Highway 12 Ventures

Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

Sphero is a company that integrates robotic and digital technology to create smartphone-controlled robots and STEAM-based educational tools. Established in 2010, Sphero has pioneered the connected play movement, offering immersive entertainment experiences that stimulate creativity and redefine play. The company focuses on transforming K-12 education by providing accessible tools that promote exploration, imagination, and perseverance in coding, science, music, and the arts. Sphero's products are designed to engage learners of all backgrounds and abilities, helping them discover their interests and equipping them with essential skills for future innovation. Through its innovative approach, Sphero aims to inspire the next generation of changemakers.

GutCheck is an online qualitative market research platform that helps brands address critical business questions through agile market research. By leveraging innovative technologies and human experience intelligence, GutCheck enables clients to gain authentic insights into consumer behavior and preferences. This approach allows brands to make informed decisions throughout the innovation cycle, enhancing their ability to deliver better experiences at every customer touchpoint. GutCheck's services are designed to be quick, economical, and convenient, empowering clients to unlock new possibilities and respond effectively to market demands.

Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

GutCheck is an online qualitative market research platform that helps brands address critical business questions through agile market research. By leveraging innovative technologies and human experience intelligence, GutCheck enables clients to gain authentic insights into consumer behavior and preferences. This approach allows brands to make informed decisions throughout the innovation cycle, enhancing their ability to deliver better experiences at every customer touchpoint. GutCheck's services are designed to be quick, economical, and convenient, empowering clients to unlock new possibilities and respond effectively to market demands.

Sphero is a company that integrates robotic and digital technology to create smartphone-controlled robots and STEAM-based educational tools. Established in 2010, Sphero has pioneered the connected play movement, offering immersive entertainment experiences that stimulate creativity and redefine play. The company focuses on transforming K-12 education by providing accessible tools that promote exploration, imagination, and perseverance in coding, science, music, and the arts. Sphero's products are designed to engage learners of all backgrounds and abilities, helping them discover their interests and equipping them with essential skills for future innovation. Through its innovative approach, Sphero aims to inspire the next generation of changemakers.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Balihoo, Inc. specializes in automated marketing software solutions tailored for hyper-local campaigns, aimed at national brands and their agencies. The company provides a comprehensive suite of tools, including Local Websites to enhance local search visibility, Local Paid Search to attract nearby customers, and Local Email for localized marketing efforts. Additionally, Balihoo offers Local Direct Mail for event-driven outreach, a Social Media technology to deliver targeted local content, and an Ad Builder that customizes media distribution across various platforms such as TV and online advertising. The Co-op solution facilitates the management of fund transfers between national brands and local affiliates. By streamlining administrative tasks and leveraging innovative technology, Balihoo empowers clients to efficiently execute marketing strategies, optimize campaigns, and maintain relevance in a competitive retail environment. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo was previously known as Ecentrality, Inc. before rebranding in 2008.

Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Founded in 2003 and based in Ogden, Utah, with additional offices in major cities including Los Angeles, New York, Boston, and Paris, Purch operates a diverse portfolio of digital brands that blend commerce and content across various product categories. The company provides consumers with relevant information through in-depth product reviews, comparisons, and articles from respected reviewers, enabling informed purchasing decisions. It facilitates over $1 billion in annual commerce through its brands, which include Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on connecting intent-based buyers and sellers, Purch attracts more than 100 million users monthly, making it a leading source for buying advice across over 1,200 product categories.

OpenLogic is a provider of cloud-based open source software management services, focusing on support and consulting for enterprises. The company assists organizations in effectively utilizing open source software by offering solutions in support, governance, provisioning, and training. Through its platform, OpenLogic Exchange, it enables software development teams to harness the extensive capabilities and innovations found in open source software, ensuring that businesses can maximize the benefits while maintaining safe and compliant usage.

Founded in 2002, Alliance Health is building the leading performance-driven healthcare marketing platform. Their network, brands, and technologies are designed to deliver two critical objectives: greater value to the healthcare consumer and greater efficiency to the healthcare marketer. They specialize in engaging consumers online by diseases, conditions, and other important healthcare segments. By delivering valuable healthcare information about the right products and services at the right time, Alliance Health helps consumers save time and money—and ultimately make better healthcare choices. They believe that helping consumers get better care at a lower cost is essential to improving the healthcare system in this country.

Sovrn is a provider of tools and services designed for online publishers and content creators. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, the company focuses on helping publishers monetize their content through advertising and commerce solutions. Its offerings include software that streamlines advertising operations and enhances commerce capabilities, as well as data, reporting, and analytics tools that enable publishers to consolidate reporting and gain insights into audience engagement. By empowering clients to better understand their readership and manage consumer data, Sovrn assists them in optimizing their operations and fostering growth in their businesses.

