Highway 12 Ventures

Highway 12 Ventures, established in 2001 and based in Boise, is a private equity firm that focuses on early-stage companies in the United States. They prioritize investing in passionate individuals who are dedicated to the ideas and principles behind their businesses. These individuals are known for their resilience, willingness to take on new challenges, and entrepreneurial spirit, seeking innovative paths and better solutions in their respective fields. Highway 12 Ventures emphasizes backing people rather than just companies, supporting those who embody a strong drive for success and growth.

Gerard H. Langeler

Former Member of Advisory Board

Phil Reed

General Partner

44 past transactions

GutCheck

Series A in 2010
GutCheck is a marketing research company that specializes in the fields of online market research, on-demand consumer insights, and one-on-one online interviews. The company offers a qualitative platform that enables companies, businesses, and organizations to their target audience. GutCheck was founded in 2009 and headquartered in Denver, Colorado.

Purch

Series A in 2008
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

Balihoo

Venture Round in 2012
Balihoo makes local marketing execution effective, efficient and affordable for national brands and their agencies Balihoo allows national brands to quickly and easily target customers at the local level and successfully connect them to the websites and landing pages of providers in their vicinity. Our software tackles the mundane administrative tasks (setup, maintenance, data updates, etc.) so that you can focus on optimization. Leveraging innovative technology, our engine runs consistently and continuously, thus ensuring that your campaigns stay relevant, active, and data-informed, long after setup.

Daz 3d

Series A in 2007
Daz Productions, Inc., doing business as Daz 3D, develops 3D models and 3D software solutions. The company provides 3D models and content for movies, video games, and comic books. It also sells its products online. The company was founded in 2000 and is based in Salt Lake City, Utah.

OpenLogic

Series A in 2005
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

M2E Power

Series A in 2007
M2E Power is focused on the development of energy generation technology solutions and delivers clean technology power for mobile devices. Its technology solutions are used in military devices. M2E Power was acquired by Motionetics in July 2009. M2E Power was founded in 2006 and is based in Boise, Idaho.

Cradlepoint

Venture Round in 2011
Cradlepoint offers a cloud-based network solution to connect people, places, and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company’s 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile, and IoT networks while maintaining end-to-end visibility, security, and control. More than 15,000 enterprise and government organizations around the world — including 75 percent of the world’s top retailers, 50 percent of the Fortune 100, and 25 of the largest U.S. cities — rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centers in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia, and Japan.

Rebit

Series B in 2008
Backup your PC and gain peace of mind with Rebit’s award-winning computer backup solution. Rebit software is used by hundreds of thousands of users and has built a reputation for providing innovative backup solutions. Our next-generation technology combines full-system protection locally with cloud backup in a single solution. Designed to be “Ridiculously Simple,” Rebit offers an easy-to-use interface for both cloud and local backup. The seamless integration of local and cloud backup, along with the ability to backup clients and servers with a single product, provides you with enterprise level backup capabilities without the need to manage a complex, expensive product.

Dedicated Devices

Series B in 2005
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Gizmoz

Series C in 2009
Gizmoz has developed proprietary patented 3D and animation technology to let users express themselves by creating realistic 3D characters made from a single face photo. Gizmoz is the leader in 3D face-mapping technology, face manipulation and automatic face detection with several patents and pending patents in this field. Gizmoz provides a central service to design, manage and transport digital avatars that can be deployed in virtual worlds, online games, PC and console 3D games, social networks, video clips, greeting cards, mobile apps, as well as professional modeling and animation tools.

Dedicated Devices

Series A in 2004
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

OpenLogic

Venture Round in 2011
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

GutCheck

Series B in 2013
GutCheck is a marketing research company that specializes in the fields of online market research, on-demand consumer insights, and one-on-one online interviews. The company offers a qualitative platform that enables companies, businesses, and organizations to their target audience. GutCheck was founded in 2009 and headquartered in Denver, Colorado.

