Phil Reed

General Partner

45 past transactions

Lendio

Series C in 2015
Lendio is a financial services company. They develop financial applications to offer online loan services. Their application connects small-business owners with banks, credit unions, and lending sources. They provide access to tools and resources to help small business owners manage their cash flow and improve their credit rating.

Sphero

Series D in 2014
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

GutCheck

Series C in 2014
GutCheck specializes in online agile market research that equips and empowers the world’s most innovative brands to unlock bold new possibilities by harnessing the power of agile technology and human empathy. We empower brands with the insights to make decisions throughout the innovation cycle and meet you where you are in the process.

Lendio

Series B in 2013
Lendio is a financial services company. They develop financial applications to offer online loan services. Their application connects small-business owners with banks, credit unions, and lending sources. They provide access to tools and resources to help small business owners manage their cash flow and improve their credit rating.

GutCheck

Series B in 2013
GutCheck specializes in online agile market research that equips and empowers the world’s most innovative brands to unlock bold new possibilities by harnessing the power of agile technology and human empathy. We empower brands with the insights to make decisions throughout the innovation cycle and meet you where you are in the process.

Sphero

Series C in 2012
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

SendGrid

Series B in 2012
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. SendGrid is a leader in email deliverability and its proven, cloud-based platform successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco.

Kapost

Seed Round in 2012
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process. Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic and more leads. Kapost customers include brands like Eloqua, Marketo, AT&T, Intel and more. Kapost also produces The Content Marketeer, a blog providing content and education for marketers.

Balihoo

Venture Round in 2012
Balihoo makes local marketing execution effective, efficient and affordable for national brands and their agencies Balihoo allows national brands to quickly and easily target customers at the local level and successfully connect them to the websites and landing pages of providers in their vicinity. Our software tackles the mundane administrative tasks (setup, maintenance, data updates, etc.) so that you can focus on optimization. Leveraging innovative technology, our engine runs consistently and continuously, thus ensuring that your campaigns stay relevant, active, and data-informed, long after setup.

Purch

Series B in 2011
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

OpenLogic

Venture Round in 2011
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

Alliance Health Networks

Venture Round in 2011
Founded in 2002, Alliance Health is building the leading performance-driven healthcare marketing platform. Their network, brands, and technologies are designed to deliver two critical objectives: greater value to the healthcare consumer and greater efficiency to the healthcare marketer. They specialize in engaging consumers online by diseases, conditions, and other important healthcare segments. By delivering valuable healthcare information about the right products and services at the right time, Alliance Health helps consumers save time and money—and ultimately make better healthcare choices. They believe that helping consumers get better care at a lower cost is essential to improving the healthcare system in this country.

Sovrn

Series E in 2011
Sovrn offers products and services to tens of thousands of online publishers that help them grow, operate their business, understand their readership, and manage consumer data. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t. The company is headquartered in Boulder, Colorado with offices in San Francisco, New York, and London.

Cradlepoint

Venture Round in 2011
Cradlepoint offers a cloud-based network solution to connect people, places, and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company’s 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile, and IoT networks while maintaining end-to-end visibility, security, and control. More than 15,000 enterprise and government organizations around the world — including 75 percent of the world’s top retailers, 50 percent of the Fortune 100, and 25 of the largest U.S. cities — rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centers in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia, and Japan.

Sphero

Series B in 2011
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

Lendio

Series A in 2011
Lendio is a financial services company. They develop financial applications to offer online loan services. Their application connects small-business owners with banks, credit unions, and lending sources. They provide access to tools and resources to help small business owners manage their cash flow and improve their credit rating.

GutCheck

Series A in 2010
GutCheck specializes in online agile market research that equips and empowers the world’s most innovative brands to unlock bold new possibilities by harnessing the power of agile technology and human empathy. We empower brands with the insights to make decisions throughout the innovation cycle and meet you where you are in the process.

Kapost

Seed Round in 2010
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process. Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic and more leads. Kapost customers include brands like Eloqua, Marketo, AT&T, Intel and more. Kapost also produces The Content Marketeer, a blog providing content and education for marketers.

SendGrid

Series A in 2010
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. SendGrid is a leader in email deliverability and its proven, cloud-based platform successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco.

