HearstLab

HearstLab is an early-stage venture fund focused on women-led startups innovating across the enterprise technology, data analytics, health, fintech, transportation and media spaces. To date, HearstLab has invested in over 56 companies at the Seed and Series A stages, with four successful exits. The firm often participates as a co-investor and in follow-on rounds. HearstLab is a venture arm of the Hearst Corporation ("Hearst") and provides one year of services in addition to cash investments. With access to Hearst's resources across 360+ businesses, HearstLab’s breadth of services includes providing assistance with commercial deals, privacy and security, legal services, marketing support and raising capital. Portfolio companies also benefit from the strategic guidance and resource support of HearstLab Scouts, women leaders across Hearst who share their networks and expertise. HearstLab has a full-time dedicated team assisting with UI/UX, DevOps engineering, data security, data science, brand storytelling, financial modeling and business development.

Eve Burton

HearstLab Chairwoman and EVP Hearst

Lisa Burton

Vice President

Louise Harvey

Venture Associate

43 past transactions

Wellthy

Venture Round in 2023
Wellthy is a family care concierge service bringing relief to families managing complex or ongoing care situations. The company's solution brings relief to families managing aging-related concerns, childcare, special needs, health conditions, and other complex or ongoing care situations. Wellthy connects families with a dedicated Care Coordinator to help tackle the logistical and administrative tasks of caring for the ones they love, including themselves. Through Wellthy’s online platform, families can keep track of appointments, save contacts, organize tasks by type, store important documents, and revisit past conversations. The company was founded in 2014 by Lindsay Jurist-Rosner and Kevin Roche and is headquartered in New York, United States.

Barometer

Seed Round in 2023
Barometer provides an application that helps companies become accountable for the biases present in their text data.

Tradesnest

Pre Seed Round in 2022
Tradesnest is an AI powered B2B SaaS-Marketplace that revolutionises the B2B industry by removing the barriers for brands looking for distributors and retailers to enter new markets. With Tradesnest, getting your innovations on retailers’ shelves in new markets around the world has never been this easy!

Clutch

Pre Seed Round in 2022
Clutch is a digital marketplace that links next-generation creators with small businesses and national brands. The platform enables creators to monetize their talents by assisting businesses with content creation needs, enhancing their digital marketing presence.

Priori

Series A in 2022
Priori is the global legal marketplace for in-house teams. We use data and technology to rapidly connect legal departments from 1 to 1000+ with the right outside counsel for projects globally, saving them time and money. Our clients include Fortune 500 enterprises and leading technology companies, who use our platform to find vetted boutique firms for projects requiring niche expertise, local counsel, cost-control, overflow, or temporary support. We were shortlisted in both 2018 and 2019 as a Financial Times Intelligent Business for our work reducing the cost of legal services for corporate clients by 60-80%.

Bodily

Venture Round in 2022
Bodily offers evidence-based research and design-led products for women's bodies and health.

Happied

Seed Round in 2022
We spend over 1/3 of our lives at work, and you deserve to be happy there. Only 15% of employees report being engaged, and unhappy employees cost the global economy $8.8 trillion. Happied’s digital tool suite helps remote and distributed teams around the world thrive and connect by streamlining the organization of virtual and in-person team engagement. With Happied, HR leaders can effortlessly set up engaging virtual team breaks through our Mingle tool, which seamlessly integrates with Slack. When it’s time to get together in person, Happied simplifies the planning of team retreats and offsites, saving our customers time, money, and stress while increasing company productivity and profitability.

Highlight

Seed Round in 2022
Highlight is a market research platform that facilitates efficient, agile, and scaled at-home product testing. It provides seamless distribution, data collection, and information from and a diverse, vetted community of engaged consumers, enabling brands to get quality product data at scale. The company was founded in 2020 and is based in New York, New York.

Conveyer

Series A in 2022
Conveyer helps businesses turn product instructions into digital assets that drive revenue. Powered by machine learning, Conveyer's software converts old-fashioned documentation into intuitive online experiences at scale, empowering customers with easy self-serve access to product answers, personalized recommendations, and well-timed offers. The result is increased product adoption, reduced support costs, and more revenue per customer. Through Conveyer's analytics, product teams receive actionable insights on user content interactions that guide product development – from identifying common user pain points to new feature preferences. Conveyer's fast and effortless implementation accelerates ROI for leading brands including Black & Decker, Powerbuilt, and Whirlpool.

