HearstLab
HearstLab is the corporate venture capital arm of Hearst Communications, based in New York. It invests in women-led startups, primarily in technology and technology-enabled sectors such as enterprise software, data analytics, health, fintech, transportation, and media, focusing on early-stage opportunities in the United States. The firm typically participates in seed and Series A rounds and often acts as a co-investor in follow-on rounds. Beyond capital, HearstLab provides a year of hands-on services drawn from Hearst's resources to help portfolio companies scale, including assistance with commercial deals, privacy and security, legal, marketing, and fundraising. It maintains a dedicated team delivering support in UI/UX, DevOps engineering, data security, data science, brand storytelling, financial modeling, and business development. Portfolio companies also benefit from strategic guidance and networking via HearstLab Scouts, comprised of women leaders across Hearst who share networks and expertise.
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Past deals in Assisted Living
Mon Ami
Seed Round in 2023
Mon Ami is a platform-based company that serves both individuals and care providers for seniors. Its consumer-facing application connects college students with seniors and families to arrange companionship and support for conditions including dementia, Alzheimer’s, Parkinson’s, autism, and cancer. The company also offers a HIPAA-compliant software platform for aging and disability service providers that digitizes care delivery, streamlines operations, increases care capacity, and enables reporting on senior well-being. By partnering with agencies nationwide, Mon Ami aims to digitize frontline care and improve outcomes through a single integrated platform. The company was founded in 2018 and is based in Palo Alto, California, with operations across California.
Givers Health
Seed Round in 2023
Founded in 2021, Givers Health is a healthcare technology company based in Oakland, California. It specializes in scaling home-based care by training, supporting, and compensating family caregivers, recognizing them as integral members of the care team.
Mon Ami
Venture Round in 2021
Mon Ami is a platform-based company that serves both individuals and care providers for seniors. Its consumer-facing application connects college students with seniors and families to arrange companionship and support for conditions including dementia, Alzheimer’s, Parkinson’s, autism, and cancer. The company also offers a HIPAA-compliant software platform for aging and disability service providers that digitizes care delivery, streamlines operations, increases care capacity, and enables reporting on senior well-being. By partnering with agencies nationwide, Mon Ami aims to digitize frontline care and improve outcomes through a single integrated platform. The company was founded in 2018 and is based in Palo Alto, California, with operations across California.
Soundmind
Seed Round in 2019
Soundmind Intelligence, Inc. is a company based in Brooklyn, New York, that provides a platform featuring conversational A.I. voice assistants specifically designed for senior care providers. Founded in 2018, the company's technology aims to reduce social isolation among older adults by enhancing communication and connectivity. Its voice assistants enable caregivers and administrators to manage accounts for elder residents, offering personalized features such as care plans, calendars, reminders, messaging, and entertainment. By streamlining these functions through voice interaction, Soundmind facilitates improved communication between caregivers, residents, and their families, ultimately supporting better care in senior living environments.
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