Impact is a marketing technology company that specializes in partnership automation, helping brands to enhance their paid marketing and media expenditures. Founded in 2008 in Santa Barbara, California, Impact has expanded to ten offices worldwide and employs over 400 individuals. The company's platform addresses marketers' needs for simplicity and transparency while enabling more effective media measurement, attribution, and optimization. By automating the full lifecycle of partnerships, Impact facilitates the discovery, recruitment, onboarding, engagement, and performance enhancement of various partnership types. Its solutions also focus on preventing ad fraud, thereby fostering informed decision-making. Impact serves a diverse range of global enterprises, including well-known brands, and seeks to drive revenue growth through innovative partnership strategies in the evolving Partnership Economy.
SaaSquatch is a platform that focuses on building effective and scalable loyalty and referral programs for consumer businesses. Founded in 2013 and based in Victoria, BC, Canada, it provides customized referral program software that helps marketers and product teams enhance customer engagement and drive purchase behavior. The platform offers tools for subscription management, program analytics, and security management, allowing businesses to understand customer needs and optimize their marketing strategies. By leveraging existing customer relationships for referrals, SaaSquatch aims to increase customer lifetime value, advocacy, and loyalty, ultimately helping clients acquire new customers through recommendations from satisfied users.
Pressboard
Acquisition in 2022
Pressboard Media Inc. is a company based in Vancouver, Canada, that specializes in facilitating collaboration between brands and publishers for content campaigns. Founded in 2014, Pressboard operates a platform that includes a marketplace where brands can create and share stories with North America's publishers. The platform aims to enhance brand visibility by enabling companies to secure press coverage and amplify their stories through partnerships with various publishers and influencers. By streamlining the process of content creation and distribution, Pressboard assists brands in effectively reaching a wider audience.
Affluent
Acquisition in 2021
Affluent is an analytics and automation platform that supports agencies in managing partnership programs for brands effectively. By providing clients with unified access to their affiliate marketing data, Affluent empowers them to make informed decisions and scale their operations within the partnership economy. The platform aggregates data from various affiliate sources into a single dashboard, facilitating time-saving and data-driven insights. This functionality enables users to create customizable reports that focus on key metrics essential for business growth. Affluent serves a diverse clientele, including global agencies such as Gen3, PartnerCentric, Streamline Marketing, and Thoughtmix, among others.
Trackonomics
Acquisition in 2021
Trackonomics is a technology company that offers a comprehensive platform for publishers in the marketing industry, focusing on the optimization of affiliate links. By aggregating data from over 85 affiliate networks and ad platforms, Trackonomics enables publishers to automatically manage and verify their affiliate links, ensuring that they are active and correctly resolved. The platform supports revenue diversification by providing tools that help publishers create, analyze, and optimize affiliate content at scale. Through its solutions, Trackonomics empowers leading publishers to effectively capitalize on their affiliate marketing efforts.
Activate
Acquisition in 2020
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook + more), with an opt-in network of 150,000+ vetted and authenticated influencers. The ACTIVATE platform also allows you to work with curated communities of creators including ‘vegan foodies’, ‘outdoor enthusiasts’, ‘bohemian style’ (and more!) as well as pinpoint niche groups of influencers leveraging our geo-targeting and micro-survey capabilities.
Mediarails
Acquisition in 2018
Mediarails Inc, incorporated in 2016 and based in Bellevue, Washington, specializes in developing software for customer relationship management and growth. As a subsidiary of Impact Tech, Inc., Mediarails offers a platform designed to help businesses discover and recruit digital media partners, streamline affiliate programs, and manage influencer campaigns. The platform utilizes automation to simplify tedious tasks, allowing companies to focus on building and nurturing partnerships, regardless of their size. Mediarails aims to enhance engagement with both new and existing partners, ultimately driving revenue growth for its clients.
5IQ
Acquisition in 2016
5IQ is a data provider specializing in the affiliate marketing industry, launched in late 2014. The company offers comprehensive intelligence that assists merchants in effectively recruiting affiliates by leveraging a vast database of over 782,000 publishers. This database is searchable by specific categories, allowing merchants to find publishers that align with their needs, as well as providing competitive intelligence by revealing which affiliates competitors are engaging with. Additionally, 5IQ's data aids advertisers, agencies, and networks in identifying traffic sources, particularly useful for those looking to expand into international markets. Through its services, 5IQ empowers businesses to make informed decisions in their affiliate recruitment strategies.
Forensiq
Acquisition in 2016
Forensiq LLC, established in 2010 and based in New York, specializes in providing online ad fraud solutions that address various types of fraud, including impression, click, and affiliate fraud. The company employs advanced machine learning techniques to deliver a multi-channel fraud detection platform, with a particular emphasis on mobile fraud detection methods such as device hijacking detection and user behavior analysis. Forensiq's services include a fraud intelligence database, automated traffic detection, and cookie stuffing detection, among others. By operating throughout the entire marketing funnel—from bid requests to conversions—Forensiq aids clients in eliminating wasteful spending and enhancing their return on investment. Its diverse clientele consists of brand and direct response advertisers, media buying agencies, trading desks, ad networks, and e-commerce companies. Forensiq also offers unique solutions like True URL, which helps clients verify URL accuracy despite complex ad placements. The company operates as a subsidiary of Impact Radius, Inc.
ClearSaleing
Acquisition in 2015
ClearSaleing, Inc. was founded in 2006 and specializes in advertising portfolio management technology for online retailers and direct marketers. The company offers a platform that enables effective allocation of advertising spend by providing true attribution management through its patent-pending Purchase Path technology. This technology accurately tracks and attributes profits and return on investment across various marketing touchpoints that influence sales. In addition to its core offerings, ClearSaleing provides marketing intelligence mining, attribution assessment, modeling, and campaign management training. The company's expertise in attribution management has established it as a thought leader in the field, and it has garnered significant clients, including American Greetings and Nationwide Insurance.
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