FreeWill

Series B in 2022
FreeWill is an online service that provides legal forms and legal information. It offers philanthropy and estate planning tools for donors and fundraisers to donate simpler and easier.

The Host Co.

Seed Round in 2022
The Host Co. makes Airbnb’s shoppable. Guests can now walk into a rental and buy anything from the snacks in the fridge to the art on the walls. Plus we connect guests to services like alcohol delivery, in-home massage and locally curated gifts. Travelers are delighted with the new hotel-like amenities of their stay and hosts make more money from every booking. See how it works: www.thehost.co/introvideo The details: - LGBTQ+ and female founded company. Annie Sloan (Facebook, Twitter. RGA) and Mikel Hubbard (HGTV, MTV, X8). - Beta is live in test Airbnb’s with 40% of guests buying products and 97% of guests opening the stores. - Public launch July 1 with a current waiting list and community of 8000 hosts.

Quan

Pre Seed Round in 2022
Quan worked diligently with psychologists and therapists to develop a well-being assessment focused on improving “self-awareness” and helping individuals identify the areas which need attention across their personal and work lives.

KeyCaliber

Seed Round in 2021
KeyCaliber enables cyber resilience and resource optimization for organizations by automatically identifying their "Minimum Viable Company" - the core essential cyber assets (servers, workstations, etc.) and applications that are needed for the organization to function in the face of a cyber attack or IT outage.

Elotl

Seed Round in 2021
Elotl develops serverless infrastructure platform for microservices.

StrongDM

Series B in 2021
StrongDM helps organizations manage and secure access to critical infrastructure by using a zero-trust approach. The platform provides users with controlled access to databases, servers, and applications, while also giving administrators clear visibility and audit trails.

HiOperator

Venture Round in 2021
HiOperator is a virtual assistant that answers phone calls, chats with customers, provides in-app help, takes orders, and provides support. The company’s solution portfolio includes brand messaging, e-commerce ordering, product support, call screening, and customer analytics. HiOperator’s system can be integrated with a businesses’ current systems and is staffed by American opertors. HiOperator was launched by Phil Salesses and Elizabeth Tsai in May 2016 and is based in San Francisco, California.

CaseCTRL

Funding Round in 2021
More Surgeries. Happier Patients. - Built by surgeons for surgical practices, CaseCTRL’s patent-pending surgery scheduling & management platform improves surgical revenue and patient care. In the United States, 51M patients are unprepared for surgery, resulting in lost time, patients, and $50B of surgical revenue annually. CaseCTRL uses artificial intelligence to automate surgery scheduling workflows, eliminate the administrative burden, and cultivate rewarding relationships with every surgical patient. By effectively engaging patients and tracking metrics that enhance patient care, CaseCTRL reduces surgery cancellations, complications, operational costs, and maximizes surgical case revenue.

Wellthy

Series B in 2021
Wellthy is a family care concierge service bringing relief to families managing complex or ongoing care situations. The company's solution brings relief to families managing aging-related concerns, childcare, special needs, health conditions, and other complex or ongoing care situations. Wellthy connects families with a dedicated Care Coordinator to help tackle the logistical and administrative tasks of caring for the ones they love, including themselves. Through Wellthy’s online platform, families can keep track of appointments, save contacts, organize tasks by type, store important documents, and revisit past conversations. The company was founded in 2014 by Lindsay Jurist-Rosner and Kevin Roche and is headquartered in New York, United States.

Mon Ami

Venture Round in 2021
We're a women-founded, mission-driven startup tackling the $100B+ senior services market to enable delivery of life-sustaining services for older adults. We partner with agencies across the country who are at the frontlines of care, but who are currently not tech-enabled and are wasting 60% of their time on administrative paperwork that can be digitized and automated. Mon Ami’s SaaS solutions for senior services allow them to streamline workflow, increase capacity to serve more seniors, and track outcomes on senior well-being.

