Highway 12 Ventures

Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

Sphero is a company that integrates robotic and digital technology to create smartphone-controlled robots and STEAM-based educational tools. Established in 2010, Sphero has pioneered the connected play movement, offering immersive entertainment experiences that stimulate creativity and redefine play. The company focuses on transforming K-12 education by providing accessible tools that promote exploration, imagination, and perseverance in coding, science, music, and the arts. Sphero's products are designed to engage learners of all backgrounds and abilities, helping them discover their interests and equipping them with essential skills for future innovation. Through its innovative approach, Sphero aims to inspire the next generation of changemakers.

GutCheck is a provider of an online qualitative market research platform that focuses on addressing critical business questions. The company employs innovative technology and agile human experience intelligence to offer clients insights that enhance their decision-making throughout the innovation cycle. By prioritizing authentic and contextualized human experiences, GutCheck helps brands better understand their target audiences, allowing them to create improved experiences across various customer touchpoints. The platform is designed to deliver quick, economical, and convenient services at scale, empowering innovative brands to unlock new possibilities and effectively navigate the complexities of market research.

Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

GutCheck is a provider of an online qualitative market research platform that focuses on addressing critical business questions. The company employs innovative technology and agile human experience intelligence to offer clients insights that enhance their decision-making throughout the innovation cycle. By prioritizing authentic and contextualized human experiences, GutCheck helps brands better understand their target audiences, allowing them to create improved experiences across various customer touchpoints. The platform is designed to deliver quick, economical, and convenient services at scale, empowering innovative brands to unlock new possibilities and effectively navigate the complexities of market research.

Sphero is a company that integrates robotic and digital technology to create smartphone-controlled robots and STEAM-based educational tools. Established in 2010, Sphero has pioneered the connected play movement, offering immersive entertainment experiences that stimulate creativity and redefine play. The company focuses on transforming K-12 education by providing accessible tools that promote exploration, imagination, and perseverance in coding, science, music, and the arts. Sphero's products are designed to engage learners of all backgrounds and abilities, helping them discover their interests and equipping them with essential skills for future innovation. Through its innovative approach, Sphero aims to inspire the next generation of changemakers.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Balihoo, Inc. is a provider of automated marketing software solutions specifically designed for hyper-local campaigns, catering primarily to national brands and their agencies. Established in 2004 and headquartered in Boise, Idaho, with an additional office in Chicago, Balihoo offers a suite of tools that includes Local Websites, Local Paid Search, Local Email, Local Direct Mail, Social Media integration, an Ad Builder, and a Co-op solution for managing fund transfers. These tools enable brands to effectively target local customers, enhance their online presence, and streamline marketing efforts by handling administrative tasks such as setup and data updates. Balihoo's innovative technology ensures that marketing campaigns remain relevant and data-driven, allowing for real-time reporting and collaboration between marketing teams and local affiliates, thereby improving overall marketing effectiveness.

Kapost is a software company specializing in content marketing solutions for businesses. Its platform facilitates the entire content marketing process, from ideation to analytics, helping companies generate more traffic and leads. Kapost serves prominent brands such as Eloqua, Marketo, AT&T, and Intel. Additionally, it publishes The Content Marketeer, an educational blog for marketers.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Founded in 2003 and based in Ogden, Utah, with additional offices in major cities including Los Angeles, New York, Boston, and Paris, Purch operates a diverse portfolio of digital brands that blend commerce and content across various product categories. The company provides consumers with relevant information through in-depth product reviews, comparisons, and articles from respected reviewers, enabling informed purchasing decisions. It facilitates over $1 billion in annual commerce through its brands, which include Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on connecting intent-based buyers and sellers, Purch attracts more than 100 million users monthly, making it a leading source for buying advice across over 1,200 product categories.

OpenLogic is a provider of cloud-based open source software management services, specializing in support, governance, provisioning, consulting, and training solutions for enterprises. The company offers a platform known as OpenLogic Exchange, which empowers software development teams to effectively utilize and benefit from the extensive range of open source software available. By focusing on maximizing the advantages of open source technologies, OpenLogic aids organizations in safely integrating these resources into their operations, ensuring both compliance and optimal performance.

Founded in 2002, Alliance Health Networks operates a performance-driven healthcare marketing platform aimed at enhancing the experience of healthcare consumers and improving efficiency for marketers. The company focuses on engaging consumers online through targeted outreach related to specific diseases, conditions, and healthcare segments. By providing timely and relevant healthcare information, Alliance Health enables consumers to access the right products and services, ultimately assisting them in making informed healthcare decisions. The organization is committed to improving the healthcare system by facilitating better care at lower costs for consumers.

