Impression Ventures

Impression Ventures is a venture capital firm based in Toronto, Canada, founded in 2013. The firm specializes in investing in early-stage and seed companies within the fintech sector, focusing on technology and software solutions that cater to various markets, including consumer applications, small and medium-sized businesses, enterprise solutions, and financial services. Impression Ventures typically targets investments in series A and B funding rounds, often taking the lead in series A investments. The firm's geographical focus includes companies based in Ontario, particularly in Toronto, Ottawa, Montreal, and Quebec. Through its investments, Impression Ventures aims to support the development of innovative financial and human resources technology solutions.

Maor Amar

Managing Partner

Christian Lassonde

Founder and Managing Partner

Quinn Murdock

Associate

33 past transactions

Ned

Seed Round in 2024
Ned is a New York-based company that specializes in revenue-based financing solutions. Its platform is designed to assist small businesses and commercial lenders in managing cash flow qualification and accessing flexible financial options. By providing a comprehensive underwriting engine, Ned enables lenders to streamline the application process through a white label platform, which enhances qualification and disbursement efficiency. Additionally, the automated revenue-based repayment system facilitates the completion of financing agreements, allowing business owners to establish revenue-sharing partnerships and raise funds from personal networks. Through these services, Ned aims to support the financial needs of small businesses while fostering collaboration with lenders.

401Go

Series A in 2024
401Go specializes in administering 401(k) plans for businesses of all sizes, facilitating a smooth operational process. Their platform simplifies the provision of retirement plans for small businesses by automating ongoing administration, payroll integrations, and compliance responsibilities. This approach not only helps clients manage government filings and notifications efficiently but also enhances savings potential for employees by enabling more compounding dollars. As a result, businesses can create automated retirement plans that lower taxable income and promote future savings for their workforce.

Goose Insurance Services

Series A in 2023
Goose Insurance Services Inc. is a Vancouver-based company that specializes in travel medical insurance through its innovative mobile application, launched in 2017. The app allows users to select from single-day or multi-day travel policies and provides essential features such as reminders when approaching airports or borders and an in-app emergency service locator. Additionally, Goose Insurance aims to simplify the insurance purchasing process by offering a range of affordable products, including life, critical illness, income protection, smartphone, renters, and pet insurance. As a direct-to-consumer managing general agency and underwriter, Goose focuses on reaching underserved consumers with a user-friendly platform that promotes self-service for various insurance needs.

Symend

Series C in 2022
Symend Inc. is a company that specializes in debt recovery solutions through its innovative software platform. Established in 2016 and headquartered in Calgary, Canada, with additional offices in Toronto and Denver, Symend focuses on enhancing the debt collection process by utilizing automation, predictive analytics, and behavioral science. The platform aims to minimize debt delinquency while ensuring a positive experience for all stakeholders. It offers tools for treatment planning, campaign management, and self-service options, allowing businesses in sectors such as financial services, telecommunications, and utilities to engage customers effectively. By creating personalized interactions, Symend empowers individuals to manage their debts through flexible repayment options, ultimately fostering better financial outcomes and strengthening customer relationships.

Afficiency

Series A in 2022
Afficiency Inc. is an insuretech company based in New York, focused on developing digital life insurance solutions. Founded in 2016, the company has created a platform that allows insurance carriers and reinsurers to rapidly digitize and distribute new products through an API. Afficiency's offerings include digitally underwritten life insurance products that can be issued to applicants within seconds. The platform also features a marketplace for customizable policy quoting, enabling users to select policies that best meet their needs, supported by artificial intelligence-driven recommendations. Through partnerships with various stakeholders in the insurance ecosystem, Afficiency aims to streamline the insurance process and enhance product accessibility.

Trustate

Seed Round in 2021
Trustate is an estate operations platform designed to assist trusts and estates professionals in managing their workload efficiently and accurately. The service encompasses a range of features, including estate administration task completion, asset and liability discovery tools, and trust funding technology. By offering an all-in-one solution tailored specifically for estate experts, Trustate aims to simplify the often complex and stressful processes involved in settling estates, such as navigating estate law and tax planning. This comprehensive approach enables clients to access transparent and affordable estate administration services, enhancing the overall experience of managing estates.

Owl.Co

Series B in 2021
Owl is an insurance claims monitoring platform designed to assist financial institutions in identifying and managing fraudulent claims. By leveraging connections to trusted data sources, the platform automatically detects ineligible claims and significant losses resulting from malingering or exaggeration. This capability allows institutions to minimize unnecessary claim payments and associated costs, ultimately leading to more informed decision-making. Owl's solution enhances the Know Your Customer (KYC) process by providing accurate insights into clients and their claims. The platform aims to empower highly-regulated institutions to adopt innovative technologies while maintaining the security and integrity of sensitive data.