Clinicient

Venture Round in 2007
Clinicient is an information technology company that provides software-enabled revenue cycle management solutions for outpatient rehabilitation clinics. The company offers physical therapy software that provides patient scheduling, clinical documentation, revenue management, and management reporting services. The company was founded in 1998 and is headquartered in Portland, Oregon.

SendGrid

Series A in 2010
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. SendGrid is a leader in email deliverability and its proven, cloud-based platform successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco.

TopTenREVIEWS

Series A in 2008
TopTenREVIEWS provides detailed product reviews, side-by-side comparisons, helpful buying guides, articles explaining how to get the most out of a product, and an easy way to get it.

SendGrid

Series A in 2009
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. SendGrid is a leader in email deliverability and its proven, cloud-based platform successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco.

Alliance Health Networks

Series C in 2009
Founded in 2002, Alliance Health is building the leading performance-driven healthcare marketing platform. Their network, brands, and technologies are designed to deliver two critical objectives: greater value to the healthcare consumer and greater efficiency to the healthcare marketer. They specialize in engaging consumers online by diseases, conditions, and other important healthcare segments. By delivering valuable healthcare information about the right products and services at the right time, Alliance Health helps consumers save time and money—and ultimately make better healthcare choices. They believe that helping consumers get better care at a lower cost is essential to improving the healthcare system in this country.

Balihoo

Series C in 2009
Balihoo makes local marketing execution effective, efficient and affordable for national brands and their agencies Balihoo allows national brands to quickly and easily target customers at the local level and successfully connect them to the websites and landing pages of providers in their vicinity. Our software tackles the mundane administrative tasks (setup, maintenance, data updates, etc.) so that you can focus on optimization. Leveraging innovative technology, our engine runs consistently and continuously, thus ensuring that your campaigns stay relevant, active, and data-informed, long after setup.

Telemetric

Series A in 2002
Telemetric Corporation provides wireless communication and information solutions for the utility industry. The company offers a suite of communications hardware, network services, and software to deliver communication solutions. Telemetric Corporation was founded in 1999 and is based in Boise, Idaho. As of July 1, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd. As of June 30, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd.

Carefx

Series A in 2003
Carefx's main solution "Fusionfx" helps close information gaps between hospital/IDN CIO and CMIO and healthcare IT departments. Fusionfx is able to help "synthesize disparate data into clinically relevant, user-centric workflows." The solution aims to connect the data points and make it comprehensive/understandable fo patients, payers, clinicians, and the compliance agencies who seek such information.

SendGrid

Series B in 2012
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. SendGrid is a leader in email deliverability and its proven, cloud-based platform successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco.

Sphero

Series C in 2012
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

GutCheck

Series C in 2014
GutCheck is a marketing research company that specializes in the fields of online market research, on-demand consumer insights, and one-on-one online interviews. The company offers a qualitative platform that enables companies, businesses, and organizations to their target audience. GutCheck was founded in 2009 and headquartered in Denver, Colorado.

Lendio

Series B in 2013
Lendio develops a financial application designed to offer online loan service. Its offers a platform for connecting small-business owners with active banks, credit unions, and other lending sources, enabling start-ups and small size organization to get funding for their growth. The company was founded in 2011 and is headquartered in Lehi, Utah.

Vigilos

Series A in 2002
Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Balihoo

Series B in 2008
Balihoo makes local marketing execution effective, efficient and affordable for national brands and their agencies Balihoo allows national brands to quickly and easily target customers at the local level and successfully connect them to the websites and landing pages of providers in their vicinity. Our software tackles the mundane administrative tasks (setup, maintenance, data updates, etc.) so that you can focus on optimization. Leveraging innovative technology, our engine runs consistently and continuously, thus ensuring that your campaigns stay relevant, active, and data-informed, long after setup.

Lendio

Series C in 2015
Lendio develops a financial application designed to offer online loan service. Its offers a platform for connecting small-business owners with active banks, credit unions, and other lending sources, enabling start-ups and small size organization to get funding for their growth. The company was founded in 2011 and is headquartered in Lehi, Utah.