CradlePoint, Inc. is a provider of secure cloud-managed networking solutions designed for the Distributed Enterprise, specializing in 3G, 4G, LTE, and 5G technologies. Founded in 2004 and headquartered in Boise, Idaho, the company offers a range of products including wireless routers, edge defense solutions, and the Cradlepoint NetCloud platform. This platform extends the capabilities of multi-function routers and IoT gateways with cloud-based management and software-defined networking services. CradlePoint’s solutions enable organizations to maintain connectivity and security across diverse environments, including branches, mobile workforces, and IoT networks. The company serves over 15,000 enterprise and government customers globally, including many of the world's top retailers and Fortune 100 companies. With additional offices in the UK, Australia, and Japan, CradlePoint's technology supports seamless and secure connections for critical sites, workforces, vehicles, and devices.

Sphero is a company that integrates robotic and digital technology to create smartphone-controlled robots and STEAM-based educational tools. Established in 2010, Sphero has pioneered the connected play movement, offering immersive entertainment experiences that stimulate creativity and redefine play. The company focuses on transforming K-12 education by providing accessible tools that promote exploration, imagination, and perseverance in coding, science, music, and the arts. Sphero's products are designed to engage learners of all backgrounds and abilities, helping them discover their interests and equipping them with essential skills for future innovation. Through its innovative approach, Sphero aims to inspire the next generation of changemakers.

Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

GutCheck is an online qualitative market research platform that helps brands address critical business questions through agile market research. By leveraging innovative technologies and human experience intelligence, GutCheck enables clients to gain authentic insights into consumer behavior and preferences. This approach allows brands to make informed decisions throughout the innovation cycle, enhancing their ability to deliver better experiences at every customer touchpoint. GutCheck's services are designed to be quick, economical, and convenient, empowering clients to unlock new possibilities and respond effectively to market demands.

Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Goomzee Corporation is a mobile marketing technology company based in Missoula, Montana, founded in 2003. The company specializes in connecting buyers and sellers of real estate properties through its innovative platform, which includes products like Realty Connect and Mobile Virtual Tours. These tools assist real estate professionals in acquiring leads and closing sales by enabling potential buyers to search for and view properties on their mobile devices, both at the site and remotely. Goomzee's technology also utilizes text messaging to deliver relevant product and service information to users, enhancing the marketing efforts for individuals and businesses alike. Over the years, Goomzee has evolved from offering hosted online storefronts to providing enterprise-grade solutions, leveraging its expertise in mobile technology and enterprise applications to deliver effective marketing strategies and a strong return on investment for its clients.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Founded in 2003 and based in Ogden, Utah, with additional offices in major cities including Los Angeles, New York, Boston, and Paris, Purch operates a diverse portfolio of digital brands that blend commerce and content across various product categories. The company provides consumers with relevant information through in-depth product reviews, comparisons, and articles from respected reviewers, enabling informed purchasing decisions. It facilitates over $1 billion in annual commerce through its brands, which include Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on connecting intent-based buyers and sellers, Purch attracts more than 100 million users monthly, making it a leading source for buying advice across over 1,200 product categories.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Everlater is a platform designed for users to document and share their travel experiences. It allows individuals to create travel journals and blogs, upload stories and photos, and discover new travel ideas through social networks and interactions with other travelers. The service can aggregate content from external platforms, enhancing users' ability to curate their travel narratives. Additionally, Everlater offers an iPhone app that enables users to record their experiences offline, which can later be synchronized and shared. Each user and trip is assigned a unique URL, facilitating easy sharing with friends and family across various social media channels.

Gizmoz specializes in proprietary patented 3D and animation technology that enables users to create realistic 3D characters from a single face photo. The company is recognized as a leader in 3D face-mapping technology, face manipulation, and automatic face detection, holding several patents and pending patents in these areas. Gizmoz offers a central service for designing, managing, and transporting digital avatars suitable for deployment in various platforms, including virtual worlds, online and console games, social networks, video clips, greeting cards, and mobile applications. Additionally, Gizmoz provides professional modeling and animation tools, catering to diverse creative needs.