Fraction

Series A in 2021
Fraction is a technology-driven lending platform designed to enhance the affordability and flexibility of residential real estate. It offers a digital solution that allows homeowners to manage and diversify their home equity. Through its platform, users can take on new mortgages, reduce home equity, and unlock the value tied up in their properties. This innovative approach enables homeowners to increase their monthly income, purchase additional homes, and convert existing mortgages into options that do not require monthly payments.

401Go

Seed Round in 2021
401Go specializes in administering 401(k) plans for businesses of all sizes, facilitating a smooth operational process. Their platform simplifies the provision of retirement plans for small businesses by automating ongoing administration, payroll integrations, and compliance responsibilities. This approach not only helps clients manage government filings and notifications efficiently but also enhances savings potential for employees by enabling more compounding dollars. As a result, businesses can create automated retirement plans that lower taxable income and promote future savings for their workforce.

Sporttrade

Funding Round in 2021
Sporttrade is a sports betting exchange that offers a unique platform for users to trade sports bets similarly to stocks. It allows individuals to buy and sell positions on sporting events in real-time, offering flexibility to enter or exit bets as the odds fluctuate. This peer-to-peer system enables users to bet on or against outcomes, set their own odds, and monitor the performance of their bets actively. Additionally, users can engage with friends, compete on leaderboards, and earn cash prizes, creating a dynamic and engaging marketplace for betting enthusiasts.

Brim Financial

Series B in 2021
Brim Financial Inc. is a Toronto-based company specializing in the issuance of non-banking credit cards, including reward, travel, and custom credit cards. Founded in 2015 and previously known as KREDITShare Inc., Brim Financial aims to enhance users' payment experiences through its innovative digital platform. This platform features embedded plans, custom security options, unlimited rewards, and digital installment plans. Additionally, it offers monetary advisory services through a real-time in-app portal, facilitating a seamless financial experience for customers and enabling them to efficiently redeem points against purchases.

Fraction

Venture Round in 2021
Fraction is a technology-driven lending platform designed to enhance the affordability and flexibility of residential real estate. It offers a digital solution that allows homeowners to manage and diversify their home equity. Through its platform, users can take on new mortgages, reduce home equity, and unlock the value tied up in their properties. This innovative approach enables homeowners to increase their monthly income, purchase additional homes, and convert existing mortgages into options that do not require monthly payments.

Owl.Co

Series A in 2020
Owl is an insurance claims monitoring platform designed to assist financial institutions in identifying and managing fraudulent claims. By leveraging connections to trusted data sources, the platform automatically detects ineligible claims and significant losses resulting from malingering or exaggeration. This capability allows institutions to minimize unnecessary claim payments and associated costs, ultimately leading to more informed decision-making. Owl's solution enhances the Know Your Customer (KYC) process by providing accurate insights into clients and their claims. The platform aims to empower highly-regulated institutions to adopt innovative technologies while maintaining the security and integrity of sensitive data.

Symend

Series B in 2020
Symend Inc. is a company that specializes in debt recovery solutions through its innovative software platform. Established in 2016 and headquartered in Calgary, Canada, with additional offices in Toronto and Denver, Symend focuses on enhancing the debt collection process by utilizing automation, predictive analytics, and behavioral science. The platform aims to minimize debt delinquency while ensuring a positive experience for all stakeholders. It offers tools for treatment planning, campaign management, and self-service options, allowing businesses in sectors such as financial services, telecommunications, and utilities to engage customers effectively. By creating personalized interactions, Symend empowers individuals to manage their debts through flexible repayment options, ultimately fostering better financial outcomes and strengthening customer relationships.

Afficiency

Venture Round in 2020
Afficiency Inc. is an insuretech company based in New York, focused on developing digital life insurance solutions. Founded in 2016, the company has created a platform that allows insurance carriers and reinsurers to rapidly digitize and distribute new products through an API. Afficiency's offerings include digitally underwritten life insurance products that can be issued to applicants within seconds. The platform also features a marketplace for customizable policy quoting, enabling users to select policies that best meet their needs, supported by artificial intelligence-driven recommendations. Through partnerships with various stakeholders in the insurance ecosystem, Afficiency aims to streamline the insurance process and enhance product accessibility.

FlexPay

Seed Round in 2019
FlexPay is an AI-driven platform based in Montréal, Quebec, that specializes in recovering lost revenue from declined transactions. Founded in 2017, it employs advanced machine learning models to analyze transaction attributes and improve recovery rates, achieving success in recovering between 50% and 70% of declined payments. The platform is designed to address each transaction individually, utilizing a proprietary decline salvage and risk balancing strategy to minimize chargebacks and associated costs. FlexPay integrates smoothly with existing customer relationship management systems and payment gateways, enabling merchants to enhance their recovery efforts while maintaining customer retention and account health.

