location in Nogales, Arizona, in 2005, which primarily specializes in tomato sales. The company's product offerings include tomatoes, onions, potatoes, melons, citrus, and various other fruits and vegetables sourced from around the globe.

Grant J Hunt Company

Acquisition in 2021
Grant J. Hunt Co., established in 1934, is a producer and supplier of a diverse array of fresh agricultural products, including apples, pears, cherries, potatoes, onions, berries, and citrus. The company caters to a variety of customers, such as supermarkets, restaurants, and retailers, ensuring access to both year-round and seasonal offerings. Through its Oakport Transportation division, Grant Hunt efficiently ships its produce to regions including California, the Pacific Northwest, British Columbia, and Nevada, as well as select routes across the United States for certain seasonal items. The company remains committed to providing fresh and organic products while continuing to be managed by its current leadership team.

Terminal Produce

Acquisition in 2021
Terminal Produce is a reputable produce wholesaler based in New York, specializing in the distribution of premium tropical fruits, vegetables, and seafood. It plays a crucial role in supplying these products to a diverse clientele, including supermarkets, restaurants, and various retailers across the New York and New Jersey regions. The company has developed strong relationships with both domestic and overseas farms, ensuring a consistent year-round supply of high-quality offerings. Terminal Produce operates from facilities that are temperature and humidity controlled, adhering to rigorous safety and traceability standards to maintain the integrity of its products.

Pacific Farm Management

Acquisition in 2021
Pacific Farm Management (PFM) is a comprehensive farm management services company focused on the agricultural sector. It specializes in providing temporary and seasonal staffing solutions, as well as outsourced payroll services and workers' compensation insurance. PFM also offers farm management services, including pesticide application and field development, to assist clients in optimizing their agricultural operations. The company serves farms across California, Oregon, and Arizona, delivering essential personnel services that support the workforce needs of the farming community.

Sierra Produce

Acquisition in 2021
Sierra Produce is a distributor and importer of fresh fruit products, serving grocery stores, supermarkets, and online retailers. The company offers a wide variety of fruits, including grapes, peaches, nectarines, cherries, apricots, plums, pears, oranges, lemons, blueberries, kiwi, and mandarins. With established relationships with diverse growers and exporters, Sierra Produce aims to meet customer demands by providing a broad assortment of quality products. Additionally, the company specializes in customized packaging, consolidation and delivery services, and seasonal pricing programs, ensuring that clients receive fresh inventory tailored to their needs.

Vaccaro & Sons

Acquisition in 2021
Vaccaro & Sons is a prominent produce provider in the St. Louis region, established in 1982 to deliver high-quality fruits and vegetables to a diverse range of clients, including caterers, country clubs, restaurants, schools, and eldercare facilities. The company expanded significantly during the pandemic, providing essential food delivery services to businesses and communities. In January, Vaccaro & Sons enhanced its market presence by acquiring Adolph & Ceresia Produce Co. Today, the company operates a robust infrastructure supported by a fleet of delivery trucks, serving hundreds of customers across the St. Louis area with a wide selection of food products, including fruits, vegetables, salads, mushrooms, potatoes, and specialty items.

Jana Food

Acquisition in 2021
Jana Food is a full-service provider and a key sourcing channel for halal and ethnic protein, serving the broader Dallas-Fort Worth area.

RJ Produce

Acquisition in 2021
RJ Produce, founded in April 2004 by Rick Gorena, is a supplier of fresh fruits and vegetables based in Pharr, Texas. With a history in the produce industry dating back to 1992, the company has developed into a grower-shipper, sourcing a variety of commodities grown both in Mexico and domestically. RJ Produce supplies its products to retailers across the United States and Mexico, ensuring a steady distribution of high-quality produce.

Best Fresh Produce

Acquisition in 2020
Best Fresh Produce Inc., incorporated in 2007 and headquartered in Los Angeles, California, specializes in the distribution of fresh fruits and vegetables. As a well-scaled provider, the company serves a diverse customer base across the United States, focusing on the delivery of high-quality produce. Best Fresh Produce operates as a subsidiary of GrubMarket, Inc., enhancing its capabilities in the fresh produce sector.

Boston Organics

Acquisition in 2020
Boston Organics is a food delivery service that specializes in providing fresh, organic produce to homes and offices. The company focuses on delivering organic fruits, vegetables, and groceries in both small and large quantities, catering to individual client needs with customized delivery options. By prioritizing mindful and sustainable practices, Boston Organics supports local farms, local businesses, and fair-trade initiatives, promoting healthy living while respecting the environment.

Eating with the Seasons

Acquisition in 2020
Eating with the Seasons delivers farm fresh organic produce and artisanal foods to residents and businesses throughout the Bay Area.

EJ Food Distributor

Acquisition in 2020
EJ Food Distributor specializes in sourcing and delivering a rich variety of dry goods exclusively for restaurants.

Doorganics

Acquisition in 2019
Doorganics, LLC is a farm-to-table online delivery service based in Grand Rapids, Michigan, founded in 2011. The company specializes in supplying organic and fresh groceries directly to customers' doorsteps. Doorganics offers a wide range of products, including local and organic fruits, vegetables, dairy, pastured proteins, artisan breads, and a selection of thoughtfully curated grocery items. As a subsidiary of GrubMarket, Inc., Doorganics aims to provide high-quality, locally sourced groceries, enhancing the accessibility of fresh food for its customers.

VIP Wholesale

Acquisition in 2019
A supplier of quality produce and specialty foods, serving San Diego restaurants and grocery stores.

Chasin Foods

Acquisition in 2019
Chasin Foods, Inc. is a family-owned wholesale distributor based in Commerce, California, specializing in a diverse range of food products. The company offers quality dairy, meat, seafood, and produce, along with provisions such as beverages, disposables, and janitorial supplies. Chasin Foods primarily serves restaurants, caterers, and institutional accounts throughout the Southern California region. As of January 15, 2019, Chasin Foods operates as a subsidiary of GrubMarket, Inc., continuing its commitment to delivering high-quality food products to its customers.

So Cal Farm Network

Acquisition in 2018
When your customers demand transparency, look to So Cal Farm Network.

FarmBox SF

Acquisition in 2016
FarmBox SF brings the farmer's market to your door! We source seasonal produce and artisan foods directly from local farmers.
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