High Alpha

High Alpha, established in 2015 and headquartered in Indianapolis, Indiana, is a B2B SaaS venture studio that conceives, launches, and scales B2B SaaS companies. It provides comprehensive studio services, including design, finance, talent acquisition, marketing, branding, and go-to-market strategies. High Alpha also invests in its studio companies and other emerging B2B SaaS startups through its venture capital arm, High Alpha Capital, focusing on Series A and seed rounds. This unique venture studio model aims to reduce friction, increase velocity, and help companies achieve enterprise scale.

Aman Brar

Operating Partner

Seth Corder

Principal

Samantha Ginther

Venture Associate

Katie Kopan

Associate

Katelyn Vierk

Investor

Past deals in Marketing

Nostra AI

Series A in 2024
Nostra AI specializes in conversion optimization software aimed at enhancing the performance of direct-to-consumer brands. Its innovative Edge Delivery Engine is the first of its kind that caches dynamic content, resulting in load times that are 20% faster for e-commerce merchants. This technology not only improves website speed but also helps companies increase conversions and reduce their cost per click. By providing automation and minimizing the impact on page load times, Nostra AI enables marketers and website developers to streamline their processes, ultimately allowing them to focus on driving revenue while alleviating the burden of manual marketing tasks.

AudiencePlus

Seed Round in 2024
AudiencePlus is a media company that provides content creation services aimed at assisting marketing teams in launching their own media channels. The company focuses on helping SaaS businesses transition to media marketing by utilizing first-party intent signals to better understand their audience. This approach enables enterprises to harness their community to drive sustainable growth, optimize marketing performance, and enhance digital demand creation.

ChampionHQ

Seed Round in 2024
ChampionHQ operates as a customer marketing platform to activate your customers and fans to create post-sale marketing programs.

Escala

Venture Round in 2024
Escala provides an all-in-one CRM platform aimed at improving marketing and sales operations for businesses. The platform includes a range of digital marketing tools, such as customer relationship management, email marketing, landing pages, and automation features. By offering these integrated solutions, Escala helps businesses streamline their processes and enhance customer retention, ultimately enabling them to accelerate growth.

Tenon

Series A in 2024
Tenon is a developer of marketing work management software aimed at enhancing collaboration and efficiency for enterprise organizations. The platform provides pre-built, enterprise-grade marketing project templates and marketing-specific configurations for project tracking, allowing marketers to manage their tasks more swiftly. With features that facilitate goal setting and team alignment, Tenon streamlines project planning and improves marketing effectiveness. Its tools are designed to connect various teams within an organization, fostering cross-functional collaboration and optimizing the intake process for marketing requests.

Backstroke

Seed Round in 2024
Backstroke is a technology company that operates a generative content platform designed specifically for email marketers. The platform provides tools for creating on-brand and effective email subject lines utilizing artificial intelligence. Additionally, it offers features for preview text, mobile push notifications, and SMS messages. By streamlining the content creation process, Backstroke enables marketing teams to concentrate on more creative and strategic initiatives, ultimately enhancing their overall marketing effectiveness.

Syrup

Seed Round in 2023
Syrup is a product-led email platform designed specifically for software as a service (SaaS) businesses, focusing on revolutionizing customer communication. The platform offers an email marketing tool that enables users to create personalized email campaigns using an intuitive drag-and-drop interface. By employing a data-driven approach, Syrup allows SaaS companies to send targeted emails that engage consumers on an individual level, thereby enhancing customer retention, loyalty, and revenue growth. Through its innovative capabilities, Syrup aims to improve the effectiveness of email marketing for its clients, fostering stronger connections with their user base.

Tenon

Seed Round in 2023
Tenon is a developer of marketing work management software aimed at enhancing collaboration and efficiency for enterprise organizations. The platform provides pre-built, enterprise-grade marketing project templates and marketing-specific configurations for project tracking, allowing marketers to manage their tasks more swiftly. With features that facilitate goal setting and team alignment, Tenon streamlines project planning and improves marketing effectiveness. Its tools are designed to connect various teams within an organization, fostering cross-functional collaboration and optimizing the intake process for marketing requests.

Humankind

Seed Round in 2022
Humankind operates as a Conversational Commerce SaaS platform that enables brands and retailers to offer personalized, human-led selling experiences through SMS. This innovative approach represents a new sales channel that enhances shopper engagement and significantly boosts conversion rates, achieving increases between 500% and 1,500%, along with higher average order values. The platform utilizes advanced communication technology, including built-in AI and natural language processing, to manage numerous customer interactions efficiently. By providing hyper-personalized expert recommendations, Humankind allows businesses to deliver tailored shopping experiences akin to having a personal consultant, such as a stylist or dietician, accessible via text message. This model not only enhances customer satisfaction and loyalty but also allows brands to turn this service into a profitable channel without the need for free offerings.

