Halyard Capital is a private equity firm based in Sarasota, Florida, established in 2000. It manages over $600 million in capital and focuses on investing in lower middle-market companies in sectors such as media, communications, tech-enabled business services, digital marketing, data analytics, information technology cybersecurity, and infrastructure. Halyard specializes in various investment strategies, including leveraged buyouts, growth equity, platform builds, turnarounds, structured equity, and going-private transactions. The firm typically seeks control positions or non-control investments that come with strong governance rights, primarily targeting opportunities in North America and Europe.
TI Health is a data-driven marketing and predictive analytics company that specializes in providing insights for healthcare companies and pharmaceutical brands. Founded by Erin DeRuggiero, the company utilizes machine learning to analyze content, messaging, and channel strategy preferences, allowing for targeted marketing that responds to specific event triggers and signals. By leveraging proprietary healthcare professional insights and an omni-channel activation approach, TI Health aims to enhance patient outcomes through precision targeting and data-informed modeling. In March 2023, TI Health was acquired by Real Chemistry, expanding its reach and capabilities in the healthcare marketing landscape.
Digital Fortress
Private Equity Round in 2017
Digital Fortress is a technology and colocation data center company headquartered in Seattle, Washington, founded by Timothy Doherty in 2012. The company operates multi-tenant and wholesale data centers, offering high power density infrastructure designed to support over 250 watts per square foot. Its facilities provide redundant power, cooling, and connectivity options that accommodate various configurations, from single cabinets to large secure private cages. Digital Fortress also delivers cloud and operational management services, along with conditioned, uninterruptible power through UPS units featuring dual independent circuits for full redundancy. By providing colocation, network, and cloud access services, Digital Fortress enables information technology professionals to scale their operations and enhance data connectivity for their businesses.
StratEx Partners
Private Equity Round in 2017
StratEx provides human resource software and applications tailored for mid-sized businesses, aiding them in managing essential HR functions. The company focuses on automating the complex and often paper-intensive aspects of the employee lifecycle, such as applicant tracking, payroll, scheduling, and benefits administration. By offering services that include administrative outsourcing and labor law compliance, StratEx helps businesses streamline their HR processes, allowing them to concentrate on their core operations. With a commitment to enhancing time and performance management, the company's solutions support organizations with limited resources and multiple locations, ultimately reducing the risks associated with employee management.
StratEx Partners
Acquisition in 2016
StratEx provides human resource software and applications tailored for mid-sized businesses, aiding them in managing essential HR functions. The company focuses on automating the complex and often paper-intensive aspects of the employee lifecycle, such as applicant tracking, payroll, scheduling, and benefits administration. By offering services that include administrative outsourcing and labor law compliance, StratEx helps businesses streamline their HR processes, allowing them to concentrate on their core operations. With a commitment to enhancing time and performance management, the company's solutions support organizations with limited resources and multiple locations, ultimately reducing the risks associated with employee management.
Jun Group
Series A in 2015
Jun Group is a developer of a social video platform that serves brands, agencies, and media companies. The company specializes in delivering full-screen video, display, and rich media campaigns for Fortune 500 advertisers, generating millions of opt-in page views for prominent publishers. By facilitating monthly opt-in video views across various social networks, mobile devices, and premium content sites, including YouTube, Jun Group enables its clients to effectively connect with their customers. Their focus on brand safety and transparency ensures that campaigns drive tangible actions, making them a valuable partner in brand, shopper, publisher, and influencer marketing.
Aberdeen Group
Acquisition in 2015
Aberdeen Group is a leading global provider of behavioral-based solutions designed to enhance revenue development by effectively identifying, prioritizing, and engaging potential customers. The company specializes in capturing and analyzing buyer behavior across various B2B sectors, utilizing a sophisticated market intelligence platform. Aberdeen integrates buyer intent data with data science and analytical insights to help clients deliver appropriate solutions at critical points in the buying journey. Their offerings include robust demand generation programs and programmatic advertising, all grounded in their unique Buyer Intent Data and comprehensive B2B marketing data. Additionally, Aberdeen is known for its credible market research and maintains a unified data model for cross-dimensional analytics, which helps clients improve marketing effectiveness, sales performance, and product relevance within their specific market spaces.
Focal Point Data Risk
Private Equity Round in 2014
Focal Point Data Risk, LLC is a risk management firm based in Tampa, Florida, that specializes in a comprehensive range of services aimed at addressing data risk for business and government clients across North America. Founded in 2005, the company provides cybersecurity, identity governance and access management, data privacy, analytics, internal audit, and training services. Its offerings include penetration testing, vulnerability assessments, PCI compliance, disaster recovery planning, and data privacy management, among others. Focal Point serves a diverse clientele, including retail, healthcare, financial services, technology, manufacturing, and educational institutions. The firm is recognized for its integrated approach, combining industry expertise to help clients develop effective risk and security programs. As a subsidiary of Cyber Risk Management, LLC since 2014, Focal Point continues to enhance its capabilities in the evolving landscape of data risk management.
