HelloFresh

HelloFresh is a food subscription company that delivers personalized meal boxes containing pre-portioned ingredients to customers' doorsteps each week. The company focuses on providing quick and healthy meal solutions designed by nutritionists and chefs, allowing households to enjoy wholesome home-cooked meals without the need for planning or shopping. Operating in multiple international markets, including Europe, Japan, Australia, and North America, HelloFresh aims to revolutionize the way consumers shop for food and prepare meals by simplifying the cooking process. Its subscription model promotes convenience and addresses the desire for high-quality, ecological foods. By fundamentally changing the traditional food supply chain, HelloFresh is positioned at the forefront of the online food delivery trend.

Ian Brooks

Co-Founder and CEO, Canada

Thomas Griesel

Co-Founder and CEO, International

Dominik Richter

Co-Founder, Member of Management Board and CEO

Past deals in Catering

Chefmarket.ru

Corporate Round in 2021
Chefmarket.ru is a leading meal kit delivery service in Russia, providing customers with everything needed to prepare delicious home-cooked meals. The service offers weekly deliveries of fresh ingredients along with easy-to-follow photo recipes, ensuring that customers can enjoy a variety of meals without the hassle of meal planning. Subscribers receive curated meal options, while non-subscribers can try the service with a trial delivery. Chefmarket.ru collaborates with prominent chefs and culinary magazines to enhance its offerings. The platform simplifies cooking at home, making it accessible and enjoyable for all.

Factor_

Acquisition in 2020
Factor is a subscription-based meal delivery service that specializes in providing dietitian-designed, chef-crafted prepared meals. Founded in 2013 in Batavia, Illinois, the company focuses on health and wellness by offering a rotating menu of fresh, ready-to-eat meals for breakfast, lunch, and dinner. Their offerings include a variety of dietary preferences, such as keto, Paleo, low-carb, vegetarian, plant-based, and high-protein options, all of which can be conveniently heated in the microwave or oven. Factor emphasizes the use of fresh ingredients sourced from trusted partners, ensuring that meals are free from hormones, antibiotics, gluten, refined sugars, and GMOs. The company aims to deliver a perfect balance of nutrition and taste, enhancing the overall health and performance of its consumers.

Green Chef

Acquisition in 2018
Green Chef Corporation is a meal kit delivery service that specializes in providing organic ingredients and chef-crafted recipes to consumers in the Western and Central United States. Founded in 2014 and based in Denver, Colorado, the company aims to facilitate healthy home cooking and foster family interaction through shared meals. Green Chef's service is designed for convenience, allowing customers to set up their accounts based on personal dietary preferences and receive fresh meal kits delivered directly to their doorsteps. The company's focus on nourishing and flavorful meals supports its mission to promote healthier eating habits and reconnect individuals with the experience of cooking at home. As of 2018, Green Chef operates as a subsidiary of Grocery Delivery E-Services USA INC.
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