impact.com

impact.com the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, and agencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, Levi's and 1-800-Flowers, visit www.impact.com.

David Burke

Senior Director Publisher Innovation

Florian Gramshammer

Managing Director, EMEA

Antoni Kolev

Principal Product Manager

David Yovanno

CEO, Director

7 past transactions

Affluent

Acquisition in 2021
Affluent is the analytics and automation platform designed to help agencies manage partnership programs for brands at scale. Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy. Affluent powers global agencies like Gen3, PartnerCentric, Streamline Marketing, Thoughtmix and many more.

Trackonomics

Acquisition in 2021
Trackonomics is a technology that provides publishers with the arsenal to capitalize on their affiliate links. Trackonomics empowers leading publishers with a suite of tools designed to create, analyze, and optimize affiliate content at scale, supporting revenue diversification.

Activate

Acquisition in 2020
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook + more), with an opt-in network of 150,000+ vetted and authenticated influencers. The ACTIVATE platform also allows you to work with curated communities of creators including ‘vegan foodies’, ‘outdoor enthusiasts’, ‘bohemian style’ (and more!) as well as pinpoint niche groups of influencers leveraging our geo-targeting and micro-survey capabilities.

Mediarails

Acquisition in 2018
Mediarails is a CRM and Growth platform that lets you find new digital media partners, engage existing ones, and track it all automatically. Whether you’re running an affiliate program or influencer campaigns, Mediarails automates all of your tedious tasks so you can focus on what matters most – building new partner relationships, deepening existing ones, and growing your revenue.

5IQ

Acquisition in 2016
5IQ provides unparalleled intelligence about the affiliate industry. Launched in late 2014, 5IQ provides data that enables Merchants to more effectively recruit Affiliates. To date, 5IQ's database includes over 782K publishers that are searchable by: Category: When you want to recruit publishers that are category specific. Merchants: Think of this as competitive intelligence. If you competitor is working with an affiliate, should you? Traffic Source: When you are trying to expand internationally and you don't know where to start

Forensiq

Acquisition in 2016
Powered by machine learning, Forensiq offers a sophisticated, multi-channel fraud detection solution with a particular focus on advanced mobile fraud detection techniques, including device hijacking detection and user behavior clustering analysis to ensure marketers are protected in the fast-growing mobile channel. Given Forensiq's heritage working with the supply side in rooting out fraud at the source, it has the capacity to detect more fraud for both the demand and supply sides. As the digital armor protecting marketing and ad spend, Forensiq detects and protects against fraud in pre-bid and post-buy, and at all points in the marketing funnel from impression to conversion, offering a unique fraud-first approach to verification. The company was founded by David Sendroff in 2010.

ClearSaleing

Acquisition in 2015
Founded in 2006, ClearSaleing, Inc. provides advertising portfolio management technology that helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s platform enables true attribution management through our patent-pending Purchase Path technology. Purchase Path accurately attributes profit and ROI across the multiple marketing touch points that contribute to and influence a sale. In addition, ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers. ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers, such as American Greetings and Nationwide Insurance.
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