Hard Yaka
Hard Yaka, Inc., established in 2010 and headquartered in Crystal Bay, Nevada, is a private equity firm focusing on buyout and distressed investments. It specializes in investing in companies that facilitate digital transformation, such as those focused on portable identity, payments, and marketplaces. The firm typically seeks majority stakes in its investments. Additionally, Hard Yaka makes early round investments in startup companies within the exchange space, targeting verticals in specific exchange markets or horizontal services providers across various exchange sectors.
Top Stages
Past deals in Car Sharing
Shift
Seed Round in 2014
Shift is an online marketplace specializing in the buying and selling of used cars. The company acts as a personal concierge service, handling tasks such as detailing cars, listing them on multiple platforms, arranging test drives, and finding interested buyers. Shift charges customers a service fee for registration, car preparation services, and sales tax. Before purchase, customers receive a comprehensive 150-point concierge report that includes vehicle specifications, high-resolution photos, vehicle history, and inspection results.
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