Highway 12 Ventures

Lendio, Inc. operates an online lending marketplace that connects small business owners with various lenders across the United States. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform that allows business owners to compare and secure a range of financing options, including short-term and long-term loans, business lines of credit, startup loans, equipment financing, and merchant cash advances. The platform caters to diverse funding needs, supporting various types of businesses, including those owned by women. Lendio aims to simplify the lending process for small businesses by facilitating access to financial resources necessary for growth and development. The company was previously known as Funding Universe, Inc. before rebranding to Lendio in February 2011.

Sphero is a developer of smartphone-controlled robots and STEAM-based educational tools aimed at transforming how children learn and engage with technology. Since its inception in 2010, the company has been at the forefront of the connected play revolution, combining robotic and digital technologies to create immersive experiences that inspire creativity and exploration. Sphero's products promote learning in coding, science, music, and the arts, making them accessible to K-12 students of diverse backgrounds and abilities. By encouraging imagination and perseverance, Sphero equips learners with essential skills for the future, fostering the next generation of innovators and changemakers.

GutCheck is a marketing research company based in Denver, Colorado, founded in 2009. It specializes in online market research and provides on-demand consumer insights through a qualitative platform. The company facilitates one-on-one online interviews, enabling businesses and organizations to connect with their target audiences effectively. GutCheck aims to innovate the market research process by offering real-time, affordable solutions tailored to meet the needs of its clients.

Lendio, Inc. operates an online lending marketplace that connects small business owners with various lenders across the United States. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform that allows business owners to compare and secure a range of financing options, including short-term and long-term loans, business lines of credit, startup loans, equipment financing, and merchant cash advances. The platform caters to diverse funding needs, supporting various types of businesses, including those owned by women. Lendio aims to simplify the lending process for small businesses by facilitating access to financial resources necessary for growth and development. The company was previously known as Funding Universe, Inc. before rebranding to Lendio in February 2011.

GutCheck is a marketing research company based in Denver, Colorado, founded in 2009. It specializes in online market research and provides on-demand consumer insights through a qualitative platform. The company facilitates one-on-one online interviews, enabling businesses and organizations to connect with their target audiences effectively. GutCheck aims to innovate the market research process by offering real-time, affordable solutions tailored to meet the needs of its clients.

Sphero is a developer of smartphone-controlled robots and STEAM-based educational tools aimed at transforming how children learn and engage with technology. Since its inception in 2010, the company has been at the forefront of the connected play revolution, combining robotic and digital technologies to create immersive experiences that inspire creativity and exploration. Sphero's products promote learning in coding, science, music, and the arts, making them accessible to K-12 students of diverse backgrounds and abilities. By encouraging imagination and perseverance, Sphero equips learners with essential skills for the future, fostering the next generation of innovators and changemakers.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that enables businesses to effectively engage with their customers through email. Founded in 2009, SendGrid offers a cloud-based platform that includes a variety of services designed for developers and marketers. Its Email API allows developers to integrate email functionality into their applications, enhancing the user experience. Additionally, the Marketing Campaigns service enables marketers to manage customer contact lists, create and test email templates, and analyze campaign performance. Furthermore, SendGrid provides expert services to help businesses optimize their email delivery. The platform is recognized for its reliability and ability to deliver over 30 billion emails each month, serving a diverse range of clients from technology companies to traditional enterprises.

Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.

Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Operating a portfolio of digital brands, Purch integrates commerce and content across various product categories, enabling informed purchasing choices before, during, and after transactions. The company facilitates more than $1 billion annually in commerce through its technology-driven marketplace, which includes well-known brands such as Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on providing relevant information through expert reviews, comparisons, and community insights, Purch attracts over 100 million users each month, positioning itself as a leading source for buying advice across more than 1,200 product categories. Established in 2003 and originally named TechMediaNetwork, Inc., Purch operates from multiple locations, including Ogden, Utah, and Paris, France.

OpenLogic is a provider of cloud-based management services for open source software, specializing in support, governance, provisioning, consulting, and training solutions. The company aims to help enterprises effectively utilize open source software by offering a platform called OpenLogic Exchange. This platform enables software development teams to access and leverage a wide array of open source resources, enhancing their innovation and productivity. Through its comprehensive services, OpenLogic assists organizations in maximizing the benefits of open source while ensuring safe and compliant usage.

