H.I.G. Capital

Kantar Media is a global leader in media measurement and analytics, providing clients with comprehensive insights into audience behavior, advertising effectiveness, and media consumption patterns. It offers data-driven solutions to help brands, agencies, and media owners optimize their marketing strategies.

Kantar, a division of WPP, is a global leader in data-driven insights and consulting. With a team of 26,500 employees across 95 countries, Kantar unites diverse expertise in market research, analytics, and consulting to provide clients with comprehensive business insights. Its services span the entire consumer cycle, aiding clients in strategic decision-making. Kantar Health, a division of Kantar, specializes in data, analytics, and research for the life sciences industry, helping clients bring safe and effective treatments to patients worldwide.

Suzy, Inc. is a marketing technology company based in New York City that specializes in creating on-demand connections between brands and consumers. By harnessing collective insights from millions of consumers worldwide, Suzy delivers real-time intelligence to help brands validate critical assumptions, develop effective marketing strategies, and optimize product offerings. The company's platform facilitates direct interactions between consumers and brands, enabling the collection of real-time consumer intelligence through ratings, reviews, and feedback. Suzy’s platform empowers companies to assess customer preferences and needs, enhancing their ability to create compelling products and marketing campaigns. Established in 2009 and formerly known as Crowdtap, Suzy is trusted by various Fortune 500 companies and challenger brands, providing them with a streamlined method for conducting research and engaging with their target audiences.