Ideas & Capital

Ideas & Capital is a venture capital firm founded in 2013 and based in Mexico City, Mexico. The firm specializes in seed, startup, early, and mid-stage investments, focusing on sectors such as technology, services, agribusiness, education, and health. Ideas & Capital primarily targets opportunities in Mexico and Latin America, investing between $0.25 million and $5 million in each portfolio company. The firm emphasizes a multisectoral approach and aims to add value beyond financial investment by assisting companies in institutionalizing their operations, refining strategies, and expanding into new markets. Furthermore, Ideas & Capital seeks to invest in businesses that have the potential for superior economic returns while also promoting positive social impact and supporting community development in an environmentally sustainable manner.

Ricardo Elizondo

Co-Founder and Managing Partner

Xavier Ponce de León

Co-Founder, Principal and Managing Partner

Past deals in Mexico

DEPORPRIVÉ

Seed Round in 2020
Deporprivé is an online shopping outlet specializing in discounted sports products, including items from well-known brands such as Adidas, Nike, Reebok, Salomon, and Asics. Founded in 2016 and headquartered in Mexico City, the company operates a flash sales website that provides members with exclusive access to sales from various brand partners. Deporprivé focuses on a multi-channel distribution model that caters to both endurance and outdoor sports enthusiasts, offering a diverse range of products such as running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks. This platform enables users to efficiently access a wide selection of sports-related goods at reduced prices.

DEPORPRIVÉ

Seed Round in 2019
Deporprivé is an online shopping outlet specializing in discounted sports products, including items from well-known brands such as Adidas, Nike, Reebok, Salomon, and Asics. Founded in 2016 and headquartered in Mexico City, the company operates a flash sales website that provides members with exclusive access to sales from various brand partners. Deporprivé focuses on a multi-channel distribution model that caters to both endurance and outdoor sports enthusiasts, offering a diverse range of products such as running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks. This platform enables users to efficiently access a wide selection of sports-related goods at reduced prices.

Tropical Organic Growers

Series A in 2016
Tropical Organic Growers is a production and shipping company based in Colima, Mexico, specializing in the cultivation of certified organic tropical fruits. The company benefits from optimal growing conditions near the Pacific shore, allowing for the production of high-quality fruits using organic inputs. By focusing on sustainable agricultural practices, Tropical Organic Growers supplies its organic tropical fruits to international markets, providing consumers with access to healthy and environmentally friendly options.

Econduce

Series A in 2016
Econduce is a pioneering micromobility operator in Latin America, offering shared electric mopeds, known as emopeds, in Mexico City. Through its mobile application, users can easily locate and book the nearest electric scooter, allowing for convenient, on-demand transportation. Customers are charged only for the duration of their rides, which promotes a flexible and user-friendly experience. The service aims to provide pollution-free commuting options, helping to reduce environmental impact while catering to the needs of urban commuters.

Pig.gi

Seed Round in 2016
Pig.gi is an application developed by Farrow Ventures that aims to reduce economic barriers to internet access in emerging markets. Launched in June 2016 in Mexico and subsequently in Colombia, the app allows users to earn Pig.gi Coins by engaging with brands and sharing their consumer data. These coins can be exchanged for mobile airtime from any operator. The app employs a blockchain protocol and features sponsored content displayed on users' lock screens, enabling brands and media partners to connect with users while providing them with free or subsidized internet connectivity.

Novelistik

Series A in 2016
Novelistik is an online platform based in Mexico City that facilitates reading and writing across a diverse range of book categories, including action, science fiction, romance, and non-fiction, among others. Launched in 2012 by Alberto Lujambio and Dave Aroesti, it serves as a social publishing platform, allowing users to engage with literature through comments, notes, highlights, and reviews. This interaction fosters a community where readers and writers can share their insights and experiences, enhancing the literary exploration for all participants.

Tropical Organic Growers

Seed Round in 2015
Tropical Organic Growers is a production and shipping company based in Colima, Mexico, specializing in the cultivation of certified organic tropical fruits. The company benefits from optimal growing conditions near the Pacific shore, allowing for the production of high-quality fruits using organic inputs. By focusing on sustainable agricultural practices, Tropical Organic Growers supplies its organic tropical fruits to international markets, providing consumers with access to healthy and environmentally friendly options.

Econduce

Seed Round in 2015
Econduce is a pioneering micromobility operator in Latin America, offering shared electric mopeds, known as emopeds, in Mexico City. Through its mobile application, users can easily locate and book the nearest electric scooter, allowing for convenient, on-demand transportation. Customers are charged only for the duration of their rides, which promotes a flexible and user-friendly experience. The service aims to provide pollution-free commuting options, helping to reduce environmental impact while catering to the needs of urban commuters.

Novelistik

Seed Round in 2014
Novelistik is an online platform based in Mexico City that facilitates reading and writing across a diverse range of book categories, including action, science fiction, romance, and non-fiction, among others. Launched in 2012 by Alberto Lujambio and Dave Aroesti, it serves as a social publishing platform, allowing users to engage with literature through comments, notes, highlights, and reviews. This interaction fosters a community where readers and writers can share their insights and experiences, enhancing the literary exploration for all participants.
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