Attensity

Series B in 2003
Attensity is a provider of corporate insight solutions based on proprietary data contextualization for Global 1000 companies. As a pioneer in natural language processing and sentiment analysis, Attensity’s solutions identify relevant and accurate information from multi-channel data sources using highly sophisticated and patented semantic technologies, analytics and context based discovery. Using Attensity’s integrated solutions, enterprise companies can interpret and “understand” massive amounts of structured and unstructured data from many different sources, thereby helping to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, and help inform business strategies.

Vigilos

Venture Round in 2006
Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Lendio

Series A in 2011
Lendio develops a financial application designed to offer online loan service. Its offers a platform for connecting small-business owners with active banks, credit unions, and other lending sources, enabling start-ups and small size organization to get funding for their growth. The company was founded in 2011 and is headquartered in Lehi, Utah.

Sphero

Series B in 2011
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

Everlater

Series A in 2009
Everlater is a site in which users can record travel experiences, share them with friends and family, and discover new travel ideas from social network & other travelers like you. Users can upload stories, experiences, photos, and more directly to Everlater or the site can pull items in from external services such as Flickr. There is an iPhone app that enables offline recording of travel experiences which can be synchronized and shared later. Each user and trip has a unique URL for easy sharing with friends and family on [Facebook](http://www.crunchbase.com/organization/facebook), [Twitter](http://www.crunchbase.com/organization/), and other social networks. Everlater was a [TechStars 2009](http://www.crunchbase.com/organization/techstars) company.

Kapost

Seed Round in 2010
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process. Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic and more leads. Kapost customers include brands like Eloqua, Marketo, AT&T, Intel and more. Kapost also produces The Content Marketeer, a blog providing content and education for marketers.

Carefx

Series B in 2005
Carefx's main solution "Fusionfx" helps close information gaps between hospital/IDN CIO and CMIO and healthcare IT departments. Fusionfx is able to help "synthesize disparate data into clinically relevant, user-centric workflows." The solution aims to connect the data points and make it comprehensive/understandable fo patients, payers, clinicians, and the compliance agencies who seek such information.

Purch

Series B in 2011
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

Alliance Health Networks

Venture Round in 2011
Founded in 2002, Alliance Health is building the leading performance-driven healthcare marketing platform. Their network, brands, and technologies are designed to deliver two critical objectives: greater value to the healthcare consumer and greater efficiency to the healthcare marketer. They specialize in engaging consumers online by diseases, conditions, and other important healthcare segments. By delivering valuable healthcare information about the right products and services at the right time, Alliance Health helps consumers save time and money—and ultimately make better healthcare choices. They believe that helping consumers get better care at a lower cost is essential to improving the healthcare system in this country.

OpenLogic

Venture Round in 2006
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

Kapost

Seed Round in 2012
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process. Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic and more leads. Kapost customers include brands like Eloqua, Marketo, AT&T, Intel and more. Kapost also produces The Content Marketeer, a blog providing content and education for marketers.

Goomzee

Series A in 2010
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers of real estate properties at the point-of-interest. The company’s products include Realty Connect and Mobile Virtual Tours that assist real estate professionals to get listings, acquire leads, and close sales. Its platform enables buyers to search and view properties on their cell phone either at the property, or from anywhere, and control and convert their leads in to sales. The company was founded in 2003 and is based in Missoula, Montana.

Sphero

Series D in 2014
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

Carefx

Series B in 2005
Carefx's main solution "Fusionfx" helps close information gaps between hospital/IDN CIO and CMIO and healthcare IT departments. Fusionfx is able to help "synthesize disparate data into clinically relevant, user-centric workflows." The solution aims to connect the data points and make it comprehensive/understandable fo patients, payers, clinicians, and the compliance agencies who seek such information.

Purch

Series A in 2010
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.