Sovrn is a provider of tools and services designed for online publishers and content creators. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, the company focuses on helping publishers monetize their content through advertising and commerce solutions. Its offerings include software that streamlines advertising operations and enhances commerce capabilities, as well as data, reporting, and analytics tools that enable publishers to consolidate reporting and gain insights into audience engagement. By empowering clients to better understand their readership and manage consumer data, Sovrn assists them in optimizing their operations and fostering growth in their businesses.

CradlePoint, Inc. is a provider of secure cloud-managed networking solutions designed for the Distributed Enterprise, specializing in 3G, 4G, LTE, and 5G technologies. Founded in 2004 and headquartered in Boise, Idaho, the company offers a range of products including wireless routers, edge defense solutions, and the Cradlepoint NetCloud platform. This platform extends the capabilities of multi-function routers and IoT gateways with cloud-based management and software-defined networking services. CradlePoint’s solutions enable organizations to maintain connectivity and security across diverse environments, including branches, mobile workforces, and IoT networks. The company serves over 15,000 enterprise and government customers globally, including many of the world's top retailers and Fortune 100 companies. With additional offices in the UK, Australia, and Japan, CradlePoint's technology supports seamless and secure connections for critical sites, workforces, vehicles, and devices.

Sphero is a company that integrates robotic and digital technology to create smartphone-controlled robots and STEAM-based educational tools. Established in 2010, Sphero has pioneered the connected play movement, offering immersive entertainment experiences that stimulate creativity and redefine play. The company focuses on transforming K-12 education by providing accessible tools that promote exploration, imagination, and perseverance in coding, science, music, and the arts. Sphero's products are designed to engage learners of all backgrounds and abilities, helping them discover their interests and equipping them with essential skills for future innovation. Through its innovative approach, Sphero aims to inspire the next generation of changemakers.

Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

GutCheck is a provider of an online qualitative market research platform that focuses on addressing critical business questions. The company employs innovative technology and agile human experience intelligence to offer clients insights that enhance their decision-making throughout the innovation cycle. By prioritizing authentic and contextualized human experiences, GutCheck helps brands better understand their target audiences, allowing them to create improved experiences across various customer touchpoints. The platform is designed to deliver quick, economical, and convenient services at scale, empowering innovative brands to unlock new possibilities and effectively navigate the complexities of market research.

Kapost is a software company specializing in content marketing solutions for businesses. Its platform facilitates the entire content marketing process, from ideation to analytics, helping companies generate more traffic and leads. Kapost serves prominent brands such as Eloqua, Marketo, AT&T, and Intel. Additionally, it publishes The Content Marketeer, an educational blog for marketers.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Goomzee Corporation is a mobile marketing technology company based in Missoula, Montana, founded in 2003. It specializes in connecting buyers and sellers of real estate properties through its innovative platform. Goomzee's flagship products, Realty Connect and Mobile Virtual Tours, support real estate professionals by facilitating the acquisition of leads, enhancing property listings, and streamlining the sales process. The platform allows prospective buyers to search for and view properties via their mobile phones, whether at the location or remotely. Goomzee's expertise extends beyond real estate, as it originally provided hosted online storefronts for small businesses, enabling them to compete with larger e-commerce platforms. The company is committed to delivering enterprise-grade technology solutions that yield a significant return on investment for its clients.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Founded in 2003 and based in Ogden, Utah, with additional offices in major cities including Los Angeles, New York, Boston, and Paris, Purch operates a diverse portfolio of digital brands that blend commerce and content across various product categories. The company provides consumers with relevant information through in-depth product reviews, comparisons, and articles from respected reviewers, enabling informed purchasing decisions. It facilitates over $1 billion in annual commerce through its brands, which include Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on connecting intent-based buyers and sellers, Purch attracts more than 100 million users monthly, making it a leading source for buying advice across over 1,200 product categories.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Everlater is a platform designed for travelers to document their journeys and share their experiences with friends and family. Users can create travel journals by uploading stories, photos, and experiences directly to the site or by importing content from external services like Flickr. The platform features an iPhone app that allows for offline recording of travel experiences, which can later be synchronized and shared. Each user and trip is assigned a unique URL, facilitating easy sharing across social networks. Everlater aims to inspire users by enabling them to discover new travel ideas through the contributions of other travelers. The company was part of the TechStars 2009 program.