Founded in 2002, Alliance Health Networks operates a performance-driven healthcare marketing platform aimed at enhancing the experience of healthcare consumers and improving efficiency for marketers. The company focuses on engaging consumers online through targeted outreach related to specific diseases, conditions, and healthcare segments. By providing timely and relevant healthcare information, Alliance Health enables consumers to access the right products and services, ultimately assisting them in making informed healthcare decisions. The organization is committed to improving the healthcare system by facilitating better care at lower costs for consumers.

Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.

Cradlepoint, Inc. specializes in secure cloud-managed networking solutions, primarily for the Distributed Enterprise. The company provides a range of products, including wireless routers and ruggedized gateways that support 3G, 4G LTE, and 5G connectivity. Its flagship platform, Cradlepoint NetCloud, integrates cloud-based management with software-defined networking services, enabling enterprises to efficiently connect and manage their branch, mobile workforce, vehicle, and Internet of Things (IoT) networks. Cradlepoint's solutions ensure end-to-end visibility and security for over 15,000 clients globally, including a significant portion of the top retailers and Fortune 100 companies. Founded in 2004 and headquartered in Boise, Idaho, Cradlepoint also maintains offices in the United Kingdom, Australia, and Japan, serving as a vital partner for service providers looking to enhance their managed service offerings.

Sphero is a developer of smartphone-controlled robots and STEAM-based educational tools aimed at transforming how children learn and engage with technology. Since its inception in 2010, the company has been at the forefront of the connected play revolution, combining robotic and digital technologies to create immersive experiences that inspire creativity and exploration. Sphero's products promote learning in coding, science, music, and the arts, making them accessible to K-12 students of diverse backgrounds and abilities. By encouraging imagination and perseverance, Sphero equips learners with essential skills for the future, fostering the next generation of innovators and changemakers.

Lendio, Inc. operates an online lending marketplace that connects small business owners with various lenders across the United States. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform that allows business owners to compare and secure a range of financing options, including short-term and long-term loans, business lines of credit, startup loans, equipment financing, and merchant cash advances. The platform caters to diverse funding needs, supporting various types of businesses, including those owned by women. Lendio aims to simplify the lending process for small businesses by facilitating access to financial resources necessary for growth and development. The company was previously known as Funding Universe, Inc. before rebranding to Lendio in February 2011.

GutCheck is a marketing research company based in Denver, Colorado, founded in 2009. It specializes in online market research and provides on-demand consumer insights through a qualitative platform. The company facilitates one-on-one online interviews, enabling businesses and organizations to connect with their target audiences effectively. GutCheck aims to innovate the market research process by offering real-time, affordable solutions tailored to meet the needs of its clients.

Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that enables businesses to effectively engage with their customers through email. Founded in 2009, SendGrid offers a cloud-based platform that includes a variety of services designed for developers and marketers. Its Email API allows developers to integrate email functionality into their applications, enhancing the user experience. Additionally, the Marketing Campaigns service enables marketers to manage customer contact lists, create and test email templates, and analyze campaign performance. Furthermore, SendGrid provides expert services to help businesses optimize their email delivery. The platform is recognized for its reliability and ability to deliver over 30 billion emails each month, serving a diverse range of clients from technology companies to traditional enterprises.

Goomzee Corporation is a mobile marketing technology company based in Missoula, Montana, founded in 2003. The company specializes in connecting buyers and sellers of real estate properties through its innovative platform, which includes products like Realty Connect and Mobile Virtual Tours. These tools assist real estate professionals in acquiring leads and closing sales by enabling potential buyers to search for and view properties on their mobile devices, both at the site and remotely. Goomzee's technology also utilizes text messaging to deliver relevant product and service information to users, enhancing the marketing efforts for individuals and businesses alike. Over the years, Goomzee has evolved from offering hosted online storefronts to providing enterprise-grade solutions, leveraging its expertise in mobile technology and enterprise applications to deliver effective marketing strategies and a strong return on investment for its clients.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Operating a portfolio of digital brands, Purch integrates commerce and content across various product categories, enabling informed purchasing choices before, during, and after transactions. The company facilitates more than $1 billion annually in commerce through its technology-driven marketplace, which includes well-known brands such as Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on providing relevant information through expert reviews, comparisons, and community insights, Purch attracts over 100 million users each month, positioning itself as a leading source for buying advice across more than 1,200 product categories. Established in 2003 and originally named TechMediaNetwork, Inc., Purch operates from multiple locations, including Ogden, Utah, and Paris, France.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that enables businesses to effectively engage with their customers through email. Founded in 2009, SendGrid offers a cloud-based platform that includes a variety of services designed for developers and marketers. Its Email API allows developers to integrate email functionality into their applications, enhancing the user experience. Additionally, the Marketing Campaigns service enables marketers to manage customer contact lists, create and test email templates, and analyze campaign performance. Furthermore, SendGrid provides expert services to help businesses optimize their email delivery. The platform is recognized for its reliability and ability to deliver over 30 billion emails each month, serving a diverse range of clients from technology companies to traditional enterprises.

