SaaSquatch
Acquisition in 2023
SaaSquatch is a technology company based in Victoria, BC, Canada, that specializes in building loyalty and referral programs for consumer businesses. Founded in 2013, SaaSquatch offers a platform that enables companies to create customized referral programs and subscription management tools aimed at enhancing customer engagement and driving purchase behavior. The platform utilizes program analytics to help businesses better understand their customers' needs and identify areas for optimization. By facilitating relationships between consumers and brands, SaaSquatch enhances customer lifetime value, advocacy, and loyalty, ultimately enabling clients to acquire new customers through recommendations from existing ones.
Pressboard
Acquisition in 2022
Pressboard Media Inc. is a company based in Vancouver, Canada, that specializes in facilitating collaboration between brands and publishers for content campaigns. Founded in 2014, Pressboard operates a platform that includes a marketplace where brands can create and share stories with North America's publishers. The platform aims to enhance brand visibility by enabling companies to secure press coverage and amplify their stories through partnerships with various publishers and influencers. By streamlining the process of content creation and distribution, Pressboard assists brands in effectively reaching a wider audience.
Affluent
Acquisition in 2021
Affluent is an analytics and automation platform that supports agencies in managing partnership programs for brands effectively. By providing clients with unified access to their affiliate marketing data, Affluent empowers them to make informed decisions and scale their operations within the partnership economy. The platform aggregates data from various affiliate sources into a single dashboard, facilitating time-saving and data-driven insights. This functionality enables users to create customizable reports that focus on key metrics essential for business growth. Affluent serves a diverse clientele, including global agencies such as Gen3, PartnerCentric, Streamline Marketing, and Thoughtmix, among others.
Trackonomics
Acquisition in 2021
Trackonomics is a technology company that specializes in providing publishers with tools to enhance their affiliate marketing efforts. The company's platform aggregates and automates data from over 85 affiliate networks and advertising platforms, allowing publishers to efficiently create, analyze, and optimize affiliate content at scale. By consolidating information and ensuring that monetized affiliate links are active and accurate, Trackonomics empowers leading publishers to diversify their revenue streams effectively. Through its innovative approach, the company supports publishers in capitalizing on their affiliate links, streamlining the management of affiliate marketing initiatives.
Activate
Acquisition in 2020
ACTIVATE Holdings LLC operates as a comprehensive influencer marketing platform specializing in the fashion and lifestyle sectors. Founded in 2007 and based in New York, the company connects users with their favorite influencers while enabling content discovery through personalized recommendations. The platform supports influencer discovery, program workflow, measurement, and analytics, facilitating cross-platform collaborations across social media channels such as Instagram, YouTube, and Twitter. With a network of over 150,000 vetted influencers, ACTIVATE allows brands to engage with curated communities and niche groups, utilizing geo-targeting and micro-survey capabilities to refine their marketing strategies. As of August 2020, ACTIVATE operates as a subsidiary of Impact Tech, Inc.
Mediarails
Acquisition in 2018
Mediarails Inc. is a software development company based in Bellevue, Washington, incorporated in 2016. It specializes in customer relationship management and growth solutions, particularly in the digital media sector. Mediarails provides a platform that facilitates the discovery and recruitment of new digital media partners while automating various tasks associated with managing these relationships. This enables users to efficiently engage with both large and small partners, enhancing their ability to run affiliate programs and influencer campaigns. By streamlining tedious processes, Mediarails allows businesses to focus on building and deepening partner relationships, ultimately driving revenue growth. The company operates as a subsidiary of Impact Tech, Inc. as of September 2018.
5IQ is a data intelligence company specializing in the affiliate marketing industry, established in late 2014. The firm offers a comprehensive database that empowers merchants to enhance their recruitment of affiliates. With over 782,000 searchable publishers, 5IQ allows merchants to filter by category, enabling targeted recruitment based on specific niches. Additionally, the platform provides competitive intelligence, allowing merchants to assess which affiliates their competitors are engaging with. This insight is particularly valuable for advertisers, agencies, and networks looking to expand their reach and effectiveness in the market. By facilitating informed decision-making, 5IQ plays a crucial role in optimizing affiliate relationships and enhancing marketing strategies.
Forensiq
Acquisition in 2016
Forensiq LLC specializes in providing comprehensive online ad fraud solutions, aimed at eliminating various forms of fraud, including impression, click, and affiliate fraud, as well as cookie stuffing. Founded in 2010 and based in New York, the company employs advanced machine learning techniques to deliver a sophisticated, multi-channel fraud detection platform. Forensiq focuses on protecting marketers in the rapidly evolving mobile advertising landscape, offering capabilities such as device hijacking detection and user behavior analysis. Its services include a fraud intelligence database, automated traffic detection, and True URL technology, which allows clients to verify the accurate URL of ads even in complex iframe scenarios. The company serves a diverse clientele, including advertisers, media buying agencies, ad networks, and e-commerce firms, ensuring protection throughout the marketing funnel from pre-bid to conversion. As of mid-2016, Forensiq operates as a subsidiary of Impact Radius, Inc.
ClearSaleing
Acquisition in 2015
ClearSaleing, Inc., founded in 2006, offers advanced advertising portfolio management technology designed to assist marketers in optimizing their advertising spend across various online platforms. The company's innovative platform features a patent-pending Purchase Path technology, which provides accurate attribution of profit and return on investment by analyzing multiple marketing touchpoints that influence consumer purchasing decisions. In addition to its core services, ClearSaleing also engages in marketing intelligence mining, attribution assessment, and campaign management training programs. Renowned for its expertise in attribution management, ClearSaleing serves major brand clients, including American Greetings and Nationwide Insurance, and is recognized as a leader in the field, having established the Attribution Management Forum for interactive marketers.