Iconica Partners

Founded in 2014, Iconica Partners is a principal investment firm based in Palo Alto, California. With over two decades of experience as entrepreneurs and investors, the firm partners with exceptional founders at the intersection of technology, sports, and media to build high-impact companies.

Jeff Mallett

Managing Director

3 past transactions

Greenfly

Venture Round in 2021
Greenfly is a software platform that automates the capture, collection, organization, and distribution of digital media for sports, entertainment, and brands. It provides digital asset management and content collaboration tools that support brand ambassador programs, fan engagement, and monetization by delivering short-form videos and photos to staff, partners, athletes, and audiences in real time. Founded in 2014 and based in Santa Monica, California, Greenfly enables brands and organizations to grow audiences and revenue through streamlined workflows and mobile access.

Greenfly

Series B in 2018
Greenfly is a software platform that automates the capture, collection, organization, and distribution of digital media for sports, entertainment, and brands. It provides digital asset management and content collaboration tools that support brand ambassador programs, fan engagement, and monetization by delivering short-form videos and photos to staff, partners, athletes, and audiences in real time. Founded in 2014 and based in Santa Monica, California, Greenfly enables brands and organizations to grow audiences and revenue through streamlined workflows and mobile access.

Greenfly

Series A in 2016
Greenfly is a software platform that automates the capture, collection, organization, and distribution of digital media for sports, entertainment, and brands. It provides digital asset management and content collaboration tools that support brand ambassador programs, fan engagement, and monetization by delivering short-form videos and photos to staff, partners, athletes, and audiences in real time. Founded in 2014 and based in Santa Monica, California, Greenfly enables brands and organizations to grow audiences and revenue through streamlined workflows and mobile access.
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