Vico Software specializes in providing software and services tailored for the building construction industry across Europe, the Middle East, and the Americas. The company's core product, the Vico Office Suite, features a construction-oriented 5D BIM environment that enhances project management and collaboration. Key components include the Vico Office Client, which facilitates the publishing and integration of 3D models from various BIM sources, and the Vico Takeoff Manager, designed to generate precise quantity takeoffs based on 3D models. Additionally, Vico Software offers the Vico Cost Planner for cost calculation and estimating, the Vico Cost Explorer for real-time budget tracking, and the Vico Doc Set Manager for efficient drawing management. The company also provides an online training program and various consulting and implementation services to support clients. Founded in 2007 and headquartered in Boulder, Colorado, Vico Software serves building owners, general contractors, and construction managers, with additional offices in the United States, the United Kingdom, Finland, and Hungary.

Founded in 2002, Alliance Health is building the leading performance-driven healthcare marketing platform. Their network, brands, and technologies are designed to deliver two critical objectives: greater value to the healthcare consumer and greater efficiency to the healthcare marketer. They specialize in engaging consumers online by diseases, conditions, and other important healthcare segments. By delivering valuable healthcare information about the right products and services at the right time, Alliance Health helps consumers save time and money—and ultimately make better healthcare choices. They believe that helping consumers get better care at a lower cost is essential to improving the healthcare system in this country.

Balihoo, Inc. specializes in automated marketing software solutions tailored for hyper-local campaigns, aimed at national brands and their agencies. The company provides a comprehensive suite of tools, including Local Websites to enhance local search visibility, Local Paid Search to attract nearby customers, and Local Email for localized marketing efforts. Additionally, Balihoo offers Local Direct Mail for event-driven outreach, a Social Media technology to deliver targeted local content, and an Ad Builder that customizes media distribution across various platforms such as TV and online advertising. The Co-op solution facilitates the management of fund transfers between national brands and local affiliates. By streamlining administrative tasks and leveraging innovative technology, Balihoo empowers clients to efficiently execute marketing strategies, optimize campaigns, and maintain relevance in a competitive retail environment. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo was previously known as Ecentrality, Inc. before rebranding in 2008.

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TopTenREVIEWS provides detailed product reviews, side-by-side comparisons, helpful buying guides, articles explaining how to get the most out of a product, and an easy way to get it.

Purch, Inc. is a digital content and services company that simplifies complex buying decisions for consumers and businesses. Founded in 2003 and based in Ogden, Utah, with additional offices in major cities including Los Angeles, New York, Boston, and Paris, Purch operates a diverse portfolio of digital brands that blend commerce and content across various product categories. The company provides consumers with relevant information through in-depth product reviews, comparisons, and articles from respected reviewers, enabling informed purchasing decisions. It facilitates over $1 billion in annual commerce through its brands, which include Tom’s Guide, Top Ten Reviews, ShopSavvy, and Business.com. With a focus on connecting intent-based buyers and sellers, Purch attracts more than 100 million users monthly, making it a leading source for buying advice across over 1,200 product categories.

Balihoo, Inc. specializes in automated marketing software solutions tailored for hyper-local campaigns, aimed at national brands and their agencies. The company provides a comprehensive suite of tools, including Local Websites to enhance local search visibility, Local Paid Search to attract nearby customers, and Local Email for localized marketing efforts. Additionally, Balihoo offers Local Direct Mail for event-driven outreach, a Social Media technology to deliver targeted local content, and an Ad Builder that customizes media distribution across various platforms such as TV and online advertising. The Co-op solution facilitates the management of fund transfers between national brands and local affiliates. By streamlining administrative tasks and leveraging innovative technology, Balihoo empowers clients to efficiently execute marketing strategies, optimize campaigns, and maintain relevance in a competitive retail environment. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo was previously known as Ecentrality, Inc. before rebranding in 2008.

Clinicient, Inc. is a technology company specializing in software solutions for physical therapy and outpatient rehabilitation clinics. Founded in 1998 and based in Portland, Oregon, Clinicient provides a comprehensive suite of services including electronic medical records (EMR), billing software, and revenue cycle management solutions. Its key offerings include TotalInsight, which integrates cloud-based EMR with outsourced billing services and data-driven coaching, and PracticeInsight, a unified system for EMR and billing. Clinicient also develops customized EMR solutions for therapy providers, as well as Medicare-related services such as functional limitation reporting and claim management. The company's platform aims to enhance operational efficiency for its clients by optimizing payments, minimizing denials, and streamlining billing processes.

M2E Power specializes in developing energy generation technology solutions that provide clean power for mobile devices, including military applications. Founded in 2006 and based in Boise, Idaho, the company focuses on innovative battery technology that utilizes a micro generator to convert kinetic energy into electrical power. This technology is designed to generate and store energy for both military and consumer mobile devices. M2E Power was acquired by Motionetics in July 2009.