Goomzee

Series A in 2010
Headquartered in the scenic northern Rocky Mountains, Goomzee provides enterprise-grade technology solutions to individuals, small business and enterprise customers worldwide. Our company began in 2003 offering hosted online storefronts to small businesses, helping them sell online with the same capabilities as sites like Amazon.com, Buy.com, etc. Our business evolved and we leveraged our deep expertise in enterprise applications and mobile technology to offer an innovative marketing platform called Realty Connect. Using text messaging technology, we deliver product or service information upon request to mobile phones throughout the United States. Goomzee's management has assisted some of the world's largest companies and brands. We leverage our expertise to offer our customers the latest technology while delivering a true return on investment. We connect buyers and sellers.

Purch

Series A in 2010
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

SendGrid

Series A in 2009
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. SendGrid is a leader in email deliverability and its proven, cloud-based platform successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco.

Everlater

Series A in 2009
Everlater is a site in which users can record travel experiences, share them with friends and family, and discover new travel ideas from social network & other travelers like you. Users can upload stories, experiences, photos, and more directly to Everlater or the site can pull items in from external services such as Flickr. There is an iPhone app that enables offline recording of travel experiences which can be synchronized and shared later. Each user and trip has a unique URL for easy sharing with friends and family on [Facebook](http://www.crunchbase.com/organization/facebook), [Twitter](http://www.crunchbase.com/organization/), and other social networks. Everlater was a [TechStars 2009](http://www.crunchbase.com/organization/techstars) company.

Gizmoz

Series C in 2009
Gizmoz has developed proprietary patented 3D and animation technology to let users express themselves by creating realistic 3D characters made from a single face photo. Gizmoz is the leader in 3D face-mapping technology, face manipulation and automatic face detection with several patents and pending patents in this field. Gizmoz provides a central service to design, manage and transport digital avatars that can be deployed in virtual worlds, online games, PC and console 3D games, social networks, video clips, greeting cards, mobile apps, as well as professional modeling and animation tools.

Vico Software

Series B in 2009
Vico Software, provides software and services to the building construction industry in Europe, the Middle East, and the Americas. The company offers Vico Office Suite, a construction-oriented 5D BIM environment; Vico Office Client that publishes 3D models from BIM authoring tools, as well as enables the client to integrate and merge multiple models from various BIM sources; and Vico Takeoff Manager that generates the accurate model-and location-based quantity takeoffs derived from 3D models. It also provides Vico Cost Planner, a cost calculation, estimating, and value engineering module; Vico Cost Explorer, which provides constant and online feedback about the status of project budget; Vico Office Online Training Program, an e-learning platform that is designed to guide the client through the Vico Office Platform; and Vico Doc Set Manager that collates and compares drawing set pages with a mouse click. In addition, the company offers project services delivery, service packages, and implementation and consulting services. Its software solutions are used by building owners, general contractors, and construction managers. The company was founded in 2007 and is based in Boulder, Colorado with additional offices in the United States, the United Kingdom, Finland, and Hungary.

Alliance Health Networks

Series C in 2009
Founded in 2002, Alliance Health Networks operates a performance-driven healthcare marketing platform aimed at enhancing the experience of healthcare consumers and improving efficiency for marketers. The company focuses on engaging consumers online through targeted outreach related to specific diseases, conditions, and healthcare segments. By providing timely and relevant healthcare information, Alliance Health enables consumers to access the right products and services, ultimately assisting them in making informed healthcare decisions. The organization is committed to improving the healthcare system by facilitating better care at lower costs for consumers.

Balihoo

Series C in 2009
Balihoo makes local marketing execution effective, efficient and affordable for national brands and their agencies Balihoo allows national brands to quickly and easily target customers at the local level and successfully connect them to the websites and landing pages of providers in their vicinity. Our software tackles the mundane administrative tasks (setup, maintenance, data updates, etc.) so that you can focus on optimization. Leveraging innovative technology, our engine runs consistently and continuously, thus ensuring that your campaigns stay relevant, active, and data-informed, long after setup.

Rebit

Series B in 2008
Backup your PC and gain peace of mind with Rebit’s award-winning computer backup solution. Rebit software is used by hundreds of thousands of users and has built a reputation for providing innovative backup solutions. Our next-generation technology combines full-system protection locally with cloud backup in a single solution. Designed to be “Ridiculously Simple,” Rebit offers an easy-to-use interface for both cloud and local backup. The seamless integration of local and cloud backup, along with the ability to backup clients and servers with a single product, provides you with enterprise level backup capabilities without the need to manage a complex, expensive product.