Owl.Co

Seed Round in 2019
Owl is an insurance claims monitoring platform designed to assist financial institutions in identifying and managing fraudulent claims. By leveraging connections to trusted data sources, the platform automatically detects ineligible claims and significant losses resulting from malingering or exaggeration. This capability allows institutions to minimize unnecessary claim payments and associated costs, ultimately leading to more informed decision-making. Owl's solution enhances the Know Your Customer (KYC) process by providing accurate insights into clients and their claims. The platform aims to empower highly-regulated institutions to adopt innovative technologies while maintaining the security and integrity of sensitive data.

Finaeo

Seed Round in 2019
Finaeo Inc. is a technology company based in Toronto, Canada, founded in 2016. It specializes in developing digital applications that serve as assistants and sales coaches for financial advisors, enabling them to share documents, track tasks, answer inquiries, and schedule meetings. Finaeo operates an all-in-one platform designed for the life and health insurance sectors, creating a digital marketplace that connects insurance carriers, brokers, and clients. This integrated experience aims to enhance policy fulfillment and streamline distribution, ultimately improving efficiency for independent life and health insurance brokers. Additionally, Finaeo offers coaching and training services focused on leadership, investor relations, and communication strategies.

Goose Insurance Services

Seed Round in 2018
Goose Insurance Services Inc. is a Vancouver-based company that specializes in travel medical insurance through its innovative mobile application, launched in 2017. The app allows users to select from single-day or multi-day travel policies and provides essential features such as reminders when approaching airports or borders and an in-app emergency service locator. Additionally, Goose Insurance aims to simplify the insurance purchasing process by offering a range of affordable products, including life, critical illness, income protection, smartphone, renters, and pet insurance. As a direct-to-consumer managing general agency and underwriter, Goose focuses on reaching underserved consumers with a user-friendly platform that promotes self-service for various insurance needs.

Elefant

Series A in 2018
Elefant Inc. is a financial technology firm based in Salt Lake City, Utah, that specializes in data analytics services for fixed income investors. Founded in 2018, the company focuses on providing electronic liquidity and trading capabilities for odd lots in bonds. Elefant employs machine intelligence algorithms and machine learning to enhance market functionality, enabling investors to make informed decisions through improved pricing transparency. By leveraging substantial capital and advanced technology, Elefant aims to create AI-driven systems that support both bond issuers and investors, ensuring access to tradable and trustworthy prices.

Goose Insurance Services

Seed Round in 2018
Goose Insurance Services Inc. is a Vancouver-based company that specializes in travel medical insurance through its innovative mobile application, launched in 2017. The app allows users to select from single-day or multi-day travel policies and provides essential features such as reminders when approaching airports or borders and an in-app emergency service locator. Additionally, Goose Insurance aims to simplify the insurance purchasing process by offering a range of affordable products, including life, critical illness, income protection, smartphone, renters, and pet insurance. As a direct-to-consumer managing general agency and underwriter, Goose focuses on reaching underserved consumers with a user-friendly platform that promotes self-service for various insurance needs.

Avesdo

Seed Round in 2017
Avesdo operates a home sales and contract management platform designed for pre-construction condo and home developers, facilitating efficient management of buyer relationships. Its software-as-a-service (SaaS) solution covers all stages of the new home development process, offering a fully paperless sales experience from marketing and sales management to contract finalization. Avesdo provides real-time insights into marketing efforts, sales team performance, and deal flow, allowing developers to enhance operational efficiency, reduce costs, and expedite sales. By streamlining the process, Avesdo not only helps developers optimize the sell-out values of new construction projects but also transforms the overall home buying experience for prospective buyers.

Symend

Seed Round in 2017
Symend Inc. is a company that specializes in debt recovery solutions through its innovative software platform. Established in 2016 and headquartered in Calgary, Canada, with additional offices in Toronto and Denver, Symend focuses on enhancing the debt collection process by utilizing automation, predictive analytics, and behavioral science. The platform aims to minimize debt delinquency while ensuring a positive experience for all stakeholders. It offers tools for treatment planning, campaign management, and self-service options, allowing businesses in sectors such as financial services, telecommunications, and utilities to engage customers effectively. By creating personalized interactions, Symend empowers individuals to manage their debts through flexible repayment options, ultimately fostering better financial outcomes and strengthening customer relationships.

