Impression Ventures

Impression Ventures is a venture capital firm based in Toronto, Canada, founded in 2013. The firm specializes in investing in seed and early-stage companies within the fintech sector, with a particular focus on technology and software solutions, including financial services software, SaaS, e-commerce, and consumer applications. Impression Ventures primarily targets companies located in Ontario, including Toronto, Ottawa, and Montreal. It typically engages in series A and B funding rounds, often seeking to be the lead investor in series A investments, while also providing follow-on financing to its portfolio companies. The firm manages multiple funds that focus on financial services and information technology, with investment amounts generally ranging between USD 1 million to USD 2 million.

Maor Amar

Managing Partner

Christian Lassonde

Founder & Managing Partner

Quinn Murdock

Associate

28 past transactions

Afficiency

Series A in 2022
Afficiency Inc. is an insuretech company based in New York that focuses on developing innovative life insurance solutions. Founded in 2016, the company leverages data and technology to simplify the design and purchase of life insurance products for consumers. Afficiency's offerings include a unique category known as Income Replacement Life Insurance, which aims to improve accessibility and understanding for users. Its digital solutions are not only utilized by insurance carriers but also by distributors, and technology and data partners, facilitating the delivery of insurance products in a user-friendly manner. With a team that possesses extensive experience in areas such as life insurance, compliance, risk management, data science, and marketing, Afficiency is well-equipped to launch successful life insurance products tailored to modern consumer needs.

Trustate

Seed Round in 2021
Trustate offers a comprehensive estate administration service designed to assist Executors in efficiently settling the estates of deceased individuals. By utilizing advanced technology and automation, Trustate simplifies the often complex and stressful processes involved in estate management, including navigating estate law, tax planning, and social work. The company aims to provide clients with transparent and affordable services, ensuring a smoother experience during a challenging time. Through its end-to-end approach, Trustate addresses the various aspects of estate operations, making it easier for individuals to manage their responsibilities as Executors.

Owl.co

Series B in 2021
Owl Technologies Inc. provides data aggregation solutions for banks and insurers. It offers an artificial intelligence-enabled process automation solution that deals with sensitive data to complete sales and improve customer service for various products of the financial institutions. The company was founded in 2017 and is based in Vancouver, Canada.

Fraction

Series A in 2021
Fraction is a technology-based lending platform focused on making residential real estate more affordable, flexible and liquid.

401Go

Seed Round in 2021
Developer of record-keeping and administration web application designed to offer retirement plans. The company's platform helps simplify the process for small businesses to provide 401(k)s to their employees through an automated program, resulting in more compounding dollars saved, enabling clients to lower their taxable income and save more for the future at the same time, and small businesses to create automated retirement plans.

Sporttrade

Funding Round in 2021
Sporttrade operates a peer-to-peer marketplace for sports betting, allowing users to buy and sell outcomes of sporting events similarly to stock trading. This innovative platform enables participants to bet on and against various outcomes, set their own odds, and monitor their bets' performance in real-time. With a focus on efficiency, Sporttrade's patent-pending technology can process thousands of bets per second, significantly reducing delays commonly associated with traditional sportsbooks, which typically retain up to 10% of users' funds. In contrast, Sporttrade retains less than 1%, providing a more favorable experience for bettors. Users can also engage with friends, compete on leaderboards, and have opportunities to earn cash prizes.

Brim Financial

Series B in 2021
Brim Financial Inc. issues non-banking credit cards. The company offers reward cards, credit cards, and travel cards to customers. The company was formerly known as KREDITShare Inc. and changed its name to Brim Financial Inc. in September, 2017. The company was founded in 2015 and is based in Toronto, Canada.

Fraction

Venture Round in 2021
Fraction is a technology-based lending platform focused on making residential real estate more affordable, flexible and liquid.

Owl.co

Series A in 2020
Owl Technologies Inc. provides data aggregation solutions for banks and insurers. It offers an artificial intelligence-enabled process automation solution that deals with sensitive data to complete sales and improve customer service for various products of the financial institutions. The company was founded in 2017 and is based in Vancouver, Canada.

Afficiency

Venture Round in 2020
Afficiency Inc. is an insuretech company based in New York that focuses on developing innovative life insurance solutions. Founded in 2016, the company leverages data and technology to simplify the design and purchase of life insurance products for consumers. Afficiency's offerings include a unique category known as Income Replacement Life Insurance, which aims to improve accessibility and understanding for users. Its digital solutions are not only utilized by insurance carriers but also by distributors, and technology and data partners, facilitating the delivery of insurance products in a user-friendly manner. With a team that possesses extensive experience in areas such as life insurance, compliance, risk management, data science, and marketing, Afficiency is well-equipped to launch successful life insurance products tailored to modern consumer needs.