Gizmoz specializes in proprietary patented 3D and animation technology that enables users to create realistic 3D characters from a single face photo. The company is recognized as a leader in 3D face-mapping technology, face manipulation, and automatic face detection, holding several patents and pending patents in these areas. Gizmoz offers a central service for designing, managing, and transporting digital avatars suitable for deployment in various platforms, including virtual worlds, online and console games, social networks, video clips, greeting cards, and mobile applications. Additionally, Gizmoz provides professional modeling and animation tools, catering to diverse creative needs.

Vico Software is a provider of software and services tailored for the building construction industry, operating across Europe, the Middle East, and the Americas. Founded in 2007 and headquartered in Boulder, Colorado, the company specializes in a range of solutions that enhance project management and efficiency. Its flagship product, the Vico Office Suite, features a construction-oriented 5D BIM environment, which includes tools such as the Vico Office Client for publishing and integrating 3D models from various sources, and the Vico Takeoff Manager for generating precise quantity takeoffs based on these models. Additionally, Vico Software offers the Vico Cost Planner for cost estimation and value engineering, as well as the Vico Cost Explorer for real-time budget monitoring. The company also provides an online training program to assist users in navigating its software, along with project services delivery and consulting. Vico Software's offerings cater to building owners, general contractors, and construction managers, enhancing their operational capabilities in the construction process.

Founded in 2002, Alliance Health Networks operates a performance-driven healthcare marketing platform aimed at enhancing the experience of healthcare consumers and improving efficiency for marketers. The company focuses on engaging consumers online through targeted outreach related to specific diseases, conditions, and healthcare segments. By providing timely and relevant healthcare information, Alliance Health enables consumers to access the right products and services, ultimately assisting them in making informed healthcare decisions. The organization is committed to improving the healthcare system by facilitating better care at lower costs for consumers.

Balihoo, Inc. is a provider of automated marketing software solutions specifically designed for hyper-local campaigns, catering primarily to national brands and their agencies. Established in 2004 and headquartered in Boise, Idaho, with an additional office in Chicago, Balihoo offers a suite of tools that includes Local Websites, Local Paid Search, Local Email, Local Direct Mail, Social Media integration, an Ad Builder, and a Co-op solution for managing fund transfers. These tools enable brands to effectively target local customers, enhance their online presence, and streamline marketing efforts by handling administrative tasks such as setup and data updates. Balihoo's innovative technology ensures that marketing campaigns remain relevant and data-driven, allowing for real-time reporting and collaboration between marketing teams and local affiliates, thereby improving overall marketing effectiveness.

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TopTenREVIEWS provides detailed product reviews, side-by-side comparisons, helpful buying guides, articles explaining how to get the most out of a product, and an easy way to get it.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Founded in 2003 and based in Ogden, Utah, with additional offices in major cities including Los Angeles, New York, Boston, and Paris, Purch operates a diverse portfolio of digital brands that blend commerce and content across various product categories. The company provides consumers with relevant information through in-depth product reviews, comparisons, and articles from respected reviewers, enabling informed purchasing decisions. It facilitates over $1 billion in annual commerce through its brands, which include Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on connecting intent-based buyers and sellers, Purch attracts more than 100 million users monthly, making it a leading source for buying advice across over 1,200 product categories.

Balihoo, Inc. is a provider of automated marketing software solutions specifically designed for hyper-local campaigns, catering primarily to national brands and their agencies. Established in 2004 and headquartered in Boise, Idaho, with an additional office in Chicago, Balihoo offers a suite of tools that includes Local Websites, Local Paid Search, Local Email, Local Direct Mail, Social Media integration, an Ad Builder, and a Co-op solution for managing fund transfers. These tools enable brands to effectively target local customers, enhance their online presence, and streamline marketing efforts by handling administrative tasks such as setup and data updates. Balihoo's innovative technology ensures that marketing campaigns remain relevant and data-driven, allowing for real-time reporting and collaboration between marketing teams and local affiliates, thereby improving overall marketing effectiveness.

Clinicient, Inc. is a technology company specializing in software solutions for physical therapy and outpatient rehabilitation clinics. Founded in 1998 and based in Portland, Oregon, Clinicient provides a comprehensive suite of services including electronic medical records (EMR), billing software, and revenue cycle management solutions. Its key offerings include TotalInsight, which integrates cloud-based EMR with outsourced billing services and data-driven coaching, and PracticeInsight, a unified system for EMR and billing. Clinicient also develops customized EMR solutions for therapy providers, as well as Medicare-related services such as functional limitation reporting and claim management. The company's platform aims to enhance operational efficiency for its clients by optimizing payments, minimizing denials, and streamlining billing processes.