Founded in 2000, DAZ 3D is a 3D modeling software and content company specializing in morphable, posable human models, two of which are the most widely used 3D figures worldwide (Victoria and Michael). Used by top brands and illustrators, DAZ Studio gives amateurs and professional graphic artists a free, time saving tool to create and customize their creations. DAZ is used in film, TV, animation, video games, web design, print illustrations and more. The company houses the largest library of dynamically morphable yet fully compatible content for sale, and is a marketplace for some of the world’s best 3D artists to monetize their work. Headquartered in Salt Lake City, Utah, DAZ 3D is backed by notable venture firms, including Benchmark Capital, Columbia Capital, Highway 12 Ventures and Multiplier Capital. For more information visit www.DAZ3D.com, and follow via Facebook or Twitter.

OpenLogic is a provider of cloud-based open source software management services, focusing on support and consulting for enterprises. The company assists organizations in effectively utilizing open source software by offering solutions in support, governance, provisioning, and training. Through its platform, OpenLogic Exchange, it enables software development teams to harness the extensive capabilities and innovations found in open source software, ensuring that businesses can maximize the benefits while maintaining safe and compliant usage.

Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Carefx is a provider of information technology solutions for healthcare organizations in North America and Europe. Its primary offering, Fusionfx, is designed to bridge communication gaps between hospital and integrated delivery network leaders, as well as healthcare IT departments. Fusionfx synthesizes disparate data into clinically relevant, user-centric workflows, facilitating the connection of essential data points for patients, payers, clinicians, and compliance agencies. The suite includes interoperable workflow and analytics solutions that enhance both clinical and business operations, along with business intelligence dashboards that promote accountability and transparency within healthcare operations.

Carefx is a provider of information technology solutions for healthcare organizations in North America and Europe. Its primary offering, Fusionfx, is designed to bridge communication gaps between hospital and integrated delivery network leaders, as well as healthcare IT departments. Fusionfx synthesizes disparate data into clinically relevant, user-centric workflows, facilitating the connection of essential data points for patients, payers, clinicians, and compliance agencies. The suite includes interoperable workflow and analytics solutions that enhance both clinical and business operations, along with business intelligence dashboards that promote accountability and transparency within healthcare operations.

OpenLogic is a provider of cloud-based open source software management services, focusing on support and consulting for enterprises. The company assists organizations in effectively utilizing open source software by offering solutions in support, governance, provisioning, and training. Through its platform, OpenLogic Exchange, it enables software development teams to harness the extensive capabilities and innovations found in open source software, ensuring that businesses can maximize the benefits while maintaining safe and compliant usage.

Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Attensity is a provider of corporate insight solutions that focuses on omni-channel customer communications and data contextualization for Global 1000 companies. As a pioneer in natural language processing and sentiment analysis, the company employs advanced semantic technologies to extract relevant and accurate information from various multi-channel data sources. Attensity's integrated solutions enable enterprises to interpret vast amounts of both structured and unstructured data, thereby enhancing customer experience, managing brand equity, increasing revenue, mitigating business risks, and informing strategic decision-making. Through its text analytics software applications, Attensity specializes in social customer relationship management by identifying facts, relationships, and sentiments from unstructured data.

Carefx is a provider of information technology solutions for healthcare organizations in North America and Europe. Its primary offering, Fusionfx, is designed to bridge communication gaps between hospital and integrated delivery network leaders, as well as healthcare IT departments. Fusionfx synthesizes disparate data into clinically relevant, user-centric workflows, facilitating the connection of essential data points for patients, payers, clinicians, and compliance agencies. The suite includes interoperable workflow and analytics solutions that enhance both clinical and business operations, along with business intelligence dashboards that promote accountability and transparency within healthcare operations.

Founded in March 2000 and headquartered in Seattle, Washington, Vigilos is an experienced company with proven technology, veteran industry leadership and strong growth. The Vigilos team is comprised of software designers and developers, technology executives and experts in physical security and operations. Vigilos is an independent company that has received approximately $18 million dollars in private investments, much of it from individual investors along with some portion in venture capital. Over the last five years, the company has amassed eight awarded patents and 26 patents pending on its technologies.

Telemetric Corporation specializes in providing wireless communication and information solutions tailored for the utility industry. Established in 1999 and located in Boise, Idaho, the company delivers a comprehensive range of communications hardware, network services, and software, enabling effective communication solutions for its clients. As of July 2009, Telemetric operates as a subsidiary of Sensus Metering Systems, enhancing its capacity to serve the utility sector.