Hootsuite is a social media management platform helping businesses reach their customers across multiple platforms. Its suite of social media tools is built to simplify marketing, accelerate sales, and streamline customer service. The platform enables users to create, schedule, publish, and manage their content and ad campaigns across social networks from a single dashboard.
Spontivly transforms marketing data chaos into clear, actionable insights, enabling teams to make data-driven decisions, optimize campaigns, and demonstrate ROI. Seamlessly integrate all your marketing data sources into one intuitive platform. From social media to CRM and web analytics, our drag-and-drop interface empowers you to effortlessly tap into a comprehensive view of your customer's journey. No technical expertise required – just instant, actionable insights at your fingertips. Transform complex data into captivating visual stories with our customizable dashboards. Real-time updates and stunning visuals allow you to craft compelling, data-driven narratives that captivate stakeholders and drive strategic discussions.Elevate your decision-making process with our advanced analytics. Unlock data-backed strategies that deliver measurable results. Our AI-powered insights enable rapid campaign optimization, analyzing trends and providing key takeaways. With Spontivly, prove your team's value with undeniable, quantifiable impact.
Heyday is a retail-focused Conversational AI platform designed to bring the in-store experience online and create a more personalized, delightful, and high-converting customer experience. Our AI-powered chatbot gives customers an instant, self-serve, first line of support, and triages conversations to dispatch them to the right expert when necessary, whether it's an in-store associate or a customer service agent. Retail brands across 77 countries use our industry-leading solution in verticals like Fashion & Apparel, Home Furnishings, Beauty & Cosmetics, Food & Beverages, and more.
Consumers today engage with brands and companies on social channels by sending tweets and messages stating their customer service needs openly and publicly. Many companies choose to respond to these consumers via the same channels in order to address their concerns. The Sparkcentral Platform helps customer support teams manage large volumes of social inquiries in a streamlined and efficient manner. The platform pulls in the messages from these social channels and presents them to customer care teams via a secure agent console that automatically assigns the messages to the first available agent. Sparkcentral’s client roster includes Delta Air Lines, Emirates, Netflix, Nordstrom, Dropbox, Uber, and T-Mobile. The company’s client portfolio includes [Uber](https://www.crunchbase.com/organization/uber#/entity), [Dropbox](https://www.crunchbase.com/organization/dropbox#/entity), [Delta Air Lines](https://www.crunchbase.com/organization/delta-air-lines#/entity), [Netflix](https://www.crunchbase.com/organization/netflix#/entity), Jetblue, Discover, [Nordstrom](https://www.crunchbase.com/organization/nordstrom#/entity), and many others. Formerly known as TwitSpark, Sparkcentral was incorporated in 2012 and is based in San Francisco, California.
LiftMetrix instantly creates a customized social media marketing plan to drive key business objectives. LiftMetrix optimizes the value of growing investment in social marketing by turning raw measurement data into specific ROI metrics and recommendations. It also moves well beyond social analytics and superficial metrics to a deeper level of business intelligence. With LiftMetrix, you finally have a proven, powerful way to ensure that the social marketing spending impacts business.
AdEspresso is a SaaS tool that allows to quickly create, analyze and optimize your Facebook Ads in an incredibly simple way. If you're not an enterprise you need two things: a) simplicity, to quickly get it done, b) automation, to save time. On average our users (startups, merchants and small agencies) save up to 70% of the manual work needed to setup a Facebook Campaign and improve their performance up to 40%. The other players in the space are super sophisticated tools that only work best with a lot of training and/or very high volumes of Ad Spending. Our strength: AdEspresso is dead simple and blazing fast. We empowers users to quickly split test every aspect of their Facebook Campaigns. In a couple minutes users can create hundreds of Ads, testing everything from the creativity to the targeting. Once the campaign is created, simple yet meaningful analytics allow to understand what is performing best and optimize their campaigns both manually or automatically.
They, at Sales Prodigy, listen to the social media activity of your leads and contacts on your behalf, and notify you in real time when they find an opportunity to engage, or a key piece of intel. They integrate with your address book or CRM, run on your phone and desktop and stay out of the way until hit gold!
Zeetl brings power of voice interaction to social media conversations, enhancing brand's social media customer support by combining of social network interaction and a phone call. Zeetl allows users to quickly send a single-use link to a recipient via social media. Once clicked, the link enables the recipient to call a support phone number either by phone, browser, or Skype.
Vancouver-based Brightkit is defined as a social marketing platform that provides brands and agencies the opportunity to launch social marketing campaigns that live on Facebook and websites.
uberVU is a global technology company delivering social media marketing solutions. They develop a SaaS-based app designed to make social media marketers' lives easier. uberVU analyzes big social data, combining powerful monitoring capabilities, intelligent data analysis and sleek reporting features to show insights such as influencers, stories, and trends in a user-friendly dashboard. Monitoring, engaging, collaborating and reporting in a single dashboard, uberVU is able to automate social media marketer's tedious manual work. The company was awarded as a winner of [Seedcamp](http://www.crunchbase.com/organization/seedcamp) in 2008. uberVU, a subsidiary of [HootSuite](http://www.crunchbase.com/organization/hootsuite), was founded in January 2008, by Dan Ciotu, Dragos Ilinca and Vladimir Oane in Cambridge, United States.
Seesmic is a powerful suite of social media management and collaboration tools that provide businesses and individuals with everything they need to build and manage their brands online. With applications on [every platform](http://seesmic.com/products), including mobile devices, and a marketplace of over 80 third-party plugins, Seesmic is the most comprehensive solution on the market. Seesmic is headquartered in San Francisco and was founded by French entrepreneur [Loic Le Meur](http://www.crunchbase.com/person/loic-le-meur).
Geotoko is a location-based marketing and analytics software platform for businesses and brands to run real-time location-based marketing campaigns. Businesses can create engaging mobile promotions (check-in deals, flash-mob deals, instant win games, loyalty programs etc) across multiple venues on existing location-based apps (Foursquare, Gowalla, Facebook Places) or integrate with their own mobile apps using the Geotoko API. Geotoko then aggregates in-depth, real-time data across all the geo-social networks to deliver meaningful metrics, actionable insights and present a comprehensive view of real-world consumer behavior. On October 2011, Geotoko was acquired by Hootsuite.
WhatTheTrend.com (WTT) provides context and meaning to social trending topics. We use a crowdsourced model, like Wikipedia, to enable thousands of users to define Twitter's trending topics in near real time (with plans to go beyond Twitter in the future (i.e. Facebook). Additional context such as categories and related links can be also provided. We currently process over 250 million API calls a month and deliver over 2.5 billion trend definitions monthly to apps such as TweetDeck, UberSocial, and Twitter as well as Mashable, AdAge, and CBS. WTT also covers all of Twitter geographic locales, that is, we provide trend meaning geolocated to over 100 locations (citys and countries).
TwapperKeeper allows users to archive tweets by hashtag, keywords, or person to easily share with others. Also provides export and API capabilities for external analysis and consumption by other sites and desktop applications.
TwitterBar
Acquisition in 2011
TwitterBar is a company that was acquired by Hootsuite in 2011.
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