Cordial

Series C in 2022
Cordial is a developer of a cross-channel messaging and data platform that empowers marketers to deliver personalized and emotionally intelligent messages to their customers. The platform enables businesses to collect, normalize, and activate real-time data from various sources within their technology stack, allowing for tailored communication that adapts to changing customer signals. By consolidating technology and eliminating data silos, Cordial helps over 200 brands, including 1-800 Contacts, La Quinta, and Revolve, create engaging brand experiences that enhance customer interactions and drive revenue. The platform facilitates real-time messaging based on customer behavior, enabling brands to connect meaningfully with consumers across all digital devices.

Humankind

Pre Seed Round in 2022
Humankind operates as a Conversational Commerce SaaS platform that enables brands and retailers to offer personalized, human-led selling experiences through SMS. This innovative approach represents a new sales channel that enhances shopper engagement and significantly boosts conversion rates, achieving increases between 500% and 1,500%, along with higher average order values. The platform utilizes advanced communication technology, including built-in AI and natural language processing, to manage numerous customer interactions efficiently. By providing hyper-personalized expert recommendations, Humankind allows businesses to deliver tailored shopping experiences akin to having a personal consultant, such as a stylist or dietician, accessible via text message. This model not only enhances customer satisfaction and loyalty but also allows brands to turn this service into a profitable channel without the need for free offerings.

DemandWell

Seed Round in 2022
DemandWell is a digital marketing platform focused on driving organic growth for businesses through an innovative approach to search engine optimization (SEO). The platform streamlines the digital marketing workflow by transforming complex SEO processes into manageable campaigns, eliminating the need for cumbersome spreadsheets and extensive data analysis. Utilizing artificial intelligence, DemandWell automates keyword strategy development and prioritizes actionable steps, helping businesses identify relevant keywords and optimize their content effectively. The platform integrates live performance data to inform decision-making and offers a suite of tools for content creation and website fixes. By consolidating keyword clusters and providing clear optimization recommendations, DemandWell empowers businesses to enhance their search rankings and establish a reliable source of organic revenue.

The Juice

Seed Round in 2022
The Juice is a content curation platform that consolidates marketing content from various sources into a single, accessible hub. It allows users, particularly marketing and sales professionals, to discover, consume, and organize a wide range of thought leadership and educational materials, including articles, podcasts, videos, and ebooks. By tailoring content to individual interests and professional roles, The Juice enables users to connect with insightful resources efficiently, enhancing their ability to engage targeted audiences and improve content performance. This platform serves as an essential tool for B2B SaaS marketers looking to streamline their content distribution and optimize brand experiences.

Casted

Series A in 2021
Casted, Inc. is a podcasting platform tailored for B2B marketers, offering a software-as-a-service solution that allows companies to create, manage, publish, promote, and measure branded podcasts. The platform enables users to host, transcribe, categorize, search, and schedule podcasts, enhancing the marketing strategies of enterprises. Casted is recognized as the first Amplified Marketing Platform, specifically designed for enterprise marketers to activate and attribute audio and video content, thereby increasing brand awareness, generating leads, and enhancing customer engagement. The company, which was incorporated in 2019 and is based in Indianapolis, has notable clients including Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Casted is backed by several investment firms such as Revolution Ventures and High Alpha Capital.

Attentive

Series D in 2020
Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

Pattern89

Seed Round in 2020
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.

Casted

Seed Round in 2020
Casted, Inc. is a podcasting platform tailored for B2B marketers, offering a software-as-a-service solution that allows companies to create, manage, publish, promote, and measure branded podcasts. The platform enables users to host, transcribe, categorize, search, and schedule podcasts, enhancing the marketing strategies of enterprises. Casted is recognized as the first Amplified Marketing Platform, specifically designed for enterprise marketers to activate and attribute audio and video content, thereby increasing brand awareness, generating leads, and enhancing customer engagement. The company, which was incorporated in 2019 and is based in Indianapolis, has notable clients including Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Casted is backed by several investment firms such as Revolution Ventures and High Alpha Capital.

Vibenomics

Seed Round in 2019
Vibenomics is an Indianapolis-based company founded in 2016 that specializes in Audio Experience Software (AES) for location-based businesses and connected cities. The company offers a comprehensive solution for managing background music, scheduled messaging, live announcements, and out-of-home advertising. By leveraging advanced digital technology and creative content, Vibenomics aims to enhance customer engagement and personalize the shopping experience. Its platform provides businesses with hierarchical control and scheduling capabilities, enabling them to effectively manage on-site marketing efforts and attract more customers.

Attentive

Series B in 2019
Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

Pattern89

Seed Round in 2018
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.