Silver Bills

Seed Round in 2021
Silver Bills is a developer of bill paying technology intended to take over the burden of paying bills for seniors. The company's technology receives clients' bills electronically, scrutinizes and pays them, employs technology-based secure systems to alleviate the hassles of daily money management and charges an economical, flat monthly fee, enabling elderly Americans and their families live in their homes without the stress and anxiety that often accompanies paying bills.

MD Ally

Seed Round in 2021
MD Ally develops a telehealth emergency care platform to offer ease of access between public safety practitioners and providers. The company integrates telemedicine into the EMD process to triage callers, non-life-threatening concerns, virtual medical and behavioral healthcare professionals, in-network follow-up care, alternate transportation, and social services.

Hello Ralphie

Seed Round in 2021
Hello Ralphie offers virtual veterinary care for pets from the comfort of their home. They offer treatments for cats, dogs, pocket pets, exotics, and large animals. They treat minor injuries, skin problems, coughing, sneezing, motion sickness, weight loss, and more

Elotl

Seed Round in 2020
Elotl develops serverless infrastructure platform for microservices.

Highlight

Seed Round in 2020
Highlight is a market research platform that facilitates efficient, agile, and scaled at-home product testing. It provides seamless distribution, data collection, and information from and a diverse, vetted community of engaged consumers, enabling brands to get quality product data at scale. The company was founded in 2020 and is based in New York, New York.

Priori

Series A in 2020
Priori is the global legal marketplace for in-house teams. We use data and technology to rapidly connect legal departments from 1 to 1000+ with the right outside counsel for projects globally, saving them time and money. Our clients include Fortune 500 enterprises and leading technology companies, who use our platform to find vetted boutique firms for projects requiring niche expertise, local counsel, cost-control, overflow, or temporary support. We were shortlisted in both 2018 and 2019 as a Financial Times Intelligent Business for our work reducing the cost of legal services for corporate clients by 60-80%.

FreeWill

Series A in 2020
FreeWill is an online service that provides legal forms and legal information. It offers philanthropy and estate planning tools for donors and fundraisers to donate simpler and easier.

FilmChain

Seed Round in 2020
In a £267B market, up to 30% of revenues in film&TV go underreported, payments are delayed for years, or may never reach owners. FilmChain fixes these issues with the fintech infrastructure that pays stakeholders in near real-time for independent films and operates a royalties management for enterprises. For independents, FilmChain ensures transparent payments by maintaining transactions on a private Ethereum blockchain ledger and distributing monies ($,€, £) to stakeholders' digital wallets. For enterprises, FilmChain delivers the first-to-market SAAS platform to manage royalties and reports. FilmChain's clients include double Academy Awards nominated films, clients in Europe, UK, Israel, Australia, North America.

Akoni Hub

Venture Round in 2020
Akoni is a tech startup, currently building a business focused Cash Deposit Marketplace for SMEs, with future expansion to other SME products. They aim to use technology and machine learning to improve financial outcomes for businesses.

MD Ally

Pre Seed Round in 2020
MD Ally develops a telehealth emergency care platform to offer ease of access between public safety practitioners and providers. The company integrates telemedicine into the EMD process to triage callers, non-life-threatening concerns, virtual medical and behavioral healthcare professionals, in-network follow-up care, alternate transportation, and social services.

Diana AI

Seed Round in 2020
Developer of an AI-based platform designed to provide voice-enabled access to enterprise data. The company's conversational business intelligence and analytics tool allow interacting with the data using natural language via voice or text, helping non-technical users to get insights from the data without the use of coding or SQL.

Soundmind

Seed Round in 2019
Soundmind is a developer of a conversational voice assistant made to keep people linked and lessen social isolation. The voice assistant provided by their business enables administrators and guardians to manage elder residents' accounts and deliver personalized calendar information, reminders, messaging, and entertainment via voice, enhancing communication for older adults and their families throughout the continuum of care.

Time Study

Seed Round in 2019
Time Study offers a time intelligence platform that uses machine intelligence to activate and transform enterprise time data into real-time insights on how time is spent and its impact on workforce effectiveness, operational efficiency and compliance. The team is led by 3x entrepreneur and computer scientist Kishau Rogers; she is joined by an experienced team bringing many years of collective experience growing & building enterprise software solutions. Many of the top US hospitals have selected Time Study as their cloud application for studying how time is spent (at work).