OneSource Virtual
Series A in 2013
OneSource Virtual, Inc. is a business process as a service (BPaaS) provider that specializes in solutions for the Workday platform. Based in Dallas, Texas, with additional offices in Ireland and the United Kingdom, the company offers a range of services including deployment, strategy consulting, training, payroll and benefits administration, and application management. OneSource Virtual also provides myFlexPay, a financial wellness solution that allows employees to access earned wages. Founded in 1990, the company focuses on serving small and medium-sized businesses by enhancing their human capital management capabilities through effective utilization of Workday's technology. OneSource Virtual operates as a subsidiary of Odyssey One Source, Inc.
Datamyx
Acquisition in 2011
Datamyx LLC specializes in database marketing solutions, enabling marketers to identify, convert, and retain profitable customers across various industries, including financial services, automotive, and insurance. The company offers tools for audience targeting, lead optimization, and customer retention, utilizing extensive datasets and analytics to enhance direct marketing effectiveness and improve return on investment. Its solutions include real-time lead verification, predictive insights, and cross-selling strategies, which are accessible via its data management platform, Intelidata Express. Founded in 1997 and based in Boca Raton, Florida, Datamyx also operates a technology innovation center in Chicago, Illinois. The company was previously known as Tranzact Information Services LLC and became Datamyx in 2011. As of 2015, it operates as a subsidiary of Deluxe Corporation.
Practice Insight
Private Equity Round in 2011
Practice Insight, LLC, based in Houston, Texas, specializes in electronic data interchange solutions for the healthcare industry. Founded in 2003, the company builds on a legacy of healthcare service that dates back to 1977. Its flagship product, EDIinsight, is a software-as-a-service application that streamlines the claims workflow, offering functionalities such as patient eligibility verification, claims scrubbing, real-time submission and tracking, electronic remittance advice management, and secondary claims processing. Additionally, Practice Insight provides tailored solutions for software developers, resellers, large healthcare organizations, and clearinghouses to enhance their EDI management. The company also offers comprehensive support services, including technical assistance and training for both practices and resellers. With partnerships across the healthcare IT landscape, Practice Insight serves over 56,000 physicians nationwide, facilitating efficient claims management and improving operational workflows in healthcare settings.
HCPro
Acquisition in 2008
HCPro, Inc. is a provider of integrated information, education, training, and consulting services focused on healthcare regulation and compliance. Established in 1986 and based in Middleton, Massachusetts, HCPro offers a wide range of resources including magazines, newsletters, books, videos, audio conferences, training handbooks, email newsletters, and online courses. The company's expertise spans various critical areas such as long-term care, accreditation, medical staff affairs, credentialing, medical record management, regulatory compliance, nursing, quality and patient safety, infection control, and workplace safety. HCPro aims to support healthcare organizations in driving consistency and maximizing efficiencies throughout their operations, particularly in the revenue cycle.
American Consolidated Media
Acquisition in 2007
American Consolidated Media operates as a regional publishing group focused on local community daily newspapers in Texas and Oklahoma. The company manages five daily newspapers and nine weekly publications, alongside four shopper publications, primarily serving small-market communities. Its assets are concentrated in Texas, where it maintains a total paid circulation of approximately 32,000 across its various titles. Additionally, American Consolidated Media has established a robust shopper distribution network in south Texas, reaching over 225,000 households each week. Through its diverse portfolio, the company aims to deliver relevant local news and advertising to its communities.
Stella Rising
Acquisition in 2005
Stella Rising is a marketing and media agency that specializes in innovative digital marketing strategies, SEO, and consulting services tailored for high-growth consumer brands and service companies, particularly in the beauty, food, health, and retail sectors. The agency focuses on building strong brands through comprehensive communications planning, media strategy, and digital marketing while leveraging data analytics and traditional advertising methods. Its offerings include magazine advertising, product positioning analysis, marketplace trend reports, and demographic data, which help clients identify new customers and enhance product visibility. Founded as Women's Marketing Inc., the company rebranded to Stella Rising in 2018, emphasizing its commitment to empowering spirited brands.
ImpreMedia
Private Equity Round in 2003
ImpreMedia is the leading Hispanic news and information company in the United States, with over a century of experience in understanding the U.S. Hispanic audience. The company publishes Spanish-language content across multiple platforms, including print and digital media, and serves the Latino community by providing relevant news, lifestyle information, and cultural insights. ImpreMedia operates a network of market-leading media properties, reaching over 30 million Hispanics annually. Recently, the company launched IM Studio, an in-house marketing solutions division that creates customized, brand-centric opportunities through engaging content, aimed at meeting the evolving needs of clients targeting the Hispanic market.
Inflow
Venture Round in 2002
Inflow provides facility-based information technology outsourcing solutions.
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