CrowdRiff

Series A in 2018
CrowdRiff is a visual marketing platform specifically designed for travel and tourism brands, founded in 2011 and based in Toronto, Canada. The platform utilizes artificial intelligence to help marketers discover and deliver high-performing visual content across various marketing channels. By combining image discovery, digital asset management, and efficient content delivery, CrowdRiff allows users to source and share visuals that resonate with their target audiences. This capability enables brands to effectively enhance their marketing efforts through the strategic use of compelling imagery.

Sigstr

Venture Round in 2018
Sigstr, Inc. is a cloud-based email signature marketing application headquartered in Indianapolis, Indiana. Founded in 2015, the company provides a platform that enables marketers to enhance their email communications by turning employee emails into an effective marketing channel. By integrating with popular customer relationship management (CRM) systems and marketing automation platforms, Sigstr allows organizations to deliver targeted advertisements to key contacts and accounts. This approach helps companies maximize the impact of each email sent by their employees, fostering stronger brand engagements. Notable clients include AT&T, Amazon, SendGrid, and Yext. Sigstr operates as a subsidiary of Terminus Software, LLC and has received funding from various venture capital firms.

Integrate

Series E in 2018
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Cordial

Series B in 2018
Cordial is a developer of a cross-channel messaging and data platform that empowers marketers to deliver personalized and emotionally intelligent messages to their customers. The platform enables businesses to collect, normalize, and activate real-time data from various sources within their technology stack, allowing for tailored communication that adapts to changing customer signals. By consolidating technology and eliminating data silos, Cordial helps over 200 brands, including 1-800 Contacts, La Quinta, and Revolve, create engaging brand experiences that enhance customer interactions and drive revenue. The platform facilitates real-time messaging based on customer behavior, enabling brands to connect meaningfully with consumers across all digital devices.

Integrate

Series E in 2018
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Sigstr

Series A in 2017
Sigstr, Inc. is a cloud-based email signature marketing application headquartered in Indianapolis, Indiana. Founded in 2015, the company provides a platform that enables marketers to enhance their email communications by turning employee emails into an effective marketing channel. By integrating with popular customer relationship management (CRM) systems and marketing automation platforms, Sigstr allows organizations to deliver targeted advertisements to key contacts and accounts. This approach helps companies maximize the impact of each email sent by their employees, fostering stronger brand engagements. Notable clients include AT&T, Amazon, SendGrid, and Yext. Sigstr operates as a subsidiary of Terminus Software, LLC and has received funding from various venture capital firms.

Integrate

Series D in 2017
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Vibenomics

Seed Round in 2017
Vibenomics is an Indianapolis-based company founded in 2016 that specializes in Audio Experience Software (AES) for location-based businesses and connected cities. The company offers a comprehensive solution for managing background music, scheduled messaging, live announcements, and out-of-home advertising. By leveraging advanced digital technology and creative content, Vibenomics aims to enhance customer engagement and personalize the shopping experience. Its platform provides businesses with hierarchical control and scheduling capabilities, enabling them to effectively manage on-site marketing efforts and attract more customers.

Pattern89

Seed Round in 2017
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.

Terminus

Series B in 2017
Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms, and accelerate sales pipeline velocity at scale

Cordial

Series A in 2017
Cordial is a developer of a cross-channel messaging and data platform that empowers marketers to deliver personalized and emotionally intelligent messages to their customers. The platform enables businesses to collect, normalize, and activate real-time data from various sources within their technology stack, allowing for tailored communication that adapts to changing customer signals. By consolidating technology and eliminating data silos, Cordial helps over 200 brands, including 1-800 Contacts, La Quinta, and Revolve, create engaging brand experiences that enhance customer interactions and drive revenue. The platform facilitates real-time messaging based on customer behavior, enabling brands to connect meaningfully with consumers across all digital devices.

CrowdRiff

Seed Round in 2016
CrowdRiff is a visual marketing platform specifically designed for travel and tourism brands, founded in 2011 and based in Toronto, Canada. The platform utilizes artificial intelligence to help marketers discover and deliver high-performing visual content across various marketing channels. By combining image discovery, digital asset management, and efficient content delivery, CrowdRiff allows users to source and share visuals that resonate with their target audiences. This capability enables brands to effectively enhance their marketing efforts through the strategic use of compelling imagery.

Sigstr

Seed Round in 2015
Sigstr, Inc. is a cloud-based email signature marketing application headquartered in Indianapolis, Indiana. Founded in 2015, the company provides a platform that enables marketers to enhance their email communications by turning employee emails into an effective marketing channel. By integrating with popular customer relationship management (CRM) systems and marketing automation platforms, Sigstr allows organizations to deliver targeted advertisements to key contacts and accounts. This approach helps companies maximize the impact of each email sent by their employees, fostering stronger brand engagements. Notable clients include AT&T, Amazon, SendGrid, and Yext. Sigstr operates as a subsidiary of Terminus Software, LLC and has received funding from various venture capital firms.
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