HelloFresh

HelloFresh is a food subscription company that delivers personalized meal boxes containing pre-portioned ingredients to customers' doorsteps each week. The company focuses on providing quick and healthy meal solutions designed by nutritionists and chefs, allowing households to enjoy wholesome home-cooked meals without the need for planning or shopping. Operating in multiple international markets, including Europe, Japan, Australia, and North America, HelloFresh aims to revolutionize the way consumers shop for food and prepare meals by simplifying the cooking process. Its subscription model promotes convenience and addresses the desire for high-quality, ecological foods. By fundamentally changing the traditional food supply chain, HelloFresh is positioned at the forefront of the online food delivery trend.

Ian Brooks

Co-Founder and CEO, Canada

Dominik Richter

Co-Founder, Member of Management Board and CEO

5 past transactions

Chefmarket.ru

Corporate Round in 2021
Cooking was never so easy and fun before! We put together and deliver everything you need to cook delicious meals at home. All you need to have in your cupboard is: salt, pepper, a good cooking and olive oil. All the rest you get from us in the quantities you need. Subscribe or get a trial delivery without subscription for a weekly delivery of fresh ingredients with photo-recepies for your dinners. Each week we deliver to your door new recipes so that you would never get bored at your kitchen. We are the leaders of this business segment in Russia. We collaborate with major magazines and chefs. Visit us on www.chefmarket.ru (the web-site is available so far only in Russian) and get some awesome food done by your own hands!

Youfoodz

Acquisition in 2021
Youfoodz operates in the healthy meal delivery sector in Australia, focusing on the preparation, delivery, and distribution of ready-made meals, protein-packed snacks, and cold-pressed juices. Founded in 2012 and based in Virginia, the company provides a diverse menu of fresh, chef-made meals designed to cater to health-conscious consumers. Customers can receive their products directly at home or purchase them from over 3,000 stockists across the country. Youfoodz emphasizes convenience by offering customizable meal plans and flexible subscription options, enabling individuals to enjoy nutritionally balanced, calorie-counted meals without the need for preparation.

Factor_

Acquisition in 2020
Factor is a subscription-based meal delivery service that specializes in providing fresh, ready-to-eat meals crafted by chefs and designed by nutritionists. The company focuses on health and wellness, offering a rotating menu that includes options such as keto, Paleo, low-carb, vegetarian, plant-based, and high-protein meals. These meals are fully prepared and can be quickly heated in a microwave or oven, making them convenient for consumers. Factor prioritizes the use of fresh ingredients sourced from trusted partners, ensuring that its meals are free from hormones, antibiotics, gluten, refined sugars, and GMOs. Founded in 2013 in Batavia, Illinois, Factor aims to deliver a balanced combination of nutrition and taste to enhance overall well-being.

Chef's Plate

Acquisition in 2018
Chef's Plate Inc. is an online meal kit service based in Toronto, Canada, that provides customers with fresh, pre-portioned ingredients and chef-inspired recipes. Founded in December 2014 by Jamie Shea and Patrick Meyer, the company operates in several Canadian provinces, including Ontario, British Columbia, Alberta, and Manitoba. By offering a convenient way to prepare meals at home, Chef's Plate aims to simplify cooking for individuals and families, allowing them to enjoy a variety of dishes without the hassle of grocery shopping.

Green Chef

Acquisition in 2018
Green Chef Corporation is a meal kit service that specializes in delivering organic ingredients and chef-crafted recipes to customers primarily in the Western and Central United States. Founded in 2014 and headquartered in Denver, Colorado, the company aims to promote healthy eating by providing convenient meal solutions that encourage home cooking. Green Chef's offerings cater to various dietary preferences, allowing customers to select meals that suit their individual tastes and nutritional needs. The service covers a broad delivery area, including states such as Arizona, California, Colorado, and Texas, among others. As a subsidiary of Grocery Delivery E-Services USA INC, Green Chef is committed to enhancing the dining experience at home, fostering family connections, and encouraging conversations around the dinner table.
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