HelloWorld

EqualTo lets developers enhance SaaS products with spreadsheet functionality. The spreadsheet is the most popular programming environment for business. Spreadsheets are used in almost every company to run calculations, define logic and solve problems. But they were not designed to integrate with modern software development processes. In fact, as a developer, spreadsheets can be a real pain to work with. We've experienced the challenges of using spreadsheets in software firsthand. In our previous startups we frequently tried to integrate spreadsheet capabilities in SaaS, but found it to be incredibly difficult. The lack of modern, high-performing spreadsheet tech with a great developer experience, ultimately led to us creating our own spreadsheet tooling: EqualTo Sheets. By offering spreadsheet tech that developers love, our mission is to enable closer collaboration between engineering teams and spreadsheet users, which ultimately will lead to better software.

Mozes is the leader in mobile engagement around passion points like music, sports, entertainment, and causes. Their flagship mobile marketing platform, Mozes Connect, helps marketers activate audiences around events and create interactive experiences that drive engagement, collect data, connect to social networks and establish long-term relationships. With over 5 years of experience and 11 million participants in the Mozes network, they know what works for small and large organizations including Ford, Virgin Mobile USA, the Country Music Association, the Portland Trailblazers, and Rock the Vote. Mozes Connect enables marketers to do three things: 1) Create a mobile campaign such as voting, contesting, trivia, commerce and sharing fan-generated content on screen. 2) Promote that campaign using text, voice, QR codes, mobile web pages, and social media. 3) Manage and customize those campaigns while analyzing real-time results. In addition, they provide the strategic services necessary to leverage the power of Mozes. The company was founded in 2005 and is headquartered in Palo Alto, California. Visit us at www.mozes.com and follow us on Twitter @mozesinc.

LevelEleven is a computer software company that specializes in the fields of gamification, sales contests, KPI management, and performance management software. It serves as performance management suite for leaders of customer-facing teams to motivate, engage, and coach around key behaviors that drive results. The company was founded in 2012 and headquartered in Detroit, Michigan.

Cellit is a marketing and advertising company that built robust mobile marketing solutions with their suite of services, including text message advertising and mobile surveys for its clients. Cellit is now acquired by HelloWorld, a marketing company that offers a holistic SaaS platform to advertising market. The company was founded in March 2012, and was based in Illinois, U.S.A.