LEAD

leAD Sports Accelerator, established in 2016 and based in Berlin, Germany, focuses on sourcing, funding, and driving the growth of early-stage startups in the sports, health, and entertainment sectors. Inspired by the legacy of Adi Dassler, leAD has built a diverse portfolio of 30 companies from around the world, empowering founders to create their own impact in the industry. The firm specializes in innovative solutions related to fan engagement, connected athletes, and health and well-being. To facilitate the growth of its portfolio, leAD employs three investment vehicles—Academy, Portfolio, and ADvantage Fund—and collaborates with notable partners, including adidas and Citi Private Bank. Through smart investments, access to a premier network, and expert training, leAD is dedicated to fostering the development of groundbreaking technologies in sports and health.