Halogen Ventures

Founded in 2017, Halogen Ventures is a Los Angeles-based venture capital firm focused on investing in early-stage consumer technology startups led by women. The firm supports founders throughout their lifecycle, providing hands-on assistance with networking, brand exposure, talent acquisition, follow-on funding, and strategic growth.

Ashley R. Balla

Partner

Adriana Gadala-Maria

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Retail

Akua

Seed Round in 2021
Akua is a New York-based company that creates plant-based snacks from seaweed grown in ocean farms. Its vegan, gluten- and soy-free products are sold online. The company develops seaweed-based snacks to promote sustainable seafood by highlighting coastal plants as ingredients. Founded in 2015, Akua positions itself at the intersection of wellness and sustainability, offering accessible, flavorful options powered by sea vegetables.

Babylist

Series C in 2021
Babylist is a leading online marketplace specializing in baby products. It uses proprietary data and unbiased editorial advice to recommend tried-and-tested products to new parents. Babylist registries facilitate shopping support from friends and family, serving over 8 million people annually.

Bulletin

Convertible Note in 2021
Bulletin, Inc. is a wholesale marketplace that connects individual designers and premium brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and headquartered in New York, the company not only operates an online platform but also hosts shared storefronts and utilizes vacant commercial spaces to showcase and sell products from emerging designers in person. By providing these curated spaces and a robust online marketplace, Bulletin aims to optimize the retail sector and democratize access to distribution channels for both brands and retailers.

ThirdLove

Venture Round in 2021
Founded in 2012, ThirdLove specializes in designing, manufacturing, and selling women's undergarments and nightwear. It offers a wide range of bras, including T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity styles. The company stands out by providing half-cup sizes based on thousands of real women's measurements to help ensure a better fit.

Monica+Andy

Venture Round in 2020
Monica+Andy operates an online platform specializing in baby clothing, offering a range of GOTS-certified organic apparel and accessories. Founded in 2014 by Monica Royer, a first-time mother, the brand focuses on providing soft, sustainable essentials that prioritize both the well-being of children and environmental responsibility. The company emphasizes a seamless shopping experience for parents, featuring both an online store and physical Guideshops. Monica+Andy is dedicated to creating a community that values safe, non-toxic materials, ensuring that their products are free from pesticides and harmful chemicals. Through its commitment to quality and sustainability, the brand aims to support real-life families while fostering a better future for both babies and the planet.

Carbon38

Venture Round in 2019
Carbon38 is an e-commerce company specializing in performance fashion for women. Based in Los Angeles, California, it was founded in 2012. The company offers its own proprietary label alongside a carefully selected range of contemporary brands, providing items such as bodysuits, sweaters, leggings, and shoes. Carbon38 aims to blend functional activewear with progressive street style, offering women bold fashion choices through its online platform and physical stores.

StyleRow

Seed Round in 2019
Founded in 2018, StyleRow is a design company that simplifies the design process for professionals. Its online platform connects high-end brands, showrooms, designers, and architects, facilitating project management, collaboration, and purchasing.

Sarah Flint

Venture Round in 2019
Founded in 2013, Sarah Flint designs and sells luxury shoes for women. Its product range includes flats, sandals, pumps, and boots, all crafted by Italian artisans. The company operates both online and offline stores, focusing on quality, fit, and functionality to empower women with busy lifestyles.

Shipsi

Seed Round in 2018
Shipsi, Inc. is a logistics solutions provider specializing in instant and same-day delivery services for e-commerce retailers. Founded in 2017, the company is headquartered in Austin, Texas, and focuses on empowering retailers to seamlessly integrate an “instant shipping” option into their checkout processes. By utilizing existing delivery networks and infrastructure, Shipsi enables customers to receive their orders within hours while providing live tracking updates to both retailers and consumers. This approach enhances the shopping experience by allowing online retailers to expedite product delivery and improve customer satisfaction.

One Potato

Convertible Note in 2018
One Potato is an organic, family-friendly food company that specializes in semi-prepared meal solutions. It provides families with fresh, organic ingredients in precise portions needed to create healthy and delicious meals. Customers begin by specifying their family size and meal preferences, after which they receive weekly emails featuring pictures and recipes for the forthcoming dinners. The service is designed to be flexible, allowing users to skip deliveries or cancel at any time without any membership fees or minimum commitments. By sourcing ingredients from local farms, One Potato not only simplifies meal planning but also promotes healthier eating habits for families.

Senreve

Seed Round in 2018
Senreve is a luxury handbag company catering to the multifaceted modern woman. The brand focuses on creating stylish and functional bags that accommodate the demands of contemporary life, allowing women to seamlessly transition from work to leisure. Senreve's products are characterized by a blend of elegant design and high-quality Italian craftsmanship, offering a range of lightweight, travel-friendly options. Each handbag is thoughtfully constructed to carry essential items, such as phones, wallets, and laptops, while maintaining a sophisticated appearance. Customers can conveniently order their chosen bags through the company’s online platform, ensuring a personalized shopping experience.

Dog Parker

Seed Round in 2018
Dog Parker, Inc., operating as DogSpot, specializes in creating smart sidewalk sanctuaries for dogs outside businesses where pets are not permitted in the United States. These DogSpots are strategically placed in front of various establishments such as grocery stores, coffee shops, and restaurants, providing a secure and comfortable waiting area for dogs while their owners shop. The company also offers a mobile app that allows users to access the DogSpot network and monitor their pets in real-time. Established in 2016 and headquartered in Brooklyn, New York, DogSpot addresses the needs of dog owners and retailers alike, enhancing the shopping experience by enabling customers to spend more time in-store. The business generates revenue through a pay-per-minute model for dog owners, fees from location partners for providing the service, and advertising income from prominent pet brands in high-traffic areas.

