Hard Yaka

Hard Yaka is an investment firm based in Crystal Bay, Nevada, founded in 2010. It pursues technology investments across private equity and venture capital, including buyouts and distressed opportunities, and it frequently seeks majority stakes. The firm focuses on digital transformation infrastructure, including portable identity, payments, marketplaces, and regtech, and also backs early-stage opportunities in exchange space startups, targeting verticals within exchange markets as well as horizontals such as messaging and payments across exchange sectors.

Pep Gomez

Partner

Jun Hiraga

Managing Partner

Kevin Leiske JD

Partner

Margaret Slemmer

Investor

Katie Sullivan

Partner

Past deals in Personal Finance

Goin

Series A in 2025
Goin is a mobile application that enhances users' financial health by layering innovative saving, investing, and smart-shopping tools onto traditional banking services.

Goin

Seed Round in 2021
Goin is a mobile application that enhances users' financial health by layering innovative saving, investing, and smart-shopping tools onto traditional banking services.

TransferGo

Series C in 2021
TransferGo is a global money transfer company that enables individuals and businesses to send money internationally through a digital account-to-account platform. Headquartered in London, it offers online transfers with same-day delivery to selected destinations and aims to provide economical rates compared with banks and cash bureaus. The service targets migrant workers sending funds home and businesses paying suppliers, charging a fixed transfer fee and a currency conversion margin per transaction.

Goin

Venture Round in 2020
Goin is a mobile application that enhances users' financial health by layering innovative saving, investing, and smart-shopping tools onto traditional banking services.

TransferGo

Venture Round in 2020
TransferGo is a global money transfer company that enables individuals and businesses to send money internationally through a digital account-to-account platform. Headquartered in London, it offers online transfers with same-day delivery to selected destinations and aims to provide economical rates compared with banks and cash bureaus. The service targets migrant workers sending funds home and businesses paying suppliers, charging a fixed transfer fee and a currency conversion margin per transaction.

Quo Finance

Seed Round in 2020
Founded in 2018, Quo Finance develops a financial planning platform that uses advanced AI to create personalized backup plans. This helps users modify loans and reduce default risks automatically, enabling them to reach their lifestyle goals faster.

TransferGo

Series B in 2019
TransferGo is a global money transfer company that enables individuals and businesses to send money internationally through a digital account-to-account platform. Headquartered in London, it offers online transfers with same-day delivery to selected destinations and aims to provide economical rates compared with banks and cash bureaus. The service targets migrant workers sending funds home and businesses paying suppliers, charging a fixed transfer fee and a currency conversion margin per transaction.

TomoCredit

Seed Round in 2019
Founded in 2018, TomoCredit is a fintech company based in San Francisco. It offers an AI-powered platform designed for millennials and small business owners to build credit history and qualify for loans using alternative data sources. The company provides a smart credit card and a mobile application for account management.

Uphold

Series C in 2019
Uphold operates a cloud-based platform for moving, converting, transacting, and holding various currencies, commodities, equities, and other assets. Its platform enables users to add funds via bank transfers or cards, send/receive payments, convert currencies, and hold funds securely. Serving individuals, businesses, developers, and charities worldwide, Uphold facilitates transactions in over 150 countries with low fees.

TransferGo

Series B in 2018
TransferGo is a global money transfer company that enables individuals and businesses to send money internationally through a digital account-to-account platform. Headquartered in London, it offers online transfers with same-day delivery to selected destinations and aims to provide economical rates compared with banks and cash bureaus. The service targets migrant workers sending funds home and businesses paying suppliers, charging a fixed transfer fee and a currency conversion margin per transaction.

Cuenca

Seed Round in 2018
Cuenca is a fintech company that provides digital banking and payments services through online and mobile platforms. The business offers savings and deposit facilities, digital loan capabilities with real-time funding, and the ability to send and receive money. It supports paying bills and services, including utilities, and enables users to manage finances securely, either digitally or with a physical card. The platform aims to simplify everyday financial tasks by combining online banking, bill payment, and digital money transfers in one solution.

Trim

Series A in 2018
Trim is a personal finance assistant that aims to enhance the financial health of Americans through its automated services. The application analyzes users' spending habits, negotiates bills for services such as cable and internet, cancels unwanted subscriptions, and provides spending insights and recommendations. By leveraging these features, Trim has successfully saved its users over $60 million. The company is supported by a team with extensive experience from renowned organizations and backed by notable venture investors. As Trim continues to expand its offerings, it remains focused on helping individuals manage their finances more effectively and achieve greater financial stability.

Finerio Connect

Seed Round in 2017
Finerio Connect is a developer of a personal finance platform that helps financial institutions unlock the value of their data. The platform offers open finance, data analysis, and personal finance management APIs, enabling banks and other lenders to tailor services and insights. It specializes in creating custom budgets, monitoring and tracking expenses, viewing financial information, and linking bank accounts, while analyzing consumption patterns. The solution supports planning and controlling consumer spending and increasing savings by transforming disparate financial data into actionable insights.

Earny

Seed Round in 2016
Earny Inc. is a Los Angeles-based company founded in 2016, specializing in a mobile application that provides money protection and refund services. The application acts as a personal assistant, automatically tracking purchases to identify better prices for items that users have bought and securing refunds for the price differences. Earny aims to enhance consumer confidence in shopping by ensuring that users will not overpay for their purchases.

Upgrade

Series A in 2016
Upgrade operates an online lending platform offering personal loans, the Upgrade Card, credit health monitoring, and educational tools. It serves both mainstream consumers and those underserved by traditional banking, aiming to provide affordable and responsible credit access.

Trim

Seed Round in 2015
Trim is a personal finance assistant that aims to enhance the financial health of Americans through its automated services. The application analyzes users' spending habits, negotiates bills for services such as cable and internet, cancels unwanted subscriptions, and provides spending insights and recommendations. By leveraging these features, Trim has successfully saved its users over $60 million. The company is supported by a team with extensive experience from renowned organizations and backed by notable venture investors. As Trim continues to expand its offerings, it remains focused on helping individuals manage their finances more effectively and achieve greater financial stability.

Kueski

Seed Round in 2014
Founded in 2012, Kueski is a leading buy now, pay later (BNPL) and online consumer lending company based in Mexico. It offers financial services through its innovative product ecosystem, consisting of Kueski Pay for BNPL transactions and Kueski Cash for personal loans. The company uses artificial intelligence and big data to expand access to traditional financial products.
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