Hard Yaka
Hard Yaka, Inc., established in 2010 and headquartered in Crystal Bay, Nevada, is a private equity firm focusing on buyout and distressed investments. It specializes in investing in companies that facilitate digital transformation, such as those focused on portable identity, payments, and marketplaces. The firm typically seeks majority stakes in its investments. Additionally, Hard Yaka makes early round investments in startup companies within the exchange space, targeting verticals in specific exchange markets or horizontal services providers across various exchange sectors.
Marqeta operates a modern card issuing and payment processing platform that enables businesses to create customized payment solutions using open APIs. Founded in 2010 and headquartered in Oakland, California, with an additional office in London, Marqeta's platform allows users to build, issue, and manage digital, physical, and tokenized payment cards. The company provides a range of services including virtual cards, real-time fund transfers, spend controls, and data analytics solutions. Marqeta serves various industries such as e-commerce, lending, on-demand services, and digital banking by offering flexible and scalable payment infrastructure. It is certified to operate in 40 countries globally.
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