Finery

Seed Round in 2018
Finery is a fashion and technology startup focused on developing a wardrobe management platform designed to transform the way individuals interact with their clothing collections. The platform allows users to scan online shopping receipts to create a virtual wardrobe, utilizing predictive analytics to provide insights on styling and spending. It enables consumers to compile wishlists of desired items, receive alerts for sales on saved products, and obtain reminders for returns on recently purchased goods. Through these features, Finery aims to enhance the shopping experience and promote smarter wardrobe management for women.

The Sill

Seed Round in 2017
Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Dog Parker

Seed Round in 2017
Dog Parker, Inc., operating as DogSpot, specializes in creating smart sidewalk sanctuaries for dogs outside businesses where pets are not permitted in the United States. These DogSpots are strategically placed in front of various establishments such as grocery stores, coffee shops, and restaurants, providing a secure and comfortable waiting area for dogs while their owners shop. The company also offers a mobile app that allows users to access the DogSpot network and monitor their pets in real-time. Established in 2016 and headquartered in Brooklyn, New York, DogSpot addresses the needs of dog owners and retailers alike, enhancing the shopping experience by enabling customers to spend more time in-store. The business generates revenue through a pay-per-minute model for dog owners, fees from location partners for providing the service, and advertising income from prominent pet brands in high-traffic areas.

Dog Parker

Convertible Note in 2017
Dog Parker, Inc., operating as DogSpot, specializes in creating smart sidewalk sanctuaries for dogs outside businesses where pets are not permitted in the United States. These DogSpots are strategically placed in front of various establishments such as grocery stores, coffee shops, and restaurants, providing a secure and comfortable waiting area for dogs while their owners shop. The company also offers a mobile app that allows users to access the DogSpot network and monitor their pets in real-time. Established in 2016 and headquartered in Brooklyn, New York, DogSpot addresses the needs of dog owners and retailers alike, enhancing the shopping experience by enabling customers to spend more time in-store. The business generates revenue through a pay-per-minute model for dog owners, fees from location partners for providing the service, and advertising income from prominent pet brands in high-traffic areas.

Barn & Willow

Venture Round in 2017
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.

Armoire

Convertible Note in 2017
Armoire is a clothing rental service based in Seattle, Washington, founded in 2016, that specializes in providing contemporary women's clothing for various occasions. The platform allows customers to borrow and swap a diverse range of apparel, including blouses, dresses, jumpsuits, and denim, offering a practical solution for modern shopping needs. Utilizing machine learning technology, Armoire personalizes clothing recommendations to align with customers' individual styles and preferences. Additionally, the company enhances convenience by offering door-to-door pickup and delivery services, making it easier for women to access fashionable attire without the commitment of purchasing.

Carbon38

Venture Round in 2017
Carbon38 is an e-commerce company specializing in performance fashion for women. Based in Los Angeles, California, it was founded in 2012. The company offers its own proprietary label alongside a carefully selected range of contemporary brands, providing items such as bodysuits, sweaters, leggings, and shoes. Carbon38 aims to blend functional activewear with progressive street style, offering women bold fashion choices through its online platform and physical stores.

Bulletin

Seed Round in 2017
Bulletin, Inc. is a wholesale marketplace that connects individual designers and premium brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and headquartered in New York, the company not only operates an online platform but also hosts shared storefronts and utilizes vacant commercial spaces to showcase and sell products from emerging designers in person. By providing these curated spaces and a robust online marketplace, Bulletin aims to optimize the retail sector and democratize access to distribution channels for both brands and retailers.

Dog Parker

Seed Round in 2016
Dog Parker, Inc., operating as DogSpot, specializes in creating smart sidewalk sanctuaries for dogs outside businesses where pets are not permitted in the United States. These DogSpots are strategically placed in front of various establishments such as grocery stores, coffee shops, and restaurants, providing a secure and comfortable waiting area for dogs while their owners shop. The company also offers a mobile app that allows users to access the DogSpot network and monitor their pets in real-time. Established in 2016 and headquartered in Brooklyn, New York, DogSpot addresses the needs of dog owners and retailers alike, enhancing the shopping experience by enabling customers to spend more time in-store. The business generates revenue through a pay-per-minute model for dog owners, fees from location partners for providing the service, and advertising income from prominent pet brands in high-traffic areas.

Bulletin

Venture Round in 2016
Bulletin, Inc. is a wholesale marketplace that connects individual designers and premium brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and headquartered in New York, the company not only operates an online platform but also hosts shared storefronts and utilizes vacant commercial spaces to showcase and sell products from emerging designers in person. By providing these curated spaces and a robust online marketplace, Bulletin aims to optimize the retail sector and democratize access to distribution channels for both brands and retailers.

Barn & Willow

Convertible Note in 2016
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.

Sugarfina

Venture Round in 2016
Sugarfina is a specialty retailer offering an assortment of gourmet candies and chocolates. It operates boutique shops in major cities and offers customized gift ideas, with products also available online.

THIS IS L

Venture Round in 2015
This Is L. Inc., founded in 2015 and headquartered in San Francisco, California, specializes in manufacturing and selling personal care products for women, including tampons, pads, liners, and condoms. The company operates primarily online, serving customers in the United States and Canada. This Is L. is committed to sourcing certified organic cotton for its menstrual products and natural rubber latex for condoms. Emphasizing social responsibility, the company follows a solidarity model, ensuring that for every product sold, one is made accessible to another woman or girl in need. As a certified B Corporation, This Is L. strives to enhance women's health and well-being while promoting accountability within the personal care industry. The company is on track to make over 200 million products available to women and girls globally.
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