Finaeo

Pre Seed Round in 2017
Finaeo Inc. is a technology company based in Toronto, Canada, founded in 2016. It specializes in developing digital applications that serve as assistants and sales coaches for financial advisors, enabling them to share documents, track tasks, answer inquiries, and schedule meetings. Finaeo operates an all-in-one platform designed for the life and health insurance sectors, creating a digital marketplace that connects insurance carriers, brokers, and clients. This integrated experience aims to enhance policy fulfillment and streamline distribution, ultimately improving efficiency for independent life and health insurance brokers. Additionally, Finaeo offers coaching and training services focused on leadership, investor relations, and communication strategies.

Sensibill

Series A in 2017
Sensibill Inc., founded in 2012 and based in Toronto, Canada, operates a cloud-based application that simplifies receipt management for users. The company's platform allows consumers to track their spending and manage their finances effectively by capturing both paper and electronic receipts. This digital receipt management solution empowers financial institutions to provide personalized insights, helping customers develop healthier financial habits. By analyzing SKU-level data and purchase behavior, Sensibill unlocks valuable insights that support revenue growth for these institutions. The technology has reached over 60 million users across North America and the U.K., facilitating easier reconciliation of bank statements, returns, exchanges, expenses, taxes, and accounting.

Zoocasa

Seed Round in 2016
Zoocasa, Inc. operates Zoocasa.com, an online platform designed to assist individuals in finding residential properties in Canada. The website integrates listing information with mapping technology, allowing users to personalize their property search by criteria such as region, city, price range, and the number of bedrooms and bathrooms. It aggregates listings from various sources, including direct feeds from real estate agents and brokers, and provides essential community, demographic, and lifestyle information to aid in decision-making. Founded in 2008 and based in Toronto, Zoocasa aims to enhance the home buying and selling experience for Canadians by leveraging technology to facilitate informed real estate decisions. The company functions as a subsidiary of Rogers Communications Inc.

Perfect

Seed Round in 2016
PerfectlySoft Inc. specializes in providing a web server and toolkit designed for developers utilizing the Swift programming language to create applications and REST services. Founded in 2015 and headquartered in Newmarket, Canada, the company focuses primarily on enhancing the development of mobile applications that require backend server connectivity. Its platform allows developers to use Swift for both client-facing and server-side development, streamlining the process of building cloud and mobile technologies as well as web and cross-platform applications. By enabling developers to work in a single programming language, PerfectlySoft aims to increase productivity and efficiency, allowing for reduced code complexity and a more cohesive development experience.

Perfect

Seed Round in 2016
PerfectlySoft Inc. specializes in providing a web server and toolkit designed for developers utilizing the Swift programming language to create applications and REST services. Founded in 2015 and headquartered in Newmarket, Canada, the company focuses primarily on enhancing the development of mobile applications that require backend server connectivity. Its platform allows developers to use Swift for both client-facing and server-side development, streamlining the process of building cloud and mobile technologies as well as web and cross-platform applications. By enabling developers to work in a single programming language, PerfectlySoft aims to increase productivity and efficiency, allowing for reduced code complexity and a more cohesive development experience.

Brim Financial

Pre Seed Round in 2016
Brim Financial Inc. is a Toronto-based company specializing in the issuance of non-banking credit cards, including reward, travel, and custom credit cards. Founded in 2015 and previously known as KREDITShare Inc., Brim Financial aims to enhance users' payment experiences through its innovative digital platform. This platform features embedded plans, custom security options, unlimited rewards, and digital installment plans. Additionally, it offers monetary advisory services through a real-time in-app portal, facilitating a seamless financial experience for customers and enabling them to efficiently redeem points against purchases.

HONK

Seed Round in 2015
HonkMobile is a mobile application available on Android and iOS that simplifies the parking experience for users by allowing them to find and book available parking spots. The app offers a variety of hourly and monthly parking options, enabling users to select the duration for which they wish to park their vehicles, including the specific day, time, and zone. Key features include payment method selection, time expiration reminders, options to add extra time, and email receipts. In addition to benefiting drivers, HonkMobile assists parking lot owners and operators by helping them reduce costs and enhance revenue through its cloud-based platform, which facilitates mobile payments for both on-street and off-street parking, digital parking permits, and mobile access control for gated areas.

Sensibill

Seed Round in 2015
Sensibill Inc., founded in 2012 and based in Toronto, Canada, operates a cloud-based application that simplifies receipt management for users. The company's platform allows consumers to track their spending and manage their finances effectively by capturing both paper and electronic receipts. This digital receipt management solution empowers financial institutions to provide personalized insights, helping customers develop healthier financial habits. By analyzing SKU-level data and purchase behavior, Sensibill unlocks valuable insights that support revenue growth for these institutions. The technology has reached over 60 million users across North America and the U.K., facilitating easier reconciliation of bank statements, returns, exchanges, expenses, taxes, and accounting.

Wealthsimple

Seed Round in 2014
Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.

Wealthsimple

Seed Round in 2014
Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.
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