FlexPay

Seed Round in 2019
FlexPay is an AI-driven decline salvage platform that uses advanced machine learning models to recover between 50% and 70% of declined transactions. The software analyzes the varying attributes of transactions in order to save money in chargebacks. It mitigates against problems on a transaction-by-transaction basis with a proprietary, statistics-based decline salvage, and risk balancing strategy. It integrates seamlessly between the CRM and the existing payment gateway. It was founded in 2017 and is headquartered in Montréal, Quebec, Canada.

Owl.co

Seed Round in 2019
Owl Technologies Inc. provides data aggregation solutions for banks and insurers. It offers an artificial intelligence-enabled process automation solution that deals with sensitive data to complete sales and improve customer service for various products of the financial institutions. The company was founded in 2017 and is based in Vancouver, Canada.

Finaeo

Seed Round in 2019
Finaeo Inc. is a Toronto-based company that develops applications designed to assist financial advisors by acting as a digital assistant and sales coach. Founded in 2016, Finaeo's platform serves as a digital marketplace that connects independent life insurance brokers with carriers and clients, offering a fully integrated experience. Its applications allow users to share documents, track tasks, answer questions, and schedule meetings, enhancing the efficiency and effectiveness of insurance transactions. By providing tools for both iOS and Android users, Finaeo is focused on transforming the life and health insurance industry through innovative technology.

Goose Insurance Services

Seed Round in 2018
Goose Insurance Services Inc. develops an application to provide travel insurance brokerage services. The company develops an application that enables users to choose from single-day or multi-day travel policies, get reminders every time a user is near an airport or border, and provides an in-app emergency service locator. Goose Insurance Services Inc. was founded in 2017 and is based in Vancouver, Canada.

Elefant

Series A in 2018
Elefant Inc. provides data analytics services including machine intelligence algorithms which help investors make better decisions through improved pricing transparency. The company was incorporated in 2018 and is based in Salt Lake City, Utah.

Goose Insurance Services

Seed Round in 2018
Goose Insurance Services Inc. develops an application to provide travel insurance brokerage services. The company develops an application that enables users to choose from single-day or multi-day travel policies, get reminders every time a user is near an airport or border, and provides an in-app emergency service locator. Goose Insurance Services Inc. was founded in 2017 and is based in Vancouver, Canada.

Avesdo Inc.

Seed Round in 2017
Avesdo is paving the modern way for pre-construction condo and home developers to manage their relationships with buyers. From marketing distribution to sales management, and first deposit to occupation, Avesdo transforms the user experience for Home Buyers, Sales Teams, and Developers with its SaaS platform. Using Avesdo allows you to go completely paperless throughout the marketing, sales, and post-sale process. The platform also enables real-time control and insight into marketing and sales teams and deal flow, allowing developers to sell faster, improve their bottom line, and streamline operations, all while revolutionizing the home buying experience for home buyers.

Symend

Seed Round in 2017
Symend Inc. develops a digital engagement platform designed to enhance debt recovery processes while prioritizing positive customer experiences. Founded in 2016 and based in Calgary, Canada, with additional offices in Toronto and Denver, the company utilizes behavioral science and advanced analytics to provide enterprise clients with insights into consumer behavior. This enables businesses to engage customers effectively and encourages them to resolve past due bills through personalized communications, self-service tools, and flexible repayment options. Symend's platform incorporates features such as treatment planning and campaign management, aiming to reduce debt delinquency and improve customer satisfaction. The company serves a diverse range of industries, including telecommunications, financial services, utilities, and media, and operates globally across North America, Latin America, and the Asia-Pacific region.

Finaeo

Pre Seed Round in 2017
Finaeo Inc. is a Toronto-based company that develops applications designed to assist financial advisors by acting as a digital assistant and sales coach. Founded in 2016, Finaeo's platform serves as a digital marketplace that connects independent life insurance brokers with carriers and clients, offering a fully integrated experience. Its applications allow users to share documents, track tasks, answer questions, and schedule meetings, enhancing the efficiency and effectiveness of insurance transactions. By providing tools for both iOS and Android users, Finaeo is focused on transforming the life and health insurance industry through innovative technology.

Sensibill

Series A in 2017
Sensibill Inc., founded in 2012 and based in Toronto, Canada, operates a cloud-based application that enables users to access digital receipts directly from their bank accounts. The company offers a comprehensive digital receipts ecosystem, providing financial institutions with a turnkey solution to help retail customers manage itemized receipts through trusted banking applications. Sensibill's platform emphasizes a user-friendly interface, enhancing customer engagement and fostering loyalty among users. By integrating technology with design, Sensibill transforms the way customers interact with their financial services, turning them into advocates for the banking applications they utilize.