M2E Power, founded in 2006 and based in Boise, Idaho, specializes in the development of innovative energy generation technology solutions aimed at providing clean power for mobile devices. The company creates batteries that utilize a micro generator capable of converting kinetic energy into electrical power, which is applicable in both military and consumer mobile devices. M2E Power's focus on energy generation technology positions it at the intersection of clean technology and mobile power solutions. In 2009, the company was acquired by Motionetics, further enhancing its capabilities and market reach.

Daz Productions, Inc., known as Daz 3D, is a company specializing in the development of 3D models and software solutions. Established in 2000 and based in Salt Lake City, Utah, Daz 3D offers a wide range of 3D content used in movies, video games, comic books, and various forms of digital media. The company is particularly recognized for its morphable and posable human models, such as Victoria and Michael, which are among the most popular 3D figures globally. Daz Studio, the company's flagship software, is available for free and enables both amateur and professional artists to create and customize 3D graphics efficiently. In addition to its software, Daz 3D maintains a large library of compatible content for sale and serves as a marketplace for 3D artists to showcase and sell their work. The company has garnered support from notable venture capital firms, enhancing its position in the 3D modeling industry.

OpenLogic is a provider of cloud-based open source software management services, specializing in support, governance, provisioning, consulting, and training solutions for enterprises. The company offers a platform known as OpenLogic Exchange, which empowers software development teams to effectively utilize and benefit from the extensive range of open source software available. By focusing on maximizing the advantages of open source technologies, OpenLogic aids organizations in safely integrating these resources into their operations, ensuring both compliance and optimal performance.

Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Carefx is a provider of information technology solutions tailored for healthcare organizations in North America and Europe. The company's primary offering, Fusionfx, is a suite of interoperable workflow and analytics solutions designed to streamline clinical and business processes. Fusionfx synthesizes disparate data into clinically relevant, user-centric workflows, facilitating better communication between hospital and integrated delivery network executives, healthcare IT departments, and care providers. This solution enables stakeholders, including patients, payers, clinicians, and compliance agencies, to access comprehensive and understandable information, thus enhancing accountability and transparency in operations.

Carefx is a provider of information technology solutions tailored for healthcare organizations in North America and Europe. The company's primary offering, Fusionfx, is a suite of interoperable workflow and analytics solutions designed to streamline clinical and business processes. Fusionfx synthesizes disparate data into clinically relevant, user-centric workflows, facilitating better communication between hospital and integrated delivery network executives, healthcare IT departments, and care providers. This solution enables stakeholders, including patients, payers, clinicians, and compliance agencies, to access comprehensive and understandable information, thus enhancing accountability and transparency in operations.

OpenLogic is a provider of cloud-based open source software management services, specializing in support, governance, provisioning, consulting, and training solutions for enterprises. The company offers a platform known as OpenLogic Exchange, which empowers software development teams to effectively utilize and benefit from the extensive range of open source software available. By focusing on maximizing the advantages of open source technologies, OpenLogic aids organizations in safely integrating these resources into their operations, ensuring both compliance and optimal performance.

Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Attensity is a provider of corporate insight solutions that specializes in omni-channel customer communications. The company utilizes proprietary data contextualization and advanced natural language processing techniques to extract meaningful information from both structured and unstructured data across multiple channels. Its unique analytics and semantic technologies enable Global 1000 companies to effectively interpret significant volumes of data, enhancing their ability to understand customer sentiment and improve overall customer experience. By leveraging Attensity’s integrated solutions, businesses can manage brand equity, increase revenue, mitigate risks, and make informed strategic decisions based on comprehensive data insights.

Carefx is a provider of information technology solutions tailored for healthcare organizations in North America and Europe. The company's primary offering, Fusionfx, is a suite of interoperable workflow and analytics solutions designed to streamline clinical and business processes. Fusionfx synthesizes disparate data into clinically relevant, user-centric workflows, facilitating better communication between hospital and integrated delivery network executives, healthcare IT departments, and care providers. This solution enables stakeholders, including patients, payers, clinicians, and compliance agencies, to access comprehensive and understandable information, thus enhancing accountability and transparency in operations.

Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Telemetric Corporation specializes in wireless communication and information solutions tailored for the utility industry. Founded in 1999 and headquartered in Boise, Idaho, the company provides a comprehensive range of communications hardware, network services, and software designed to enhance operational efficiency and connectivity in utility operations. As of July 2009, Telemetric operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd., enabling it to leverage additional resources and expertise in delivering its communication solutions.