Everlater is a platform designed for users to document and share their travel experiences. It allows individuals to create travel journals and blogs, upload stories and photos, and discover new travel ideas through social networks and interactions with other travelers. The service can aggregate content from external platforms, enhancing users' ability to curate their travel narratives. Additionally, Everlater offers an iPhone app that enables users to record their experiences offline, which can later be synchronized and shared. Each user and trip is assigned a unique URL, facilitating easy sharing with friends and family across various social media channels.

Gizmoz specializes in proprietary patented 3D and animation technology that enables users to create realistic 3D characters from a single face photo. The company is recognized as a leader in 3D face-mapping technology, face manipulation, and automatic face detection, holding several patents and pending patents in these areas. Gizmoz offers a central service for designing, managing, and transporting digital avatars suitable for deployment in various platforms, including virtual worlds, online and console games, social networks, video clips, greeting cards, and mobile applications. Additionally, Gizmoz provides professional modeling and animation tools, catering to diverse creative needs.

Vico Software specializes in providing software and services tailored for the building construction industry across Europe, the Middle East, and the Americas. The company's core product, the Vico Office Suite, features a construction-oriented 5D BIM environment that enhances project management and collaboration. Key components include the Vico Office Client, which facilitates the publishing and integration of 3D models from various BIM sources, and the Vico Takeoff Manager, designed to generate precise quantity takeoffs based on 3D models. Additionally, Vico Software offers the Vico Cost Planner for cost calculation and estimating, the Vico Cost Explorer for real-time budget tracking, and the Vico Doc Set Manager for efficient drawing management. The company also provides an online training program and various consulting and implementation services to support clients. Founded in 2007 and headquartered in Boulder, Colorado, Vico Software serves building owners, general contractors, and construction managers, with additional offices in the United States, the United Kingdom, Finland, and Hungary.

Founded in 2002, Alliance Health Networks operates a performance-driven healthcare marketing platform aimed at enhancing the experience of healthcare consumers and improving efficiency for marketers. The company focuses on engaging consumers online through targeted outreach related to specific diseases, conditions, and healthcare segments. By providing timely and relevant healthcare information, Alliance Health enables consumers to access the right products and services, ultimately assisting them in making informed healthcare decisions. The organization is committed to improving the healthcare system by facilitating better care at lower costs for consumers.

Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Backup your PC and gain peace of mind with Rebit’s award-winning computer backup solution. Rebit software is used by hundreds of thousands of users and has built a reputation for providing innovative backup solutions. Our next-generation technology combines full-system protection locally with cloud backup in a single solution. Designed to be “Ridiculously Simple,” Rebit offers an easy-to-use interface for both cloud and local backup. The seamless integration of local and cloud backup, along with the ability to backup clients and servers with a single product, provides you with enterprise level backup capabilities without the need to manage a complex, expensive product.

TopTenREVIEWS provides detailed product reviews, side-by-side comparisons, helpful buying guides, articles explaining how to get the most out of a product, and an easy way to get it.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Operating a portfolio of digital brands, Purch integrates commerce and content across various product categories, enabling informed purchasing choices before, during, and after transactions. The company facilitates more than $1 billion annually in commerce through its technology-driven marketplace, which includes well-known brands such as Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on providing relevant information through expert reviews, comparisons, and community insights, Purch attracts over 100 million users each month, positioning itself as a leading source for buying advice across more than 1,200 product categories. Established in 2003 and originally named TechMediaNetwork, Inc., Purch operates from multiple locations, including Ogden, Utah, and Paris, France.

Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Clinicient, Inc. is a technology company specializing in software solutions for outpatient rehabilitation clinics, primarily focusing on physical therapy. Founded in 1998 and based in Portland, Oregon, Clinicient offers a range of products including TotalInsight, which integrates cloud-based electronic medical records (EMR) with billing services and revenue cycle management. Additionally, PracticeInsight provides a unified system for EMR and billing, while InsightEMR is a customizable EMR tailored for therapy providers. The company also addresses Medicare requirements with services such as functional limitation reporting and claims management. Clinicient’s platform streamlines patient registration, scheduling, clinical documentation, and billing processes, enabling clinics to enhance revenue management and improve payment outcomes.