TopTenREVIEWS

Series A in 2008
TopTenREVIEWS provides detailed product reviews, side-by-side comparisons, helpful buying guides, articles explaining how to get the most out of a product, and an easy way to get it.

Purch

Series A in 2008
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

Balihoo

Series B in 2008
Balihoo makes local marketing execution effective, efficient and affordable for national brands and their agencies Balihoo allows national brands to quickly and easily target customers at the local level and successfully connect them to the websites and landing pages of providers in their vicinity. Our software tackles the mundane administrative tasks (setup, maintenance, data updates, etc.) so that you can focus on optimization. Leveraging innovative technology, our engine runs consistently and continuously, thus ensuring that your campaigns stay relevant, active, and data-informed, long after setup.

Clinicient

Venture Round in 2007
Clinicient is an information technology company that provides software-enabled revenue cycle management solutions for outpatient rehabilitation clinics. The company offers physical therapy software that provides patient scheduling, clinical documentation, revenue management, and management reporting services.

M2E Power

Series A in 2007
M2E Power is focused on the development of energy generation technology solutions and delivers clean technology power for mobile devices. Its technology solutions are used in military devices. M2E Power was acquired by Motionetics in July 2009. M2E Power was founded in 2006 and is based in Boise, Idaho.

Daz 3d

Series A in 2007
Founded in 2000, DAZ 3D is a 3D modeling software and content company specializing in morphable, posable human models, two of which are the most widely used 3D figures worldwide (Victoria and Michael). Used by top brands and illustrators, DAZ Studio gives amateurs and professional graphic artists a free, time saving tool to create and customize their creations. DAZ is used in film, TV, animation, video games, web design, print illustrations and more. The company houses the largest library of dynamically morphable yet fully compatible content for sale, and is a marketplace for some of the world’s best 3D artists to monetize their work. Headquartered in Salt Lake City, Utah, DAZ 3D is backed by notable venture firms, including Benchmark Capital, Columbia Capital, Highway 12 Ventures and Multiplier Capital. For more information visit www.DAZ3D.com, and follow via Facebook or Twitter.

OpenLogic

Venture Round in 2006
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

Vigilos

Venture Round in 2006
Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Carefx

Series B in 2005
Carefx's main solution "Fusionfx" helps close information gaps between hospital/IDN CIO and CMIO and healthcare IT departments. Fusionfx is able to help "synthesize disparate data into clinically relevant, user-centric workflows." The solution aims to connect the data points and make it comprehensive/understandable fo patients, payers, clinicians, and the compliance agencies who seek such information.

Carefx

Series B in 2005
Carefx's main solution "Fusionfx" helps close information gaps between hospital/IDN CIO and CMIO and healthcare IT departments. Fusionfx is able to help "synthesize disparate data into clinically relevant, user-centric workflows." The solution aims to connect the data points and make it comprehensive/understandable fo patients, payers, clinicians, and the compliance agencies who seek such information.

OpenLogic

Series A in 2005
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

Dedicated Devices

Series B in 2005
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Dedicated Devices

Series A in 2004
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Attensity

Series B in 2003
Attensity is a provider of corporate insight solutions based on proprietary data contextualization for Global 1000 companies. As a pioneer in natural language processing and sentiment analysis, Attensity’s solutions identify relevant and accurate information from multi-channel data sources using highly sophisticated and patented semantic technologies, analytics and context based discovery. Using Attensity’s integrated solutions, enterprise companies can interpret and “understand” massive amounts of structured and unstructured data from many different sources, thereby helping to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, and help inform business strategies.

Carefx

Series A in 2003
Carefx's main solution "Fusionfx" helps close information gaps between hospital/IDN CIO and CMIO and healthcare IT departments. Fusionfx is able to help "synthesize disparate data into clinically relevant, user-centric workflows." The solution aims to connect the data points and make it comprehensive/understandable fo patients, payers, clinicians, and the compliance agencies who seek such information.

Vigilos

Series A in 2002
Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Telemetric

Series A in 2002
Telemetric Corporation provides wireless communication and information solutions for the utility industry. The company offers a suite of communications hardware, network services, and software to deliver communication solutions. Telemetric Corporation was founded in 1999 and is based in Boise, Idaho. As of July 1, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd. As of June 30, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd.
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