Zoocasa

Seed Round in 2016
Zoocasa, Inc. operates Zoocasa.com, an online platform designed for individuals seeking residential properties in Canada. Founded in 2008 and headquartered in Toronto, the company provides users with comprehensive search tools that integrate listing information and mapping technology. This allows users to personalize their home search based on various criteria, including location, price range, and property type. Zoocasa connects users with real estate brokers and agents, facilitating informed decisions in the buying and selling process. The platform also offers insights into community demographics and lifestyle information, enhancing the overall search experience. As a tech-driven brokerage, Zoocasa aims to make real estate transactions smarter and more efficient for Canadians. The company operates as a subsidiary of Rogers Communications Inc.

PerfectlySoft Inc.

Seed Round in 2016
PerfectlySoft Inc. specializes in providing a web server and toolkit designed for developers utilizing the Swift programming language to create applications and REST services. Founded in 2015 and headquartered in Newmarket, Canada, the company focuses primarily on enhancing the development of mobile applications that require backend server connectivity. Its platform allows developers to use Swift for both client-facing and server-side development, streamlining the process of building cloud and mobile technologies as well as web and cross-platform applications. By enabling developers to work in a single programming language, PerfectlySoft aims to increase productivity and efficiency, allowing for reduced code complexity and a more cohesive development experience.

PerfectlySoft Inc.

Seed Round in 2016
PerfectlySoft Inc. specializes in providing a web server and toolkit designed for developers utilizing the Swift programming language to create applications and REST services. Founded in 2015 and headquartered in Newmarket, Canada, the company focuses primarily on enhancing the development of mobile applications that require backend server connectivity. Its platform allows developers to use Swift for both client-facing and server-side development, streamlining the process of building cloud and mobile technologies as well as web and cross-platform applications. By enabling developers to work in a single programming language, PerfectlySoft aims to increase productivity and efficiency, allowing for reduced code complexity and a more cohesive development experience.

Brim Financial

Pre Seed Round in 2016
Brim Financial Inc. issues non-banking credit cards. The company offers reward cards, credit cards, and travel cards to customers. The company was formerly known as KREDITShare Inc. and changed its name to Brim Financial Inc. in September, 2017. The company was founded in 2015 and is based in Toronto, Canada.

HonkMobile

Seed Round in 2015
HonkMobile is an Android and iOS application that enables its users to find and book available parking spots. It allows them to choose from a number of hourly or monthly parking spots. The application enables its users to decide on how long they want to park their vehicles for by facilitating the selection of a day, time, and zone. It offers a collection of features such as payment method selection, time expiration reminder, extra time addition, email-based receipts, and more. HonkMobile also helps parking lot owners and operators reduce costs and increase their revenue.

Sensibill

Seed Round in 2015
Sensibill Inc., founded in 2012 and based in Toronto, Canada, operates a cloud-based application that enables users to access digital receipts directly from their bank accounts. The company offers a comprehensive digital receipts ecosystem, providing financial institutions with a turnkey solution to help retail customers manage itemized receipts through trusted banking applications. Sensibill's platform emphasizes a user-friendly interface, enhancing customer engagement and fostering loyalty among users. By integrating technology with design, Sensibill transforms the way customers interact with their financial services, turning them into advocates for the banking applications they utilize.

Wealthsimple

Seed Round in 2014
Wealthsimple Financial Inc. is a Toronto-based company that offers digital investment advisory services across Canada, including provinces and territories such as Ontario, British Columbia, and Alberta. Founded in 2014, the firm provides a range of financial tools designed to help investors grow and manage their wealth. Wealthsimple's primary offerings include an application that allows users to invest in diversified portfolios of exchange-traded funds and a hybrid product known as Wealthsimple Cash, which combines savings and spending features. The company serves over one million Canadians and is supported by a team of financial experts and technology professionals with experience from leading firms. In addition to its Canadian operations, Wealthsimple has offices in New York and London and operates as a subsidiary of Purpose Advisor Solutions Inc.

Wealthsimple

Seed Round in 2014
Wealthsimple Financial Inc. is a Toronto-based company that offers digital investment advisory services across Canada, including provinces and territories such as Ontario, British Columbia, and Alberta. Founded in 2014, the firm provides a range of financial tools designed to help investors grow and manage their wealth. Wealthsimple's primary offerings include an application that allows users to invest in diversified portfolios of exchange-traded funds and a hybrid product known as Wealthsimple Cash, which combines savings and spending features. The company serves over one million Canadians and is supported by a team of financial experts and technology professionals with experience from leading firms. In addition to its Canadian operations, Wealthsimple has offices in New York and London and operates as a subsidiary of Purpose Advisor Solutions Inc.
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