Iconica Partners

Iconica Partners is a venture capital firm based in Palo Alto, California, focused on investments at the intersection of technology, sports, and media. Founded in 2014, the firm targets seed-stage, early-stage, and later-stage companies across sectors such as consumer products, consumer services, technology, media, gaming, and esports. Iconica Partners prides itself on partnering with exceptional entrepreneurs to build impactful companies that drive innovation and create market-changing enterprises. With 25 years of collective experience in entrepreneurship and investments, the firm leverages its deep industry knowledge and commitment to close, collaborative partnerships to gain a competitive edge in the dynamic landscape of technology-driven businesses.

Jeff Mallett

Managing Director

3 past transactions

Greenfly

Venture Round in 2021
Greenfly is a software platform that automates the capture, collection, organization, and distribution of digital media for sports, entertainment, and brands. It provides digital asset management and content collaboration tools that support brand ambassador programs, fan engagement, and monetization by delivering short-form videos and photos to staff, partners, athletes, and audiences in real time. Founded in 2014 and based in Santa Monica, California, Greenfly enables brands and organizations to grow audiences and revenue through streamlined workflows and mobile access.

Greenfly

Series B in 2018
Greenfly is a software platform that automates the capture, collection, organization, and distribution of digital media for sports, entertainment, and brands. It provides digital asset management and content collaboration tools that support brand ambassador programs, fan engagement, and monetization by delivering short-form videos and photos to staff, partners, athletes, and audiences in real time. Founded in 2014 and based in Santa Monica, California, Greenfly enables brands and organizations to grow audiences and revenue through streamlined workflows and mobile access.

Greenfly

Series A in 2016
Greenfly is a software platform that automates the capture, collection, organization, and distribution of digital media for sports, entertainment, and brands. It provides digital asset management and content collaboration tools that support brand ambassador programs, fan engagement, and monetization by delivering short-form videos and photos to staff, partners, athletes, and audiences in real time. Founded in 2014 and based in Santa Monica, California, Greenfly enables brands and organizations to grow audiences and revenue through streamlined workflows and mobile access.
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