HelloMaaS

Seed Round in 2019
HelloMaaS offers Marketing as a Service, an innovative platform for marketing solutions. The company offers fixed-priced packages delivered by the best freelance marketing specialists. For any company, big or small, looking to fill a temporary gap in marketing capability or resources. With step by step process and quality control. The Amsterdam-based company was founded in 2017.

Mental Canvas

Pre Seed Round in 2019
Mental Canvas is a software company that is developing a new class of graphical-media-design system that lies between today's 2D digital draw-and-paint systems and 3D computer-aided design systems, combining the ease and fluidity of sketching with expansive 3D capabilities. Using the Mental Canvas system, you can quickly draw out your ideas just as you imagined them in a new interactive and shareable media type. Similar to what the word processor has done for text or Photoshop has done for photography, Mental Canvas reimagines the sketch, imbuing it with new capabilities and bringing it fully into the digital age.

Time Study

Pre Seed Round in 2018
Time Study offers a time intelligence platform that uses machine intelligence to activate and transform enterprise time data into real-time insights on how time is spent and its impact on workforce effectiveness, operational efficiency and compliance. The team is led by 3x entrepreneur and computer scientist Kishau Rogers; she is joined by an experienced team bringing many years of collective experience growing & building enterprise software solutions. Many of the top US hospitals have selected Time Study as their cloud application for studying how time is spent (at work).

Itavio

Seed Round in 2018
We've built a platform for gaming studios and an app for a parents, turning contention into cooperation. Games get a bad rap, and parents struggle to keep up with changes in technology. Free to play is a great model, but it does have it's problems. Our parent app let's parents set limits on spend, giving their kids an allowance, while visualizing the type of games their kids are playing and the ability to reward them, we also share their achievements and will monitor time. Itavio gives parents ease of use, a set-it-once hands free allowance. No more gift cards and constant nagging. It's a way for them to know what their kids are doing in game and is exclusive to the sector! We give gaming studios for the first time the ability to form better relationships with parents, identify a potential paying player and the ability to set the right price for their customers. This inside view of a player's wallet helps them increase revenue and allows for informed re-engagement efforts.

KitSplit

Seed Round in 2018
KitSplit is a venture-backed startup re-imagining the Hollywood production studio as a local marketplace. We enable all visual storytellers, regardless of background and budget, to become their own studio with access to world-class gear and services. Today we are the largest rental marketplace and community for gear rentals. Forbes and Fast Company have called us "the AirBNB of cameras." But that's just the tip of the iceberg. Ultimately we're building a one-stop shop for visual content creators to get everything they need including gear, locations, and services. We are looking for high-caliber, visionary, creative, and genuine people to build their careers with us.

HiOperator

Seed Round in 2016
HiOperator is a virtual assistant that answers phone calls, chats with customers, provides in-app help, takes orders, and provides support. The company’s solution portfolio includes brand messaging, e-commerce ordering, product support, call screening, and customer analytics. HiOperator’s system can be integrated with a businesses’ current systems and is staffed by American opertors. HiOperator was launched by Phil Salesses and Elizabeth Tsai in May 2016 and is based in San Francisco, California.

LiveSafe

Venture Round in 2015
LiveSafe provides a mobile social safety application for individuals and safety officials to collaborate and build safer communities. LiveSafe’s mission is to create a safer world by redefining the way it responds to threats and emergencies. Using the latest in smartphone technology, our service empowers people by providing them with access to the right tools and information they need, right when they need it. The company's unprecedented technology connects citizens and safety officials through a real-time, two-way communication system. The robust application allows people to easily receive and send important safety information to law enforcement, who can then respond to situations better and faster than ever before. By engaging the whole community in a social network of safety, our student and citizen-centered design takes policing to the next generation.

GlossGenius

Convertible Note in 2015
GlossGenius is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companies through client interaction and marketing automation.

StrongDM

Seed Round in 2015
StrongDM helps organizations manage and secure access to critical infrastructure by using a zero-trust approach. The platform provides users with controlled access to databases, servers, and applications, while also giving administrators clear visibility and audit trails.
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