M2E Power specializes in developing energy generation technology solutions that provide clean power for mobile devices, including military applications. Founded in 2006 and based in Boise, Idaho, the company focuses on innovative battery technology that utilizes a micro generator to convert kinetic energy into electrical power. This technology is designed to generate and store energy for both military and consumer mobile devices. M2E Power was acquired by Motionetics in July 2009.

Daz Productions, Inc., known as Daz 3D, is a company specializing in the development of 3D models and software solutions. Established in 2000 and based in Salt Lake City, Utah, Daz 3D offers a wide range of 3D content used in movies, video games, comic books, and various forms of digital media. The company is particularly recognized for its morphable and posable human models, such as Victoria and Michael, which are among the most popular 3D figures globally. Daz Studio, the company's flagship software, is available for free and enables both amateur and professional artists to create and customize 3D graphics efficiently. In addition to its software, Daz 3D maintains a large library of compatible content for sale and serves as a marketplace for 3D artists to showcase and sell their work. The company has garnered support from notable venture capital firms, enhancing its position in the 3D modeling industry.

OpenLogic is a provider of cloud-based management services for open source software, specializing in support, governance, provisioning, consulting, and training solutions. The company aims to help enterprises effectively utilize open source software by offering a platform called OpenLogic Exchange. This platform enables software development teams to access and leverage a wide array of open source resources, enhancing their innovation and productivity. Through its comprehensive services, OpenLogic assists organizations in maximizing the benefits of open source while ensuring safe and compliant usage.

Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Carefx is a provider of information technology solutions specifically designed for healthcare organizations in North America and Europe. The company's primary offering, Fusionfx, is an interoperable workflow and analytics solution that addresses information gaps between healthcare executives and IT departments. By synthesizing disparate data into clinically relevant, user-centric workflows, Fusionfx connects care providers with essential information, enhancing both clinical and business operations. Additionally, the solution includes business intelligence dashboards that promote accountability and transparency within healthcare organizations, thereby improving the overall efficiency and effectiveness of patient care.

Carefx is a provider of information technology solutions specifically designed for healthcare organizations in North America and Europe. The company's primary offering, Fusionfx, is an interoperable workflow and analytics solution that addresses information gaps between healthcare executives and IT departments. By synthesizing disparate data into clinically relevant, user-centric workflows, Fusionfx connects care providers with essential information, enhancing both clinical and business operations. Additionally, the solution includes business intelligence dashboards that promote accountability and transparency within healthcare organizations, thereby improving the overall efficiency and effectiveness of patient care.

OpenLogic is a provider of cloud-based management services for open source software, specializing in support, governance, provisioning, consulting, and training solutions. The company aims to help enterprises effectively utilize open source software by offering a platform called OpenLogic Exchange. This platform enables software development teams to access and leverage a wide array of open source resources, enhancing their innovation and productivity. Through its comprehensive services, OpenLogic assists organizations in maximizing the benefits of open source while ensuring safe and compliant usage.

Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Attensity Europe GmbH, based in Saarbrücken, Germany, specializes in response management software for customer interaction management. As a pioneer in natural language processing and sentiment analysis, Attensity provides corporate insight solutions that enable Global 1000 companies to extract and contextualize information from both structured and unstructured data across various channels. Utilizing advanced semantic technologies and analytics, Attensity's software applications facilitate the interpretation of large volumes of data, which helps organizations enhance customer experiences, manage brand equity, and inform business strategies. By leveraging these insights, businesses can improve revenue and mitigate risks associated with customer relationships.

Carefx is a provider of information technology solutions specifically designed for healthcare organizations in North America and Europe. The company's primary offering, Fusionfx, is an interoperable workflow and analytics solution that addresses information gaps between healthcare executives and IT departments. By synthesizing disparate data into clinically relevant, user-centric workflows, Fusionfx connects care providers with essential information, enhancing both clinical and business operations. Additionally, the solution includes business intelligence dashboards that promote accountability and transparency within healthcare organizations, thereby improving the overall efficiency and effectiveness of patient care.

Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Telemetric Corporation provides wireless communication and information solutions for the utility industry. The company offers a suite of communications hardware, network services, and software to deliver communication solutions. Telemetric Corporation was founded in 1999 and is based in Boise, Idaho. As of July 1, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd. As of June 30, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd.